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Case study
Publication date: 4 May 2023

Riyazahmed K.

The case is presented as descriptive in nature and primarily involves exploratory research.

Abstract

Research methodology

The case is presented as descriptive in nature and primarily involves exploratory research.

Case overview/synopsis

Ashraf, a young graduate from Bangalore, India, started a chain of lifestyle shops, his family business in Khartoum, Sudan. To modernize the shops, Ashraf approached a small finance bank for financial assistance. However, after submitting the required documents and with a good credit score, he was denied a loan. The bank officials had mentioned that the loan automation software did not approve the application. Hence, the bank personnel said that they could not do anything further. Disappointed, Ashraf sought the help of his professor, John, to understand why the software rejected his application. Professor John explained to Ashraf the advantages and disadvantages of automation. In the process, Ashraf understood the significance and compelling need to address “Algorithm Bias,” a situation in which specific attributes of an algorithm cause unfair outcomes. The case place students in Ashraf’s position to help them understand the advantages and issues of applying automation through artificial intelligence.

Complexity academic level

The case suits graduate-level courses like business analytics, financial analytics and business intelligence.

Learning objectives

Through the case, the students will be able to: Understand the role of algorithms in business and society. Understand the causes, effects and methods of reducing algorithm bias. Demonstrate the ability to detect algorithm bias. Define policies to mitigate algorithm bias.

Case study
Publication date: 10 October 2013

Gina Vega and Nisreen Bahnan

Family Business, Entrepreneurship, International Business and Marketing.

Abstract

Subject area

Family Business, Entrepreneurship, International Business and Marketing.

Study level/applicability

This case is intended for an undergraduate business student audience in courses dealing with Entrepreneurship, Family Business, International Business and Marketing.

Case overview

TARA Trade, a Lebanese souvenir-item designer and distributor owned by two brothers, was facing hostile competition. The partners who operated the business from two different continents had to deal with multiple threats to maintain their market position in a region of the world riddled with political unrest, regulatory chaos and idiosyncratic (distinctive) socio-cultural business practices.

Expected learning outcomes

Students are challenged to identify solutions to the marketing concerns and analyse the partnership issues faced by the international ownership/management of the business.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or e-mail: support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 3 no. 4
Type: Case Study
ISSN: 2045-0621

Keywords

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