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1 – 10 of over 5000
Article
Publication date: 8 July 2014

Jackie Young

This paper aims to observe, measure and record comparative cognitive processes in print and online to explain the differences, if any, in the readers’ information-gathering…

1991

Abstract

Purpose

This paper aims to observe, measure and record comparative cognitive processes in print and online to explain the differences, if any, in the readers’ information-gathering processes and their subsequent comprehension and retention of information. It also examined the strategies that readers adopt that differ from print when reading online. Standardized reading comprehension scores were also collected. The results indicated that the participants demonstrated functional equivalency in both media, but they had a preference for print. The linear individualistic mentality learned through print gave the study group participants the skills to successfully navigate through the dense web of information that constitutes the Internet. Story presentation and hierarchy, key elements of the print design process, are less evident or absent online. As a consequence, as previous research has demonstrated, online readers are more poorly informed than print readers – but not in this case. The research from this study demonstrates that when the authors of the print media are those who also control the integrity of online content, print and Web readers are equally well-informed.

Design/methodology/approach

Coded texts from The Guardian Newspaper, The Economist and The New Yorker were used in a media lab to measure the study group’s ability to read and retrieve information from the publications’ print and Web editions. They were scored on how well they retrieved the core information in the articles from both media. Focus-group sessions probed for information about reading in print and online at the end of the reading sessions. This gave valuable insight into the coping strategies that the participants used when engaging with online texts. There were two sessions, each of three hours, and the participants were university students.

Findings

The study results show that the group participants were functionally equivalent in both print and online reading. However, they had a profound distrust for online content in general, which they found to be inaccurate and unstable. Web sites, they conclude, never achieve “fixity”. When reading online, the study group scrolls through the text to retrieve facts and then goes to a print source to verify the accuracy of the content. They do not engage with the content online as they do with print. While acknowledging that the publications in the study were reputable and of a high quality, the group still found scrolling through the Web sites tedious. The printed page was to the study group, a cultural object.

Research limitations/implications

This was a small study with 11 participants in a controlled environment on two evenings, each lasting three hours. While the readings were intense, the researchers saw no evidence of fatigue. The group were very vocal during the focus-group sessions and gave valuable insights into the reading process. The stories were exactly the same in both media, were well-written and edited. Typographic cues that give the reader priorities when engaging with the texts were transferred from the print to the online editions. HTML texts to this group are an impediment to the reading process, and the amount of texts require too much time to read. A larger study with a more diverse readership reading more general news is required to verify the findings. This is being planned. As one from the study group stated “I grew up with print but younger people do not have the benefits of print”.

Practical implications

Typography provides a language with visual form and through that form, conveys the meaning of a text. The print reader decodes what she reads on the printed page, allowing her to quickly absorb and parse large amount of text, discarding redundant content. The question now becomes which print-reading operations are being transferred to the process of extracting relevant facts. Five centuries of continuous improvement of print communications have yet to be successfully transferred to the Internet. The visual aspects of print, the color advertisement, the photograph and elements that aided the print reader’s navigation are an intrusion on the Web. A new form of navigation, one that is more elegant and intuitive than the present, is required.

Social implications

The social implications of reading are a fundamental characteristic of any society. The codex provided the model for the book, the newspaper and the magazine. These became and still are trusted sources of information. When the study group gets a Twitter or Facebook prompt on a breaking news story, they check a trusted broadcasting source for confirmation of its accuracy. If the findings of this study are confirmed in subsequent research studies on the process of reading online, it will have profound implications for the industry. Publishing to be successful requires the reader to engage with and respond to a message. There is strong evidence that this is not the case with what the advertising industry would consider an important core audience, the Internet “reader”.

Originality/value

As a newspaper and magazine designer and teacher, the author been increasingly concerned with the transfer of information from the printed page to the computer screen. Many studies have been conducted on aspects of reading and designing for online reading. They are very often inaccurate and as such inconclusive. Reading is complex and measuring it difficult. The author conducted this study as both a designer and from an academic perspective. It is hoped that it encourages a robust debate.

