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Article
Publication date: 1 July 2020

Rohit Singh, Shwetank Avikal, Rashmi Rashmi and Mangey Ram

In today's era of a digital world, mobile phones have now become an essential part in everyday life. The selection of the best mobile phone among the available…

Abstract

Purpose

In today's era of a digital world, mobile phones have now become an essential part in everyday life. The selection of the best mobile phone among the available alternatives is a complex decision making it a problem for the customers. Mobile phone manufactures are facing a lot of problems for launching/introducing a mobile phone according to the requirement of customers and it depends on a number of criteria/attributes such as: technical specifications, price, brand etc.

Design/methodology/approach

In the presented work, the above-discussed problem has been considered as a Multi-Criteria Decision Making MCDM problem and an approach based on Kano model with Fuzzy AHP and TOPSIS has been proposed to solve the problem. The Kano model has been used for identifying the different Kano categories of all the features through a customer survey. Fuzzy AHP has been applied to achieve the weights of each feature in order to introduce a best mobile phone for the customers. TOPSIS has been used for ranking of alternatives.

Findings

main features with different other sub-features have been selected for the study. Different features have been considered as categories and their Kano categories have been found out. The importance of these features has also been calculated by Fuzzy-AHP in terms of their evaluated weights. Different mobile phones have been ranked by TOPSIS according to their features calculated by Fuzzy-AHP. The proposed approach seems effective for identifying/classifying different attributes/features of mobile phones according to customer's requirements.

Originality/value

Here, different features of a mobile phone have been considered for designing a suitable mobile phone. Thus, this work can help a designer to design and select a suitable feature for a customer-oriented mobile phone.

Details

International Journal of Quality & Reliability Management, vol. 37 no. 6/7
Type: Research Article
ISSN: 0265-671X

Keywords

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Article
Publication date: 17 December 2018

Gambhir Shrestha, Rashmi Mulmi, Deepak Kumar Yadav, Dharanidhar Baral, Birendra Kumar Yadav, Avaniendra Chakravartty, Paras Kumar Pokharel and Nidesh Sapkota

The purpose of this paper is to assess the health status and risky behaviours of inmates in Nepal.

Abstract

Purpose

The purpose of this paper is to assess the health status and risky behaviours of inmates in Nepal.

Design/methodology/approach

This cross-sectional study was conducted in Jhumka Regional Prison, the largest male prison in eastern Nepal from September 2014 to August 2015. Data were collected through face-to-face interviews from 434 randomly selected incarcerated participants using semi-structured questionnaires.

Findings

The mean age of 434 participants was 35.7 years (SD 13.3). The majority (84 per cent) had at least one current health problem, of which the commonest were respiratory (50 per cent), skin (38 per cent) and digestive (26 per cent). Alcohol (73 per cent) and cigarettes (71 per cent) were the most commonly used substances prior to imprisonment. Approximately, 27 and 11 per cent reported illicit drug use and injectable drug use prior to incarceration, respectively. A total of 204 inmates reported having intercourse with sex workers. Of these, 49 per cent did not use a condom in their last intercourse with a sex worker.

Research limitations/implications

This paper illustrates that a wide range of physical and mental health problems exist among incarcerated people in Nepal. The study may lack generalisability, however, as it was conducted in a single male prison.

Practical implications

The paper suggests a need for medical, psychiatric and substance abuse care in correctional settings to improve the health status of the prison population. It is also important to develop screening policies for blood-borne viral and other infectious diseases in the prison.

Originality/value

This is the first study of its kind drawn from prisons in Nepal.

Details

International Journal of Prisoner Health, vol. 14 no. 4
Type: Research Article
ISSN: 1744-9200

Keywords

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Article
Publication date: 21 November 2016

Rashmi Singh

This study aims to investigate an initial understanding about the different factors that are inducing and stemming the monotony of different social networking sites…

Abstract

Purpose

This study aims to investigate an initial understanding about the different factors that are inducing and stemming the monotony of different social networking sites (SNSs). Specifically, the study provides an initial understanding for the liking/disliking of different SNSs, factors affecting users’ monotony and its impact on the success and effectiveness of different marketing activities.

