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The purpose of this paper is to provide a guideline in the methodology of measuring the head toward the establishment of ready-to-wear (RTW) hijab sizing for Malaysian market.

This paper discusses the methodology for measuring facial dimensions in order to create facial anthropometric database for Malaysian women age between 18 and 30 years old.

Variety of RTW hijab measurement with non-standardized sizing system together with the support of respondent’s response from online survey due to their experience when wearing RTW hijab.

This paper fulfill the need in standardized sizing system either in RTW hijab or head sizing system in Malaysia.

This study aims to examine the functions of hijab fashion among hijab-wearing women and explore the role of social media and influencers in hijab fashion.

The authors conducted in-depth interviews with 29 hijab-wearing women in Turkey. The authors collected data in June–November 2020.

Findings show that hijab fashion functions as encouragement, attraction, modesty and social image among Turkish Muslim women. This study also shows that social media and influencers change the meaning of the hijab while promoting hijab fashion. Findings reveal that Instagram boutiques act as digital fashion magazines, which enable women to integrate faster into popular culture today. While influencers have increased the number of hijab-wearing women, they have also turned the hijab into a commodity in the market by degenerating its true meaning.

This study has several limitations regarding the sample and geographic context of consumers. This study may not represent Turkish Muslim women’s behavior as our sample consists of 29 women. Therefore, larger samples are needed to generalize our findings. Undertaking cross-cultural studies will also enable marketers to make cultural comparisons.

This study offers some insights for Islamic marketing practitioners in terms of influencer using in hijab fashion.

This study adds to the previous research on hijab fashion and hijab consumption on Instagram. This study also extends the previous literature by examining the role of social media and influencers in hijab fashion. Findings revealed that the hijab is gradually losing its spiritual value by becoming a commodity packaged and marketed through Instagram and influencers.

The purpose of this paper is to investigate the perceived thermal comfort experienced by active Muslim women (AMW) wearing hijabs determined by their experience of comfort sensation while doing sports activities or regular exercises. This study also examines whether the casual hijabs which are widely used among AMW are able to supply the appropriate comfort for active purposes.

This study used the quantitative method using survey questionnaires to collect 100 primary data obtained from AMW respondents who are university students located around the Klang Valley region in Malaysia.

Based on the overall results, this study suggests that the common hijabs that are used for casual applications do not offer sufficient comfort to Muslim women while performing sports activities or regular exercises.

The outcome of this study will help to gain a better understanding on hijab preferences and comfort experienced from the viewpoint of regular hijab users. The information will assist industries to consider the selection of the right materials when developing sportswear hijabs to provide better comfort for more AMW in the near future. The method used in this study is useful to gain information on consumer’s profile and value-added details about the discomfort aspects of hijab which are scarce in the existing literature on thermal comfort.

This study was conducted to explore the type of hijabs commonly worn by AMW while performing sports activities and to obtain their views on the perceived thermal comfort.

The purpose of this study was to collaboratively design eight professional dress ensembles incorporating Hejazi tribal embroidery and to evaluate Saudi female academics’ perceptions about those ensembles as appropriate for professional attire. The concept aimed to offer the potential for increased cultural identity by wearing modernized ethnic dress as everyday workplace attire that was relatively practical, affordable and expressive of Saudi cultural identity.

The goal in this research was to engage Saudi female academic professionals in designing clothing that integrated Saudi textile and costume traditions into contemporary styles appropriate for the academic work environment. Two models guided the research. The FEA model (Lamb and Kallal, 1992) was used to organize the questions in the survey questionnaire around an integration of culture with functional, aesthetic and expressive aspects of apparel. The second model guiding the research was an adaptation of the USAP participatory co-design model (Demirbilek and Demirkan, 2004). This model was used to engage study participants in the design process.

Qualitative results showed that participants were willing to wear the garments in this study, as the garments represented heritage, looked contemporary in terms of style lines, had comfort and interchangeable garment components, embroidery and printed fabric, fabric used in garment designs and color. Quantitative results showed that the ratings for the final garments were generally higher than the first sketches in the first phase. Results of the eight designs in the collection revealed that the aesthetic aspect was the most referenced by the participants among the FEA aspects. Results also indicated that silver waves design received the highest rating among the designs in terms of FEA aspects.

This research provides greater understanding of the ethnic culture of the Western region of Saudi Arabia for Western scholars. Previous research has indicated an interest in having garment manufacturing take place in Saudi Arabia (Turkustani, 1995). Findings from this research may lead to future study on the state of apparel production in Saudi Arabia and the potential feasibility of establishing a center for training in digital technology to support small business opportunities for Saudi women who are trained for work in the apparel industry.

The purpose of this paper is to understand how young female fashion consumers assessed the facial attractiveness of an advertising model. The study focused on the consumers exposed to both local and foreign fashion advertising.

The study sample consisted of 161 young female (18-30 years old) university students from the State of Qatar. A research questionnaire was designed to assess the perceptions of young Qatari females toward the facial features of a cluster of international fashion models representing a variety of looks. Due to the cultural sensitivity of the research topic, data were collected online using SurveyMonkey. Apart from the key demographics, the research questionnaire captured the respondent’s own self-assessed facial profile, an ideal facial profile, and the facial profile of the most preferred model from a set of choices. The authors analyze the similarities and differences between the three profiles collected from each respondent: self, ideal and choice.

The findings indicated that a mix of facial features (a blend of classical Arabic looks and contemporary Western looks) is preferred by most respondents. This matches the expectation of consumers exposed to local as well as international fashion advertising.

In developing markets (such as Qatar), preference for fashion models is shaped by a combination of local and foreign advertising influences. Hence, it is likely that hybrid models (i.e. representing a combination of Eastern and Western looks) appeal to young female consumers within these markets. Retailers of fashion clothing and accessories can use this information to select models who maximize the appeal of their brands.

The research sheds light on how judgments about the attractiveness of female models are made by triangulation among the self, the ideal and the selection of models available to choose from. The research provides a window into how young women make judgments of physical attractiveness based on facial features.