Article
Publication date: 7 March 2022

Abdul Jabbar and Nosheen Fatima Warraich

Providing equal opportunities in class as well as at home does not ensure equal promotion of leisure reading among girls and boys. Gender differences have wider impacts on their…

1183

Abstract

Purpose

Providing equal opportunities in class as well as at home does not ensure equal promotion of leisure reading among girls and boys. Gender differences have wider impacts on their reading development. The purpose of this paper is to find out gender differences in leisure reading habits among children.

Design/methodology/approach

The search process was conducted during Aug.–Sept. 2019 using Scopus database. A total of 41 studies were selected for the review. The systematic review used Cochrane Methodologies reported as per preferred reporting items for systematic reviews and meta-analysis (PRISMA) guidelines for identification, evaluation and selection of studies. The studies that dealt with leisure reading, reported gender difference of reading, had age group of 4–18-year children, were in English language and were accessible to the researchers were selected for review.

Findings

The results were presented in terms of identified reading factors including reading frequency, reading choice, reading time, reading media, reading influence, reading value and library use. The girls were more frequent readers than boys. The girls were in favor of fiction, while boys were interested in reading nonfiction. Girls preferred online materials but boys were in favor of printed materials. The boys were influenced by their fathers and peer groups’ reading, while girls were influenced by their mothers’ reading habits.

Research limitations/implications

The study provided better understanding of boys’ and girls’ reading differences and required the librarians, teachers and academic policymakers to deal with them accordingly.

Originality/value

To the best of the authors’ knowledge, this is the first kind of systematic review reporting difference of reading on the basis of gender and inferred reading factors. It will be helpful for librarians, teachers and academic policymakers to consider these differences while dealing with boys’ and girls’ reading choices and interests.

Details

Global Knowledge, Memory and Communication, vol. 72 no. 6/7
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 27 July 2018

Vivian Bynoe and Anne Katz

This paper aims to discuss the practical application of critical librarianship through a critical literacy framework using a Teaching and Learning Grant. The purpose of this…

Abstract

Purpose

This paper aims to discuss the practical application of critical librarianship through a critical literacy framework using a Teaching and Learning Grant. The purpose of this project was to provide teacher candidates in The College of Education at Georgia Southern University-Armstrong Campus, with tools to understand and practice reading through the lens of critical literacy. The project also serves as an example of how an instruction librarian can work with students outside of the traditional one-shot instruction session.

Design/methodology/approach

Students in the Fall 2016 section of EDUC 2120, Exploring Socio-Cultural Perspectives on Diversity in Educational Contexts were introduced to the concept of critical literacy and participated in a series of interactive faculty-facilitated small group discussions with the librarian and College of Education faculty. They concentrated on an analysis of Does My Head Look Big in This? by Randa Abdel-Fattah (2008).

Findings

Students provided positive feedback after the project. Many stated that they learned a great deal about the reading process in general and how to read from a critical literacy perspective. Students also stated that they began to think about looking more critically at information in general. Additionally, these pre-service educators now have more tools to use to help their future students become critical thinkers who can read their world for deeper meanings and understandings.

Originality/value

This project fills a need to help college students understand how to use critical literacy skills and become critical consumers of information. The initiative also fostered meaningful collaboration between a Reference and Instruction Librarian and colleagues in the College of Education while expanding on the one-shot instruction technique.

Details

Reference Services Review, vol. 46 no. 2
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 12 July 2013

Judith Stoop, Paulien Kreutzer and Joost Kircz

The purpose of this paper is to research the difference in reading and learning from print versus electronic media in a professional and educational setting. To what extent does…

3258

Abstract

Purpose

The purpose of this paper is to research the difference in reading and learning from print versus electronic media in a professional and educational setting. To what extent does the materiality of the medium influence the efficiency and effectively of the reader? What is needed to create “digital born” information rich texts? In Part 1, sustained reading of information and knowledge rich texts is addressed.

