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This study aims to examine the empirical linkages among emotional experiences, national identity and behavioural intentions for red tourism in China.

Partial least squares structural equation modelling was applied to data from two rounds of surveys of 1,095 on-site visitors to Zunyi and Yan’an, two well-known red tourism cities in China.

Emotional experiences significantly affect national identity, with positive emotions significantly affecting national identity. Positive emotions also significantly influenced behavioural intentions, national identity positively influenced behavioural intentions and national pride mediated the relationship of “positive emotion → behavioural intentions”. In addition, previous experience played a moderating role in the relationship of “positive emotion → national pride”.

This research produced new insights on red tourism emotional experiences by clarifying its types, connotations and influences. It contributes to a better understanding of national identity antecedents and outcomes in red tourism. Findings revealed the significant role of red tourism in cultivating national identity and provide implications for academic research and practical development of red tourism.

本研究旨在考察中国红色旅游者的情绪体验、国家认同和行为意向之间的影响关系及其作用机制。

采用偏最小二乘法结构方程模型(PLS-SEM), 对来自中国红色旅游圣地——遵义和延安的1095名现场游客的问卷调查数据进行了统计分析。

情绪体验对国家认同会产生显著影响。其中, 积极情感会显著正向影响国家认同。同时, 积极情感也会对行为意向产生显著正向影响。此外, 国家认同对行为意向具有积极影响, 且国家自豪感在“积极情感→行为意图”的影响关系中充当中介作用。最后, 研究还发现旅游经历在“积极情感→国家自豪感”的影响关系中具有显著的调节作用。

本研究通过阐明红色旅游情绪体验的类型、内涵及其影响关系, 为深入理解红色旅游情绪体验提供了一个全新的视角。同时, 文章还进一步厘清了红色旅游情境中国家认同感的形成前因和影响结果的作用机理。研究结论揭示了红色旅游在培育国家认同感方面的重要价值, 并为红色旅游的学术研究和实践发展提供了重要启示。

Esta investigación examinó los vínculos empíricos entre las experiencias emocionales, la identidad nacional y las intenciones de comportamiento para del turismo rojo en China.

Se aplicó el análisis de ecuaciones estructurales basado en mínimos cuadrados parciales (PLS - SEM) a los datos recogidos mediante dos rondas de encuestas realizadasa 1.095 visitantes in situ en Zunyi y Yan'an, dos conocidas ciudades de turismo rojo de China.

Las experiencias emocionales afectan significativamente a la identidad nacional, y las emociones positivas influyen significativamente en la identidad nacional. Las emociones positivas también influyeron significativamente en las intenciones de comportamiento; la identidad nacional influyó positivamente en las intenciones de comportamiento y el orgullo nacional medió la relación “emoción positiva → intenciones de comportamiento”. Además, la experiencia previa desempeñó un papel moderador en la relación “emoción positiva → orgullo nacional”.

Esta investigación aportó nuevos hallazgos sobre las experiencias emocionales del turismo rojo al aclarar sus tipos, connotaciones e influencias. Contribuye a una mejor comprensión de los antecedentes y resultados de la identidad nacional en el turismo rojo. Los resultados de la investigación revelan el importante papel del turismo rojo en el cultivo de la identidad nacional y ofrecen implicaciones para la investigación académica y el desarrollo práctico del turismo rojo.

The purpose of this paper is to describe and evaluate red tourism in China and, in doing so, shed light on the complex relationships between tourism, heritage and identity politics.

Mixed methods – literature review, document analysis, interviews with government officials, travel agents and tourists.

Red tourism is an initiative to preserve, promote and pass down China’s communist past that is underpinned by political purposes. It has resulted in an imbalance between the government’s designation of communist heritage sites all over the country and the concentration of visitors in a small number of popular destinations. Red tourism fosters allegiance to the Communist Party of China. At the same time, it is expected to bring economic opportunities to remote locations through tourism spending and the branding opportunities that it provides. However, a different emphasis can be discerned at the national and local levels, whereby the former emphasizes political cohesion and the latter stresses local economic development.

Four sites are investigated in detail out of the hundreds that might have been explored.

Recommendations are made to: diversify the product, increase stakeholder involvement, enhance heritage conservation plans, improve interpretation.

Many implications for relationships between governments at all levels and the Chinese population. Also implications for the economic well-being of places and people adjacent to red tourism sites.

