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The Bass model is widely used in the literature to capture the diffusion of innovations and shows excellent predictive power in the context of durable goods. However, the model's efficacy fades when services are the target of analysis. Services that users adopt and subsequently utilize regularly are regarded as a continuous process that entails the possibility of dis-adoption and re-adoption. These aspects are not accounted for in the traditional Bass model. Thus, this study extends the Bass model to information system (IS)-based services by taking into account the unique nature of service adoption: the possibility of dis-adoption and re-adoption.

The proposed hypotheses were empirically tested using a longitudinal study of mobile service usage over 18 months. The longitudinal design provides a stronger position than the typical cross-sectional survey to understand the dynamics and infer causality.

Results show that the inclusion of the dis-adoption and re-adoption rates in the Bass model significantly improves the explanatory power over the traditional Bass model.

Consumption of services delivered through IS has exponentially increased. However, understanding on the diffusion pattern of IS-based services is limited. Our study is the first to examine the effect of dis-adoption and re-adoption together in the innovation diffusion process. The study offers significant implications for researchers and practitioners. The extended Bass model can help service firms develop an accurate prediction about the number of adopters at different periods of time.

This empirical research intends to examine factors influencing the adoption of renewable energy (RE) using a conceptual model of the consumer decision-making process.

This study uses a primary response-based survey to collect data from 668 respondents interested in adopting RE for their daily usage. The sample respondents were chosen through a multi-stage random stratified technique. The responses were analyzed through structural equation-based modeling techniques to discuss the findings and suggest further implications.

The findings suggest that factors like knowledge, policy incentives, sustainable development goals (SDGs-7, 11 and 13), socio-economic benefits and risk perception significantly impact the adoption of RE. Besides, risk perception mediates between environmental concerns and the adoption of RE. Also, age has a significant role in RE adoption.

The study finds the critical role of government in introducing financial incentives to reduce the initial cost of renewable adoption. Doing so will also promote clean and equitable energy access to society leading to further fulfillment of SDGs. Additionally, steps like knowledge enrichment, designing suitable policies for a manufacturer and public-friendly renewable market development will further facilitate renewable adoption in society.

With an objective to study the public perception and attitude towards renewable adoption, this empirical research is the first of its kind to carry out a real-time survey of the Indian population and suggest policy implications which would benefit all the concerned stakeholders.

The purpose of this paper is to explore the perceptions and experiences of building practitioners in the adoption of renewable energy (RE) in commercial buildings in Nigeria.

A qualitative methodology was used guided by the principles of the Grounded Theory Method (GTM). Data were collected using in-depth semi-structured interviews with a purposive sample of five industry practitioners.

Five distinct factors emerged, namely, being compliant, change in mindset, normalising, being autonomous and identity. The research revealed the significance of contextual (cultural) peculiarities and the role identity plays in informing RE adoption. The findings substantiate the significance of RE adoption in the future practice of building practitioners and in ensuring environmental stability within the Sub-Saharan Africa (SSA) context.

The study focuses on commercial office buildings and attempts to provide contextual grounding to inform theory generation as part of a wider study.

This research contributes methodologically and empirically by providing grounded insight into the adoption of RE in commercial buildings. Thereby, enabling a much greater understanding of the issues associated with enhanced promotion and adoption by professionals and stakeholders, which can inform policy interventions. Furthermore, it will benefit further research within the SSA context and provide valuable lessons associated with adopting GTM in construction research.

This paper aims to investigate the drivers and inhibitors of the adoption of renewable energy by residential users. Based on the theoretical framework of consumer decision-making behaviour, an empirical study of the adoption of renewable energy in Malaysia was conducted.

A total of 501 residential users from the Klang Valley participated in this study. The data were analysed using partial least square (PLS) with Smart PLS 3.0 software.

The results indicated that the perceived utility of new technology, perceived utility of renewable energy and the perceived benefit of new technology were seen as the drivers of the adoption of renewable energy. At the same time, two inhibitor constructs, namely, perceived risk and perceived no need, were not seen to create a negative connection relating to the adoption of renewable energy. By contrast, as hypothesized, the perceived expense was the only factor that negatively correlated with the intentions to adopt renewable energy. To foster the intention to adopt renewable energy by residential users, more effort should be expended on capitalizing on the constructs of perceived benefits of new technology and the perceived utility of this new technology.

The current study contributes to the use of renewable energy in the country and indirectly to global renewable energy strategies.

Research at the interface of marketing and entrepreneurship has emphasized digital entrepreneurship and how entrepreneurs pursue business opportunities centered on new technologies. However, a different type of entrepreneurship focused on opportunities involving consumers’ (re)adoption of displaced analog technologies when digital alternatives are dominant – analog entrepreneurship – is a trend and counter phenomenon to digital entrepreneurship that is receiving intense practitioner interest but limited scholarly attention. The purpose of this article is to present a theoretical framework that explains the role of analog entrepreneurship in technology revitalization.

In this conceptual paper, the authors use the microfoundations perspective to develop a multilevel theory of analog entrepreneurship. The authors define and delineate the “analog entrepreneurship” concept and formulate a midrange theory explaining how entrepreneurs influence the reemergence of analog technologies.

The theory’s main insight is that the renewal of analog technologies is not confined to consumers. Entrepreneurs are creating businesses that stimulate demand for analog technologies. As a result of entrepreneurs’ activities, legacy analog technologies do not fade into nonexistence in the face of rival digital technologies.

