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Article
Publication date: 13 February 2024

Julian Givi and Jeff Galak

The gift-giving literature has documented several cases in which givers and recipients do not see eye-to-eye in gift-giving decisions. To help integrate this considerable segment…

Abstract

Purpose

The gift-giving literature has documented several cases in which givers and recipients do not see eye-to-eye in gift-giving decisions. To help integrate this considerable segment of the gifting literature, this paper aims to develop a social norms-based framework for understanding and predicting giver-recipient asymmetries in gift selection.

Design/methodology/approach

Five experimental studies test the hypotheses. Participants in these studies evaluate gifts used in previous research, choose between gifts as either gift-givers or gift-recipients, and/or indicate their level of discomfort with choosing different kinds of gifts. The gifts vary in ways that allow the authors to test the social norms-based framework.

Findings

Gift-giving asymmetries tend to occur when one of the gifts under consideration is less descriptively, but not less injunctively, normative than the other. This theme holds for both asymmetries recorded in the gift-giving literature and novel ones. Indeed, the authors document new asymmetries in cases where the framework would expect asymmetries to occur and, providing critical support for the framework, the absence of asymmetries in cases where the framework would not expect asymmetries to emerge. Moreover, the authors explain these asymmetries, and lack thereof, using a mechanism that is novel to the literature on gift-giving mismatches: feelings of discomfort.

Research limitations/implications

This research has multiple theoretical implications for the literatures studying gift-giving and social norms. A limitation of this work is that it left some (secondary) predictions of its model untested. Future research could test some of these predictions.

Practical implications

Billions of dollars are spent on gifts each year, making gift-giving a research topic of great practical importance. In addition, the research offers suggestions to consumers giving gifts, consumers receiving gifts, as well as marketers.

Originality/value

The research is original in that it creates a novel framework that predicts both the presence and absence of gift-giving asymmetries, introduces a psychological mechanism to the literature on giver-recipient gift choice asymmetries, and unifies many of the mismatches previously documented in this literature.

Details

European Journal of Marketing, vol. 58 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 22 November 2012

Valérie Guillard and Céline Del Bucchia

Purpose – The present article explores a relatively new way for consumers to dispose of items they no longer use, namely free recycling websites. Online recycling is based on an…

Abstract

Purpose – The present article explores a relatively new way for consumers to dispose of items they no longer use, namely free recycling websites. Online recycling is based on an encounter with an unknown recipient to give something away ‘in person’.

Methodology – A phenomenological approach was used to understand the meaning of giving through free recycling websites. Placing the focus on the donor's perspective, we analysed Internet postings and conducted 27 in-depth interviews.

Findings – Our research shows that (1) when the object is given, the online giver is less concerned about the risk of refusal, since the recipient has deliberately made the choice to take the item; (2) when the item is received, the encounter with the recipient removes the anonymity of charities and (3) in return, the encounter with the recipient offers the giver acknowledgement for the gesture without committing them to a relationship with the recipient in the way a gift to kith or kin might do.

Research implications – While former literature has highlighted certain tensions in the gift economy, this study shows how free recycling websites can help to alleviate such tensions.

Social implications – The research highlights how this system of object disposition enhances social interactions between two strangers that share an interest in the same object.

Originality – The article shows how this new form of gift-giving relationship is both rewarding and liberating: it is rewarding thanks to the interaction with the recipient (unlike donations to charities) without necessarily creating a bond of dependence (unlike giving to someone you know).

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78190-022-2

Keywords

Book part
Publication date: 27 October 2014

Alain Guiette and Koen Vandenbempt

This paper seeks to develop a mid-range theory of how change recipient sensemaking processes affect the realization of strategic flexibility during simultaneous change in…

Abstract

Purpose

This paper seeks to develop a mid-range theory of how change recipient sensemaking processes affect the realization of strategic flexibility during simultaneous change in professional service firms.

Methodology/approach

The research presented is based on an exploratory embedded case study adopting a qualitative interpretive methodology, conducted at a professional service organization. A sensemaking lens was adopted in order to study organizational change processes. Data was collected through semi-structured open-ended in-depth interviews, and analyzed using first and second order analysis, inspired by the methodology used by Corley and Gioia (2004).

Findings

We identified four determinants of change recipient sensemaking: professional identification, dominant organizational discourse, equivocality of expectations, and cross-understanding between thought worlds. Case findings indicate that cognitive and affective dimensions of change recipient sensemaking are strongly interwoven in their effect on realizing strategic flexibility.

Research implications

We contribute to the competence-based strategic management literature by introducing the concept of change recipient sensemaking in understanding the realization of strategic flexibility; by identifying four major determinants in a context of simultaneous change in a professional service organization; and by highlighting the interwoven and mutually reinforcing cognitive and affective dimensions of professional’s process of constructing meaning.

