Search results

The chapter is devoted to analysis of the structure of regional identity. Topicality of this issue is caused by the processes of social differentiation of regions. The purpose of the research is to describe the factors of regional identity. Regional identity is predetermined by natural, geographical, socio-cultural, ethnic, and socio-political factors. Regional identity is viewed as a complex dynamic structure. It is analyzed on the basis of application of concepts of constructivism and symbolic capital. The authors come to the conclusion that dynamics of regional identity are determined by individuals’ evaluation of the conditions of the territory for satisfying the needs and implementation of life plans. This aspect is analyzed from the positions of the concept of constructivism. It is also concluded that dynamics of regional identity depends on attractive image of the territory and realization of its uniqueness. This aspect of regional identity is viewed as a symbolic capital, which stimulates the development of territory.

Storytelling is increasingly becoming a popular tool for promoting local fairs, festivals, culture and heritage. It is also being used to boost regional economies and revitalise them. Storytelling involves recounting past events and emphasising their relevance to the current situation. It is a powerful way to communicate shared experiences and values from one generation to the next. By engaging in storytelling, local or regional fairs or festivals are able to subsidise the regeneration of their economy. Furthermore, storytelling can help to bridge the gap between the past, present and future, providing a sense of permanency and belonging. Transmedia storytelling, often called transmedia narrative, is a technique for integrating current digital technology to present a tale or story experience across several platforms and formats.

Rajasthan is a vibrant, colourful and lively region of India. It comes out on top regarding holidays, traditions and culture. It sparkles brighter when its festivals are taking place. Due to its festive atmosphere, they have played a significant role in Rajasthani culture. The state of Rajasthan is known for its warm hospitality.

The current study's objective is to investigate various regional festivals in Rajasthan that have helped to develop regional identity through transmedia and to understand the connection between regional festivals' storytelling and tourism. Our findings indicated a positive relationship between regional or local festival narrative and travellers' inclination to visit or return. Additionally, the local community develops a positive sense of itself due to these festivals.

This chapter is a collation and review of literature that can be considered to form the terrain of sports studies in India. It attempts two broad tasks: firstly, to aggregate these studies, and secondly, to predict the very possibility of a sociology of sport in India. To this end, this chapter is classified into three separate yet intertwined themes: modernity and nationalism; sub-nationalisms or regional nationalisms; and gender, masculinities, and culture. The first section looks at questions of modernity and nationalism within the Indian context through a close reading of studies on sports like field hockey and cricket. The second section is a critical look at the role of sub-nationalisms in complicating the notion of a singular nationalism, as played out in the domain of football in India. Lastly, the chapter examines questions of gender, especially masculinities, as a consistent yet plural presence in all of these literatures. These themes are neither exclusive nor all encompassing, and the chapter produces them in continuity as well as in rupture with one another. It concludes by speculating upon the possibilities and challenges for a sociology of sport in India, with suggestions for possible methodological interventions.

The process of Europeanization like the process of globalization requires a political, social, cultural alignment among nations, a source of an identity anxiety. Europe as a political project unquestionably challenges the nation state: supranational institutions impose norms and values on nation-states, and transnational organizations create a space for political participation that goes beyond national territories. Together they re-map a European “political community.” This chapter asks: What are the roles of supranational institutions in shaping such a political community? What are the implications of the emergence of a European public space on the understanding of the European citizenship? What political model for the European Union?

Extending knowledge of the cultural shaping and variegating of white identity that occurs through the commercial diffusion of identity myths, we examine the reception of Southern identity myths promoted in the oppositional narratives of New South commercial media. We characterize oppositional narratives as texts which operate by eliciting an interpretive reading that devalues rather than supports the surface narrative, and explain the duplicitous text as one intended to seduce a dominant power, while empowering and bolstering identity of a marginalized group. After elaborating how oppositional discourse can serve to reinforce the identity frame constructed by regional media producers, we report on a study examining how urban and rural Southerners read and respond to this discourse. Our findings highlight mediators in the relationship between individuals’ oppositional readings and their alignment of identity in a manner responsive to it.

We define diffusion as the spread of something within a social system. Diffusion is the most general and abstract term, and it embraces such processes as contagion, mimicry, social learning, organized dissemination, etc. (Strang & Soule, 1998). While the home territory of diffusion is innovation (see Rogers, 2003 for an authoritative review), more recent macro-diffusion research has developed, based on social movement and institutionalization arguments (Ansari, Fiss, & Zajac, 2010; Wejnert, 2002).

The Finno-Ugric identity, originally formulated by 19th century academics and nurtured as part of national-identity movements, has revived since the collapse of the Soviet Union (1991). This chapter explores the transnational vitality of the Finno-Ugric identity for Estonians in the post-Soviet era. In particular, I ask, “How has the Finno-Urgic identity remained meaningful in the contemporary geopolitical context?” I draw on Schiffman's (2006) “linguistic culture” framework to understand the renewed relevance of the Finno-Ugric identity. I argue that the identity's continuing significance and renewed vitality stems from the new meanings that Finno-Ugric culture has taken on in the particular post-Soviet geopolitical context. I examine the key role of Finno-Ugric identity in Estonian efforts to sustain lesser-used-language (LUL) instruction domestically and to support its development internationally. By analyzing Estonia's varied experiences with LUL advocacy and development, I explore how Finno-Ugric linguistic culture functions as a rich resource in developing Estonian national identity, in making statements of ethnic solidarity, and in providing new methods for language revitalization.