Design/methodology/approach

A survey questionnaire was adopted from previously developed and validated scales. The questionnaire was administered to undergraduate students enrolled in different universities in India. We have used regression analysis, bootstrapping technique, Sobel test and ANOVA to address the research questions and hence to test the hypotheses.

Findings

The findings of the study revealed that gender does not have any impact on the monotony of SNSs. Both genders are experiencing boredom for SNSs and spend less time on such sites. Moreover, SNS boredom negatively impacts users’ attitudes toward different SNSs such as Facebook, twitter, etc., which in turn develop negative attitudes toward the different advertisement on these sites. This study revealed the marketers’ necessity of studying the phenomenon of SNS boredom. One of the most important finding of this study is that users’ age decides the level of monotony/boredom with the social sites; older users report significantly lower levels of social sites boredom as compared to younger users.

Research limitations/implications

To capture the opinion of SNS users, this study used a sample of students from different universities. The study findings are primarily based on studies utilizing millennial population.

Originality/value

This is the first study which empirically examines the phenomenon of social networking boredom among millennial by linking the theories of monotony, i.e. gratification theory. The findings of the study added a chapter in the literature by identifying the underlying mechanism through which monotony of SNS impacts effectiveness of the social media marketing activities. The findings shed more light on the consequences of SNS monotony for the digital marketers and revealed that age is an important factor in it.

Details

Young Consumers, vol. 17 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

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Article
Publication date: 5 May 2020

Rashmi Gupta, Martin Crane and Cathal Gurrin

The continuous advancements in wearable sensing technologies enable the easy collection and publishing of visual lifelog data. The widespread adaptation of visual lifelog…

Abstract

Purpose

The continuous advancements in wearable sensing technologies enable the easy collection and publishing of visual lifelog data. The widespread adaptation of visual lifelog technologies would have the potential to pose challenges for ensuring the personal privacy of subjects and bystanders in lifelog data. This paper presents preliminary findings from a study of lifeloggers with the aim of better understanding their concerns regarding privacy in lifelog data.

Design/methodology/approach

In this study, we have collected a visual dataset of 64,837 images from 25 lifelogging participants over a period of two days each, and we conducted an interactive session (face to face conversation) with each participant in order to capture their concerns when sharing the lifelog data across three specified categories (i.e. Private (Only for Me), Semi-Private (Family/Friends) and Public).

Findings

In general, we found that participants tend to err on the side of conservative privacy settings and that there is a noticeable difference in what different participants are willing to share. In summary, we found that the categories of images that the participants wished to be kept private included personally identifiable information and professional information; categories of images that could be shared with family/friends include family moments or content related to daily routine lifestyle, and other visual lifelog data could potentially be made public).

Originality/value

We analysed the potential differences in the willingness of 25 participants to share data. In addition, reasons for being a volunteer to collect lifelog data and how the lifelogging device affected the lifestyle of the lifelogger are analysed. Based on the findings of this study, we propose a set of challenges for the anonymisation of lifelog data that should be solved when supporting lifelog data sharing.

Details

Online Information Review, vol. 45 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

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Article
Publication date: 3 January 2017

Rashmi Ranjan Parida and Sangeeta Sahney

The purpose of the study is to develop a scale to identify and measure cultural factors and brand loyalty among rural consumers. The study also seeks to analyze the impact…

Abstract

Purpose

The purpose of the study is to develop a scale to identify and measure cultural factors and brand loyalty among rural consumers. The study also seeks to analyze the impact of identified cultural factors on the overall brand loyalty of rural consumers.

Design/methodology/approach

A questionnaire was developed to measure cultural factors and brand loyalty of rural consumers. Exploratory factor analysis was carried out to identify cultural factors, and a regression analysis was carried out to study the impact of the identified factors on brand loyalty.

Findings

Four dimensions of culture were identified from the study, i.e. virtuousness, religion, sociability and ethnocentrism. The analysis reveals that virtuousness is the most influencing factor on brand loyalty of rural consumers, followed by sociability and religion. Ethnocentrism was found to have insignificant influence on brand loyalty.