Details

A Focused Issue on Building New Competences in Dynamic Environments
Type: Book
ISBN: 978-1-78441-274-6

Keywords

Book part
Publication date: 1 April 2006

Gil S. Epstein and Ira N. Gang

We argue that a purpose of foreign aid is to whet the appetite of the recipient to bring about a long term commitment to what the donor perceives as a need, but the recipient may…

Abstract

We argue that a purpose of foreign aid is to whet the appetite of the recipient to bring about a long term commitment to what the donor perceives as a need, but the recipient may rank lower down on his list of undertakings, or may be sufficiently resource constrained as to be unable to start the project. In other words, we explore the implications and conditions for success of a donor trying to affect long-term recipient policy by creating path dependence. Once the project is established, aid can be removed without reversing the process that has been set in motion.

Details

Theory and Practice of Foreign Aid
Type: Book
ISBN: 978-0-444-52765-3

Book part
Publication date: 7 September 2023

Pok Man Tang, Anthony C. Klotz, Joel Koopman, Elijah X. M. Wee and Yizhen Lu

Professional touching behavior (PTB), defined as intentional touching behavior that occurs between organizational members and that falls within the boundaries of appropriateness

Abstract

Professional touching behavior (PTB), defined as intentional touching behavior that occurs between organizational members and that falls within the boundaries of appropriateness and professionalism in the workplace, is prevalent in organizations. Scholars from multiple disciplines, including human resources researchers, have acknowledged the importance of physical contact for facilitating interpersonal communication and relationship-building. However, PTB may not only elicit positive reactions from those who receive it but also negative reactions as well, with implications for social dynamics in organizations. PTB can, on the one hand, fulfill employees’ desires for interpersonal connection; at the same time, such physical contact at work can represent a threat to employees’ health. To explain the nature and implications of these divergent effects of receiving PTB, the authors draw upon sociometer theory and behavioral immune system (BIS) theory to model the emotional, cognitive, and physiological processes via which, and the conditions under which, receiving such behavior will result in socially functional responses and prompt subsequent prosocial behavior, and when PTB will be perceived as a health risk and prompt withdrawal behavior. The theoretical framework of this chapter expands our conceptual understanding of the consequences of interpersonal physical contact at work and has important human resources management (HRM) implications for organizational managers.

Details

Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-83753-389-3

Keywords

Book part
Publication date: 1 April 2006

Nikos Tsakiris, Panos Hatzipanayotou and Michael S. Michael

We examine the allocation of a pre-determined amount of aid from a donor to two recipient countries. The donor suffers from cross-border pollution resulting from production…

Abstract

We examine the allocation of a pre-determined amount of aid from a donor to two recipient countries. The donor suffers from cross-border pollution resulting from production activities in the recipient countries. It is shown that the recipient with the higher fraction of aid allocated to public abatement and with the lower emission tax, receives a higher share of the aid when the donor allocates aid so as to maximize its own welfare. Competition for aid reduces cross-border pollution to the donor when recipients use the fraction of aid allocated to pollution abatement as a policy to divert aid from each other. But, it increases cross-border pollution when recipients use the emission tax to divert aid from each other.

Details

Theory and Practice of Foreign Aid
Type: Book
ISBN: 978-0-444-52765-3

Abstract

Details

Donors
Type: Book
ISBN: 978-1-80043-564-3

Article
Publication date: 18 July 2023

Nicolle Montgomery, Snejina Michailova and Kenneth Husted

This study aims to adopt the microfoundation perspective to investigate undesirable knowledge rejection by individuals in organizations in the context of counterproductive…

Abstract

Purpose

This study aims to adopt the microfoundation perspective to investigate undesirable knowledge rejection by individuals in organizations in the context of counterproductive knowledge behavior (CKB). The paper advances a conceptual framework of the conditions of knowledge rejection by individuals and their respective knowledge rejection behavior types.

Design/methodology/approach

This study reviews the limited literature on knowledge rejection and outline a set of antecedents leading to rejecting knowledge as well as a set of different types of knowledge rejection behaviors. This study reviews and synthesizes articles on knowledge rejection from a microfoundation perspective.

Findings

The proposed conceptual framework specifies four particular conditions for knowledge rejection and outlines four respective knowledge rejection behavior types resulting from these conditions. Recipients’ lack of capacity leads to ineptitude, lack of motivation leads to dismissal of knowledge, lack of alignment with the source leads to disruption and doubts about the validity of external knowledge lead to resistance. The authors treat these behaviors as variants of CKB, as they can hinder the productive use of knowledge resources in the organization.

Research limitations/implications

Further investigation of both knowledge rejection causes and the resulting knowledge rejection behaviors will ensure a more thorough grasp of the relationships between them, both in terms of the inherent nature of these relationships and their dynamics that would likely be context-sensitive. Although this study focuses only on the individual level, future studies can conduct multi-level analyses of undesirable knowledge rejection, including team and organizational levels.

Practical implications

Practitioners can use the framework to identify, diagnose and manage knowledge rejection more meaningfully, accurately and purposefully in their organizations. This study offers valuable insights for managers facing undesirable knowledge rejection, and provides recommendations on how to address this behavior, improves the constructive use of knowledge resources and the effectiveness of knowledge processes in their organizations. Managers should be aware of undesirable knowledge rejection, its potential cost or concealed cost to their organizations and develop strategies to reduce or prevent it.

