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Heavy metals play a crucial role in the economic development of any nation. Industries utilizing heavy metals, consequently, emanate a large volume of metal-containing liquid effluents. Since metals are non-renewable and finite resources, their judicious and sustainable use is the key. Hazardous metal-laden water poses threat to human health and ecology. Apart from metals, these industrial effluents also consist of toxic chemicals. Conventional physical–chemical techniques are not efficient enough as it consumes energy and are, therefore, not cost effective.

It is known that biomaterials namely microorganisms, plants, and agricultural biomass have the competence to bind metals, in some cases, selectively, from aqueous medium. This phenomenon is termed as “metal biosorption.” Biosorption has immense potential of becoming an effective alternative over conventional methods. The authors in the present chapter have used secondary data from their previous research work and attempted to develop few strategic models through their feasibility studies for metal sustainability.

This chapter provided systematic and comprehensive analysis on trawl fisheries management and conservation measures in the Straits of Malacca. Detailed analysis is conducted on Malaysian fishery management framework particularly domestic country's trawl fishery status, legal structure, input-control strategies, ecosystem protection plan, pollution, law enforcement, and complementary measures that designed to reduce and prevent overfishing in the exclusive economic zone (EEZ) of Malacca Straits. Gaps and challenges found in existing trawl fisheries literature are presented followed by recommendations for improvement in the management and conservation of trawl fisheries.

This chapter critically discusses implications of working with ‘big data’ from the perspective of qualitative research and methodology. A critique is developed of the analytic troubles that come with integrating qualitative methodologies with ‘big data’ analyses and, moreover, the ways in which qualitative traditions themselves offer a challenge, as well as contributions, to computational social science.

The chapter draws on Interactionist understandings of social organisation as an ongoing production, tied to and accomplished in the actual practices of actual people. This is a matter of analytic priority but also points to a distinctiveness of sociological work which may be undermined in moving from the study of such actualities, suggesting an alternative coming crisis of empirical sociology.

A cautionary tale is offered regarding the contribution and character of sociological analysis within the ‘digital turn’. It is suggested that ‘big data’ analyses of traces abstracted from actual people and their practices not only miss and distort the relation of social practice to social product but, consequentially, can take on an ideological character.

The chapter offers an original contribution to current discussions and debates surrounding ‘big data’ by developing enduring critiques of sociological methodology and analysis. It concludes by pointing to contributions and interventions that such an empirical programme of qualitative research might make in the context of the ‘digital turn’ and is of value to those working at the interface of traditional and digital(ised) inquiries and methods.

This chapter examines the significance of multisensory experiences in the branding of the Swedish tourist destinations. Firstly, it provides a critical review of the relevant literature in the field of nation branding. It discusses about the tourism branding strategies that are intended to attract more visitors to Stockholm and in other areas in Sweden. Secondly, this contribution suggests that the destination marketers are engaging with tourists and are providing them with multisensory experiences to drive their emotional resonance for the Swedish destinations. Thirdly, it analyses how the ‘Swedishness’ could be expressed through the destinations’ attractions and from creative marketing campaigns. In conclusion the author provides four case studies on ‘The Swedish Number Campaign’, ‘ICEHOTEL’, ‘The ABBA Museum’ and ‘IKEA Museum’ to better explain how the Swedish destinations are providing the mentioned multisensory experiences to tourists.

This chapter focuses on the ethnographic research approach that I employed in a service marketing study. The first part briefly describes ethnography’s key characteristics, that is, emergent research logic, prolonged fieldwork, and multiple modes of data collection, where the main method is observation. The second part discusses the data collection methods: participant observation, informal discussion, interview, and document analysis. This section describes in detail how these techniques were used in practice and highlights the key challenges I faced, especially related to the observations, and how I managed these challenges. The third part describes the case, field setting, informants, and field relationships. The development project that I studied concerned a bank’s website and project members from the bank and different consultant agencies represent the study’s informants. The fieldwork lasted for about one year and covered the entire development process from the initial stages to the launch, and some time after. The chapter ends with a thorough discussion about the research criteria of validity, reliability, and generality, and the coping tactics that I used in this study to enhance these. Prolonged fieldwork, multiple modes of data collection, reflexivity, and specification of the research are among those important tactics that this last section discusses in detail.