One of very few papers in either English or Chinese that addresses the red tourism policy in detail and with substantial empirical materials.

The purpose of this paper is to identify and explore how different stakeholders represent communist and revolution heritage for tourism, with a case-study on Bucharest, the capital city of Romania. The research attempts to identify gaps and tensions between representation makers on communist heritage tourism.

The research employs a range of qualitative methods in order to explore communist heritage tourism representation from different perspectives: content analysis of secondary data in the form of government, industry and media destination promotional material; interviews with a range of representation producers (government, industry and media); focus groups with potential tourists; and content analysis of user generated content under the form of blogs by actual visitors to Bucharest.

Findings reveal that there are gaps between the “official” or government representations of communism and revolution heritage and “unofficial” or industry, media and tourists’ representations. The research confirms and builds on Light’s (2000a, b) views that communist heritage is perceived as “problematic” by government officials and that attempts have been made to reinterpret it in a different light. The process of representation is made difficult by recent trends such as the increase in popularity of communism heritage tourism in countries such as Germany or Hungary. The potential of communist and revolution heritage to generate tourism is increasingly being acknowledged. However, reconciliation with “an unwanted” past is made difficult because of the legacy of communism and the difficulties of transition, EU-integration, economic crisis or countless political and social crisis and challenges. The “official” and “unofficial” representations successfully coexist and form part of the communism and revolution heritage product.

The research attempts to look at the representation of communism heritage from different angles, however, it does not exhaust the number of views and perspectives that exist on the topic. The research only records the British and Romanian perspectives on the topic. The topic is still in its infancy and more research is needed on communism heritage tourism and representation.

The research identifies and explores gaps, agreements and disagreements over the representation of communist and revolution heritage in Bucharest, Romania.

The purpose of this paper is to incorporate Chinese traditionality (CT) and patriotism (PAT) within the theory of reasoned action (TRA). It tests the moderating effect of gender with the aim to provide a deeper understanding of why Chinese tourists choose to take domestic travels.

Data is collected from 370 Chinese tourists. Convenience sampling is used. Structural equation modelling is used to test the proposed hypotheses.

The results of this paper show that PAT is positively related to tourists’ attitudes (ATs) and Chinese domestic travel intention (CTI). Moreover, CT is found to influence PAT, ATs and subjective norms (SNs) directly, as well as CTI indirectly. However, the positive relationship between PAT and SNs is not supported. Additionally, the influence of PAT on CTI for females is significantly higher than that for males.

The current paper adopts convenience sampling; data is collected using an online questionnaire which may cause sample bias and even reduce the reliability of the data. Future studies may adopt quota sampling based on the population of each province to gain more reliable data. Further research can consider including more constructs to better understand why Chinese people choose to travel domestically.

This paper is one of the first attempts to include PAT and CT within the TRA and contributes to the pool of literature on the TRA. It provides a comprehensive understanding of CTI. Second, PAT and CT are linked to the TRA, which expands the application of PAT and CT to the context of hospitality and tourism. Finally, the moderating role of gender contributes to the knowledge regarding the moderating effect between their respective relationships.

性别在中国传统与爱国主义对中国国内旅游意愿影响中的调节作用

摘要

本研究将中国传统性与爱国主义引入理性行为理论, 同时将性别作为调节变量, 目的在于探究中国游客选择国内游的原因。

通过分析便利抽样所收集的370份中国游客样本, 运用结构方程模型验证本研究的假设。

中国游客爱国主义能够正向显著影响其国内游的态度和旅游意向; 此外, 中国传统性也直接影响游客的爱国主义、态度和主观规范, 并且分别通过爱国主义、态度和主观规范间接影响旅游意向; 然而, 爱国主义和主观规范之间的关系却并没有得到验证; 最后, 女性游客的爱国主义对于旅游意向的影响作用显著高于男性游客。

首先, 本研究运用网络调研的方式进行便利抽样, 这一点有可能产生样本偏差, 甚至降低了样本的可信度, 未来研究可以根据各省人口数量采用配额抽样的方式进行抽样, 以期进一步提高数据的可信度; 其次, 更多的变量应当被引入研究, 以进一步探究中国游客选择国内游的原因。