Design/methodology/approach

In‐depth comparative tests with a great number of subjects between print‐on‐paper, e‐ink screens and LCD screens. In Part 1 the results of tests with sustained reading of information and knowledge rich texts are reported.

Findings

All tests show that print‐on‐paper is still a superior medium for learning and digesting complicated and elaborate texts, whilst electronic screens are appreciated for quick information gathering, communication and navigation. Electronic representations of information and knowledge demand that the structure of the writing has to change.

Research limitations/implications

Given the rapid development in electronic displays, many issues – in particular ergonomical – become a “moving target”. An important limitation – which is one of the quests of this research – is the lack of sufficient genuine digital born texts.

Practical implications

The need to start and review the writing process; the appearance but also the structure of information and knowledge rich texts. A second issue is the need to develop easy capabilities to make an electronic text as easy a “tool” as the print text, with underlining, comments and notes.

Social implications

The development of novel ways of publishing educational texts.

Originality/value

Deep qualitative research in comparison with quantitative tests. Comparison between professional information acquisition and learning.

Details

New Library World, vol. 114 no. 7/8
Type: Research Article
ISSN: 0307-4803

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Article
Publication date: 12 September 2016

Seth Ketron and Kelly Naletelich

Although the functional benefits of e-books have been discussed in the emerging literature on the e-reader platform, the hedonic/emotional aspects of e-book usage have not been…

2613

Abstract

Purpose

Although the functional benefits of e-books have been discussed in the emerging literature on the e-reader platform, the hedonic/emotional aspects of e-book usage have not been explored. This study aims to explore the impact that e-readers have on consumers’ connections with books. Relying on self-concept theory and possessions as the extended self, the authors address the following two questions: What are the hedonic differences between e-books and printed books, and, if the functional benefits of e-books are so compelling, then why do some people still use printed books?

Design/methodology/approach

The researchers pursue a qualitative design through the use of semi-structured interviews, with a combination of base questions and follow-up questions tailored to the individual respondent.

Findings

The results reveal six primary themes: convenience, change, community, collection, connection and children. Within each, functional benefits are identified, confirming prior literature on these benefits, and hedonic/emotional themes emerge, revealing that e-readers are capable of changing consumers’ connections with books. Namely, while e-books offer functional benefits over printed books, consumers feel less connected to books read using an e-reader platform and prefer to purchase the printed versions of books that hold special meanings for them. These findings align with self-concept theory and indicate that printed books are an extension of the self, one that cannot be completely replaced by e-books.

Originality/value

This research adds to the emerging literature on e-books by demonstrating that e-readers have emotional implications for consumers as components of the self-concept/extended self. Prior literature has focused solely on the functional benefits associated with e-books but has not directly addressed the role of books in the self-concept.

Details

Qualitative Market Research: An International Journal, vol. 19 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 14 November 2016

Anjala S. Krishen, Sheen Kachen, Michael Kraussman and Zeenath Haniff

This study aims to explore consumers’ motivations in the adoption of either print or digital forms of media, given the fluctuation of trends and attitudes in magazine consumption…

2553

Abstract

Purpose

This study aims to explore consumers’ motivations in the adoption of either print or digital forms of media, given the fluctuation of trends and attitudes in magazine consumption in the USA. This paper utilizes cognitive lock-in and the power law of practice to further the understanding of digital adoption through an interdisciplinary lens.

Design/methodology/approach

In this study, initially, five focus group sessions, including 53 qualifying non-student participants randomly placed into groups of 10 or 11, were held. Next, a 2 × 2 between-subjects quasi-experiment, using 163 undergraduate students at a large public university, was conducted.

Findings

The findings show that although the digital medium is considered less expensive, more convenient and more environmentally friendly, the print medium is regarded as more familiar, personal and visual. Further, whether the media type is a book or a magazine, consumers report higher perceived value, hedonic value and attitude toward print versus digital media.

Practical implications

The potential to digitally attract and lock-in consumers in the media industry has immense implications. Individuals consume media because of fashion marketing, personal space and advertisements, among other reasons.

