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The purpose of this paper is to examine the statements by the chairman and CEO in BP plc’s Annual Report 2010 for linguistic evidence of reader positioning. This is based on the premise that reputational fallout from the Deepwater Horizon oil spill would have heightened the need for such positioning to repair the company’s legitimacy.

Applying Halliday’s systemic functional linguistics (SFL) framework, a comparative register analysis was undertaken of the respective statements of the chairman and CEO of BP plc. This was informed by corpus analysis of these statements, of comparative statements from industry competitors and of two larger-scale corpora constructed from the chairman and CEO statements extracted from the annual reports of 25 FTSE100 companies.

The findings suggest that readers’ perceptions are likely to be shaped by the statements of the chairman and CEO of BP plc in the company’s 2010 annual report, but similarities and differences are apparent in the way this positioning is engineered. Broader corpus analysis hints that these similarities and differences are not localised to BP plc.

The analysis relies on the assumptions that the chairman and CEO are the writers of each piece. As with prior research, questions of intent on the part of the corporate authors and impact upon target readers remain unanswered.

This paper demonstrates and highlights the issue of reader positioning through lexico-grammatical choices in corporate disclosures.

This paper makes a contribution to the literature by demonstrating how reader positioning may be engineered through lexico-grammatical choices in corporate disclosures. This paper further responds to a call from Sydserff and Weetman (1999, 2002) for interdisciplinary approaches to investigating corporate narrative reports involving linguistics, through foregrounding Halliday’s SFL framework as an analytical tool.

The purpose of the research has been the primary consideration and evaluation of a cost effective, reliable, robust and simple process of radio frequency identification (RFID)-based stock control, asset management and monitoring of concrete safety bollards used in the road environment. Likewise, the consideration of the use of the same system and technology to other items in and around the general road infrastructure.

The research approach undertaken has been an evaluation of the use of currently available RFID technology, with a key emphasis on low cost, ease of use, reliability and convenience. Practical field exercises completed in considering the relevant RFID tags and readers and associated software and apps and necessary software integration and development have been undertaken. At the same time, evaluating the specific limits created in the specific environment is being applied. Of particular interest has been the use of a moving scan in a vehicle drive-through or pass-bye, type reading system. This has been determined to be viable and completely practical, drastically reducing the key issue of time-taken. Practical application of the system from idea to real life application has been undertaken. The integration of the use of the RFID tag and reader system with necessary and related software to database upload and storage has been established. The creation of an online facility to allow the appropriate use of the data and to include the convenient output of an asset report has been undertaken.

The findings have provided the necessary insight confirming the use of RFID technology as a simple yet reliable, cost effective and adaptable stock control, asset management and geo-locating system in the road environment. The use of such systems in this particular environment is in its infancy, and is perhaps novel and original in the specific aspect of using the system to stock control, manage and monitor road safety concrete bollards and other roadside objects in the road environment.

To establish if in fact, stock control geo-locating can be reliably undertaken with the use of RFID tags and readers in the specific road and road construction environment, particularly with the use of moving RFID reading of passive tags. To establish the minimum requirements of a field usable RFID tag and reader, specifically applicable to the concrete safety bollards, however to other roadside furniture. To identify the minimum requirements of a function, simple app to minimise general requirements of the overall stock control and monitoring of the RFID-tagged objects. To establish the possibility of reading the tag data, global positioning system (GPS) location and video imaging footage as a single operation function. To determine the basic parameters or limits of the GPS geo-locating, on the proposed products selected and overall system. To determine the current best practice in respect of reasonable accuracy and detail in relation to price considerations to a fully function stock control and monitoring system. To identify the minimum requirements of an online database to receive, house and provide ongoing access to and report on the data. To identify the key differences and benefits between traditional stock control and monitoring systems, against that of proposed RFID tag, read and geo-locating system.

The purpose of this paper is to provide a methodological demonstration of how written and visual language in narrative and small stories about older workers might be read in multiple ways as supporting and/or constraining recent policy reform.

