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Article
Publication date: 1 July 2006

Thomas Salzberger and Rudolf R. Sinkovics

The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard…

2047

Abstract

Purpose

The paper investigates the suitability of the Rasch model for establishing data equivalence. The results based on a real data set are contrasted with findings from standard procedures based on CFA methods.

Design/methodology/approach

Sinkovics et al.'s data on technophobia was used and re‐evaluated using both classical test theory (CTT) (multiple‐group structural equations modelling) and Rasch measurement theory.

Findings

Data equivalence in particular and measurement in general cannot be addressed without reference to theory. While both procedures can be considered best practice approaches within their respective theoretical foundation of measurement, the Rasch model provides some theoretical virtues. Measurement derived from data that fit the Rasch model seems to be approximated by classical procedures reasonably well. However, the reverse is not necessarily true.

Practical implications

The more widespread application of Rasch models would lead to a stronger justification of measurement, in particular, in cross‐cultural studies but also whenever measures of individual respondents are of interest.

Originality/value

Measurement models outside the framework of CTT are still scarce exceptions in marketing research.

Details

International Marketing Review, vol. 23 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 15 February 2013

Carolin Schellhorn and Rajneesh Sharma

The purpose of this paper is to evaluate firm financial success across a broad range of performance measures and identify areas of the performance spectrum for which positive…

1188

Abstract

Purpose

The purpose of this paper is to evaluate firm financial success across a broad range of performance measures and identify areas of the performance spectrum for which positive results were most difficult to achieve. Simultaneously, the authors identify the firms that most frequently ranked among the top five in terms of composite financial performance.

Design/methodology/approach

The dichotomous Rasch model was applied to 13 financial ratios for two industries for the years 2002‐2011. Of these ratios, the authors identify those that are consistent with the requirements of the Rasch model and suitable for ranking composite firm financial performance in each industry during the sample years. Ratio difficulty rankings are obtained, along with firm rankings reflecting managers' ability to achieve broad‐based financial success.

Findings

For the Foods and Aerospace/Defense industries during 2002‐2011, above average performance was most difficult to achieve in the areas of liquidity, financial leverage, and market valuation. Above average profitability and returns on investment seem to have been easier performance targets during this sample period. The authors also list the ticker symbols of firms with managers who consistently achieved top overall financial performance.

Research limitations/implications

The performance data for each industry and time period have to fit the requirements of the Rasch model. In addition, it must be possible to translate continuous metric readings into binary measures without losing relevant information. Future research might explore the use of more sophisticated Rasch models, measures of non‐financial firm performance dimensions, additional industries and time periods.

Practical implications

This research offers managers, investors and regulators a fresh perspective on the evaluation of firm financial performance and managerial ability.

Social implications

Rasch models are widely used in the human sciences. Application of this methodology to firms offers a more comprehensive view of firm performance and may reveal factors relevant to firm valuation that have previously been ignored, thus possibly impacting the allocation of capital across firms and industries.

Originality/value

To the authors' knowledge, this research represents a first attempt to apply the Rasch approach to an evaluation of managerial ability as reflected in a firm's overall financial performance.

Details

Managerial Finance, vol. 39 no. 3
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 17 May 2021

Han Soo Kim, Minsoo Kang and Minjung Kim

The purpose of this study is to evaluate the category function of the sport fandom questionnaire (SFQ), determine the optimal categorization of the SFQ and calibrate the…

303

Abstract

Purpose

The purpose of this study is to evaluate the category function of the sport fandom questionnaire (SFQ), determine the optimal categorization of the SFQ and calibrate the measurement qualities of the newly modified rating scale option using Rasch analysis.

Design/methodology/approach

This paper relies on the Rasch analysis to validate the SFQ. A series of studies are performed based on analysis procedures for the responses from 244 (study 1) and 477 (study 2) participants.

Findings

The results revealed that the original SFQ consisting of the eight-category rating scale is flagged due to irregular observation distribution and disordering of thresholds, whereas both six-category and seven-category rating scales meet the guidelines for the optimal categorization. However, only the seven-category rating scale showed desirable model-data fit indices. Furthermore, the results of the Rasch calibration model showed that all items of the SFQ have large variability, and a person's ability level varied moderately along the continuum.

Originality/value

Unlike previous studies, examining the psychometric properties of the SFQ, the current study provides information about the optimal categorization and presents a novel reconstruction category in measuring individuals' sport fandom level. In measuring the level of sport fandom, the authors suggest the use of a seven-category rating scale that the current study found to exhibit reliability and construct validity.