Originality/value

This paper contributes to existing research by uncovering qualitative and quantitative insights into media consumption through a multilayered analysis of focus group participants and a quantitative experiment. The findings indicate that both the power law of practice theory and cognitive lock-in are plausible explanations for the choice of print over digital media format.

Details

Journal of Consumer Marketing, vol. 33 no. 7
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 22 February 2008

Golnessa Galyani Moghaddam and V.G. Talawar

The purpose of this paper is to investigate the use of scholarly electronic journals at the Indian Institute of Science.

1672

Abstract

Purpose

The purpose of this paper is to investigate the use of scholarly electronic journals at the Indian Institute of Science.

Design/methodology/approach

The paper examines the methodology and results from a questionnaire‐based survey of networked electronic services in India at the Indian Institute of Science (IISc) libraries, serving a variety of disciplines. A random sample of the main cohort was selected and, during five months from January 2004 until May 2004, 700 copies of the questionnaire were distributed among 40 departments of IISc; 397 completed and valid questionnaires (56.7 per cent) were received.

Findings

The results showed a growing interest in electronic journals among the users at IISc. Electronic journals were mostly used for research needs and PDF was the most preferred format. The fact that users have free access to electronic journals at all hours from their own computers seems to be the most appealing feature.

Research limitations/implications

There are many factors that may affect the use of scholarly electronic journals. An attempt is made in this study to see how these resources are being used in a multi‐disciplinary institute in India. Limiting its focus to one institute, this paper provides useful empirical evidence for library staff and the research community.

Practical implications

The results of the study will be useful for library staff at IISc and similar institutes in India.

Originality/value

The paper provides original data from Indian end users regarding their use of scholarly electronic journals.

Details

Interlending & Document Supply, vol. 36 no. 1
Type: Research Article
ISSN: 0264-1615

Keywords

Article
Publication date: 13 February 2009

Bonnie Imler and Russell A. Hall

The purpose of this paper is to seek to explore faculty perceptions versus actual student usage of print and online, full‐text articles.

1126

Abstract

Purpose

The purpose of this paper is to seek to explore faculty perceptions versus actual student usage of print and online, full‐text articles.

Design/methodology/approach

Surveys were given to faculty and their students at four Penn State campuses. Both the six‐question instructor survey and the 11‐question student survey related to article retrieval for one particular class assignment.

Findings

Data gathered from the surveys surprisingly indicated that faculty are overestimating student use of online articles and underestimating their use of print. This study also showed that a majority of students will reject an article that is not available online in full‐text.

Research limitations/implications

In this study there was a discrepancy between students stating that they knew to cite online sources differently from print sources, and faculty stating that they could tell the percentage of online articles used from their students' bibliographies. In future studies, more of an emphasis would be placed on measuring faculty knowledge of citing online resources.

Practical implications

This paper could be used to support the continued purchase of print resources. It could also be used to support the need for faculty to keep current on citing new technological formats and instructing their students on the same.

Originality/value

This study was conceived in an attempt to statistically verify not only faculty perceptions of full‐text use, but also librarians' perceptions of faculty and student article practices. While a literature search produced several studies on faculty perceptions of internet usage, few were found that touched specifically on full‐text articles.

Details

Reference Services Review, vol. 37 no. 1
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 2 October 2019

Tessa Withorn, Carolyn Caffrey, Joanna Messer Kimmitt, Jillian Eslami, Anthony Andora, Maggie Clarke, Nicole Patch, Karla Salinas Guajardo and Syann Lunsford

This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of…

6394

Abstract

Purpose

This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of publications covering all library types.

Design/methodology/approach

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2018.

Findings

The paper provides a brief description of all 422 sources, and highlights sources that contain unique or significant scholarly contributions.

Originality/value

The information may be used by librarians and anyone interested as a quick reference to literature on library instruction and information literacy.

Details

Reference Services Review, vol. 47 no. 4
Type: Research Article
ISSN: 0090-7324

Keywords

1 – 10 of over 5000