Critical theory and critical discourse analysis, supported by narrative analysis and visual analysis, offer a robust methodology to problematize the manner in which textually mediated discourses impact social policy reform for recruiting, retraining and retaining older workers.

The results show that still in such an “age positive” social policy environment, negative stereotypes about older workers persist, threatening to constrain social change.

An exemplary analysis of two texts, representative of those related to Australian government initiatives to reform access to work for older citizens, provides an accessible means of (re)evaluating if and how such policies are more inclusive of older workers.

This paper contributes to an emerging trend in organization studies using a critical discourse analytic approach not only to written texts, but also to the less familiar visual narratives and stories.

The purpose of this paper is to present a conceptualization of reading comprehension that extends beyond the traditional cognitive viewpoint on comprehension common in the field.

Drawing on literature and theory from various perspectives (cognitive, sociocultural and critical), the authors propose a conceptual heuristic that can inform future scholarship.

Using four foundational principles of reader–text interactions as a starting point (non-neutrality, tethered polysemy, variable agency and unruliness), the authors describe reader–text interactions in terms of the tethers/resources that are brought into the interaction, the moment-to-moment improvisation that occurs when readers meet a text and the changes at the intra- and interpersonal levels that result from and influence future reader–text interactions.

The conceptualization can inform future research and practice in literacy by situating meaning making within a broader understanding of the processes and consequences of textual interaction.

The purpose of this paper is to explore teacher candidates’ response to young adult literature (prose and comics) featuring fat identified protagonists. The paper considers the textual and embodied resources readers use and reject when imagining and interpreting a character’s body. This paper explores how readers’ meaning making was influenced when reading prose versus comics. This paper adds to a corpus of scholarship about the relationships between young adult literature, comics, bodies and reader response theory.

At the time of the study, participants were enrolled in a teacher education program at a Midwestern University, meeting monthly for a voluntary book club dedicated to reading and discussing young adult literature. To examine readers’ responses to comics and prose featuring fat-identified protagonists, the author used descriptive qualitative methodologies to conduct a thematic analysis of meeting transcripts, written participant reflections and researcher memos. Analysis was grounded in theories of reader response, critical fat studies and multimodality.

Analyses indicated many readers reject textual clues indicating a character’s body size and weight were different from their own. Readers read their bodies into the stories, regarding them as self-help narratives instead of radical counternarratives. Some readers were not able to read against their assumptions of thinness (and whiteness) until prompted by the researcher and other participants.

Although many reader response scholars have demonstrated readers’ tendencies toward personal identification in the face of racial and class differences, there is less research regarding classroom practices around the entanglement of physical bodies, body image and texts. Analyzing reader’s responses to the constructions of fat bodies in prose versus comics may help English Language Arts (ELA) educators and students identify and deconstruct ideologies of thin-thinking and fatphobia. This study, which demonstrates thin readers’ tendencies to overidentify with protagonists, suggests ELA classrooms might encourage readers to engage in critical literacies that support them in reading both with and against their identities.

This article examines the phenomenon of RFID (radio frequency identification) technology and its implications for both management practice and research over the next decade.

The article examines RFID, incorporating the latest information and research findings on how the technology is being utilized today and planned for in the future. The article uses both academic and practitioner‐oriented resources to support its findings.

RFID is an emerging technology that is forecast to grow exponentially in use over the next decade. RFID, which uses radio waves to identify objects, is projected to rapidly supplant bar code technology as the principal means of identifying items in the supply chain and in a wide variety of applications. This overview of the fundamentals of RFID is presented to give the reader a working knowledge of the technology.

The article looks over the horizon at implications for management research, outlining how this represents a greenfield opportunity for research directed at a wide variety of topics and settings in the broad management discipline.

The article concludes with a look at RFID's implications for our day‐to‐day business and personal lives, including a number of cutting‐edge applications for the technology.

In this article, the author gives the history of RFID technology, how it works, how it differs from bar codes from a technical and operational perspective, and how RFID provides organizations with a unique opportunity to create value through the use of this new media technology.

