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1 – 10 of over 2000
Article
Publication date: 5 February 2020

Ruoshui Jiao and Jack Wei

One of the greatest challenges that global brands face as they expand into new markets and segments is overcoming social and cultural barriers that prevent them from being…

1074

Abstract

Purpose

One of the greatest challenges that global brands face as they expand into new markets and segments is overcoming social and cultural barriers that prevent them from being accepted by consumers. By drawing on theories of Mead’s prefigurative cultures, reverse socialization and symbolic interactionism, this paper aims to investigate the process of reverse socialization, the antecedents and its impact on parents’ attitude toward the reverse socialized brand.

Design/methodology/approach

Using in-depth interviewing method, data were collected from 20 Chinese consumers by capturing the accounts of both parents and their children involved in reverse socialization. The interpretive content analysis was used to study the data.

Findings

Reverse socialization exerts positive influence on brand attitude and facilitates parents’ adoption of the socialized brand. The brand has acquired additional symbolic meanings for Chinese consumers, which in turn enhances self-brand connections among them.

Practical implications

Managerial implications include strategies for cross-cultural marketers to maximize the acceptance of brands by elderly consumers through reverse socialization and efficiently expand the brands’ market into more segments.

Originality/value

As the first research of its kind (to the authors’ knowledge), the findings fill a gap in the marketing literature by demonstrating adult children’s influence on parents through reverse socialization.

Details

Qualitative Market Research: An International Journal, vol. 23 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 16 November 2015

Torgeir Aleti, Linda Brennan and Lukas Parker

This paper aims to offer an interrogation for the purposes of theoretical clarity, precision and validity. Family communication patterns (FCPs) about consumption is a…

2410

Abstract

Purpose

This paper aims to offer an interrogation for the purposes of theoretical clarity, precision and validity. Family communication patterns (FCPs) about consumption is a commonly used measure in consumer socialisation. However, it has not been properly assessed for validity in marketing since it was developed in the 1970s. Previously developed and commonly used scales were used to examine communication styles and communication quality to test whether these older measures were still valid and applicable to the modern consumer context.

Design/methodology/approach

Critique of extant measures suggested the need for a more precise and contemporary conceptualisation of family communication about consumption. A new conceptualisation was then empirically tested using a psychometric theory approach to scale development. By using a dyadic design, family communication between parents and young adult children in 180 families was examined.

Findings

The early concepts are now outdated and do not readily translate into current language and family interaction styles. The terms “socio-” and “concept-orientation” no longer convey the essence of family communication. Contemporary families perceive “socio-oriented” communication as controlling and negative, while “concept-orientation” is seen as encouraging and positive. Thus, the dimensions are more purposefully labelled as encouraging and controlling family communication. A new typology of family communication styles (FCSs) was developed.

Originality/value

A new, empirically tested, four-quadrant matrix of FCSs based on consumer socialisation theories is put forward. This includes four distinct communication styles within families, namely permissive (low encouraging and low controlling), prohibitive (low encouraging and high controlling), pluralistic (high encouraging and low controlling) and protective (high encouraging and high controlling) FCSs.

Details

Young Consumers, vol. 16 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 16 March 2010

Kafia Ayadi and Joël Bree

This paper aims to describe an ethnographic research study conducted within French families in order to examine the transfer of food learning between parents and children.

1368

Abstract

Purpose

This paper aims to describe an ethnographic research study conducted within French families in order to examine the transfer of food learning between parents and children.

Design/methodology/approach

An ethnographic study in the respondents' home was conducted. Semi‐directive interviews with children and parents and observation were carried out in heterogeneous families.

Findings

Results indicate that food meal time is a way of socializing family members in consumption skills related to food. Food learning took place in two ways: from parents to children and from children to parents. Through different socialization factors, children will discover new food products or food practices and will be able to bring them to the home. By sharing these new experiences, children teach (directly or indirectly) parents new consumption skills related to the food domain. The food environment (e.g: familial atmosphere, interactions around the meal), more than the act of eating itself allows for a better understanding of food transmission within the family.

Research limitations/implications

These findings would be of benefit to public policy as well as to investors and food manufacturers by integrating the reverse socialization aspect. Limits and research perspectives are discussed after the presentation of the results.

Originality/value

The paper investigates interactions between parents and children within their natural setting: their home.

Details

Young Consumers, vol. 11 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

Book part
Publication date: 17 December 2003

Abstract

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

Book part
Publication date: 30 January 2015

Nancy Horak Randall, Sue Carroll Pauley and Aaron B. Culley

Baby boomers are now the fastest growing group of adopters of social media. This research uses qualitative research methodologies to understand the factors influencing…

Abstract

Baby boomers are now the fastest growing group of adopters of social media. This research uses qualitative research methodologies to understand the factors influencing adoption and use of social media and other emergent technologies by baby boomer and silent generation women. Life Course Perspectives (especially as combined with either Role Theory and/or Social Exchange Theory), and Family Systems Theory provide a strong basis for considering reciprocal socialization as an important dynamic in relationships between different generations, specifically within families. This research reveals and examines a particular form of reciprocal socialization between family members, the process of social media adoption. Using a convenience sample of 28 women born before 1963, we examine the characteristics of women who use computers, and more specifically who use social networking sites and other forms of emergent technology such as Skype. We also investigate the familial and social factors that women report as contributing to their adoption of social media. Women report that children, specifically daughters, strongly influence their decision to use social media such as Facebook. Women who do not use social media are found to either report lack of interest or perceived lack of ability to negotiate new technology, or to indicate that use of social media is unnecessary to them due to the spatial proximity of their families.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78441-454-2

