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The purpose of this paper is to examine the impact of manager influence strategies and innovation attributes on employee attitudes and behaviors in innovation implementation.

Employees (n=237) in a manufacturing company in Taiwan which implemented an e-learning system participated in an online survey. System logs were used as behavioral outcome variables.

Persuasive strategy and relative advantage had a significant positive association with attitudes while relationship-based strategy and complexity had a significant negative association with attitudes. Assertive strategy and relative advantage had a significant positive association with use of the e-learning system, while persuasive strategy, relationship-based strategy, and complexity had a significant negative association with use of the e-learning system. Both relative advantage and complexity mediated the relationship between persuasive strategy and employee attitudes and behaviors. Complexity mediated the relationship between relationship-based strategy and employee attitudes and behaviors.

Managers should use persuasive strategy to inform employees regarding the benefits of the innovation and provide any assistance needed. Managers should be advised to not use relationship-based strategy as it can have an adverse employee impact.

The mediation model uses the diffusion of innovations model and the influence tactics literature to help explain the benefits of certain managerial practices.

This study aims to examine innovation adoption in the context of internet banking in Estonia.

The data presented in this study are based on 1,831 questionnaires collected from individual internet banking users in Estonia.

This study extends the applicability of the innovation adoption model developed by Everett Rogers to Estonian internet banking. The model starts with the independent variables: relative advantage; complexity; perceived risk; and compatibility, and the analysis shows that relative advantage and complexity have the strongest influence on adoption of internet banking.

The managerial implications of this paper include its contributions toward better understanding of the commercial viability in CEE economies of businesses based on Western‐style technology.

This study suggests modifications to Rogers' original model in order to apply it to the fast‐growing new CEE economies, thus reaffirming the importance of his model.

The purpose of this study is to investigate the influence of technological antecedents on the usage of decision makers for the implemented knowledge management system (KMS) amongst Jordanian banks. This study extends the investigation by assessing the influence of knowledge or information quality on KMS usage. This study aims to assess whether knowledge or information quality is significantly correlated to system compatibility, relative advantage and complexity (technological antecedents).

The study model was developed by using Rogers’ diffusion of innovation (DOI) theory, on which seven hypotheses were developed. To examine these research hypotheses, a self-administered questionnaire was carried out with 341 decision makers who are using the KMS to perform their job-related activities. Structural equation modelling analysis of moment structures software was used for data analysis.

The findings revealed that decision makers usage of the implemented KMS’s is affected significantly by relative advantages, system complexity and knowledge quality, but not system compatibility. Moreover, the findings showed that knowledge quality is significantly correlated with DOI technological antecedents.

Bank managements are now in a better position to understand what kind of resources and supports are needed to achieve the maximum pay-off from KMS usage within their banks. This study has proved that it is not sufficient for Jordanian banks to focus solely on the system quality; they must also take the quality of knowledge or information (system output) as a critical factor that can affect their investments in KMS’s.

This study is one of the limited conducted studies to investigate the importance of KMS usage and related antecedents in the Arab world; particularly, in the context of the Jordanian banking sector. The findings of this study have contributed to the Jordanian financial sector for its vital evaluation of the KMS actual usage behaviour. Findings can be used by the Jordanian ministry of finance to improve the understanding of the factors influencing KMS usage in the financial sector. This study has contributed to reducing the gap of DOI literature amongst developed and developing countries, particularly in the Jordanian context.

Drivers, travellers/tourists, pedestrians, paramedical officers, road safety officers, police officers and other security agencies in emergency times in developing countries are often challenged. The purpose of this paper is to explore the intervention of a quick mobile contact called “My Contact Person” (MCP) during such emergencies.

This study used a quantitative research method to collect data. The research tool is a researcher-made questionnaire with items developed using the five innovation dimensions and domestication. The data was analyzed with SmartPLS 3.0 software. The reliability values were above the postulated demarcation of 0.7, while the average variance extracted conforms to the norm of 0.5. The study participants were mobile phone users who own and use a mobile phone. Owing to the study’s nature, a simple random sampling technique was used to appraise 196 respondents across Nigeria’s demography.

