Search results

Retail marketing management.

Undergraduate management; MA; Master's in Business Administration and Master's in Strategic Marketing programs.

Opening of the “Dubai Mall” in November 2008 set a new benchmark in retail history. The mall is considered the largest in the world by space and 6th largest in the world in terms of gross leasable area. The Dubai Mall is the UAE's most ambitious retail launch to date. This case examines how in today's highly competitive retail environment, added-value retailing, experiential retailing, or retailtainment has become a major component of the retail strategy mix to establish a competitive advantage. The new phenomenon of “retailtainment” has caught the momentum worldwide and success of Dubai Mall is the live example of its strategic role in the retail mix. The case also highlights the importance of “good location” in the success of retail establishments, whilst examining primary retail location theories and there relation to the phenomenal success of Dubai Mall.

Through this case study students will be able to: understand the roles of “entertainment” and “location” in retail mix strategy; analyse the new trend of “retailtainment” and “quality location” in creating value-added services and gaining competitive advantage in global competitive retail environment; ascertain the importance and application of “retailtainment” and “strategic location” in the real world's successful example of “Dubai Mall”; and diagnose the role of these learnt concepts in the retailing strategies practiced by other retail establishments in their cities/country.

Teaching note.

The purpose of this paper is to aim in general to understand the perception of industries in India – a fast growing economy, towards green philosophy and to investigate further what initiatives those industries have taken for becoming green.

The study is exploratory in nature and attempts to understand the behaviour of three types of industries, namely, durable, non‐durable and services towards green philosophy.

Results of the study reflect that industries in India, in general have a positive view for practicing green philosophy. They feel becoming green will help them in gaining the competitive advantage and will support them in sustainable growth. Also the industries that have a positive attitude towards greening have taken some measures and initiatives in this direction to establish a sustainable competitive advantage for succeeding in today's highly challenging and dynamic global markets.

The present exploratory study provides a starting‐point for further research. Researchers can further explore whether industries using green philosophy were able to register a competitive advantage and could gain added market share and profits by becoming green. They can investigate the reason behind this green attitude, whether industries are using green practices for cutting costs in turn to increase their profits or whether they have a genuine concern for environmental protection and society's welfare and therefore adopting green practices in their industry.

Most of such studies in the field of green marketing and social economics are done in developed countries and remain conspicuously missing in the context of fast developing Asian countries. This research is a step to filling this gap and providing a platform for further research in this area.

In an impact phenomenon the material is subjected to very short duration high force levels resulting large plastic deformations and rise in temperature at high strain rates. A circular rod impacting against a rigid surface called as Taylor rod impact test is widely used for determining the mechanical behaviour of materials subjected to high strain rates with associated increase in temperature. A three-dimensional large deformation, thermo-elasto-plastic, dynamic, contact, finite element formulation is developed to study the effect of temperature rise due to plastic deformation and surface friction on the deformation and stress fields. It is found that the predicted equivalent plastic strain values are influenced by temperature generated due to plastic deformation and surface friction. The values of the coefficient of friction have a profound effect on the location of fracture initiation on the impacting face in a circular rod.

This paper aims to present the strategic moves and success story of a company which started its operations as a small manufacturer of casual clothing in the 1970s and is now recognized as one of the world's most renowned apparel retail brands.

The authors explore the relationship between a company's mission and its supporting pillars; which are built by corporate values and brand values. Further, through these values how a company can develop its core competencies and differential advantages, is analysed. For structuring this case study, the authors collected secondary information from library resources and internet sources. The information available at company's web sites and the financial data disclosed by them in their interim reports was collected and used appropriately by the authors in understanding the business model of the company and evaluating its performance.

Giordano, a small manufacturer of casual clothing in the 1970s, is today one of the world's most renowned, apparel retail brands. It presently has a network of over 2,000 stores in over 30 countries. The segmentation, targeting and positioning approaches used by the company, and the way it has grown internationally, by redefining its markets and its repositioning approaches, while focusing in the same mission, are the key findings of this study.

The relationships the authors explore show how a company's value system, its strategic analysis and ability in decision making can lead it on the road to success.

In the last 10 years, India has amended its laws dealing with sexual offences against women with the changes ranging from increasing terms of imprisonment for the offence of rape to state-funded compensation schemes for women and child victims. In this regard, challenges persist for the agencies of the criminal justice system in India especially the courts to realise the vision of restorative justice as these forums have to navigate the relevant statutory provisions and binding precedents. This chapter seeks to analyse the challenges faced by courts in proper reintegration of victims and offenders of sexual offences, the institutional responses of the courts and suggests reforms to the criminal justice system in India in consonance with the principles of restorative justice acknowledged in the restorative justice movement in the international discourse.

This paper aims to focus on the optimisation of dyeing recipe for dyeing of silk fabric with semisynthetic azo dyes synthesised by chemical modification of areca nut extract.

