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The purpose of this paper is to examine information cascades in the context of users’ e-book reading behavior and differentiate it from alternative factors that lead to herd behavior, such as network externalities and word-of-mouth effects.

This paper constructed panel data using information concerning 226 e-books in 30 consecutive days from Sina.com’s reading channel (Book.Sina.com.cn) from October 2, 2013, to October 31, 2013 of the same year in China. A multinomial logit market-share model was employed.

E-books’ ranking has a significant impact on their market share, as predicted by informational cascades theory. Higher ranking e-books’ clicks will see a greater increase as a result of an increase in clicks ranking. Due to the information cascades effect, review volume had no impact on the market share of popular e-books. Total votes had a powerful impact on the market share of e-books, showing that once information cascade occurred, it could be enhanced by the increase in total votes. The total clicks of e-books had a significant impact on their market share, suggesting that online reading behavior would be influenced by network externalities.

As important information, the ranking or popularity of e-books should be carefully considered by online reading web sites, publishers, and authors. It is not enough for the authors and publishers of e-books to simply pay attention to the content. They should design their marketing strategies to allow network externalities and informational cascades to work for them, not against them. Online reading web sites should also focus on eliminating certain behavior, such as “brush clicks” and “brush votes,” in order to prevent an undesirable information cascade due to false information.

To the best of the knowledge, this is the first study to examine information cascades in the context of users’ e-book reading behavior. Moreover, this study can help other researchers by utilizing a large sample of daily data from one of the earliest online reading platforms in China.

Using the case of social reading via WeChat in China, this paper aims to explore adolescents’ social reading motivation and behaviour. It also examines how the specific dimensions of reading motivation contribute to the different aspects of social reading behaviour.

This study used survey approach, which gathered 1,039 valid responses from a cluster sampling in 14 middle and high schools in Shanghai, China.

The results indicated that social reading motivation was a multidimensional construct, which included the dimensions of social interaction, self-development, peer recognition, information acquisition, personal interests and time killing. The research also found that different motivational dimensions exerted different influences on adolescents’ social reading activities. Specifically, the motivations of time killing and self-development are significant predictors of both the reading act and socializing act. However, information acquisition and personal interests were significant predictors only of the reading act, while social interaction and peer recognition significantly predicted the socializing act.

The findings would be valuable for those who develop reading programs or administer adolescents’ reading practice. This study can help them understand the complexity of adolescents’ social reading motivation and distinguish between its different dimensions.

The study provides important insights into the nature of adolescents’ social reading motivation and how it relates to their social reading behaviour. It not only confirmed the multidimensionality of social reading motivation as a construct but also expanded the exploration of reading motivation and behaviour to the social media arena.

Empirical validation of educational technology is critical for best practice, particularly when courses are delivered online. This study aims to investigate the predictive relationship of usage behaviors on perceptions of 30 preservice special education teachers while reading in an online social annotation reading tool.

In this single-group quasi-experimental study, participants completed two readings in Perusall, once individually and once in small groups, then took a researcher-created survey after each reading. Descriptive data and paired sample t-tests were calculated. Predictive relationships between usage behaviors and survey results were analyzed with linear regression models.

Participants thought Perusall was useful for their learning and easier to use in small groups and that guided reading prompts were helpful. Usage behaviors did not significantly account for participant beliefs about Perusall. Instructors may wish to use guided reading prompts and small groups to maximize student learning and engagement.

This study addresses gaps in the literature (Suhre et al., 2019; Sun et al., 2023) by following one group of students over two semesters, using a commercially available tool, measuring actual usage behaviors and not solely student perceptions and analyzing instructor perceptions of the tool. The authors contribute further evidence that group-constructed knowledge is valuable for undergraduate learning (Kalir et al., 2020b). The authors also provide data-based suggestions for the use of social annotation tools that maximize student learning and engagement.

Since researchers have utilized text signals to develop a mass of within-document visualization analysis tools for reading aid in a long document, there is an increasing need to study the relationship between readers’ behavior of using text signals for navigation and their reading performance in the tools. The purpose of this paper is to combine the text signals using behavior and reading performance in two kinds of analysis tools to verify their relationship and discover whether there is any efficient reading strategy when using text signals to navigate a long document.

The methodology is a case study. The authors reviewed related literature first. After explaining the design ideas, interface and functions of THC-DAT and BOOKMARK, which are two reading tools utilizing two main kinds of text signals, one utilizing topics and the other utilizing headings for reading aid, a case study was presented to collect click data on the text signals of participants and their reading effectiveness (score) and efficiency (time).

The results confirm that the text signals using behavior for navigation has a significant impact on reading efficiency and no impact on reading effectiveness in both BOOKMARK and THC-DAT. The discrete degree of clicks behavior on text signals has an impact on reading efficiency. The using behavior of different types of text signals has different impacts on reading efficiency.

Using text signals for navigation time evenly can help improve reading efficiency. And a basic strategy suggested to readers is focusing on reducing their time to find answers when using text signals for navigation in a long document. As to utilizing the two different kinds of text signals, readers can have different strategies. Accordingly, personalized recommendation based on interval of adjacent clicks will help to improve computer-aided reading tools.

This paper combines the text signals using behavior for navigation and reading performance in two kinds of visual analysis tools, studied the relationship between them and discovers some efficient reading strategies when using text signals for navigation to read a long document.

This paper aims to propose some suggestions for libraries and other digital reading service institutions to improve the utilization rate of e-books, based on the theoretical and empirical analysis of the perception behaviour characteristics of e-book selection under the allocation of limited cognitive resources.