The results show that the mobile users in a developing context are willing to observe “MCP’s” efficacy before they try to appropriate it to their daily lifestyle. Further, “MCP’s” compatibility with the telephone user is an antecedent of its relative advantages over the existing telephone lists. The results reveal that the respondents perceived integrating and adapting “MCP” to their daily lives as a complicated process. In this study, most participants did not regard observability and trialability as a means of appropriating MCP to their daily lifestyle.

This paper’s findings’ generalizability is limited because the present study was conducted using two higher education institutions (HEI) with a relatively small sample in Nigeria. Probing MCP domestication in more institutions and other communities, as significant communities’ aside HEI use mobile phones will increase our research findings’ generalizability. A parallel investigation of a range of developed and developing countries should be explored to ascertain mobile phone users’ perceptions across context.

This study has several implications for citizens, especially in the developing world. MCP will provide quick contact opportunities to loved ones of the traumatized, saving lives by significantly avoiding worry, fear, anxiety and depression. MCP also has the potential of increasing input needs to be undertaken to accelerate the appropriate use of digital technology by health-care consumers, including enhancing education and technological literacy and providing access to low-cost digital technology.

“MCP” will be a quick intervention for drivers, travellers/tourists, pedestrians, paramedical officers, road safety officers, police officers and other security agencies in the time of emergency. For the managers, the relative advantage is the preferable factor to create awareness for “MCP”, while observability needs more effort to persuade the mobile phone users to accept and use MCP.

Complexity is an important element in axiomatic design theory. The current method for calculating complexity for a system following normal distribution is unbounded and approximate. The purpose of this paper is to present a detailed bounded solution for complexity using design and system ranges on a single function requirement.

This paper discusses the complexity measure for a system following a uniform distribution. The complexities of two types of systems, a system performing with a uniform distribution and a system performing on target according to a normal distribution are then considered and compared. The research proposes a complexity measure for a system performing within specification limits with a uniform distribution. In addition, a new concept of relative complexity is proposed.

A bounded solution for complexity for a normal distribution based on the existing assumptions was given which includes bias in addition to variance. The bounded solution was then compared to the existing approximate solution from the variance as well as bias standpoint. It was found that bias has an inappropriately reverse relationship with the bounded solution of complexity. Therefore, complexity cannot be used to approximate the system improvement when the improvement is based on a reduction in bias.

The current method for calculating complexity for a system following normal distribution is unbounded and approximate. This paper proposed a complexity measure for a system performing within specification limits with a uniform distribution.

The purpose of this paper is to determine current and potential takaful customers’ perception of takaful product and its adoption in Somalia.

This study used three originally selected constructs of perceived relative advantage, perceived compatibility and perceived complexity of diffusion of innovation (DOI) theory and adds three additional constructs of level of customer awareness, culture and perceived trust. A total of 427 questionnaires were collected from the participants of the study using a nonprobability convenience sampling technique. For data analysis, Smart PLS3 and SPSS software were used. The survey was conducted in Somalia, with respondents being current and potential takaful product’s customers. The DOI theoretical model was put to the test using structural equation modeling.

The findings showed that perceived relative advantage, perceived compatibility, awareness, perceived culture and perceived trust have a positive and significant influence, whereas perceived complexity has an insignificant influence on the adoption of takaful products.

This research is a pioneering attempt to investigate the determinants of current and potential takaful customers’ adoption by changing the DOI theory, and it presents a unique contribution to the field with regard to Somalia.

This paper aims to examine the impact of product innovation attributes (complexity, relative advantage, compatibility, trialability and observability) on brand equity, and whether these attributes exert a different effect on low- versus high-equity brands. The moderating role of consumer innovativeness in this relationship is investigated further.

The study is based on survey data from users of two brands of digital audio players of different brand equity levels.

Overall, it was found that innovation attributes have an effect on brand equity, and this effect differs between low- and high-equity brands, with a low-equity brand being benefited more than a high-equity brand from perceptions towards a product’s innovation attributes. Additionally, it was found that the impact of complexity and relative advantage on brand equity increases when consumer innovativeness increases in the case of a high-equity brand. However, no significant difference was found between low- and high-equity brands regarding the proposed moderating effect of innovativeness.

The study only examines two brands belonging to one particular industry, which limits the findings’ generalizability. Thus, the use of more test brands from different industries should be the goal for future research.

Managers should consider the firm’s current brand equity level and its competitive position to maximize the effect of product innovation attributes.

