Search results

21 – 30 of over 10000
Article
Publication date: 27 August 2019

Fanny Fong Yee Chan

The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement…

Abstract

Purpose

The purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product placement in recipes) and an overt promotion (traditional advertisement). The mediating role of perceived believability of promotional materials and the moderating roles of advertising skepticism and brand awareness were examined based on a conceptual model.

Design/methodology/approach

A Web-based experiment with 2 (form of promotion: overt versus covert) × 2 (brand awareness: low versus high) between-subjects full factorial design was used. A public sample of 537 participants had participated in the study. The conceptual model was further tested on 106 participants using stimuli of a fictitious brand.

Findings

A two-stage moderated mediation analysis shows that the perceived believability of promotional materials was a significant mediator of the form of promotion and brand evaluations. Consumers showed a higher level of believability toward covert promotion, which, in turn, led to more positive evaluations of the promoted brand. Advertising skepticism and brand awareness were found to significantly moderate the relationship between form of promotion and attitudes toward the promoted brands. A similar pattern of results was obtained when stimuli of a fictitious brand were used.

Originality/value

This research addresses an important issue in marketing communication and extends the understanding of the perception of overt and covert promotions by examining the underlying mediating and moderating variables, which have rarely been explored before. The results guide marketers in developing effective marketing communication strategies for well-known, less well-known and even new brands. It also directs policymakers to consider whether integrated branded content in recipes should be disclosed to protect consumers from surreptitious promotions, which may help to lower consumers’ skepticism toward advertising in the long run.

Details

Journal of Product & Brand Management, vol. 29 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 1 June 1995

Rob Silverstone

A significant achievement of the past decade has been the emergenceof a consensus on what contributes the optimum dietary intake for thepopulation at large. A research project was…

891

Abstract

A significant achievement of the past decade has been the emergence of a consensus on what contributes the optimum dietary intake for the population at large. A research project was conducted – utilizing recipe development, nutritional analysis and sensory evaluation – to ascertain effective means of applying this consensus to practical catering operations.

Details

British Food Journal, vol. 97 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 15 June 2022

Huijun Yang, Hanqun Song, Qing Shan Ding and Hanjun Wang

Drawing on signalling theory and focusing on independent restaurants, this study aims to investigate how business signals (transparency information and exposure) affect business…

Abstract

Purpose

Drawing on signalling theory and focusing on independent restaurants, this study aims to investigate how business signals (transparency information and exposure) affect business transparency, food authenticity and, ultimately, purchase intentions.

Design/methodology/approach

Using a 2 × 2 between-subject experimental design, Study 1 examines the recipe and an internet-famous restaurant, and Study 2 assesses the food supply chain and a celebrity-owned restaurant. Analysis of covariance and PROCESS are used to analyse the data.

Findings

The results suggest that while revealing information on recipes and food supply chains positively affects business transparency, exposure has no significant impact. Additionally, secret recipes and revealed food supply chains contribute to higher food authenticity, whilst being a celebrity owner or internet-famous restaurant negatively affects food authenticity.

Research limitations/implications

Restaurant managers must be strategic and selective about the kinds of business signals they wish to reveal to customers. Secret recipes lead to higher food authenticity, whereas the revealed recipes and revealed food supply chains elicit higher business transparency. Independent restaurants should not rely on celebrity owners or seek internet fame, as neither type of exposure contributes to transparency or authenticity.

Originality/value

This study advances the theoretical understanding of signalling theory relating to the determinants of transparency and food authenticity in a hospitality context. Contrary to previous studies, it reveals that exposure, as a transparency signal, has no impact on either business transparency or food authenticity. It extends knowledge and understanding of different types of independent restaurants, especially internet-famous restaurants.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 16 June 2021

Khawaja Fawad Latif

Based on the tenets of complexity theory, the purpose of the study is to identify the causal recipes that can lead to improved customer loyalty.

1111

Abstract

Purpose

Based on the tenets of complexity theory, the purpose of the study is to identify the causal recipes that can lead to improved customer loyalty.

Design/methodology/approach

A cross-country sample was drawn from Pakistan, China and Italy to explore customers’ hotel experiences. The study used asymmetrical fuzzy set qualitative comparative analysis (fsQCA) to unearth the recipes of antecedent conditions that can predict high scores in customer loyalty.

Findings

The study results complementing the major tenets of complexity theory found several recipes in each of the countries that can lead to improved customer loyalty.

Practical implications

Instead of focusing on individual factors, and how they impact loyalty, the study will help hotel management to understand the complexity of loyalty and it may not be improved through individual focus on antecedent conditions, instead, different pathways/recipes can help improve the loyalty. The study will help managers uncover alternative ways to attain increasing customer loyalty. The results reveal that customers in different countries have varied paths leading to loyalty, showing that hotel administration should not consider all customers as equal, with changing culture there is a change in how high loyalty may be achieved.

