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Article
Publication date: 18 January 2016

Ernest Emeka Izogo

The purpose of this paper is to report the results of an empirical study that tested two competing models of relationship quality for superiority and further examined the effect…

Abstract

Purpose

The purpose of this paper is to report the results of an empirical study that tested two competing models of relationship quality for superiority and further examined the effect of relationship quality antecedents as well as relationship quality constructs on customer loyalty.

Design/methodology/approach

Quantitative cross-sectional data generated from 332 informants who are experienced users of banking services formed the final database. The construct validity and reliability of the data set was confirmed. The two competing models were tested with partial least squares structural equation modelling technique.

Findings

Although the two competing models support all the hypothesised relationships as expected, the disaggregated model of relationship quality was found to be a better predictor of customer loyalty than the composite model of the construct. The two models also show that relationship quality does transmit the effect of customer orientation, expertise and information sharing to customer loyalty. But each of these determinants contributed differentially to relationship quality in both models just as trust and satisfaction contributed differentially to customer loyalty in the disaggregated model.

Research limitations/implications

This paper questions the predictive ability of all previous models that tested relationship quality as a composite construct. The concern is that outputs from those studies may not have reflected the accurate explanation of the construct on companies’ bottom line. Future research integrating the construct into behavioural models should, therefore, examine the construct from a disaggregated viewpoint.

Practical implications

Retail managers especially those within the banking sector are better placed to enhance customer loyalty when relationship quality implementation is initiated from the lens of both trust and satisfaction as separate and interdependent constructs, rather than a composite measure. Such approach widens the latitude to identify areas where attention to improvement is needed most.

Originality/value

The uniqueness of this paper is the measurement of relationship quality both as a disaggregated and composite construct in one study. As far as could be established, in exception of Rafiq et al. (2013) whose model was rather too simplistic, no study of this sort is found within the relationship marketing literature in general and the financial services sector in particular. Based on the two competing models tested, the disaggregated model of relationship quality ahead of the composite/global measure emerged as a superior approach to testing the construct.

Details

Management Research Review, vol. 39 no. 1
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 1 October 2004

Gülcin H. Sengir, Robert T. Trotter, Elizabeth K. Briody, Devadatta M. Kulkarni, Linda B. Catlin and Tracy L. Meerwarth

GM has initiated partnerships with firms and research institutions at a rapid pace. One effort of the multi‐disciplinary research team involved the construction of a relationship

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Abstract

GM has initiated partnerships with firms and research institutions at a rapid pace. One effort of the multi‐disciplinary research team involved the construction of a relationship dynamics model to assist in partnership planning and management. Earlier research on private‐sector partnerships indicated that partnership success is largely dependent upon the development and maintenance of strong, productive relationships between the partners. Therefore, modeling efforts focused on the relationship itself. To increase the likelihood that the resulting model is realistic, valid and representative, empirical data was combined with a systems‐dynamics approach, and the model is being validated with feedback from study participants.

Details

Journal of Manufacturing Technology Management, vol. 15 no. 7
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 28 September 2023

Sigi Goode and Amir Riaz

It is becoming easier for end-users to modify their information system, sometimes against the wishes of management or the original manufacturer. In the mobile device context…

Abstract

Purpose

It is becoming easier for end-users to modify their information system, sometimes against the wishes of management or the original manufacturer. In the mobile device context, “modding”, “jailbreaking” or “rooting” allows a mobile phone user to select operating software and network providers other than those mandated by the original provider. Prior studies have theorised that modders and non-modders possess different perspectives on the relationship between them and their device provider. However, these differences have not been empirically demonstrated in prior work. This paper aims to test theoretical pathways to explain the behavioural relationship effects of security within the modding context.

Design/methodology/approach

This study models four relationship conceptualisations from prior research. The study tests this model using a survey of 464 mobile device users to compare the user attitudes of modders and non-modders.

