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1 – 10 of over 14000Yonggui Wang, Jay Kandampully and He (Michael) Jia
The aim of this article is to examine the interaction effect of customization mode and regulatory focus on the “tailoring” outcomes of customized services in both the number of…
Abstract
Purpose
The aim of this article is to examine the interaction effect of customization mode and regulatory focus on the “tailoring” outcomes of customized services in both the number of options retained and consumer evaluations.
Design/methodology/approach
Two experiments investigate the interaction between customization mode and consumer regulatory focus, together with mediating and moderating factors.
Findings
An interaction effect of customization mode and regulatory focus exists: it significantly influences the number of options retained, and prevention‐focused consumers retain more options in the final customized offering than promotion‐focused consumers in subtractive customization, whereas this effect is reduced in additive customization; it significantly affects how consumers evaluate the customization service with regard to task enjoyment and attitudes toward products; and it is fully mediated by task enjoyment and positively moderated by product familiarity.
Originality/value
This article provides an important contribution to service customization design and regulatory focus theory by shedding light on the interaction between customization mode and consumer regulatory focus and revealing how this interaction affects the decision outcomes of customization services.
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Frank Mathmann and Mathew Chylinski
Emerging direct-to-consumer brands offer a single option to consumers before expanding their assortment as the business grows. This provides a counterexample to commonly held…
Abstract
Purpose
Emerging direct-to-consumer brands offer a single option to consumers before expanding their assortment as the business grows. This provides a counterexample to commonly held beliefs concerning consumers’ aversion to single options. The purpose of this paper is to study when, for whom and why offering two product options (vs a single option) is valued by consumers.
Design/methodology/approach
Across six experiments, this research investigates consumers’ locomotion orientation (a motivation for controlling progress), which affects the valuation of choice (vs single options).
Findings
Consumers’ locomotion orientation determines perceived product value for products chosen from a two-option set (vs when considering a single option) because choice offers active control, which is engaging for high-locomotion consumers. Expanding the set to six options has no such effect.
Research limitations/implications
Studies 1, 4a and 4b are set in the context of expert-selected single options, while Studies 2, 3 and 5 do not involve expert selection. However, the authors does not contrast expert vs non-expert conditions directly.
Practical implications
Managers can increase consumers’ willingness to pay by using advertisements to induce locomotion or segmenting consumers based on locomotion orientations.
Originality/value
Research suggests that consumers value choice between options, yet many emerging brands succeed with a single option. The authors reconcile this by providing insights into motivations that determine when, for whom and why choice (vs a single option) is valued.
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Hsing‐Chau Tseng and Long‐Min Kang
The purpose of this paper is to develop and test a research model on Taiwan's National Police Administration setting, extending the theory of planned behavior, reasoned action…
Abstract
Purpose
The purpose of this paper is to develop and test a research model on Taiwan's National Police Administration setting, extending the theory of planned behavior, reasoned action, and expectancy‐valence, and developing the more neglected aspects of the goal‐setting theory.
Design/methodology/approach
Participants were Taiwan's National Police Administration employing 500 full‐time employees. Structural Equation Modeling was used to explore the relationship among regulatory focus, uncertainty towards organizational change, and organizational commitment.
Findings
The results were that promotion focus or prevention focus had a significantly positive influence on uncertainty towards organizational change, and only promotion focus had a significantly positive influence on organizational commitment. In addition, uncertainty towards organizational change had a significantly negative influence on organizational commitment. The results supported the significant role of uncertainty towards organizational change as a mediator in the relationship between promotion focus (or prevention focus) and organizational commitment.
Originality/value
The results of the research help fill important research gaps (lack of empirical research and generalization) in the regulatory focus theory literature, clarifying the special role of regulatory focus in a traditional police organization's change processing, and its implications for police officers utilizing a non‐US setting to allow a cross‐cultural examination of regulatory focus theory.
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Ashish S. Galande, Frank Mathmann, Cesar Ariza-Rojas, Benno Torgler and Janina Garbas
Misinformation is notoriously difficult to combat. Although social media firms have focused on combating the publication of misinformation, misinformation accusations, an…
Abstract
Purpose
Misinformation is notoriously difficult to combat. Although social media firms have focused on combating the publication of misinformation, misinformation accusations, an important by-product of the spread of misinformation, have been neglected. The authors offer insights into factors contributing to the spread of misinformation accusations on social media platforms.
Design/methodology/approach
The authors use a corpus of 234,556 tweets about the 2020 US presidential election (Study 1) and 99,032 tweets about the 2022 US midterm elections (Study 2) to show how the sharing of misinformation accusations is explained by locomotion orientation.