Keywords

Article
Publication date: 15 June 2015

Torgeir Aleti, Linda Brennan and Lukas Parker

The purpose of this paper is to establish how consumer knowledge is transferred among family members in multi-generational families, based on the consumer socialisation

Abstract

Purpose

The purpose of this paper is to establish how consumer knowledge is transferred among family members in multi-generational families, based on the consumer socialisation theory. Understanding how consumers learn about consumption and are socialised as consumers is critical to developing marketing strategies throughout the family lifecycle. Central to current conceptions of consumer socialisation is the idea that individuals make decisions as outcomes of previous socialisation processes. However, socialisation takes place in the meso-level social setting and there is need to understand how these meso-systems interact when it comes to consumption.

Design/methodology/approach

Using a social system design and dyadic analysis, the authors tested knowledge transfer and consumer socialisation agency in multi-generation families in Vietnam, yielding a sample size of 654 individuals and 218 families.

Findings

The authors demonstrate the role of consumer socialisation agency on consumer knowledge transfer between people within families. The study illustrates that where knowledge is limited, family-related services and household products will be jointly considered within the family.

Research limitations/implications

This study was undertaken within a single country setting, but the technique and findings have wider implications for collectivist family decision-making in other settings. The limitations of cross-sectional research are acknowledged; the method specifically overcomes issues with self-reported measures by collecting data from multiple people within the social system.

Practical implications

Our findings suggest that consumer knowledge and learning is bi-directionally transferred through consumer socialisation agency. In complex new market situations, marketers can target the social system and ensure that knowledge will be transferred between members.

Originality/value

Social system design and dyadic analysis have not previously been used to examine meso-level consumption settings. The results provide unique understanding of consumer learning in social settings.

Book part
Publication date: 10 December 2018

Xavier Castañer and Mikko Ketokivi

In this chapter, the authors theorize organizational integration by extending, elaborating, and combining various theoretical perspectives, such as structural contingency…

Abstract

In this chapter, the authors theorize organizational integration by extending, elaborating, and combining various theoretical perspectives, such as structural contingency theory, organization economics, and organizational culture. The aim of this study is to provide the foundation for a holistic theory of integration that examines the different relevant facets of integration and a comprehensive set of tools – integrative devices – by which integration can be sought by those who design the organization. To this end, the authors examine the integration challenge that arises from various types of subunit interdependence – pooled, sequential, and reciprocal – and theorize which configurations of integrative devices are more likely to be effective in a given task environment. The authors close by discussing directions for future research on organizational integration.

Abstract

Details

Making Sense of Problems in Primary Headship
Type: Book
ISBN: 978-1-78973-904-6

Book part
Publication date: 12 November 2008

Sandra Burkhardt

The core deficits associated with ASD pose significant obstacles to achieving social competence; indeed, the deficits, in many cases, define social incompetence. The…

Abstract

The core deficits associated with ASD pose significant obstacles to achieving social competence; indeed, the deficits, in many cases, define social incompetence. The diagnostic criteria for autism include qualitative impairment in social interactions and verbal and non-verbal communication, including delay in the acquisition of expressive language (American Psychiatric Association (APA), 2000). A pattern of narrow, restricted interests and stereotyped behavior are also requirements of the diagnosis. The diagnostic criteria for Asperger's Disorder also include impaired social interaction and restricted interests without delay in language acquisition and with average to above average intelligence (APA, 2000). In sum, ASD is defined by significant impairment in social functioning that is qualitatively distinctive from both typical social functioning and from social functioning deficits associated with other diagnoses.

Details

Autism and Developmental Disabilities: Current Practices and Issues
Type: Book
ISBN: 978-1-84855-357-6

Book part
Publication date: 17 December 2003

Bertram J Cohler

Understood as the simultaneous experience of necessarily conflicting attitudes, wishes, feelings, or intentions, the concept of ambivalence has a complex history in…

Abstract

Understood as the simultaneous experience of necessarily conflicting attitudes, wishes, feelings, or intentions, the concept of ambivalence has a complex history in psychological and social analysis. Lüscher (2000) reviewed the history of this concept, initially used in the study of abnormal states, and then generalized to the realm of the usual and expectable in social life. It should be noted at the outset that the term “ambivalence” presents two problems for social analysis: adoption of a term initially intended to portray abnormal states for the expectable course of adult life, and the extension of a concept founded on the study of personal states to social analysis. Consistent with Bleuler’s (Riklin, 1910/1911) initial discussion of the term ambivalence,1 Freud (1909, 1912, 1912–1913, 1914) attempted to resolve the first problem by showing that ambivalence – as the experience of mixed and conflicting sentiments regarding those who are particularly important in one’s own life – inevitably emerges out of the child’s effort to resolve the tension between social reality and his or her own desire focused on the parents of early childhood. At the same time, Freud compounded the second problem by regarding the realm of the social as the personal writ large.

Details

Intergenerational Ambivalences: New Perspectives on Parent-Child Relations in Later Life
Type: Book
ISBN: 978-0-76230-801-9

1 – 10 of over 2000