From the perspective of key perception points, this paper studies the key perception points of selecting e-books through the experimental method and explores the influence of subject factors (users’ characteristics, users’ needs) on users’ e-book perception behaviour.

College students have selective attention in the process of selecting e-books. They will choose some important contents of e-books, such as title, book introduction, author, catalogue, reader comments, others’ recommendations, read leaderboard, to perceive and there is an obvious difference in perception intensity. Different personal traits and reading needs have a great influence on users’ perception points. Libraries and other digital reading service institutions should provide promotion information based on key perception points of e-books, develop personalized e-book service and promotion and optimize the expression of key perception points of e-books.

This paper presents a valuable study attempting to introduce cognitive resource theory into the field of digital reading service, which proves that users also have limited cognitive resource allocation in the process of selecting digital books.

This paper aims to investigate the reading format choices of students in a reading-intensive course when faced with options of purchasing their assigned readings in print, borrowing them from library reserves, accessing them from their course website or any combination thereof. It also seeks to map their behaviors to their academic aptitudes and achievements.

An online survey was distributed at the end of the quarter consisting of nine multiple-choice and open-ended questions on their format behaviors and academic aptitudes. Descriptive statistics, Chi-square tests and content analysis were used to obtain results.

Most students in this study purchased print copies of their assigned readings even though they were available for free both in the library and online. Over 72 per cent read their assignments either in“print” or “mostly in print”. However, the data did not produce evidence of correlations between format behaviors and SAT Writing scores or final grades in the course.

The self-selected sample of participants appears to be academically homogeneous without enough diversity of behaviors and aptitudes to make generalizations. Replication of this study should be performed among a more academically diverse group of students.

Studies show that students prefer print to electronic format for academic readings, but they often cite factors like cost and convenience that impact their behaviors. Rather than survey general preferences, this study examines actual behaviors when presented with several format options and discusses why students make their choices.

Successful implementation of Response to Intervention frameworks in schools requires general and special education teachers to have well-integrated knowledge bases for providing instruction and intervention in reading and behavior. Implementation-focused approaches to changing teacher behavior, favored traditionally in special education, however, are unlikely to help teachers acquire such knowledge. In this chapter, we discuss the knowledge and practice that defines expert teachers in reading and behavior and how such expertise might be achieved through practice-focused approaches to initial teacher education and professional development.

This is an exploratory study of reading behaviors and interest among students residing in a female residential college of Kolej Datin Seri Endon (KDSE), Universiti Teknologi Malaysia (UTM) and the use of reading stations (RS) placed at strategic locations throughout the main campus. The UTM's Vice Chancellor project of developing various RS was to promote a reading culture in UTM. Currently there are 48 RS in the main campus of Skudai and ten more in UTM International campus. Most of the books were donated by UTM staff and students themselves.

Using simple random sampling, 187 students were selected from a population of 1,300 female students. The survey instrument was designed in the form of structured questionnaire comprising a series of close‐ended and open‐ended questions design. A team of researcher investigated and evaluated at least 15 Reading Stations through out the campus.

The findings highlighted some factors related to reading habits and interest of students. The student's evaluation of the RS has been positive. Students however lamented that the books found at the RS are outdated, too academic and unrelated to their specific interest. This showed that even though the RS have been well received by students but it called for many areas of improvement in order for the RS to be of benefit and relevant to the campus community.

It is hoped that this study will stimulate further in‐depth studies and institutional budget allocation for training courses such as speed reading and mind mapping to inculcate a reading culture among students.

This is an original article on the reading habits of students in a certain college in UTM and the evaluation of RS, a newly launched project to promote reading culture among students.

This research explored how COVID-19 affects Shenzhen high school students' reading behavior and preference and their parents' attitudes toward reading during the lockdown.

This research adopted a qualitative approach to conduct one-on-one semi-structured interviews with parents of a boarding high school in Shenzhen, China. Thirteen parents were recruited through a purposeful sampling method, and NVivo12 software was used to analyze the results with a theme-based approach guided by the 5E instructional model.

The results revealed the effectiveness and problems of high school students' use of electronic resources and discovered changes in the reading behavior of high school students and their parents' attitudes during COVID-19.

There are few studies specifically on the reading behavior of boarding students from a parental view, especially in Asia. This research can fill the gaps in related research during COVID-19.

The purpose of these experiments is to find out whether and how reading behavior might be influenced by reading devices.

In total, three experiments, the first one more independent from the second and third, investigate how European Library and Information Science students react to electronic reading devices, unfamiliar as they are with them. The second and third experiments explore implications such as reading rate, concentration and symptoms of fatigue in conjunction with electronic reading devices. Test objects were the Sony eBook Reader, the IREX iLiad, LCD computer screens, Laptops and the Smart Phone HTC Touch HD in comparison with printed documents and books.

Contrary to common opinion, the results indicate a trend that concentration and/or reading rates do not suffer from reading on electronic reading devices. Further, it was found that influences on reading rate and concentration are posed rather by the individual reading behavior of a person, as well as by the nature of a text (scholarly or novelistic), than by the reading devices used.

Problems included the limited means to acquire technical support. The first experiment, in particular, suffered from inadequate equipment such as audio recordings that were too quiet. The value of the statistics is limited by the small number of test subjects and test runs. Additionally, the test persons had differing experience in reading with an electronic device. Two had used an electronic reading device before, whilst the others never had.

Based on the findings in recent literature, experiments such as this have rarely been conducted. Research in this particular field, i.e. print vs screen reading performance in adults, is sparse in recent history and more often done through examining personal preferences. To the knowledge of the authors, the research has never been done from the perspective of Library and Information Science (LIS). The preliminary results question common assumptions and theses.