Findings
The study findings indicate that the sharing of misinformation accusations is explained by writers' lower locomotion orientation, which is amplified among liberal tweet writers.
Research limitations/implications
Practitioners and policymakers can use the study findings to track and reduce the spread of misinformation accusations by developing algorithms to analyze the language of posts. A limitation of this research is that it focuses on political misinformation accusations. Future research in different contexts, such as vaccines, would be pertinent.
Practical implications
The authors show how social media firms can identify messages containing misinformation accusations with the potential to become viral by considering the tweet writer's locomotion language and geographical data.
Social implications
Early identification of messages containing misinformation accusations can help to improve the quality of the political conversation and electoral decision-making.
Originality/value
Strategies used by social media platforms to identify misinformation lack scale and perform poorly, making it important for social media platforms to manage misinformation accusations in an effort to retain trust. The authors identify linguistic and geographical factors that drive misinformation accusation retweets.
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Rufeng Wang, Siqi Wang and Guoqu Deng
The expansion of bike-sharing enterprises has led to a series of social problems, and due to the high breakage rate and high recycling cost of bike sharing, enterprises are…
Abstract
Purpose
The expansion of bike-sharing enterprises has led to a series of social problems, and due to the high breakage rate and high recycling cost of bike sharing, enterprises are reluctant to maintain them. Therefore, government regulation does play a leading role in maintaining bike sharing. This study’s purpose is to investigate how the government should regulate the bike-sharing enterprises that maintain bicycles.
Design/methodology/approach
Firstly, the authors assume that there is only one bike-sharing enterprise and establish a game model that the government regulates the enterprise. Furthermore, the authors extend the model to the case that there are two competing enterprises in the market. Finally, through numerical analysis, the influence of various factors on the government strategy and revenue is analyzed.
Findings
The authors find that the regulatory probability of two enterprises are regulated by the government is larger than that of one enterprise. When two bike-sharing enterprises compete without government regulation, both will choose the non-self-discipline strategy, thus falling into the Prisoner's Dilemma. If the government regulates them, then both enterprises will choose the self-discipline strategy. Finally, through numerical analysis, it is found that the self-discipline behavior of bike-sharing enterprises is related to the government regulatory probability, the cost of self-discipline, the probability of being reported and the penalties. Interestingly, the cost of government regulation will not affect the regulation probability of government.
Practical implications
This research provides a theoretical reference for the government to make the regulation strategies of bike sharing and achieve the sustainable development of bike sharing.
Originality/value
This research provides a theoretical reference for the government to make the regulation strategies of bike sharing and achieve the sustainable development of bike sharing.
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Hean Tat Keh, Nicole Hartley and Di Wang
The purpose of this paper is to examine the effects of service separation on perceived value and intention to enroll in the higher education context, as mediated by perceived…
Abstract
Purpose
The purpose of this paper is to examine the effects of service separation on perceived value and intention to enroll in the higher education context, as mediated by perceived performance risk and moderated by an individual’s regulatory focus.
Design/methodology/approach
Four experimental studies were conducted, a pilot study and three main studies. Participants evaluated higher education courses offered in either the unseparated (on-campus) or separated (online) mode.
Findings
Results show that: service separation influences perceived value; this effect is mediated by performance risk; and moderated by regulatory focus. Specifically, participants perceive higher education courses offered in the separated mode to have greater performance risk, which lowers their perceived value. This effect is enhanced for prevention-focused participants and mitigated for promotion-focused participants. Finally, service separation is found to influence intention to enroll in a course via performance risk and perceived value.
Practical implications
The findings suggest that higher education providers need to better understand students’ regulatory focus. In particular, online education providers should target potential students who are promotion-focused and implement strategies to reduce performance risk, which would give students greater assurance that the online course will be delivered as promised.
Originality/value
The present research is the first to examine the effects of service separation in the context of higher education, which has received relatively little attention in the services marketing literature. In particular, the findings shed new insights on the mechanisms underlying consumer perceptions of separated vs unseparated service offerings, which contribute to research on services marketing and higher education.
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This chapter contributes to the existing literature on institutional theory and international business research by integrating the concepts of polycentrism and institutional…
Abstract
This chapter contributes to the existing literature on institutional theory and international business research by integrating the concepts of polycentrism and institutional learning to examine how MNEs from emerging economies invest in developed countries. We argue that equity-based market entry modes and non-equity-based modes create different needs for learning about economic, regulatory and political institutions; entry modes with or without local partners lead to different levels of institutional embeddedness and institutional learning speeds. Finally, the content of institutional knowledge also determines its transferability and adaptability. We emphasize the importance of recognizing the integrated nature of economic, regulatory and political institutions from a polycentric perspective and discuss their change in different situations.