The response surface model (Box–Behnken design) was used to establish the relation between the parameters of dyeing such as time, temperature and material to liquor ratio. Their output responses in terms of colour strength (K/S values) are reported. Their relationship was tested for predictability and the experimental values and found to match closely, which confirms the model suitability.

Dyed fabrics were tested for their fastness properties such as wash, rub and lightfastness. The results of the fastness tests indicate that modified dyes have good dyeability towards silk fabric. The dyed fabrics were also tested for ultraviolet protection factor and antimicrobial activity, which showed very promising results.

Banned amine testing was done, which confirms the absence of banned amine in synthesised dyes, which indicates the potential of its sustainability. Also, such an approach of modification of natural dyes as semi-synthetic dyes can be surely considered to be a step towards its widespread acceptability and further commercialisation.

The purpose of this paper is to frame collaboration in supply chain as a hierarchical reflective construct.

This study uses data from industries in India to test the hierarchical and structural model. Partial least squares method is used to test the model.

Results show that collaboration is a third‐order, reflective construct. The paper's findings also arrange collaborative activities in terms of its importance for collaboration.

Collaboration is a multi‐facet activity and is a meta‐concept, and therefore this paper improves our understanding on the subject. The performance of supply chain collaboration depends on the execution of various activities, and this paper points out how the various activities are related to the collaboration, the execution of which will drive collaborative ventures towards success.

This paper provides empirical evidence for collaboration as a hierarchical reflective construct. The model is tested by data collected from Industries in India.

The purpose of the current study is to investigate the public and private financing obstacles to medium- and small-scale entrepreneurs in rural areas in Iran.

Descriptive analytic research method is used for collecting field data among 5,770 owners of entrepreneurial businesses located in rural areas of Mashhad in 2015.

The results showed that there are numerous public and private obstacles in rural entrepreneurship financing in Iran, which are the main factors for short-term loan repayment in public sector, and in the private sector, they result in entrepreneurs’ lack of access to the source of financing. Moreover, there are a variety of financing methods for entrepreneurship in rural areas, among which personal resources and borrowings are the most important ones. Thus, lack of serious and persistent governmental support from local entrepreneurs causes many entrepreneurial failures at the early stages of entrepreneurial activity in villages of Iran.

So far, few studies have been conducted on the subject of the study; hence, the results of the current study may be helpful to the developing nations.

The case is aimed at providing students with an opportunity to understand various aspects of corporate governance and the consequences of poor corporate governance. The case addresses the following objectives: The students need to assess the role of the board in implementing corporate governance. The students should be able to explain the conflicts experienced by various stakeholders in an organization. The students need to evaluate the balancing act of growth and governance in a startup. The students should be able to determine the current state of business sustainability of the high-growth startups in India.

The case presents the challenges faced by the CEO of BharatPe, Suhail Sameer. Beginning in 2022, Bharatpe was in deep trouble as there were allegations of financial mismanagement, toxic work culture and widening losses. Co-founder Ashneer Grover and his wife Madhuri had to leave the company following charges against them. As Grover was the face of the company, Sameer would have to quickly act on filling the void and reassuring investors. Because of the uncertainty, scores of employees had already quit or were looking for other jobs. Questions were also raised about the board’s inaction and lack of proactive measures. After a meteoric rise for three years, BharatPe was struggling to survive the whole episode and put its focus back on business.

The case is intended for MBA students in corporate governance, organizational behaviour, business ethics and strategic management areas. As the case reveals the impact of poor corporate governance, it can also be used for executive training purposes on corporate sustainability, governance and leadership with a special focus on Indian startups.

Teaching notes are available for educators only.

CSS 11: Strategy.

The purpose of this paper is to review the present municipal solid wastes (MSWs) management system, from an engineering management (EM) perspective, for the City of Kitwe while proposing a levers-driven sustainable municipal solid waste management (MSWM) model focussing on improving waste management (WM).

The research work involves four stages. First, a comprehensive review of literature is conducted on MSWM. Second, structured interviews are conducted with key experts in solid waste management in the City of Kitwe in order to enhance the knowledge inputs. Third, direct observations and an interview with a WM driver are conducted in order to understand; the collection, disposal and treatment options for MSWs. Lastly, a sustainable model for managing MSWs is proposed

The research findings indicate that the existing MSW system for the city is highly unsustainable and lacks EM methodologies. There are still a number of challenges in the management of MSWs which include: lack of proper collection and storage of MSWs; lack of an engineered landfill; lack of waste recovery and treatment systems; and lack of public education aimed at reducing and separating MSWs.

A correct and detailed database for waste generation, collection, treatment and disposal is needed for the City of Kitwe. The system is necessary for WM resources allocation as well as for planning sustainable WM projects. The proposed model has been developed based on the actual observations, data collection and analysis.

The research identifies a gap in the management of MSWs for the City of Kitwe. This work is original as no similar MSW model has been proposed globally and specific for a developing economy such as Africa.