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Article

Basak Denizci Guillet, Wei Liu and Rob Law

The purpose of this study is to assist hoteliers to design hotel rate restrictions that are in the interest of hotels and of customers, under the joint influence of room…

Abstract

Purpose

The purpose of this study is to assist hoteliers to design hotel rate restrictions that are in the interest of hotels and of customers, under the joint influence of room rates and rate fences.

Design/methodology/approach

This study used a questionnaire as the data collection instrument. Conjoint analysis was applied to examine customers’ preferences regarding hotel rate fences.

Findings

The results indicate that refundability, price and advance requirement, in that order, are identified as the most important attributes in the overall decision-making process of customers. Changes allowed and rule type are comparatively less important attributes.

Research limitations/implications

This study extends the hotel revenue management literature by examining customer preferences for hotel rate restrictions based on their socio-demographic characteristics and travel behavior. This study also illustrates the usefulness of conjoint analysis in determining the utility values of hotel-room rates and rate fences.

Practical implications

The findings of this study may help professional hoteliers to better understand customers’ decision-making process and underlying needs, thus helping them to design attractive rate fences that are in the interests of both hotels and customers.

Originality/value

This study is the first to investigate customer preferences regarding hotel rate restrictions based on demographic and travel behavior information. The identification of these preference values should help hoteliers to identify the decision-making processes and needs of customers.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 6
Type: Research Article
ISSN: 0959-6119

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Article

Seung Hyun Lee and Billy Bai

This paper aims to examine the impact of hotel discount strategies on consumers’ emotional and behavioral responses in the presence of differential levels of involvement…

Abstract

Purpose

This paper aims to examine the impact of hotel discount strategies on consumers’ emotional and behavioral responses in the presence of differential levels of involvement in discount acquisition.

Design/methodology/approach

Discount strategies and the high- and low-involvement variables were fully cross-examined, yielding a 2 × 2 factorial quasi experimental design. In all, 120 surveys were collected, and multivariate analysis of variance was used for data analysis.

Findings

The results suggest that fenced discounts that require consumers to accept restrictions to receive a discount generated more positive emotion and stronger behavioral intention. Moreover, an interaction effect was found between consumer’s involvement and discounts on emotional and behavioral responses toward discount-acquiring experience. Highly involved consumers resulted in more positive emotional and stronger behavioral responses (e.g. pride, gratitude, word-of-mouth and retention) from obtaining a fenced discount that requires consumers’ efforts or sacrifices. On contrary, consumers with low involvement tend to appreciate more of a fixed discount given to anyone without restrictions.

Practical implications

Hotels should implement a fenced discount when they design discounts targeting at high-involvement consumers. For low-involvement consumers, a fixed discount appears to generate more positive emotion and stronger behavioral intention.

Originality/value

The study enhances the theoretical understanding of consumers’ emotional and behavioral responses toward discount-acquiring experience with different levels of involvement.

Details

Tourism Review, vol. 69 no. 4
Type: Research Article
ISSN: 1660-5373

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Article

Gabriel Gazzoli, Woo Gon Kim and Radesh Palakurthi

The internet has significantly changed the ways hotels distribute and price their products. The imminent success of online intermediaries caused financial problems for…

Abstract

Purpose

The internet has significantly changed the ways hotels distribute and price their products. The imminent success of online intermediaries caused financial problems for hotel chains since online travel agencies offered better prices than the hotel brand websites. The existing literature on hotel online distribution has focused on pricing strategies and room availability issues for different segments of hotels. This paper, however, aims to compare online room prices of global hotel chains across online distribution channels and their own brand websites.

Design/methodology/approach

By using only the internet, 2,800 room rates were collected and analyzed. Descriptive statistics such as means and percentage were used to answer the research questions. Personal interviews with a CEO of an e‐business company and an area revenue director of a global hotel chain were conducted to confirm our findings and to gain additional insights in the related issues.

Findings

Descriptive statistics indicated that US properties are doing a much better job than their international partners in regards to “best rate guarantee,” “rate parity,” and room availability across online channels. Rate consistency still remains a problem within US properties.

Research limitations/implications

A limitation of this study is the use of convenience sampling methods, sample size, and currency conversion instruments.

Originality/value

Findings of this study would benefit revenue managers, general managers, hotel owners, and corporate brand managers to make decisions and to formulate new policies concerning their online distribution, revenue, and brand optimization strategies.