The theory of analog entrepreneurship contributes to research at the intersection of entrepreneurship and marketing by expanding its focus to consider the entrepreneurs who revitalize displaced analog technologies when digital alternatives are dominant. The authors provide insight into the potential trajectories of technologies after their initial displacement and the role entrepreneurs play in shaping the late stages of technology lifecycles. The theory draws attention to an underexplored phenomenon made increasingly prevalent by recent technological disruptions and suggests an agenda for studying how entrepreneurs renew analog technologies.

Challenges to energy access in Nigeria have resulted in the widespread use of fossil fuel generating sets (generators) despite its renewable energy (RE) potential. Given the climate crisis, combined with the country's rapid population growth and expected rise in energy and building demand, transitioning to low-carbon electricity using REs like solar photovoltaic (PV) presents opportunities beyond securing its energy future. While PV use is growing in Nigeria, this is focused on the residential sector despite the identification of the commercial sector as a high energy consumer and a key platform for its integration. In line with this, this research aims to investigates the challenges to energy transitioning from generators to solar PV in commercial buildings.

A qualitative approach in line with grounded theory was adopted using in-depth face-to-face interviews with industry experts.

Two distinct but interrelated categories emerged: being held captive and being a saviour that represented a duality of systems, and/or processes formed the core category “Hostage Syndrome”. The core category (theory) was generated based on the explanations and expressions by participants about their concerns, interests, and the conditions under which they operate. The findings reveal the value attributed to generators beyond an operational role and the adjustments or mechanisms adopted by building professionals during their practice. It suggests a sphere of influence beyond the obvious financial and/or institutional aspects, as determining factors to what is viewed as sustainable which will be key to transitioning to REs.

This paper provides new and in-depth insight into understanding the conditions under which building professionals operate associated with their interpretations of “being sustainable”. The study highlights the need to consider psychological and cultural factors in the development of interventions, strategies and/or policies to support RE transition, particularly towards achieving a sustainable construction industry.

This paper aims to examine the dynamism of causal relationships among cloud computing (CC) adoption factors in the Indian context, considering the perspectives of both the cloud adopter and cloud provider.

The case-study method has been used to understand the dynamics among the factors. Using data from specific cases in India, causal loop diagrams (CLDs) have been developed. System dynamic modeling (SDM) and simulation are used to study the relationships and their effect on the adoption rate.

The results revealed that adoption of CC depends on various factors such as persuasion (time-saving, cost-saving and word of mouth) and constraint factors (security and financial loss). However, it is seen that the adoption rate is very sensitive to changes in adoption per contact and word of mouth. Further, the adopter firm has a quicker time to market, which gives an added advantage to the firm. Also, with CC services, a firm can fulfill its projects or clients' requirements with little to no upfront investment in information technology (IT) services.

Lack of security, standardization and undefined service-level agreements are a few pressing issues that make it difficult for firms to evaluate the performance and reliability of services. Hence, immediate attention is needed to make transparent policies on CC and its services, thereby building trust.

This is the first and only work that has tried to explore and empirically test the dynamics of critical factors while making an adoption decision, considering both the adopter and provider perspectives. This study shows the journey of a firm, starting from being a prospective adopter to an adopter and continuous user. The work also empirically tested how adopters of technology benefit from the technology.

The purpose of this paper is to examine how national institutional structures affect farmers’ intentions to invest in renewable energy enterprises in the UK agricultural sector.

The authors draw on the construct of national institutional profile to identify the regulatory, cognitive and normative institutions affecting entrepreneurial intentions. A postal questionnaire survey of 2,000 farmers was carried out in the West Midlands Region of the UK and 393 usable responses were obtained. Principal component analysis and multivariate data analysis techniques are employed.

Cognitive institutions were positively related to intentions. Contrary to expectations, the regulatory institutions were not associated with entrepreneurial intentions. Normative institutions were significantly related to intentions and interestingly, moderated the efficacy of regulatory institutions on entrepreneurial intentions.

Cognitive and normative institutions may play a far more important role in determining farm entrepreneurship in the renewable energy sector than has been previously considered. Given that much of policy research is often biased towards regulatory institutions, this research shows that the construct of institutional profile offers a useful framework to investigate the effect of national level institutions on entrepreneurship.

This study contributes to the literature on entrepreneurship in the UK farm sector. It is the first study that demonstrates the role of the country’s institutional profile on farmers’ intentions to invest in RE. The existence of moderation effects between national institutions suggests that research focusing on single dimensions is likely to provide biased results.

Intersectionist, unionist and relabelling models have largely superseded the subsumption of supply chain management within logistics that formed the basis of the traditionalist model. As there is little congruence between logistics and supply chain management in the emergent intersectionist model, this is eliminated from consideration at the outset. However, an examination of the new unionist and relabelling models, offering differing permutations of the relationship between logistics and supply chain management, suggests that they offer a misleading foundation for examining the costs involved with the dispersal of supply chain activities across the world. The root problem is the failure to integrate the industrial goods transformation network operated by multinational corporations with the global transport and communications network. Reverting to privileging the global transportation and communications network over the industrial goods transformation network in a revamped traditionalist model can overcome this difficulty and open up new research vistas.

From the perspective of an image‐generating department to the perspective of profitability, the meat department possesses unsurpassed importance within the US grocery store. Surprisingly, the meat department is the subject of relatively little published research. Examines one aspect of the meat department ‐ customer use of the service meat counter vis‐à‐vis the self‐service meat counter. Results indicate that customers’ use of the service meat counter appears not to be a simplistic phenomenon. When used, the service meat counter appears to be viewed as a complement to the self‐service meat counter, not a replacement. The demographic factors examined did not appear to have the potential to serve as successful segmentation factors as far as use of the service meat counter is concerned.