Search results

The data sample used in this study is composed of 2,638 Chinese tourists who have travel experiences to the South Pacific region. This study examines the effects of memorable tourism experiences, destination cognitive and affective images, and satisfaction on revisit intention and their mechanisms from a cognitive–affective perspective. Results show that destination cognitive image, destination affective image, and satisfaction, respectively, play a mediating effect on the relationship between memorable tourism experiences and revisit intention. Memorable tourism experience is the most important predictor of revisit intention, and it mainly affects the cognitive image of a destination. In line with previous studies, this research has shown that memorable tourism experiences have significant impact on the destination image and tourists' revisit intention, which can provide significant implications for tourism practitioners and destination managers in the South Pacific islands.

This chapter aims to identify integrated marketing communication (IMC) in the context of business to business to consumer (B2B2C) and empirically test a number of hypotheses related to the selected constructs. A model of the IMC was tested in a survey conducted among stakeholders in the selected field. Professionals responsible for communication and branding activities need to evaluate the relative contributions of the IMC in the B2B2C perspective.

Many consumer-focused corporate social responsibility (CSR) studies suggest a positive link between the responsibility demonstrated by a company and consumers’ intention to favor the company in their purchases. Yet an analogous causal effect between corporate social and financial performances is not evident. This chapter conceptualizes how social desirability and cynicism contribute to the discrepancy between consumers’ attitudes and their actual purchase behavior, and analyzes why consumer choices indicated in surveys do not consistently convert into actions.

We develop a conceptual framework based on hybrid choice modeling to estimate the impact of two new variables, Corporate Social Desirability and Corporate Social Cynicism, on CSR research. The model presented synthesizes research findings from the fields of CSR and psychology with a discrete choice methodology that allows inclusion of psychological aspects as latent variables.

The goal of the framework is to bridge the gap between choices stated by consumers in CSR surveys and their actual choices by quantifying and extracting the effects of biases that otherwise threaten the validity of such survey results. As the next step, the practical value of the model must be evaluated through empirical research combining a CSR choice study with social desirability and cynicism measurement.

The framework proposes a novel way of controlling CSR surveys for potential biases created by social desirability and cynicism and enables quantification of this impact, with potential application to other fields where psychological aspects may distort research results. Future empirical evidence based on the framework may also offer new insights into the mechanisms by which the two biases distort findings.

Recent theories on emotion suggest that a limited set of core feelings are the cornerstone of subjective experiences. The article proposes to bring this perspective more deeply into the study of tourist experiences and behavioral intentions. It argues that two distinct categories of positive feelings are of particular importance when analyzing the experiences of travelers. The first category reflects feelings such as happiness, pleasure, and satisfaction. The second category reflects feelings such as engagement, interest, and absorption. With questionnaire data from 505 visitors to two popular sites in Northern Norway, the current study investigated the degree to which visitors’ on-site feelings of happiness and engagement predict intentions to revisit to, or recommend to others, the destination. Results showed that engagement, but not happiness, predicted the visitors’ intention to revisit. Engagement further predicted intentions to recommend the site to others. Feelings of on-site happiness also predicted recommendation intentions. The implications of the theoretical perspective and empirical results presented in the article are discussed.

Tourism is one of the largest industries in world and is also emerging in Iran. While the country’s brand is still developing, it is important to investigate how current efforts are working towards ensuring tourists’ satisfaction and positive behavior in terms of intentions to recommend and revisit Iran. This chapter explores how destination brand image, value, awareness, and personality affects satisfaction from the perspective of tourists visiting Iran. The study explores if tourists’ satisfaction impacts their revisit and recommendation intentions in favor of Iran as a future holiday destination. The study results show that branding is a significant determinant of satisfaction and loyalty.

Notwithstanding the emergence of hospitality education around the world, the hospitality industry itself has struggled to establish a talent pipeline of young ambitious managers. Typically, only 30% of hospitality students are predicted to develop their careers within the hospitality industry, while the remainder will relocate to other industries such as retail, banking and consulting. Although this manifestation has been globally documented, most studies have simply adopted a quantitative approach in defining this phenomenon; hence, despite its scale being appreciated, less attention has been paid to defining the underlying causes which drive this concern. This study contributes to this issue by interviewing 18 students at three key stages of their practical placements, namely, pre-, during and post their placement, drawing on the ‘Principles of a Sustainable HRM ROC framework’. This chapter concludes with significant findings from which some recommendations have been formulated.

Sculpted by the elements and inhabited by an established corpus of local families, Kandovan Village is a rare example of functioning cultural heritage largely overlooked by international tourists. Within this context, this chapter demonstrates how heritage sites can use their inherent sociocultural characteristics to stimulate tourism. Leveraging this encourages site managers to draw upon less tangible elements, such as the sincerity of local inhabitants and the potential for their site to serve as a platform for social interaction, in order to engage tourists, stimulate memorable experiences, and encourage repeated visits and recommendations to others. In doing so, this chapter highlights the importance of prior knowledge, word of mouth, and co-creation in crafting cultural heritage tourism experiences.

This chapter examines how motivational and behavioral indicators influence overnight stays of international tourists in the Algarve. The method includes a first selection of the motivations associating with high heterogeneity over the years considered, followed by a correlation matrix to assess how tourists’ behavioral patterns relate with overnight stays. Behavioral patterns by year are defined based on motivations, socio-demographics, intentions, and lagged satisfaction. The correlation analysis was conducted using 15,542 observations collected at Faro international airport, from 2007 to 2010. The findings include 10 main motivations and reveal that these motivations are statistically different by country and over the years. This study contributes to the overall understanding of the dynamics of tourism demand.

This chapter reviews the methods available to hospitality and tourism researchers to perform moderation analysis with continuous variables in partial least squares structural equation modeling (PLS-SEM), with the objective of enhancing understanding and encouraging the use of these techniques in future papers. The product term method is presented first, followed by an empirical example/application in the context of hospitality and tourism. Two extensions, namely the two-stage approach that can help cope with formative and higher-order constructs, and the orthogonalizing approach that can help generate more accurate results and overcome multicollinearity among tourism variables in the presence of a continuous moderator variable, are then presented and discussed. The chapter concludes by presenting guidelines and recommendations for improving the use of interaction effects in analyses of tourism variables, as well as highlighting ongoing developments in both the product term method and PLS-SEM software.