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Sonia Aguiar

This chapter presents an overview of the Brazilian regional media groups that are characterized by cross-ownership of media outlets in the four main reference platforms…

Abstract

This chapter presents an overview of the Brazilian regional media groups that are characterized by cross-ownership of media outlets in the four main reference platforms for news coverage: daily print, radio, broadcast television, and Web.

The research uses institutional documents to explore the history and operating mode of the groups that own the 50 best-selling newspapers in the country. The theoretical approach is guided by the notion of “spatialization” applied to business communication by Vincent Mosco, and by the concepts of “region,” “regionality,” and “regionalization” based upon authors aligned with the critical thinking approach in the field of geography.

The study identifies the multiple geographical scales at which these groups operate, as well as their dominant business models and the sources of their owners’ capital. Based on this analysis, it argues that the variables which are applied to the large-circulation media at a national level cannot be automatically transferred to the regional and local levels.

The study of regional media reveals a landscape that has not received adequate attention from communications researchers worldwide. It also points to problems which deserve more investigation and elaboration. This represents a new challenge for media studies, for the political economy of communication, and for the nascent field of geography of communication.

This chapter provides a distinctive and nuanced approach to the Brazilian media system. It can inspire other studies on regional communication which take into account the specificities of their geographic scales.

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Pedro Aguiar

The chapter addresses the unique aspects of Brazil’s news agencies and the Brazilian news syndication market. It reveals the pattern of Brazil’s two prevailing business…

Abstract

The chapter addresses the unique aspects of Brazil’s news agencies and the Brazilian news syndication market. It reveals the pattern of Brazil’s two prevailing business models regarding the wire services industry: that of the State, particularly the federal government, which invested little in a nationwide distributor to peripheral and alternative media; and that of major media conglomerates, which set out their syndication services labeled as “news agencies” in order to multiply profits with no extra labor. In the latter case, an asymmetrical relationship of dependency and circularity ensues between these major conglomerates and regional media groups, who rely on these “news agencies” to perpetuate their dominance in local markets. The chapter also assesses a few causes for this unique model and describes the main players in Brazil’s news agency sector. A concise historical background is presented (Molina, Morais, Saroldi & Moreira) and provides context for the present-day players in the news agency business in Brazil, including the institutional framework they form with their customers, predominantly smaller newspapers. The chapter analyzes attributes of the Brazilian news agency ecology, including the parallel reach of distribution networks belonging to the private and state-owned agencies; the adaptation of conglomerate agencies to challenges entailed by the digital convergence (shrinking newsrooms, multitasking staff); and the prevalence of the interconglomerate model within the Brazilian news syndication industry.

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Brazil
Type: Book
ISBN: 978-1-78635-785-4

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Brazil
Type: Book
ISBN: 978-1-78635-785-4

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Indrek Ibrus and Ulrike Rohn

The chapter discusses the characteristics of audiovisual (AV) media sectors in the Baltic Sea region. Therein it focuses on the specifics of media industries in small…

Abstract

The chapter discusses the characteristics of audiovisual (AV) media sectors in the Baltic Sea region. Therein it focuses on the specifics of media industries in small countries in the region as they are challenged in ways notably different from large countries with large domestic markets for media content. It discusses the differences between the AV media industries in the Nordic and Baltic countries and suggests that while in the first case long-term welfare society policies and conscious policy-driven system building have conditioned growth and international success then also in the second case innovation policy rationales have facilitated recent growth and dynamics. It then discusses the specific challenges, especially platformisation to small media industries in contemporary globalising media markets, and suggests that opportunities to resist these challenges may be in local inter-sectoral cooperation, that is, in building cross-innovation systems.

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Emergence of Cross-innovation Systems
Type: Book
ISBN: 978-1-78769-980-9

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Article

Kara Neilson and Peter Willett

This paper discusses the ways in which regional newspapers in the UK have reacted to the challenges posed by the Internet. A detailed evaluation of the web sites for 25…

Abstract

This paper discusses the ways in which regional newspapers in the UK have reacted to the challenges posed by the Internet. A detailed evaluation of the web sites for 25 regional newspapers demonstrated clear audience trends and a certain consensus of styles and features. The level of commercial activity in the form of advertising was found to be generally low, and the strategies to promote local business involvement varied. Nine of these 25 newspapers responded to a questionnaire that sought to gauge levels of awareness of industry developments, how the operation is currently managed, and what expectations are held for the future. The overall picture was one of optimism for the future, tempered by the initial caution that characterises any new field.

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Aslib Proceedings, vol. 51 no. 3
Type: Research Article
ISSN: 0001-253X

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Article

David N. Griffiths

The purpose of this paper is to help reference librarians in academic institutions to more effectively use UN information resources to meet users' needs.

Abstract

Purpose

The purpose of this paper is to help reference librarians in academic institutions to more effectively use UN information resources to meet users' needs.

Design/methodology/approach

This paper outlines the United Nations' structure, addresses the effects of misconceptions regarding the organization's boundaries, describes the categories of UN information resources and their most useful content, identifies and evaluates the most important reference tools by or about the UN, and casts light on little‐known obstacles to intellectual access in the UN information environment.

Findings

Access to UN information is often hindered by the idiosyncrasies of UN documents and their records, misconceptions about the United Nations' relationships with other organizations, and a lack of in‐depth information about UN reference sources. The effects of these problems can be ameliorated, however, through the information, techniques, and strategies presented here.

Originality/value

This article identifies and evaluates the UN reference sources of greatest use to general reference librarians. This is the first publication to demonstrate how indexing policies and common characteristics of UN documents impede access to UN information and to show how these barriers can be circumvented.

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Reference Services Review, vol. 36 no. 2
Type: Research Article
ISSN: 0090-7324

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Article

Francis Hallawell

Brand‐building goes beyond reputation management to give a firm a sustainable point of competitive difference from its rivals, based on rational and emotional values…

Abstract

Brand‐building goes beyond reputation management to give a firm a sustainable point of competitive difference from its rivals, based on rational and emotional values integrated into the firm. Because a brand is tangible (consisting of carefully managed associations in the mind of the target audience), a corporate brand can be built around a firm as readily as a product brand around a product. The QBO approach involves defining and communicating the firm's vision, values and styles (the firm's contribution to the world, its principles and how these are reflected in the behaviour of its people), implemented via a four‐stage methodology.

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Journal of Communication Management, vol. 3 no. 4
Type: Research Article
ISSN: 1363-254X

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Article

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

A variety of online community strategies demonstrate how online communities can give businesses the edge in innovating fast and developing new products that people will enjoy interacting with in the world. The flexible value delivered by online communities becomes a strategic business asset with broad potential for expansion.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 34 no. 1
Type: Research Article
ISSN: 0258-0543

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Abstract

Details

Government and Public Policy in the Pacific Islands
Type: Book
ISBN: 978-1-78973-616-8

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