Findings

Modder and non-modder relationships differ. Both groups value security, but in different ways: modder relationships are governed by satisfaction and commitment, while non-modder relationships are governed more by trust.

Originality/value

To the best of the authors’ knowledge, this is the first study to empirically demonstrate the relationship differences between IS modifiers and non-modifiers. Most published work has focused on IS that are unmodified. Incorporating device modification may improve behavioural understanding of end-users.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 16 August 2013

Ali Turkyilmaz, Asil Oztekin, Selim Zaim and Omer Fahrettin Demirel

Previous researches have proven that customer satisfaction and loyalty are affected by complicated relationships and are challenging to European customer satisfaction index (ECSI…

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Abstract

Purpose

Previous researches have proven that customer satisfaction and loyalty are affected by complicated relationships and are challenging to European customer satisfaction index (ECSI) model. Existing approaches mostly limit their hypotheses to linear relationships, which hinder much information that would lead to better modeling and understanding the relationship between customer satisfaction and loyalty. The purpose of this paper is to reveal potential nonlinear and interaction effects that might be embedded in antecedents of ECSI by exemplifying it in Turkish telecommunications sector.

Design/methodology/approach

This papar has justified the validity and reliability of the ECSI model implementation in Turk Telekom Company. The path models are tested via conventional structural equation modeling (SEM) and using a novel method, i.e. universal structure modeling with Bayesian neural networks.

Findings

The findings of this study reveal that quality has the most important impact on customer satisfaction. The next important construct was found to be the company image. The relationship between customer expectation and customer satisfaction was revealed to be insignificant. This study reveals the fact that while using the ECSI model more attention must be paid to the consideration of potential nonlinear relationships that might be available among model constructs.

Originality/value

This research presents uniqueness in that it reveals significant nonlinear relationships between the model constructs of the ECSI model. Previous studies have identified purely linear relationships, which may not hold true in reality. However, in this study it is revealed that improving one determinant of customer satisfaction may not be as worthy as it is assumed to be in theory, which refers to a nonlinear relationship.

Details

Industrial Management & Data Systems, vol. 113 no. 7
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 5 October 2020

Chen Qian, Stefan Seuring, Ralf Wagner and Paul A. Dion

This paper aims to examine how trust and communication at the personal level relationships conform to trust and communication at the organizational level relationships and which…

Abstract

Purpose

This paper aims to examine how trust and communication at the personal level relationships conform to trust and communication at the organizational level relationships and which role do the two different level relationships play in influencing firms’ commitment, performance and propensity to stay in long-term relationships.

Design/methodology/approach

A face-to-face questionnaire study was conducted using a sample of 209 in Mainland China companies, which were surveyed in nine exhibitions. The data were analyzed using structural equation modeling.

Findings

The results support the bottom-up effect of interpersonal trust and communication on inter-organizational trust and communication. Interorganizational trust has a more powerful total effect on firm commitment. Interpersonal communication has a more powerful total effect on inter-organizational trust and communication and firms’ operational performance. Interpersonal communication, inter-organizational trust and communication have comparably high impacts on firms’ propensity to stay in long-term relationships.

Research limitations/implications

This paper selects Mainland China as the research context and targets a single boundary spanner in each respondent firm to evaluate both the interpersonal and inter-organizational relationships. A cross-sectional approach was used.

Practical implications

This paper suggests that business people should pay attention to the role of human factors in a firm’s relational exchanges with SC partners and effectively use the positive effects of these factors to create relationship-building benefits.

Originality/value

This paper conducts cross-level research, which has been called for in recently published inter-organizational literature. It develops and provides empirical evidence for a bottom-up model from interpersonal relationships to inter-organizational relationships and identifies their impacts on organizational outcomes simultaneously.

Details

Supply Chain Management: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 16 January 2007

Tomas Palaima and Viltė Auruškevičienė

The aim of this study is to develop a structural model and test it in the parcel delivery services business‐to‐business market in order to identify how services quality influences…

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Abstract

Purpose

The aim of this study is to develop a structural model and test it in the parcel delivery services business‐to‐business market in order to identify how services quality influences relationship quality and to determine the interactions between constructs of relationship quality.