Details

International Journal of Contemporary Hospitality Management, vol. 20 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

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Article

Tim Baker, Aysajan Eziz and Robert J. Harrington

This paper aims to (1) organize the open literature on hotel revenue management systems, (2) compare practitioner systems in terms of functionality and (3) integrate…

Abstract

Purpose

This paper aims to (1) organize the open literature on hotel revenue management systems, (2) compare practitioner systems in terms of functionality and (3) integrate (1)-(2) into research stream recommendations for the open literature with an empirical focus.

Design/methodology/approach

The authors use Nickerson’s taxonomy development method from the field of information systems to build the taxonomy.

Findings

New forecasting areas include developing a metric for the degree of strategic fit of a hotel’s pricing strategy and using it in conjunction with quantifications of online reviews for predictions. New price optimization avenues include determining whether a lack of congruence between customer perceptions of fairness and trust and pricing history has a detrimental effect on overall hotel performance and determining which combinations of flexible products, decision-maker risk aversion, nonparametric forecasting and reference effect optimization features work best in which situations.

Originality/value

This is the first study to combine vendor activities outside the technical realms of forecasting and price optimization with an emphasis on the choice modeling technical framework. This study points to several promising studies using qualitative methods, action research and design science.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 1
Type: Research Article
ISSN: 0959-6119

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Article

Mohamed A. Saad, Fatma Metwaly, Sarah Yahia Gad, Khaled Mansour Mansour and Marwa A. Ali

The paper aims to use the Trilobal® polyester (Y cross-section) for producing fabrics suitable for fencing suits and evaluating their various properties.

Abstract

Purpose

The paper aims to use the Trilobal® polyester (Y cross-section) for producing fabrics suitable for fencing suits and evaluating their various properties.

Design/methodology/approach

Double weave structure was chosen to produce the samples by using six different face structures and two back structures divided into two groups according to the back structures. They were evaluated by their physical and mechanical properties such as tensile strength, puncture resistance, air permeability and humidity properties in horizontal and vertical wicking, drying rate and water vapor transmission.

Findings

Fencing sport recently is one of the most growing sports in the world, which necessitates special requirements and properties of fencing suit, either mechanical properties, which allow the easily and freely movement for the athlete, or the comfort properties that save the player’s effort and energy for a long time to improve his performance.

Originality/value

ANOVA test analysis showed highly significant results in some properties comparing back and face structures of the double weave fabric high correlation coefficient were found between packing density factor of produced fabric and the weft material types. The final results showed the produced sample that weaved with plain 1/1 for back structure and warp rib 2/2 for face structure achieved the best results, followed by the produced sample weaved with plain 1/1 for back structure and weft rib 2/2 for face structure compared with the other produced samples.

Details

Research Journal of Textile and Apparel, vol. 25 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

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Abstract

Details

African Economic Development
Type: Book
ISBN: 978-1-78743-784-5

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Article

Fredrick Simpeh and Mariam Akinlolu

Security, safety, environment and health have become an integral part of facility management (FM). Therefore, FM departments within organisations are required to put…

Abstract

Purpose

Security, safety, environment and health have become an integral part of facility management (FM). Therefore, FM departments within organisations are required to put measures in place to safeguard facility users. This paper thus aims to investigate and compare the safety and security measures that are provided in the student housing of two universities in South Africa.

Design/methodology/approach

A mixed method approach was adopted; interview was used to collect qualitative data, whereas a questionnaire was used as an instrument to collect quantitative data. Content analysis was used to analyse the qualitative data, whereas both descriptive and inferential statistics were used to analyse the quantitative data.

Findings

It became evident that university B had a better provision of safety and security measures in the student housing than university A. The study also found that both universities had some lapses in the safety and security measures provided in the student housing. Measures that were lacking in both universities were weapon detector, closed-circuit television (CCTV), water sprinkler system, burglar bars on the doors, lift for disabled students, disabled toilet facility, traffic light, tags for vehicles, first aid box, accident book and medically trained personnel.

Research limitations/implications

Data were collected from only two universities, making it difficult to generalise the findings of the research. For a broader perspective, a study that expands the number of participating universities is recommended.

Practical implications

The facility management and safety department in the universities can use the recommendations to improve on the safety and security measures required in the student housing. Moreover, the recommendations can contribute to the development of policy frameworks for student housing safety.