首先, 本研究是为数不多的将爱国主义和中国传统性引入理性行为理论, 这一点进一步拓展了关于理性行为理论的研究范围, 也进一步加深了对于国内游原因的认识; 其次, 将爱国主义和中国传统性这一概念引入旅游领域, 进一步拓展了关于两者研究的边界; 最后, 在中国国内游的研究领域中, 将性别作为调节变量引入本研究一定程度上填补了在该领域研究中的不足。

La influencia de la moderación de género en la tradición China y el patriotismo en la intención de viajar dentro de China

Este research incorpora los conceptos a de la tradicionalidad China (TC) y el patriotismo (PAT) a la teoría de La Acción razonada (TAR), teniendo en cuenta el efecto moderador de género, con el objetivo de profundizar en la comprensión de porqué los turistas chinos eligen realizar viajes domésticos/nacionales.

A partir de los datos recolectados de 370 turistas chinos utilizando las muestras de cuestionarios realizados de manera on-line, éste estudio usa un modelado de ecuaciones estructurales para probar las hipótesis propuestas.

Los resultados demuestran que el PAT está positivamente relacionado con las actitudes del viajero y la intención de viaje nacional chino (IVNC).Es más, la tradicionalidad China (TC) influye en el Patriotismo (PAT), las actitudes del viajero chino (AVC) y también en las normas subjetivas (NS) directamente.Adicionalmente, la influencia del PAT en la intención de viaje del viajero doméstico chino, especialmente en mujeres, es significativamente mayor que en hombres.

Primero, el estudio adopta un muestreo de conveniencia y recopila cuestionarios on-line, lo que puede causar un sesgo en la muestra e incluso reducir la confiabilidad de los datos obtenidos.Los futuros estudios pueden adoptar un muestreo por cuotas basado en el número de población de cada una de las provincias de China, para obtener datos más relevantes.

Este estudio es uno de los primeros en incluir el PAT y el TC dentro de la TAR, que amplía la literatura sobre la TAR y proporciona una comprensión más completa de las actitudes del viajero chino.Segundo, el PAT y la TC están vinculados al TAR, el cuál expande la aplicación del PAT y la TC en el contexto del turismo en todas sus ramas.Por último, el rol moderador de género contribuye al conocimiento, sobre el efecto moderador entre sus respectivas relaciones.

The purpose of this paper is to identify the attitudes of Bulgarians towards country’s historical monuments, communist heritage, communist heritage tourism and their willingness to participate in communist heritage trips.

The sample includes 359 respondents recruited via an online survey. Mann-Whitney U-test is used to identify the differences in the respondents’ attitudes towards communist heritage tourism in Bulgaria on the basis of their age, gender, frequency of visit to historical monuments, attitudes towards country’s communist past, prior visit to, familiarity with and attitude towards communist monuments and identification of communist monuments with country’s heritage.

The respondents who visited historical monuments more frequently, had more positive attitudes towards communist past of the country and its communist monuments, those who had visited and were very familiar with the communist monuments were more supportive towards donating money for the restoration of communist monuments and their inclusion in tourism supply.

The paper reveals that domestic communist heritage tourism demand exists in Bulgaria and tour operators need to focus on including communist heritage in tourism supply.

Communist heritage is controversial and different social groups perceive it differently, depending on their attitudes towards communism as a political, economic and social system.

The paper compares the attitudes towards historical and communist monuments and revealed that communist monuments received less support for inclusion in tourism supply than historical monuments; the respondents were less inclined to participate in trips to them and to donate money for their restoration.

Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development of metaverse tourism in China and provides managerial implications for future urbanmetaverse tourismplayers.

Literature from Chinese and international sources was reviewed to highlight the current status of metaverse tourism in the context of Chinese urban tourism. This paper also draws on information provided by online materials, especially the official websites of tour organizers and news media.

This paper outlines important aspects of metaverse in Chinese urban tourism. First, cities are the hotbeds of metaverse development, and the metaverse has become a new way to attract urban tourists and a significant element in various exhibitions. Second, the combination of metaverse with China’s extensive and profound traditional culture has made urban tourism full of vitality. Third, China’s game companies are progressively empowering the metaverse tourism industry.

This paper contributes to the existing knowledge on metaverse tourism based on the Chinese urban tourism context. Furthermore, it highlights the state of the metaverse in Chinese urban tourism during and after the pandemic situation. Lastly, it provides thoughtful implications for tourism players and future tourism development.