Design/methodology/approach

A structural model was developed using frameworks suggested by Gwinner et al., Hennig‐Thurau et al. and Bingguang et al. Online survey research was employed to survey the respondents. Structural equation modeling was employed to estimate structural model and test hypotheses.

Findings

The research demonstrated that services quality does not have direct influence on commitment, but impacts it indirectly through various relational benefits. The results imply that services quality is not enough for commitment‐based loyalty to develop. Relational benefits are essential. The results demonstrated that special treatment benefits, social benefits and confidence benefits are intricately related and have effect on each other. Main findings of the study demonstrated that in parcel delivery services industry there exist context‐specific relationships between constructs of relationship quality. The research found out that the interactions between constructs of relationship quality in parcel delivery services industry are different. Moreover, the empirical study confirmed the existence of industry‐specific direct and indirect loyalty drivers.

Research limitation/implications

The developed relationship quality model is intentionally limited to parcel delivery services industry in order to examine industry‐specific relationships between the constructs. The model could be extended in order to model competition and effects of change in relationship quality on customer life‐time‐value.

Practical implications

The model can be used by managers of parcel delivery companies to assess loyalty and commitment of clients.

Originality/value

This study is the first attempt to identify how services quality influences relationship quality, test relationships between constructs of relationship quality and examine context‐specific relationship in the parcel delivery market.

Details

Baltic Journal of Management, vol. 2 no. 1
Type: Research Article
ISSN: 1746-5265

Keywords

Article
Publication date: 2 March 2015

Mehdi Fateh Rad, Mir Mehdi Seyedesfahani and Mohammad Reza Jalilvand

This study aims to investigate the relationship between university and industry as two major infrastructures of national innovation system in all leading scientific and industrial…

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Abstract

Purpose

This study aims to investigate the relationship between university and industry as two major infrastructures of national innovation system in all leading scientific and industrial settings.

Design/methodology/approach

Large complex organizations with high technology that follow non-linear dynamic rules need to define concepts and adopt new approaches to achieve organizational efficiency and effectiveness. Among various models, a dynamic model of innovation was developed based on a joint investment between industry and university. Hence, the concepts of systems thinking and system dynamics were used.

Findings

The results reveal three levels of industry and university communication from the lower levels to the higher levels.

Originality/value

The value of this paper lies in adding two axes of “type of relationship” and “form of relationship” to the axis of “strength of relationship”, and a static three-dimensional space as a spatial capacity of the relationship between the industry and the university has been organized. Further, this is the first study that investigates the dynamic relationship between industry and university based on the self-organization theory and system thinking.

Details

Journal of Science & Technology Policy Management, vol. 6 no. 1
Type: Research Article
ISSN: 2053-4620

Keywords

Article
Publication date: 9 August 2013

Richard D. Cotton and Yan Shen

The purpose of this paper is to identify key developmental relationships for career‐spanning success and to examine relational models and support expectations associated with…

Abstract

Purpose

The purpose of this paper is to identify key developmental relationships for career‐spanning success and to examine relational models and support expectations associated with these relationships. The paper creates propositions associating developer‐protégé schema congruence and incongruence to relevant outcome variables.

Design/methodology/approach

Study 1 employed qualitative coding of developers identified in 77 hall of famer induction speeches and Study 2 used a cross‐industry survey of 425 respondents to assess the relational model and support expectations associated with the seven most highly‐cited developer roles from Study 1.

Findings

Study 1 identified these highly‐cited developer roles as a CEO, manager, work teammate, friend, spouse, parent, and unmet hero/idol. Study 2 described the expected relational models associated with these roles and found significant differences in the relational model and support expectations associated across roles.

