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Let us return to Nancy Cruzan's story. Hopeful that Nancy would eventually recover, her parents, Lester and Joyce Cruzan, agreed to have doctors insert a feeding tube to deliver artificial hydration and nutrition – a decision they would one day regret. Although the Cruzans visited frequently, Nancy was unable to respond to their attention. After four years had elapsed, the Cruzans concluded that Nancy would never regain consciousness and should be allowed to die.

Purpose: The purpose of this study is to explore the role of internal branding (IB) in fostering branding citizenship behavior in the hospitality context as well as the mechanisms underlying the relationship.

Design/methodology/approach: This study obtained empirical evidence from 377 hotel employees in North Cyprus.

Findings: Our findings support the positive relationship between IB and brand citizenship behavior (BCB). The evidence was found for a dual and sequential mediating role of brand trust and brand commitment. Moreover, the organizational climate serviced as a moderator to influence the positive relationships between IB and BCB.

Practical implication: This study has shown that employees are rewarding firms involved in IB initiatives in the form of BCB – directly and indirectly –through trust and commitment. This finding can advance managers’ understanding, enabling them to better manage their IB initiatives to achieve the most effective outcomes.

Originality/value: The research advances convergence between IB and BCB research streams, which has been under-explored in the tourism context. Besides, it extends the IB and brand citizenship literature through a novel dual and sequential mediation mechanism and organizational climate as a novel moderator.

Books serve as important information resources and provide space for reflection and identity-building for many lesbian, gay, bisexual, transgender, and queer/questioning (LGBTQ+) people. Many in this community have experienced reduced feelings of isolation through engagement with the writings of others. Providing a safe space for such engagement is vital. Library and information science (LIS) professionals are in an optimal position to meet such needs, particularly when efforts are made to implement changes based on explicitly expressed concerns.

This chapter provides a case study of the LGBTQ Center of Durham, North Carolina, to illustrate how the organization is integrating the local LGBTQ+ community into its library by using the community’s own vocabulary and interests to inform the center’s practices and policies. The chapter also offers a guide to the locally responsive, LGBTQ+-specific classification system created for the LGBTQ Center of Durham’s library collection. This classification system was designed to represent library materials for its Durham and surrounding-area users in a useful, accessible, and respectful manner – a feat that the library committee did not feel could be accomplished using existing classification systems.

Building on the case study for applicability, the author makes recommendations for how LIS professionals who wish to better serve LGBTQ+ users can incorporate the community into their library and/or collection. The author provides additional suggestions for action, with varying levels of commitment, for library professionals and volunteers. Through resource development, training, collection development, and classification revision, libraries can more closely align their practices with the needs of users of all gender identities and sexual orientations.

In recent years, with the advent of the phenomenon known as corporate social responsibility (CSR), transnational corporations have moved away from traditional modes of philanthropic largesse, to a focus on ‘community engagement’, partnership, empowerment and ‘social investment’. This chapter draws on ethnographic research, tracing the practise of CSR in a transnational mining company, from its corporate headquarters in London, to its mining operations on South Africa's platinum belt. It explores how the practices of corporate–community partnership – and the goal of ‘self-sustainability’ that the company propounds – project the company as a vehicle of empowerment as it strives to convert ‘beneficiaries’ to the values and virtues of the market with an injunction to ‘help yourself’ to a piece of ‘the market’ and share the opportunities that it offers. However, while the promise of CSR holds out this vision of mutual independence and self-sustainability, I argue that the practise of CSR reinscribes older relations of patronage and clientelism which recreate the coercive bonds of ‘the gift’, inspiring deference and dependence, on the part of the recipient, rather than autonomy and empowerment.

Purpose – This chapter addresses the interconnections between the development of feminism and the role of the nation-state, with particular reference to Canada. The general trajectory of Canadian feminism has much in common with the rest of the world, but it also has unique features that relate to Canada's proximity to the United States and to its lingering ties to the European colonial powers of Britain and France.

Approach – I cover the emergence and development of feminism in the academy in the context of Canadian political structures in two time periods; the period from the 1960s to the 1980s, which I see as a period of growth and promise, and the period of setbacks and challenges from the 1980s to the present.

Findings – Despite the setbacks, the challenges that confront feminism today, both nationally and globally, present opportunities to advance the goal of gender equity that has historically energized feminist actions in all arenas of social life.

Value of the chapter – The chapter contributes to the historical archives dealing with feminist activity in Canada in the second half of the 20th century.