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The purpose of this paper is to propose an explication of the concept of “maturity,” as it applies to communication evaluation and measurement (E&M) practice, along with contextualization of recent maturity model adoption within academic and professional communities.

Drawing from previous work on maturity models within other fields, recent communication scholarship and industry practice, this paper fills a gap in the literature by offering a theoretical conceptualization of communication E&M maturity, including the construct’s core dimensions and sub-dimensions.

Communication E&M maturity is conceptualized into four essential elements: holistic approach, investment, alignment and culture. The contribution of E&M efforts is represented as the direct support of corporate strategy, and ultimately increased value, from the communications function. Operational elements of maturity include levels of analysis, time, budget, tools, skills, process, integration, motivations, relationships and standards.

In exploring the factors necessary for “mature” E&M programs, and specifically emphasizing the need for a holistic approach, along with sufficient investment and alignment, and conducive cultural factors, the research builds upon existing work examining how communication can serve to inform corporate strategy and create value for an organization. Greater understanding and application of the maturity concept has the potential to advance the field by increasing both accountability and credibility for the work done by the communications function.

This paper closely examines an iconic relationship between the Betty Crocker brand figure and a set of consumers to build our understanding of how corporate personas contribute to community, engagement and dialogue.

Using a historical approach to analyse radio scripts featuring Betty Crocker and “Dear Betty Crocker” letters women wrote to the fictional brand icon from 1940 to 1950, at the height of Betty’s popularity, this study identifies themes and rhetorical strategies that explain how General Mills used Betty Crocker to make the institution relatable and products relevant during a period of cultural and social change.

General Mills built a strong brand community by using Betty Crocker to facilitate dialogue among consumers and slightly re-frame the group’s shared mission as the decade progressed. The analysis of letters reveals women engaged in dialogue with the company to reify brand values, express gratitude and loyalty, and seek more social support and connection.

This research adds to our understanding of a central challenge described by communication professionals: how to leverage corporate personas and brand voice in ways that resonate with audiences, inspire interaction, and build community.

The purpose of this paper is to reflect on the current state of communication evaluation and measurement (E&M) as a vital field connecting academics and practitioners in communication management.

The authors track recent developments in the field, address the ongoing struggle toward E&M standards, and propose six agenda points for the future E&M debate.

While the authors see an engaged, international interest community making considerable headway in important E&M issues, the conclusion is that several areas require further work: dynamics of standardization; going beyond the effectiveness-based view; internal services evaluation; addressing intervening variables; closer ties to related fields; and dissemination into the wider practice.

The paper gives a pointed reflection of the state of the field and also provides a comprehensive list of current resources for those who aim to further the E&M debate.

To explore the edges of literature, one must look at contemporary literary reviews and journals. The themes and styles of writing in these reviews and journals reveal new ideas and trends in the literary community. These edges are often rough and not polished, they may present more extreme points of view or they may introduce new subjects. The latest issue of Ploughshares, a journal of new writing, exemplifies this. The theme of the Winter 1993–94 issue is “Borderlands,” edited by Russell Banks and Chase Twichell. In his introduction, Banks says: “But as Doris Lessing says ‘Things change at the edges,’ and insofar as I myself want things to change, and I do, for this world as presently constituted is intolerable, then my ongoing affection for work written ‘on the edge’ is political. I am still sufficiently optimistic to believe that if enough decent people see how bad things are on the borders, they will begin to change things there…The stories and narratives (include) white voices, black voices, male and female, with narrators speaking African‐American English, Hispanic‐American English, and Anglo‐American English, talking high church and low, downtown and up‐: these are the voices that daily surround us; and because they come to us, not from some dreamed‐of center where no one in America lives anymore, but from the inescapable borderlands, they speak for us all.” Chase Twichell reflects in her introduction on what she looked for in deciding what literature to select for this issue. “In terms of the task of editing, this means I now look hard at poems that carry the flags of outrage and grief, even if their surfaces are ‘rough.’ In fact, I've come to value highly some kinds of roughness because I believe they carry their cargos more honestly, in fact more precisely, by refusing to try to smooth unsmoothable edges.” These thoughts fascinated me and seemed to express the new directions and new ways of looking at literature. Many of the contemporary literary reviews and journals attempt to do just this.

This annotated list represents a selection of outstanding poetry titles published in the USA in 2003 and the early part of 2004.

The authors selected the titles in this list from the 2,100 titles received for the 2004 Poetry Publications Showcase at Poets House in New York City, held in April 2004.

The authors selected titles for this list that would be both accessible and challenging to library users.

This list can be used as a guide to collection development for contemporary poetry.

This paper aims to provide a selection of poetry titles from the Poets House Showcase of 2005.

This article gives a review of the 2005 Poetry Publication Showcase.

This review represents a wide‐ranging selection of contemporary poetry collections and anthologies.

This list documents the tremendous range of poetry publishing from commercial, independent and university presses as well as letterpress chapbooks, art books and CDs in 2004 and early 2005.