Research limitations/implications

The Indian rural market is a market of opportunity and unlimited business potential. An understanding of the cultural factors of rural markets and their influence on brand loyalty would help marketers and business organizations build an appropriate market strategy to explore benefits.

Originality/value

The paper attempts to explore the influence of certain cultural factors on the brand loyalty of Indian rural consumers, which has not been researched extensively. This provides a good insight for all marketers who want to succeed in this market.

Details

Journal of Asia Business Studies, vol. 11 no. 1
Type: Research Article
ISSN: 1558-7894

Keywords

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Article
Publication date: 12 February 2018

Yogesh P. Pai, Satyanarayana T. Chary and Rashmi Yogesh Pai

The purpose of this paper is to appraise Pai and Chary’s (2016) conceptual framework for measuring patient-perceived hospital service quality (HSQ).

Abstract

Purpose

The purpose of this paper is to appraise Pai and Chary’s (2016) conceptual framework for measuring patient-perceived hospital service quality (HSQ).

Design/methodology/approach

A structured questionnaire was used to obtain data from teaching, public and corporate hospital patients. Several tests were conducted to assess the instrument’s reliability and validity. Pai and Chary’s (2016) nine dimensions for measuring HSQ were examined in this paper.

Findings

The tests confirm that Pai and Chary’s (2016) conceptual framework is reliable and valid. The study also establishes that the nine dimensions measure HSQ.

Practical implications

The framework empowers managers to assess service quality in any hospital settings, corporate, public and teaching, using an approach that is superior to the existing HSQ scales.

Originality/value

This paper helps researchers and practitioners to assess HSQ from patient perspectives in any hospital setting.

Details

International Journal of Health Care Quality Assurance, vol. 31 no. 1
Type: Research Article
ISSN: 0952-6862

Keywords

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Article
Publication date: 1 April 2005

Rashmi H. Assudani

To examine the various discourses on “knowledge” and to understand what knowledge means – is it a process of leveraging resources, is it a resource, or is it both – a

Abstract

Purpose

To examine the various discourses on “knowledge” and to understand what knowledge means – is it a process of leveraging resources, is it a resource, or is it both – a process and a resource? Further, the purpose of the paper is to propose a framework for knowledge management.

Design/methodology/approach

The literature on “knowledge” is reviewed and “knowledge” is analyzed along the epistemological dimensions. The synthesis seeks to integrate the disparate ways in which “knowledge” has been conceptualized in the management literature.

Findings

The framework on knowledge management recognizes and establishes linkages between both attributes of knowledge – knowledge as a process and as a resource. It recognizes knowledge as an input resource (“knowledge of”), knowledge as an output resource (“knowledge from”), and knowledge as a process linking the “knowledge of” to the “knowledge from”.

Practical implications

A very useful source for practitioners and students interested in the field of knowledge management.

Originality/value

This paper is among the early works to organize the literature and to clarify the alternative thoughts that exist towards defining knowledge. The framework offers the literature in a very understandable and usable form for all those who are centrally or peripherally related to knowledge management.

Details

Journal of Knowledge Management, vol. 9 no. 2
Type: Research Article
ISSN: 1367-3270

Keywords

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Article
Publication date: 10 April 2019

Boniface Michael and Rashmi Michael

The purpose of this paper is to explore the association between memory (short- and long-term), a foundational cognition in learning and face-to-face, video-based and…

Abstract

Purpose

The purpose of this paper is to explore the association between memory (short- and long-term), a foundational cognition in learning and face-to-face, video-based and flipped instructional modalities.

Design/methodology/approach

This study used a one-way analysis of variance and linear regression analyses to compare students’ aggregated answers on multiple-choice questions over two different periods, including a repeat question from an earlier examination. Also, student-level answers were subjected to a binary logistic regression.

Findings

Face-to-face unambiguously was associated with superior short-term memory including ethics. Video-based performance was associated with a superior long-term memory, and flipped’s performance lay in between for both memory types.

Research limitations/implications

This study does not account for students’ learning styles, instructors’ preferred teaching approach and computer-aided virtual simulations.