Originality/value

There is a paucity of studies on student housing safety/security worldwide, and South Africa in particular. With this study, the authors contribute to the body of knowledge in this area of research.

Details

Journal of Facilities Management , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-5967

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Article

Thomas A. Maier

In the hotel industry today, web site marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue…

Abstract

Purpose

In the hotel industry today, web site marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue management objectives. The purpose of this paper is to propose a new model which tests hotel web‐effectiveness using the following variables: reach, content, consistency and price parity (RCO2P).

Design/methodology/approach

For the current RCO2P study, the hotel sample was broken down into two segment groupings of five hotels: luxury; and upper‐upscale. The ten full‐service hotels were monitored over a 90‐day period using room rate quotations and ordinal values across 14 dimensions based on three pre‐selected arrival dates.

Findings

Results of the RCO2P study indicated preferential display sequencing emerged as a significant factor in the reach category among all hotel properties reviewed. Only six of ten properties were measured as having achieved optimal web‐effectiveness, while poor price‐parity competency reflected the most situation‐critical performance among sampled hotel properties.

Originality/value

International comparative research methodologies were examined and determined to be effective models of certain hotel web‐effectiveness dimensions; however, a comprehensive hotel web‐effectiveness measurement model is still lacking which can better inform hotel industry executives. Therefore, future research should incorporate a best practice research approach combining the current RCO2P study elements with other web‐effectiveness measurement criteria based on the collective best practices identified among the research studies reviewed.

Details

Journal of Hospitality and Tourism Technology, vol. 3 no. 2
Type: Research Article
ISSN: 1757-9880

Keywords

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Article

Reza Etemad-Sajadi

The purpose of this paper is to investigate the application of revenue management practices to the restaurant industry. The author wants to observe customers’ readiness to…

Abstract

Purpose

The purpose of this paper is to investigate the application of revenue management practices to the restaurant industry. The author wants to observe customers’ readiness to accept revenue management practices based on price variation, booking policy, table management, and control duration. The author also wants to measure the impact of these four practices on customer patronage intention.

Design/methodology/approach

A survey was conducted with 251 respondents. As the author had several latent variables, partial least squares, a variance-based structural equation modeling method, was used.

Findings

The author found that the majority of these practices are perceived unfair. The only two practices that are considered as fair are price variation between lunch/dinner, and cancellation in case of late. The most unfairly felt practice is the policy-related time spent at the table. The results also showed that the perceived fairness of these practices influences customer patronage intention. The author observed that price variation according to the lunch/dinner period, weekday/weekend period, and time of the day will influence the desire to frequent the restaurant. Booking policy will also impact customer patronage intention. The table management and control duration policies do not impact customer patronage intention, even if these practices are perceived unfair.

Practical implications

Restaurant managers, desiring to apply revenue management practices, should be aware of the fact that practices linked to price variation will have a stronger influence on the customer intention to revisit the company than control duration practices. Moreover, restaurant managers must “educate” their clients by clearly communicating the advantages of these practices for the customers.

Originality/value

Even if several studies focused on the fairness perceived of revenue management practices in hospitality industry, there is a lack of research about the impact of price variation and control duration on patronage intention, especially for the restaurant industry. This is the first time the author measured the concrete impact of price variation, booking policy, table management, and control duration on patronage intention. Moreover, the author integrated several new practices that have never been studied in the past such as the date of booking (e.g. 5 percent reduction if the booking was done four days in advance) or the fact of changing tables for dessert and coffee.

Details

International Journal of Quality & Reliability Management, vol. 35 no. 4
Type: Research Article
ISSN: 0265-671X

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Article

Untreated timber exposed to the weather will discolour and degrade under the influence of physical and biological agencies. If the natural appearance of exposed timber is…

Abstract

Untreated timber exposed to the weather will discolour and degrade under the influence of physical and biological agencies. If the natural appearance of exposed timber is to be preserved, it is necessary to apply some form of surface treatment. This digest discusses the selection, use and maintenance of exterior wood stains, varnishes and other types of external natural finish. Before considering the different types of natural finish in detail, it first deals with the characteristics of the wood substrate that have a significant influence on their performance. The digest brings up to date the information contained in an earlier (now withdrawn) digest, No. 182.

Details

Pigment & Resin Technology, vol. 15 no. 4
Type: Research Article
ISSN: 0369-9420

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