Originality/value

The paper contributes toward understanding the relatively neglected topic of knowledge rejection in the knowledge management field and offers a new way of conceptualizing the phenomenon. It proposes that there are two types of knowledge rejection – undesirable and desirable – and advances a more precise and up-to-date definition of undesirable knowledge rejection. Responding to calls for more research on CKBs, the study examines a hitherto unresearched behavior of knowledge rejection and provides a foundation for further study in this area.

Article
Publication date: 2 December 2022

Farnoush Reshadi and Julian Givi

This study aims to add to the gift giving literature by examining how the wealth of a recipient impacts giver spending. The authors tested the hypotheses that givers spend more on…

Abstract

Purpose

This study aims to add to the gift giving literature by examining how the wealth of a recipient impacts giver spending. The authors tested the hypotheses that givers spend more on wealthy (vs unwealthy) recipients, partially because givers anticipate a greater difference in gift-liking across expensive and cheap gifts when the recipient is wealthy, and partially because givers are more motivated to signal that they are of high financial status when the recipient is wealthy. The authors also tested whether givers’ tendency to spend more on wealthy (vs unwealthy) recipients attenuates when the recipient is someone with whom the giver has a negative (vs positive) relationship.

Design/methodology/approach

Eight experimental studies tested the hypotheses. These studies had participants act as givers, consider giving a gift to either a wealthy or unwealthy recipient and indicate how much money they would spend on the gift. Some studies included additional measures to test potential mediators, while another included an additional manipulation to test a potential boundary condition.

Findings

Gift givers spend more on gifts for wealthy (vs unwealthy) recipients, for two main reasons. On the one hand, givers are influenced by an other-oriented motive – they wish for their gift to be well-liked by the recipient and anticipate a greater difference in recipient gift-liking across expensive and cheap gifts when the recipient is wealthy. On the other hand, givers are influenced by a self-oriented motive – they wish to signal to the recipient that they are of high financial status, but this desire is stronger when the recipient is wealthy. Critically, givers are relatively unlikely to spend more on wealthy (vs unwealthy) recipients when they have a negative (vs positive) relationship with the recipient.

Research limitations/implications

The authors studied how the wealth of the gift recipient influences givers’ gift expenditure, but they did not examine the recipient’s perspective. Future research could address this by exploring whether recipients’ gift preferences vary based on their wealth.

Practical implications

Gift purchases account for a significant portion of worldwide consumer spending, making gift giving an important topic for consumers and marketers alike. The present research sheds light on a factor that has a notable impact on how much consumers spend on a gift when faced with a gift giving decision.

Originality/value

This manuscript contributes to the gift giving literature by exploring an important aspect that influences consumer gift expenditure (the wealth of the recipient), demonstrating a novel gift giving phenomenon [that givers spend more when giving to relatively wealthy (vs unwealthy) recipients], and shedding new light on the psychology of consumers in gift giving contexts (namely, how givers’ perceptions of recipient gift-liking, their desire to send signals of high financial status and their relationship with the recipient can influence their gifting decisions).

Details

European Journal of Marketing, vol. 57 no. 2
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 28 February 2023

Zhongtao Hu

There is a growing trend among online merchants to conduct help-request marketing campaigns (HMCs), which refers to a kind of marketing campaign that leverages participants'…

Abstract

Purpose

There is a growing trend among online merchants to conduct help-request marketing campaigns (HMCs), which refers to a kind of marketing campaign that leverages participants' help-request to encourage the subsequent engagement of participants' online friends. The paper aims to investigate how individuals respond to online HMCs in social networking groups (SNGs). Integrating the norm activation model and regulatory focus theory, this paper examines the mediation effects of the two facets of responsibility perception, i.e. perceived causality and perceived answerability.

Design/methodology/approach

A field experiment was conducted by organizing a real HMC on WeChat. To manipulate request individuation, experimental confederates were engaged to serve as requesters in the HMC. The actual responses provided by the recipients (subjects) were captured via the HMC pages. The multiple-group analysis was used for data analysis.

Findings

Empirical results reveal that request individuation strengthens the effect of relationship closeness on perceived causality but reverses the effect of relationship closeness on perceived answerability from being positive to negative. Except for the negligible impact of perceived answerability on inaction, both perceived causality and perceived answerability affect recipients' reactions to HMCs as expected.

Practical implications

First, social media platforms should promote other-oriented prosocial values when designing features or launching campaigns. Second, the designers of HMCs should introduce a “tagging” feature in HMCs and provide additional bonuses for requesters who perform tagging. Third, HMC requesters should prudently select tagging targets when making a request.

Originality/value

First, this paper contributes to the literature on social media engagement by identifying responsibility as an other-oriented motivation for individuals' social media engagement. Second, this paper also extends our understanding of responsibility by dividing it into perceived causality and answerability as well as measuring them with self-developed instruments. Third, this study contributes to the research on WOM by demonstrating that individuals' response behaviors toward help-requests embedded in HMCs can take the form of proactive helping, reactive helping or inaction.

Details

Information Technology & People, vol. 37 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

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