The purpose of this paper is to examine how the contemporary “refugee crisis” is being presented to children through picture books and teaching materials. It uses the concept of refugeedom as an approach that takes into account the multiple facets involved in the forced movement of people in the past and present and seeks to show the value of historical understandings in educational contexts when framing resources for teachers and students.

The paper examines a sample of high-profile English language picture books about children’s stories of forced displacement and the most prominent freely available teaching materials connected to the books. A critical discursive analysis of the books and educative guides considers the ways in which ideas and information about forced displacement is framed for child readers and children in primary school classrooms. The context for the authors’ interest in exploring these books and educational resources is that in response to the numbers of children who are part of the current “refugee crisis” alongside a public call for the “crisis” to be explained to children.

The paper argues that picture books open up spaces for children to explore refugeedom through experiences of forced movement and various factors involved in the contemporary “refugee crisis”. In contrast, in the teaching resources and some peritextual materials, the child in the classroom is addressed as entirely disconnected from children who are forcibly displaced, students in classrooms are positioned to learn from the refugee “other”. When links are made between students in classroom and children who have been forcibly displaced it is through activities that position students in classrooms to imagine themselves as forcibly displaced, or to suggest they act within a humanitarian framework of welcoming or helping refugees. The authors believe that if teaching resources were more directly informed by discipline specific tools of historical concepts, more nuanced approaches to past and present histories of forced movement could be considered and from that more fruitful learning opportunities created for all students.

This research provides ideas about how materials to support the use of picture books in educational settings could be developed to promote historical thinking and contextualisation around key social and political issues in the world today. It also makes the case for historians to be involved in the creation of teaching materials in a collaborative way so that academic insights can be brought to teachers and students at all levels of education.

The value of this research is to understand how children are positioned in reading and learning about forced displacement and query the impact of decontextualised approaches to learning. It argues for the critical interpretative value that historical understanding can bring to present day issues which are history in the making.

The purpose of the paper is to explore the application of radio frequency identification (RFID) to improve traceability in a flow of granular products and to illustrate examples of special issues that need to be considered when using the RFID technique in a process industry setting.

The paper outlines a case study at a Swedish mining company, including experiments to test the suitability of RFID to trace iron ore pellets (a granular product) in parts of the distribution chain.

The results show that the RFID technique can be used to improve traceability in granular product flows. A number of special issues concerning the use of RFID in process industries are also highlighted, for example, the problems to control the orientation of the transponder in the read area and the risk of product contamination in the supply chain.

Even though only a single case has been studied, the results are of a general interest for industries that have granular product flows. However, future research in other industries should be performed to validate the results.

The application of RFID described in this paper makes it possible to increase productivity and product quality by improving traceability in product flows where traceability normally is problematic.

Prior research has mainly focused on RFID applications in discontinuous processes. By contrast, this paper presents a novel application of the RFID technique in a continuous process together with specific issues connected to the use of RFID.

Cultural perceptions of the zombie have shifted dramatically in the twenty-first century. No longer only associated with anxiety and fear, zombie fiction often appeals to pleasure. One source of pleasure comes from ludification, the process whereby game-like principals and gameful elements shape non-game activities. Increasingly, print fiction borrows from games and uses ludic elements to shape narratives. As such, it has become embedded in convergence culture, a dynamic media ecology where top down processes compete with bottom up processes. This chapter argues that ludified zombie fiction brings this media ecology into sharp relief, revealing ways that gamification and ludification are just as apt to reinforce capitalist processes of commodification and neo-liberal ideologies of power as they are to dismantle them. Through a close reading of three contemporary zombie fictions, this chapter exposes tensions and contradictions in ludification. The dead body of the zombie, the nihilistic landscape of the post-zombie apocalypse and the futility of human endeavour in the face of walking death are all elements of genre that undercut the gamified pursuit of external utility-oriented goals. The chapter explores these knotty ethical and ideological problems, not only considering the zombie apocalypse as a gameful space for rethinking social organisation, but also recognising it as a platform for the promotion of neo-liberal ideologies that perpetuate existing power inequalities through coercive disciplinary regimes.