Analyses the articles published in the FIU Hospitality Review during a seven‐year period from 1989‐1995. Identifies seven main themes: people and organizations; marketing; environmental change; total quality management and strategy; education; financial analysis and accounting practice; tourism and technology. Summarizes by highlighting the linkages between the themes and the related sub‐themes.

The purpose of this paper is to provide details of the communist and socialist past to inform the debate on redesigning tourism in Central and Eastern European (CEE) countries as impacted by the transition and accelerated by European Union (EU) membership.

The issues from two sides are addressed: academic and practical. Based on a literature review, the authors propose a model of five main research topics that represent the main areas of change and conceptualise the general EU accession research debate on tourism. Content analysis is conducted on each of the revealed main research topics that are presented and discussed from the standpoint of tourism-relevant socialist and communist stature and image. On the other hand, this paper engages with reality as it surveys real-life practices in tourism development and business operation based on the personal experience of the researcher regarding the social situation under consideration.

The findings concerning the revealed main areas of tourism change in CEE countries following EU accession refer to the: change from communism towards a new image (Europeanisation and re-imaging), change from communism to capitalism (transformation and marketisation), change from old communist tourism products to new products (rejuvenation, diversification), change from communist towards sustainability values (sustainability) and change from tourism inside the communist block to international tourism (re-internationalisation) The discussion indicates how each area of change relates to socialist and communist content and its tourism relevance and the potential for tourism development, policy and business.

The list of relevant works is not exhaustive as only tourism-focussed quality journals are surveyed in order to define the main areas of change.

A very relevant source of information and impartial advice for tourism developers and policymakers in ex-socialist and communist countries is provided regarding tourism development at the strategic and managerial levels.

This paper fills an identified information/resource gap concerning the potential and contribution of communist and socialist heritage to tourism development and business, and places this in the context of the changes CEE countries have made in order to stay and/or become tourism destinations. It introduces a new term “tourism redesign” which explains the transition in tourism development, policy and management through different areas of change.

Despite the significance of tour guiding and interpreting in the tourism system, relevant research is lacking in both depth and breadth. Current scholarly work tends to ignore tour guides’ self-expectations and assumes they are altruistic mediators who carry out their tasks without question. Considering tourism intermediaries are rational individuals who attempt to maximize their own benefits, the purpose of this paper is to situate tour guiding and interpreting practices in a larger political and social context, to explore the external and intrapersonal factors that might influence the content and approaches of interpreting Chinese communist heritage.

Considering tourism intermediaries are rational individuals who attempt to maximize their own benefits, this study situates tour guiding and interpreting practices in a larger political and social context, to explore the external and intrapersonal factors that might influence the content and approaches of interpreting Chinese communist heritage.

The study reveals that institutional arrangements, environmental settings, characteristics of tourists and tourist-intermediary onsite interactions can have salient repercussions on intermediaries’ job skills, career attitudes and orientation, and self-perceived roles, and further shape their way of interpreting the past. Several managerial implications regarding enhancing the effectiveness of tour guiding and interpreting are also discussed.

It is mentioned above. The Chinese government has invested enormously in red tourism to achieve a political end. In reality, however, there are always gaps between official narratives and actual interpretation. To lessen such deviation, efforts are needed to understand the dynamics of tour guiding practices. Anchoring interpretation and guiding practices in a broader political, social, and economic context, this paper attempts to improve the static research by comparing two major types of intermediaries, site interpreter and tour guide, with regard to the content of, and approach to their interpretation of red heritage. It provides an in-depth insight into the meaning-making process of the communist heritage tourism in China.

With the development of the city, the urban parks of the red revolutionary culture have been gradually recognized by people. Red culture can arouse people's special memory for a period and a city, thus gradually applying to the urban landscape planning. Based on this, in this paper, in terms of terrain, water, artificial structure, light and shade, color and so on, the urban park landscape of the red revolutionary culture was planned and studied. At the same time, by using a large number of successful cases of domestic red landscape and foreign commemorative landscape, a way of thinking and method for the design of red landscape was explored. In addition, taking the Wuzhishan red cultural theme park as an example, the study was carried out, and the problems faced by the red culture theme park in the planning and design stage were expounded. Finally, the theory was applied to practice, thus providing an example for reference.