The study makes an original contribution to the research on the relationship between product innovation and brand equity and provides theoretical and managerial implications in the field of innovation and brand management.

The purpose of this paper is to uncover what affected restaurateurs in their intention to participate in the healthy restaurant initiative.

In all, 53 restaurateurs who participated in healthy restaurant initiatives in Korea responded to a survey. Multiple regression analysis was conducted to reveal the influences of perceived innovation characteristics (PICs), attitudes, subjective norm, and perceived behavioral control (PBC) on the intention to sustain a healthy restaurant.

The results showed that PBC, attitudes toward healthy restaurants, relative advantage for restaurants, and complexity among PICs were significant influences on the intention to sustain healthy restaurant initiatives.

This research has made the first attempt to evaluate healthy restaurant initiatives using the perspectives of restaurateurs who actually participated in healthy restaurant initiatives. Also, this study extends the research model testing behavior intention using the theory of planned behavior and the innovation adoption theory to investigate the influences on restaurateur intentions to sustain healthy restaurant initiatives.

The findings indicate that operators must have access to sufficient technical resources and a sense of self-efficacy, which encourage restaurateurs to maintain healthy restaurant initiatives. Enhancing positive attitudes and the relative advantages of the healthy restaurant initiatives also encouraged participation. Finally, voluntary and continuous participation and expansion of healthy restaurant initiatives require community and government support, a simple use of process to change, and a good understanding of the relative advantages of healthy restaurant initiatives.

This study first illustrates the factors that best explain the intention to sustain a healthy restaurant from the perspective of restaurateurs. PICs shed light on how complexity and relative advantage for customers helps predict intentions to sustain healthy restaurant initiatives.

Environmentalists, researchers, policy makers, governments, and the general public have frequently expressed the concern for the depleting state of the environment. As a panacea, many governments have called on organizations and individuals to pay greater interest in landscaping and embark on landscaping projects through planting trees, shrubs, flowers, and grasses in their immediate and distant environments. Through landscaping, the greenery, beauty, and scenic architecture of a place are preserved. This research, therefore, aims to evaluate landscaping adoption and adoption determinants by Malaysian and Nigerian organizations.

Based on the theory of organizational buying behavior and the innovation diffusion theory, a list of potential facilitators of landscaping adoption was derived and used as the basis for collecting data from the organizations. These data were factor analyzed to determine the key dimensions of facilitators for landscaping adoption. On the basis of the resulting dimensions, discriminant analysis was conducted to identify the factors that are sufficient in discriminating between the organizations that have adopted landscaping (adopters) and those that have not done so (non‐adopters).

The results show that organizational factors such as environmental sensitivity of the firm, organization's size, organization's people, and cost implication, as well as innovation characteristics, namely relative advantage, compatibility, and complexity, are significantly sufficient for discriminating between adopters and non‐adopters. An organization's structure and divisibility are not significant determinants.

The finding of this research is beneficial in designing strategies for the protection and enhancement of the greenery and beauty of the environment, and for overall environmental management.

The outcome of this research provides valuable pioneer information on factors that discriminate between organizational adopters and non‐adopters of landscaping in Malaysia and Nigeria that can be used to enhance landscaping diffusion and overall environmental management.

The purpose of this paper is to present the findings of a recent study which explored consumer perceptions of mobile phone marketing. Through the application of constructs adapted from traditional innovation and product involvement research, the study examined how a consumer's perception of the relative advantages, compatibility and complexity associated with mobile phone marketing, and their involvement with their mobile phone, influenced their intention to accept marketing communication sent via this channel.

A deductive, quantitative research approach was adopted, where data was collected using a self‐completed questionnaire administered to a sample of 254 university students.

Statistical analysis revealed that a consumer's perceptions of two of the three innovation attributes tested (relative advantage and compatibility) were significantly associated with their acceptance (or adoption) of marketing messages sent via their mobile phone. However, a slightly weaker relationship between a consumer's level of involvement with their mobile phone and their adoption of mobile phone marketing was found.

This research provides companies with important insights into the factors that may encourage or deter consumer acceptance of this new form of direct marketing.

The value of this study derives from its novel use of an established innovation framework, combined with an assessment of product involvement, to examine consumer perceptions of mobile phone marketing.