Research limitations/implications

While study 1 focused on a primarily male sample using retrospective data, it generalized and extended previous research on key developer roles for extraordinary career achievement. Based on the key findings from study 1, study 2 surveyed respondents regarding developer role expectations rather than expectations of particular developer‐protégé relationships.

Practical implications

These findings identify how and with whom protégés should consider initiating and fostering key developmental relationships to enhance their networks while broadening and deepening organizations' understanding of the importance of their members having a variety of organizational and non‐organizational developers.

Originality/value

These findings challenge the notion that developer‐protégé relationships fit a “one size fits all” reciprocal exchange motif as it is the first study to explore expectations associated with key developer relationships using relational models theory.

Details

Career Development International, vol. 18 no. 4
Type: Research Article
ISSN: 1362-0436

Keywords

Article
Publication date: 26 July 2011

Shu‐pei Tsai

In recent years, the notion of consumer‐brand relationships has drawn increasing attention from both researchers and practitioners in the field of service brand marketing…

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Abstract

Purpose

In recent years, the notion of consumer‐brand relationships has drawn increasing attention from both researchers and practitioners in the field of service brand marketing. However, different paradigms conceptualize and measure this notion from diversified perspectives. The current study, integrating and modifying the main concepts of different consumer‐brand relationships paradigms, proposes to test an integrative‐model.

Design/methodology/approach

The paper conducts an exploratory investigation and a cross‐regional survey, alongside the statistical technique of structural equation modeling, confirms the appropriateness of the entire model structure as well as the causal path pattern explicated by the proposed Strategic Management of Service Brand Relationships model.

Findings

According to the Strategic Management of Service Brand Relationships model, service brand commitment and service brand love partially mediate the effects of eight relationship components on service brand loyalty. Moreover, amid the eight relationship components, there are three components (satisfaction of affective attributes, trust, and self‐concept connection) also exercising a direct positive influence on service brand loyalty.

Originality/value

The Strategic Management of Service Brand Relationships model delineates the antecedents and consequence of positive service brand relationships. Specific indicators of the latent constructs as well as the causal pathways among these constructs provide strategic principles for fostering strong and durable brand loyalty through consumer‐brand relationships in the context of service brand marketing.

Details

European Journal of Marketing, vol. 45 no. 7/8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 19 June 2021

Kedwadee Sombultawee and Prasopchai Pasunon

The purpose of this study is to explore an integrative model of supplier success, using a case study of the Thai high-technology firms. The study focuses on buyer-supplier…

Abstract

Purpose

The purpose of this study is to explore an integrative model of supplier success, using a case study of the Thai high-technology firms. The study focuses on buyer-supplier relationships of information systems (IS), including bundles of hardware, software and services because these relationships are dependent on both immediate performance quality of the IS and long-term maintenance of a strong buyer-supplier relationship.

Design/methodology/approach

The research used an integrative model that incorporated the DeLone and McLean (2003) IS success model, representing system quality and Clauss and Tangpong’s (2018) impregnable exchange relationship model, representing relationship quality. Exploratory mixed methods study incorporated interviews with supplier relationship managers at five Thai high-technology firms (n = 15) and a quantitative survey of buyer firms (n = 393).

Findings

Results supported the integrative system-supplier success model. The most significant limitation is that the study was only conducted in a single industry (high tech) when the IS buyer-supplier relationships modeled here are ubiquitous in modern business.

Research limitations/implications

Despite this limitation, the research contributes to the literature by developing and testing a long-term buyer-supplier relationship success model that incorporates both the characteristics of an IS and the supplier characteristics that lead to positive outcomes.

Originality/value

This study makes intuitive sense and being demonstrated statistically – the fact that the overall quality of an IS, coupled with a well-liked, non-substitutable supplier with a history of good performance, would be considered to be a successful supplier relationship is not especially controversial. The value of the study lies in the integration of the two models to represent different aspects of supplier performance, which could have a different effect on the buyer-supplier relationship in the long-term.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

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