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The millennial students are disengaged in the current classrooms. Hence, there is a definite need to evaluate and compare the current learning tools. The purpose of this paper is to assess the effects of three learning tools – listening, structured doodling and note-taking – on recall ability of students in the classroom. The authors have specifically compared the effect of Andrade’s (2010) and Boggs et al.’s (2017) structured doodling condition (i.e. shading in shapes) vis-à-vis note-taking and listening.

An experimental research design was used for the study where three groups of around 40 participants each were created. The participants were Indian students (72 males and 48 females) who were undergraduates at NMIMS University, Navi Mumbai. Each group experienced all the three learning methods that are listening, note-taking and structured doodling. It was a 3×3 mixed model design. Listening, note-taking and structured doodling were compared on recall ability. This was assessed using a questionnaire extracted from Boggs et al.’s (2017) study and a self-designed evaluation sheet.

Across all three groups, structured doodling and note-taking had a higher impact on recall ability than the traditional method. However, the difference in the impact of note-taking and doodling on recall ability was not practically very large. The current finding assumes higher significance in the Indian education set up as Indian students are accustomed to note-taking as a learning tool yet structured doodling had a statistically analogous effect on recall ability compared to a systematically documented note-taking. Hence, a future direction could be to assess the impact of a blended learning tool that utilizes both note-taking and doodling or note-taking through doodling.

First, the authors did not capture doodling habits of the students. Second, the study limits itself to a small sample size of 120 management graduates. The study can be extended to other disciplines like science and technology and also on how the higher engagement learning tools can be utilized in the normal environs of a course in a classroom. A future direction of the study can be to engage students in an activity as long as a regular lecture of about 60 min. A fusion of learning tools that effectively combines note-taking and doodling can be suggested to enhance recall ability and classroom engagement.

Higher order learning tools characteristically require technologically advanced infrastructure setups. In developing economies like India, most educational institutes may not have access to technologically advanced classrooms; hence, the implementation of higher engagement learning tools becomes a huge challenge. The endeavor in this study has been to study the impact and effectiveness of learning tools like doodling and note-taking which do not inherently call for access to advanced technology.

In today’s age of globalization, emerging economies like India are seen to be taking center stage. Thus, ensuring that Indian education system is geared up to train students to compete globally and in the same vein, these students have access to higher engagement learning tools – the absolute need of the hour. Hence, the current research aims to bridge the gap between global education innovations and Indian classroom teaching method implementation.

The research has assessed the effectiveness of three different learning tools, namely – listening, note-taking and structured doodling – in Indian higher education setup. The current research is in harmony with the current literature and would function as an adaptation and augmentation of Andrade’s (2010) and Boggs et al. (2017) studies. A very scanty research body on understanding the impact of learning tools on recall ability exists in the Indian education setup. Current research will act as a bridge between global path breaking education research and implementation of in-class teaching methods in Indian higher education.

The purpose of this paper is to present an approach to improve the accuracy of estimating feature points of human body on a vision‐based motion capture system (MCS) by using the variable‐density self‐organizing map (VDSOM).

The VDSOM is a kind of self‐organizing map (SOM) and has an ability to learn training samples incrementally. The authors let VDSOM learn 3D feature points of human body when the MCS succeeded in estimating them correctly. On the other hand, one or more 3D feature point could not be estimated correctly, the VDSOM is used for the other purpose. The SOM including VDSOM has an ability to recall a part of weight vector which have learned in the learning process. This ability is used to recall correct patterns and complement such incorrect feature points by replacing such incorrect feature points with them.

Experimental results show that the approach is effective for estimation of human posture robustly compared with the other methods.

The proposed approach is interesting for the collaboration between an MCS and an incremental learning.

Cites an example of eyewitness testimony which led to a wrongful conviction. Asks how accurate is such testimony? Considers the optimum environment for witnesses to remember events, the effect to witness of the use of disguises and weapons by suspects and the accuracy of memory over time. Discusses line‐ups and photo arrays, the race of the individuals involved and the ability to perform in court. Concludes that eyewitness must be subject to close scrutiny and not automatically accepted as truthful or accurate.

It is not possible for every fan of a sport to watch matches at stadiums because of the capacity and location constraints. Furthermore, although sport fans could not physically attend sporting events during the COVID-19 pandemic, corporations still showed interest in sponsoring such events. To better understand this phenomenon, this study examined the effects of fans' event involvement on event reputation, event commercialization, corporate brand credibility, corporate brand image and purchase intentions of the corporate sponsor brand.