Valter Afonso Vieira, Valter da Silva Faia, James Boles, Bruno Rafael Marioti and Rita Cassia Pereira
The purpose of this study is to develop a theoretical model that posits locomotion-assessment ambidextrous orientation as predictor of salesperson acquisition–retention…
Abstract
Purpose
The purpose of this study is to develop a theoretical model that posits locomotion-assessment ambidextrous orientation as predictor of salesperson acquisition–retention ambidexterity, which as a consequence increases sales. The authors drawing on regulatory focus theory and self-regulatory for this propose.
Design/methodology/approach
Salespeople involved in the study represent different firms selling a wide variety of food and household products to a wholesaler, which resells them to supermarket chains. The authors collected data from 231 industrial salespeople.
Findings
First, salesperson assessment focus amplified locomotion’s effect on acquisition–retention ambidexterity. Second, salespeople increased their performance by implementing an acquisition–retention ambidextrous orientation that balances prospecting for new customers and growing existing customers. Third, findings revealed a mediating effect of ambidextrous orientation on the relationship between regulatory mode and sales performance. Finally, outcomes supported the conditional moderated-mediated effect of regulatory mode in explaining performance through ambidextrous orientation.
Practical implications
Results suggest that salespeople need to equalize their dual orientations in a complementary way to elaborate their selling strategies according to each customer. For example, in an unbalanced orientation, putting high levels of assessment into a sales encounter can reduce the effective and efficient use of time in interacting with customers.
Originality/value
The authors further illustrate the importance of using both locomotion and assessment in attaining sales goals (Pierro et al. 2013). This synergistic effect is known as the complementary hypothesis (Pierro et al., 2006a, 2006b). Each dimension complements the other and has a moderated-mediated effect on performance through acquisition–retention ambidexterity.
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Stavros P. Kalafatis, Charles Blankson, Marvyn Luxly Boatswain and Markos H. Tsogas
Grounded in regulatory mode theory (RMT), this study aims to investigate the impact of managers’ orientation for action (locomotion and assessment) in business-to-business…
Abstract
Purpose
Grounded in regulatory mode theory (RMT), this study aims to investigate the impact of managers’ orientation for action (locomotion and assessment) in business-to-business positioning decision-making.
Design/methodology/approach
Data are collected using a scenario-based experimental design. Study 1 examines whether interest and involvement in recommending a positioning strategy depends on a manager’s regulatory mode orientation. The impact of such orientations on the likelihood of changing a recommended positioning strategy is the focus of Study 2. The moderating effects of task motivation (expected rewards resulting from a recommendation), market feedback and the line manager’s leadership style are examined.
Findings
Both assessment and locomotion are significant determinants of involvement in recommending a positioning strategy. The introduction of motivation as a moderator helps explain differences in level of interest in positioning decision-making. Locomotion, but not assessment, affects the likelihood of changing a recommended positioning strategy. Assessment amplifies the impact of locomotion, while none of the interaction effects between regulatory mode orientation and contextual factors is a significant determinant of changing a positioning strategy.
Originality/value
To the best of the authors’ knowledge, this is the first application of RMT on positioning decision-making. Results from two experiments provide novel insights into the predictive relevance of managers’ preference in terms of involvement with the decision-making process and the likelihood of altering positioning.
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This article addresses the relationship of universities to their changing regulatory environments internationally.
Abstract
Purpose
This article addresses the relationship of universities to their changing regulatory environments internationally.
Design/methodology/approach
This article updates analysis published in 2004 exploring the contrasting modes of, and key trends in, regulation of higher education across eight OECD (Organisation for Economic Co-operation and Development) states. The article offers a wider analysis of the changing patterns of regulation rooted in mutuality, oversight, competition and design, and the implications for the management of higher education institutions.
Findings
Since 2004, higher education has seen more growth in oversight-based and competition-based regulation, but also some decentralization of regulation as an increasing cast of actors, many international and transnational in character, have asserted themselves in key aspects of the regulatory environment. This article explores the implications of these changes in the regulatory mix over higher education for the ways that universities manage their regulatory environment, arguing first, that there is significant evidence of meta-regulatory approaches to regulating universities, and second, that such a meta-regulatory approach is consistent with an emphasis on university autonomy, raising a challenge for universities in how to use the autonomy (variable by country) they do have to manage their environment.
Originality/value
This article offers an original analysis of how universities might most appropriately respond, deploying their autonomy, however variable, to address their external regulatory environment. The author suggests we might increasingly see the external regulatory environment as meta-regulatory in character and universities making more use of reflexive governance processes.
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