Practical implications

The findings of this study may serve as a reference point for optimally blending multiple instruction modalities to leverage its association with memory for learning matched to instructors’ styles, students’ curricular pathway and coping with institutional imperatives.

Social implications

This paper provides a way for higher education institutions to match instructional modalities to memory needs, including business ethics as students’ progress on their pathways towards graduation.

Originality/value

This study illuminates the association between memory, a widely accepted foundational cognition in learning that has been under researched compared to critical thinking and reasoning, and three instructional modalities: face-to-face, video-based and flipped classroom.

Details

Journal of International Education in Business, vol. 12 no. 1
Type: Research Article
ISSN: 2046-469X

Keywords

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Case study
Publication date: 1 September 2014

Rashmi Ranjan Parida and Sangeeta Sahney

Marketing management and marketing strategy, rural marketing, sales and distribution.

Abstract

Subject area

Marketing management and marketing strategy, rural marketing, sales and distribution.

Study level/applicability

Students of business schools specialising in the area of marketing or rural marketing.

Case overview

The case focuses on the rural market. It deals with the alternative distribution channels adopted for last mile distribution among rural consumers of underdeveloped Odisha (India). The case discusses key issues pertaining to rural marketing, business viability, social issues and public sentiment.Easy access is an entrepreneurial venture by an erstwhile intellectual marketing professor of a premier B-school. The objective behind this initiative is multiple, viz., rural marketing, developing alternative distribution networks, women empowerment, etc. The case highlights that the business of Easy Access started with noble social objectives like women empowerment and developing a cost effective distribution network so that rural customers would be benefited. The case also highlights that the practices adopted by Easy access was not good enough to track & forecast demand effectively as well as the supply chain to replenish stock was not proper.Since the particular market is a backward region and there are number of Govt. schemes and people are given many things for free. People thought Easy Access is result of one of such schemes. Also there were social issues of improper address and mismatch identity (as mentioned in the case) etc.So the issues of demand forecasting and supply chain management along with social issues resulted in financial loss and thus the viability of business venture (Easy Access) is a concern. The social objectives associated with this venture are also at stake or at danger because of financial loss.

Expected learning outcomes

The case provides insights into the marketing concepts like rural marketing, marketing strategy in emerging markets and sales and distribution.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 4 no. 3
Type: Case Study
ISSN: 2045-0621

Keywords

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Article
Publication date: 10 May 2019

Ajaya Kumar Panda, Swagatika Nanda and Rashmi Ranjan Paital

The purpose of this paper is to examine the short-term and long-term interdependence among the stock markets of Africa and Middle East region. It also attempts to analyze…

Abstract

Purpose

The purpose of this paper is to examine the short-term and long-term interdependence among the stock markets of Africa and Middle East region. It also attempts to analyze the pattern of volatility spillover among the regional stock markets.

Design/methodology/approach

The study has used Granger causality test, variance decomposition test of vector auto-regression (VAR) model, vector error correction model (VECM), multivariate generalized conditional heteroskedasticity (MGARCH-BEKK) models and Johansen and Juselius multivariate cointegration techniques.

Findings

The study finds that the interlinkages of the stock markets are not uniform across all the countries of the region. The stock market of Israel, South Africa and Jordan are found to be highly connected stock market of the region followed by Egypt and Botswana. The study also finds significant spillover of lagged standardized volatility across the stock markets of the region. But the magnitude of the response of volatility spillover and its persistence is very minimum. However, the stock markets are found to be co-integrated and expected to share long-run equilibrium relationships among each other.

Research limitations/implications

The study has the scope to be extended to capture the time-varying integration of market returns with transmission of monetary policy and exchange rate changes within the region. The results obtained from this study may assist the firm managers and international investors to understand the key drivers of market connectedness.

Originality/value

Empirically investigating the pattern of stock market connectedness in Africa and Middle East region with advanced methodology over a long study period is the originality of this study.

Details

African Journal of Economic and Management Studies, vol. 10 no. 3
Type: Research Article
ISSN: 2040-0705

Keywords

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