Originality/value

Customer loyalty is a complex construct, and the latest research reveals that symmetric methods have significant limitations, as they view loyalty as an outcome of isolated antecedents. Symmetric methods are less informative and have limited theoretical implications. Drawing on the tenets of complexity theory the study contributes to the loyalty literature in the hotel industry by highlighting the causal configurations leading to improved customer loyalty.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 February 1988

Kay Backham and Ann West

A recent project in the Catering Studies Department at Huddersfield Polytechnic demonstrates how a schematic approach can be applied to the development of healther recipes for…

Abstract

A recent project in the Catering Studies Department at Huddersfield Polytechnic demonstrates how a schematic approach can be applied to the development of healther recipes for school meals. Kay Backham and Ann West outline their work

Details

Nutrition & Food Science, vol. 88 no. 2
Type: Research Article
ISSN: 0034-6659

Article
Publication date: 2 January 2024

Anice Milbratz de Camargo, Alyne Michelle Botelho, Moira Dean and Giovanna Medeiros Rataichesck Fiates

This study explored how Brazilian young adults who cook interact with cooking-related content on social media and how such content fits their cooking routine.

Abstract

Purpose

This study explored how Brazilian young adults who cook interact with cooking-related content on social media and how such content fits their cooking routine.

Design/methodology/approach

Semi-structured interviews (n = 31) were transcribed, inductively and reflexively thematic analysed.

Findings

Interactions happened both in recreational and intentional ways, which coexisted and alternated depending on participants' motives and schedules. Recreational interactions such as browsing and saving happened more for self-entertainment and to some participants, to help meal planning and food shopping. Intentional interactions such as searching and sharing happened to fulfil specific needs which arised on cooking occasions, leading to agency development. Young adults who self-identified as being less experienced in cooking reported checking and comparing many recipes, as well as relying on video features to improve skills and develop self-efficacy. Despite showing agency in cooking-related matters, participants perceived lack of time to cook as an important barrier to cooking more. Intentional interactions with cooking content were linked to more established cooking routines, indicating the importance of social media to young adults' development of self-efficacy and improvement of skills.

Originality/value

The use of social media to search for cooking-related content is recommended by Brazilian dietary guidelines to develop cooking and food skills, but research on if and how the interaction occurs, and the resulting knowledge is put into practice, is scarce. This study addressed this gap and proposed practical implications to inform the development of interventions employing social media to improve young adults' cooking skills and health.

Details

British Food Journal, vol. 126 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

Book part
Publication date: 27 August 2013

Ted Baker, Timothy G. Pollock and Harry J. Sapienza

In this study we examine how resource-constrained organizations can maneuver for competitive advantage in highly institutionalized fields. Unlike studies of institutional…

Abstract

In this study we examine how resource-constrained organizations can maneuver for competitive advantage in highly institutionalized fields. Unlike studies of institutional entrepreneurship, we investigate competitive maneuvering by an organization that is unable to alter either the regulative or normative institutions that characterize its field. Using the “Moneyball” phenomenon and recent changes in Major League Baseball as the basis for an intensive case study of entrepreneurial actions taken by the Oakland A’s, we found that the A’s were able to maneuver for advantage by using bricolage and refusing to enact baseball’s cognitive institutions, and that they continued succeeding despite ongoing resource constraints and rapid copying of their actions by other teams. These results contribute to our understanding of competitive maneuvering and change in institutionalized fields. Our findings expand the positioning of bricolage beyond its prior characterization as a tool used primarily by peripheral organizations in less institutionalized fields; our study suggests that bricolage may aid resource constrained participants (including the majority of entrepreneurial firms) to survive in a wider range of circumstances than previously believed.

Details

Entrepreneurial Resourcefulness: Competing With Constraints
Type: Book
ISBN: 978-1-78190-018-5

Keywords

Book part
Publication date: 7 December 2016

Arch G. Woodside

Prior reports on theory and research focusing on describing and explaining national cultural influences on purchase and consumption behavior use a net effects approach (i.e.…

Abstract

Synopsis

Prior reports on theory and research focusing on describing and explaining national cultural influences on purchase and consumption behavior use a net effects approach (i.e., theory and analysis relying on main and interaction effects via statistical analysis). Theory and research in this chapter advances qualitative comparative analysis (QCA) of a configuration perspective of culture's consequences on consumption behavior. This research informs the view that national cultures represent causal recipes (conjunctions) of cultural values; the study of main and interaction effects offer meager representations of national culture's consequences in comparison to adopting a cultural configuration stance. The configuration research here includes transforming Hofstede's country cultural scores into fuzzy set values and applying Boolean algebra to estimate the relevancy of alternative cultural configurations for each of 14 nations to consuming experiences during visits to Australia. The findings support primary and additional hypotheses that specific cultural configurations are sufficient (but not necessary) for describing substantial culture's consequences on consuming tourism experiences. For example, the animus (i.e., Carl Jung's unconscious masculine personality-force) configuration — the combination of high power (P), high individualism (I), high masculine (M), and low uncertainty avoidance (∼U) (i.e., P·I·M·∼U) — is sufficient in indicating not-shopping-for-gifts while visiting Australia. Western national cultures (e.g., United States) have higher fuzzy set scores than Eastern national cultures (e.g., Japan) for the animus configuration.