A total of 646 responses were collected from fans of Indian Premier League teams. Confirmatory factor analysis and covariance-based structural equation modelling analyses were conducted on the collected data.

Results showed that fans' involvement in televised sporting events had a positive influence on the events' reputation, which, in turn, had a significant impact on their corporate brand credibility and image. Furthermore, the corporate brand credibility and image had a positive impact on the fans' purchasing decisions.

This study provides valuable implications for marketing managers aiming to enhance their understanding of the impact of event sponsorship on corporate brands. In addition, the findings provide insight into how to support the development of effective sponsorship strategies in the future. The results suggest that sponsoring companies should consider maintaining the credibility and image of their brands to achieve the desired outcomes from sponsoring such sporting events.

The accuracy of consumer price knowledge is dependent on numerous factors. This study examined the effect of some variables related to consumers' attitudes towards prices and some demographic variables on price knowledge. Results showed that consumers were more knowledgeable about the relationships between the prices of competitor brands than about the actual prices in themselves. When certain error margins were allowed, the differences between absolute and relative price knowledge were not as evident. In addition, the accuracy of consumer knowledge of prices was found to be dependent on how much importance they placed on price, and it influenced subjects' perceptions of themselves as shoppers. In this study, women and people with low income level were more knowledgeable about prices. The statistical effects and relationships between these variables were analyzed taking into account the economic, social, and cultural setting in which the research was conducted.

Four demographic variables (education, age, gender and internet use) and two psychographic variables (attitude towards NASCAR sponsors and NASCAR involvement) were investigated for impact on NASCAR fan ability to recall sponsor brands. Regression analysis indicates that the above variables are significant predictors of ability to recall sponsor brands, combining to explain 33% of observed variance.

To describe a small‐scale quantitative evaluation of the scholarly information search engine, Google Scholar.

Google Scholar's ability to retrieve scholarly information was compared to that of three popular search engines: Ask.com, Google and Yahoo! Test queries were presented to all four search engines and the following measures were used to compare them: precision; Vaughan's Quality of Result Ranking; relative recall; and Vaughan's Ability to Retrieve Top Ranked Pages.

Significant differences were found in the ability to retrieve top ranked pages between Ask.com and Google and between Ask.com and Google Scholar for scientific queries. No other significant differences were found between the search engines. This may be due to the relatively small sample size of eight queries. Results suggest that, for scientific queries, Google Scholar has the highest precision, relative recall and Ability to Retrieve Top Ranked Pages. However, it achieved the lowest score for these three measures for non‐scientific queries. The best overall score for all four measures was achieved by Google. Vaughan's Quality of Result Ranking found a significant correlation between Google and scientific queries.

As with any search engine evaluation, the results pertain only to performance at the time of the study and must be considered in light of any subsequent changes in the search engine's configuration or functioning. Also, the relatively small sample size limits the scope of the study's findings.

These results suggest that, although Google Scholar may prove useful to those in scientific disciplines, further development is necessary if it is to be useful to the scholarly community in general.

This is a preliminary study in applying the accepted performance measures of precision and recall to Google Scholar. It provides information specialists and users with an objective evaluation of Google Scholar's abilities across both scientific and non‐scientific disciplines and paves the way for a larger study.

The purpose of this paper is to investigate how simultaneous use of devices such as personal computers, tablets and smartphones impacts the sponsors that receive brand integration during the broadcasts. Advances in technology now allow fans to consume broadcasts of televised events almost anywhere via personal computers, tablets and smartphones. These devices are also frequently utilized as “second screens” to communicate with fellow consumers on social media, access additional content or otherwise multitask during televised consumption.

An initial study served to test the applicability of the theoretical framework of a dual coding theory in this new context, followed by a 3 × 2 between-subjects design utilized to advance understanding of the influence of second screens on brand awareness of the sponsors of televised events.

Results demonstrated that both brand recognition and recall were reduced by second screen activity across nearly all audio or visual consumption experiences. Further, while second screen use in an audiovisual setting did not interfere with consumers’ ability to recognize brands, indicating they were able to multitask and were not distracted, it inhibited their ability to recall brands from memory. This result provides evidence that second screen use may interfere with elaborative rehearsal and reduce cognitive capacity.

Given that marketers are investing more resources than ever to achieve brand integration during televised events, these findings suggest that brands face challenges in achieving a requisite return on their investments.

This study represents the first empirical investigation of the impact of consumers’ use of second screens in the academic literature, and has important implications for the sponsors of televised events.