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Neural networks, which provide the basis for deep learning, are a class of machine learning methods that are being applied to a diverse array of fields in business, health, technology, and research. In this chapter, we survey some of the key features of deep neural networks and aspects of their design and architecture. We give an overview of some of the different kinds of networks and their applications and highlight how these architectures are used for business applications such as recommender systems. We also provide a summary of some of the considerations needed for using neural network models and future directions in the field.

Purpose – As researchers need partners to collaborate with, this study aims to provide author recommendation for academic researchers for potential collaboration, conference planning, and compilation of scientific working groups with the help of social information. Hereby the chapter analyzes and compares different similarity metrics in information and computer science.

Methodology/approach – The study uses data from the multidiscipline information services Web of Science and Scopus as well as the social bookmarking service CiteULike to measure author similarity and recommend researchers to unique target researchers. The similarity approach is based on author co-citation, bibliographic coupling of authors and collaborative filtering methods. The developed clusters and graphs are then evaluated by these target researchers.

Findings – The analysis shows, for example, that different methods for social recommendation complement each other and that the researchers evaluated user- and tag-based data from a social bookmarking system positively.

Research limitations/implications – The present study, providing author recommendation for six target physicists, is supposed to be a starting point for further approaches on social academic author recommendation.

Practical implications – The chapter investigates in recommendation methods and similarity algorithm models as basis for an implementation of a social recommendation system for researchers in academics and knowledge-intensive organizations.

Originality/value of chapter – The comparison of different similarity measurements and the user evaluation provide new insights into the construction of social data mining and the investigation of personalized recommendation.

A century ago, the ancestors of modern computers were largely devoted to analysis of social data, but sociology and computer science diverged, and today they need to be reunited. This conceptual chapter argues for the development of an integrated social-information science, in order to understand and develop socio-technical information systems, to explore and extend recommender and reputation systems, to establish the cultural basis for flourishing virtual worlds, and to deal with revolutionary issues concerning intellectual property rights. It suggests that three forms of human–machine collaboration will become increasingly important: (1) partnerships between humans and information technology, (2) cultures jointly created by the human mind and information technology, and (3) environments where humans and machines cooperate.

The sustainable transition towards the circular economy requires the effective use of artificial intelligence (AI) and information technology (IT) techniques. As the sustainability targets for 2030–2050 increasingly become a tougher challenge, society, company managers and policymakers require more support from AI and IT in general. How can the AI-based and IT-based smart decision-support tools help implementation of circular economy principles from micro to macro scales?

This chapter provides a conceptual framework about the current status and future development of smart decision-support tools for facilitating the circular transition of smart industry, focussing on the implementation of the industrial symbiosis (IS) practice. IS, which is aimed at replacing production inputs of one company with wastes generated by a different company, is considered as a promising strategy towards closing the material, energy and waste loops. Based on the principles of a circular economy, the utility of such practices to close resource loops is analyzed from a functional and operational perspective. For each life cycle phase of IS businesses – e.g., opportunity identification for symbiotic business, assessment of the symbiotic business and sustainable operations of the business – the role played by decision-support tools is described and embedding smartness in these tools is discussed.

Based on the review of available tools and theoretical contributions in the field of IS, the characteristics, functionalities and utilities of smart decision-support tools are discussed within a circular economy transition framework. Tools based on recommender algorithms, machine learning techniques, multi-agent systems and life cycle analysis are critically assessed. Potential improvements are suggested for the resilience and sustainability of a smart circular transition.

Tremendous measure of data lakes with the exponential mounting rate is produced by the present healthcare sector. The information from differing sources like electronic wellbeing record, clinical information, streaming information from sensors, biomedical image data, biomedical signal information, lab data, and so on brand it substantial as well as mind-boggling as far as changing information positions, which have stressed the abilities of prevailing regular database frameworks in terms of scalability, storage of unstructured data, concurrency, and cost. Big data solutions step in the picture by harnessing these colossal, assorted, and multipart data indexes to accomplish progressively important and learned patterns. The reconciliation of multimodal information seeking after removing the relationship among the unstructured information types is a hotly debated issue these days. Big data energizes in triumphing the bits of knowledge from these immense expanses of information. Big data is a term which is required to take care of the issues of volume, velocity, and variety generally seated in the medicinal services data. This work plans to exhibit a survey of the writing of big data arrangements in the medicinal services part, the potential changes, challenges, and accessible stages and philosophies to execute enormous information investigation in the healthcare sector. The work categories the big healthcare data (BHD) applications in five broad categories, followed by a prolific review of each sphere, and also offers some practical available real-life applications of BHD solutions.

Over the last decade, customer experience management has gradually emerged as the most important activity for organisations. Organisations have turned towards leveraging the ubiquitous and easy-to-use technology in enhancing and enabling experience for the time-crunched customers of today who are looking for greater convenience and choices. It is therefore not surprising that disruptive technologies such as smartphones, virtual and augmented reality, cloud computing, big data analytics, Internet of things, artificial intelligence and robotics have also found their way into the design of customer experience. This chapter aims to present an overview of the technologies that have transformed the customer experience landscape. This chapter contributes by showcasing two illustrative cases from very diverse domains, a private sector bank and a public sector transportation organisation, to elucidate how India, a rapidly developing economy, is embracing technology to enhance the customer experience.

This chapter reviews the recent developments at the intersection of personalization and AI in marketing and related fields. We provide a formal definition of personalized policy and review the methodological approaches available for personalization. We discuss scalability, generalizability, and counterfactual validity issues and briefly touch upon advanced methods for online/interactive/dynamic settings. We then summarize the three evaluation approaches for static policies – the Direct method, the Inverse Propensity Score (IPS) estimator, and the Doubly Robust (DR) method. Next, we present a summary of the evaluation approaches for special cases such as continuous actions and dynamic settings. We then summarize the findings on the returns to personalization across various domains, including content recommendation, advertising, and promotions. Next, we discuss the work on the intersection between personalization and welfare. We focus on four of these welfare notions that have been studied in the literature: (1) search costs, (2) privacy, (3) fairness, and (4) polarization. We conclude with a discussion of the remaining challenges and some directions for future research.

Content marketing is a crucial aspect of digital marketing in modern firms. By generating content that is interesting and engaging, companies have the two-fold advantage of promoting their products in a relatable way, while increasing familiarity and engagement with the brand. As data scientists at Credit Suisse, we value our content teams because their voice is the bank's voice. We strive to provide them with the best tools to increase their articles' success. With the help of machine learning, we have created digital products that allow them to improve articles before publication, recommend them to the most interested readers, and track their performance. The chapter begins with a brief introduction to content marketing, followed by an overview of our data, a review of the business challenges we have encountered, and the machine learning solutions we have developed in order to provide the best data insights to our internal and external stakeholders. We close the chapter with a brief summary of our work.