Details

Case Study Research
Type: Book
ISBN: 978-1-78560-461-4

Article
Publication date: 13 February 2007

JinGang Gao, YiPing Wu and Han Ding

This paper aims to establish a method to optimize reflow profiles and achieve high reliability of solder joints on the basis of the heating factor, Qη, a measure of the reflow…

Abstract

Purpose

This paper aims to establish a method to optimize reflow profiles and achieve high reliability of solder joints on the basis of the heating factor, Qη, a measure of the reflow profile related to reliability of reflow processed products.

Design/methodology/approach

The focus of the paper is on how to realize the optimal range of Qη, since there is no need to pay particular attention to the shape of a reflow profile when performing a heating factor‐based optimization. The coldest point on the printed circuit board assembly (PCA), which experiences the minimum heating factor (Qη min ) during the reflow process, was used to set the lower limit of the optimal range (QηL). If Qη min  approaches QηL and the temperature difference across the PCA is minimized, then the solder joints on the PCA will all experience heating factors within the optimal range, ensuring high quality reflow soldering. Establishing an initial reflow profile may be performed using profiling software. The resultant oven recipe may then be used as the reference recipe by which to apply the heating factor‐based optimization. A combinatorial parameter, Ht, is defined to represent the temperature settings of all the top heating zones within the heating section of the reflow oven. The relative difference between Ht and each top heating zone temperature setting is derived from the reference recipe, and Ht is then adjusted to achieve QηL for Qη min . This is achieved by using a least squares estimation method to build a regression model for Qη min  versus Ht.

Findings

Experiments and regression analysis have demonstrated that Qη min  varied linearly with Ht, with α denoting its slope. With a measured Qη min  in response to the reference setup after the first run of a PCA, Ht should be increased by ((QηLQη min )/α) to attain QηL in the second run. Thereby, a suitable reflow process recipe can be obtained with only two reflow runs where Qη min  is close to QηL.

Research limitations/implications

The optimal range of heating factor for lead‐free solder pastes is currently unknown, and the method to establish the required oven recipe for achieving a required reflow profile requires further exploration.

Practical implications

Provides a methodology for reducing the risk of process‐related reliability issues in lead‐free soldering.

Originality/value

QηL can be fairly quickly achieved for Qη min  with the approach established in this paper, facilitating the formation of solder joints with high reliability during the reflow soldering process.

Details

Soldering & Surface Mount Technology, vol. 19 no. 1
Type: Research Article
ISSN: 0954-0911

Keywords

Article
Publication date: 18 February 2020

Hossein Olya, Timothy Hyungsoo Jung, Mandy Claudia Tom Dieck and Kisang Ryu

This paper aims to explore a complex combination of four realms of the experience economy in formulating memories and satisfaction among festival visitors by using augmented…

1501

Abstract

Purpose

This paper aims to explore a complex combination of four realms of the experience economy in formulating memories and satisfaction among festival visitors by using augmented reality (AR), thus engaging visitors in the physical science experience. This study also identifies necessary conditions to achieve desired responses from visitors.

Design/methodology/approach

Asymmetrical modelling with fuzzy set qualitative comparative analysis (fsQCA) was used to investigate causal recipes of two configurations of the experience economy and evaluation of experience leading to both high and low scores from visitor engagement. Necessary condition analysis was applied to examine necessary predictors in visitor engagement. The proposed configuration model was tested by using data obtained from visitors to science festivals in the UK.

Findings

Five causal recipes explained the complex conditions in which visitors were more likely engaged in AR. Aesthetics, education, entertainment and satisfaction were necessary for high engagement among festival visitors.

Research limitations/implications

The results from fsQCA and analyses of necessary conditions help festival organizers improve visitor satisfaction and engagement in a memorable AR experience.

Originality/value

This empirical study deepens current festival understanding of how visitors experience AR by exploring combinations of complex configurations of the experience economy and evaluations of visitor experience based on memories and satisfaction. Unlike symmetrical approaches, asymmetrical modelling by using fsQCA can explore recipes for both high and low scores of visitor satisfaction and engagement. This is the first empirical study investigating necessary predictors of festival visitor behaviour.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 2
Type: Research Article
ISSN: 0959-6119

Keywords

21 – 30 of over 10000