Details

International Journal of Sports Marketing and Sponsorship, vol. 23 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Book part
Publication date: 6 March 2009

Thomas Salzberger, Hartmut H. Holzmüller and Anne Souchon

Measures are comparable if and only if measurement equivalence has been demonstrated. Although comparability and equivalence of measures are sometimes used interchangeably, we…

Abstract

Measures are comparable if and only if measurement equivalence has been demonstrated. Although comparability and equivalence of measures are sometimes used interchangeably, we advocate a subtle but important difference in meaning. Comparability implies that measures from one group can be compared with measures from another group. It is a property of the measures, which is given or not. In particular, comparability presumes valid measures within each group compared. Measurement equivalence, by contrast, refers to the way measures are derived and estimated. It is intrinsically tied to the underlying theory of measurement. Thus, measurement equivalence cannot be dealt with in isolation. Its assessment has to be incorporated into the theoretical framework of measurement. Measurement equivalence is closely connected to construct validity for it refers to the way manifest indicators are related to the latent variable, within a particular culture and across different cultures. From this it follows that equivalence cannot, or should not, be treated as a separate issue but as a constitutive element of validity. A discussion of measurement equivalence without addressing validity would be incomplete.

Details

New Challenges to International Marketing
Type: Book
ISBN: 978-1-84855-469-6

Article
Publication date: 29 August 2019

Xinghua Wang

The purpose of this paper is to develop a mobile social networking service (SNS) addiction scale to measure respondents’ addiction levels.

Abstract

Purpose

The purpose of this paper is to develop a mobile social networking service (SNS) addiction scale to measure respondents’ addiction levels.

Design/methodology/approach

Drawing on the existing literature on the components model of addiction by Griffiths (2005) and mobile SNS addiction, an initial scale in a five-point Likert-format was developed. It was refined through the pilot study with 100 participants and the main study with 423 participants utilizing factor analysis and Rasch analysis.

Findings

Mobile SNS addiction as a behavioral addiction, demonstrated six addiction symptoms: modification, salience, tolerance, withdrawal, conflict and relapse, which were interrelated with each other. The mobile SNS addiction scale developed in this study was found to be psychometrically robust and unidimensional.

Practical implications

The mobile SNS addiction scale consists of nine items, thus making it easier and more convenient to be applied to academic research and clinical practice.

Originality/value

The combined use of factor analysis and the Rasch model could largely reduce potential negative effects associated with limitations of classical test theory and improve the chance of developing a psychometrically robust instrument. The mobile SNS addiction scale covers a range of types of SNSs, thus being more generic. The items in the scale are unidimensionally loaded on the latent construct of mobile SNS addiction and demonstrate measurement invariance across respondents of different demographics.

Details

Online Information Review, vol. 43 no. 7
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 9 March 2010

Juan Ramón Oreja‐Rodríguez and Vanessa Yanes‐Estévez

This paper aims to propose a method for the longitudinal analysis of the environment considering both firms' and environmental variables.

4308

Abstract

Purpose

This paper aims to propose a method for the longitudinal analysis of the environment considering both firms' and environmental variables.

Design/methodology/approach

The study is based on a sample of firms in Canary Islands (Spain) for 2000 and 2003. Managerial perceptions are considered, based on the cognitive perspective. The measurements used are the result of applying the Rasch model and the rack and stack analyses. This approach provides information about how dynamic the firms perceive the environment and also about how the items are perceived.

Findings

The results show that most firms perceive that dynamism increased between 2000 and 2003. From the perspective of the environmental variables, the most dynamic are perceived to be competition, demand, consumer motivation and technological resources.

Originality/value

This paper proposes a longitudinal method for environmental scanning that include both firms' and environmental variables. It considers managerial perceptions, that is the information entering the decision making process. It is one of the first papers to study environmental scanning with Rasch model and one of the few about longitudinal environmental analyses. It opens a field of research and applications of the Rasch model in the management literature.

Details

Management Decision, vol. 48 no. 2
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 8 August 2017

Mona Isa, Mazlan Abu Bakar, Mohamad Sufian Hasim, Mohd Khairul Anuar, Ibrahim Sipan and Mohd Zali Mohd Nor

The purpose of this paper is to attempt to verify the quality of the survey instrument of office investors in rationalising green office building investment in the city of Kuala…

Abstract

Purpose

The purpose of this paper is to attempt to verify the quality of the survey instrument of office investors in rationalising green office building investment in the city of Kuala Lumpur using the Rasch measurement method. It investigates whether the quality of the data obtained from the survey is statistically acceptable and aims to ensure that the scales used are based on the same measurement model and fit with the Rasch model.

Design/methodology/approach

In achieving this objective, a questionnaire survey was developed consisting of six sections. Some 394 questionnaires were distributed, and in total, 106 responses were received from office investors who own and lease office buildings in the Federal Territory of Kuala Lumpur. The data obtained from this survey were entered into Rasch software, and the analysis aims to consider three main parameters, specifically: point measure correlation 0.32 < x < 0.8; outfit mean squared 0.5 < y < 1.5; and outfit z-standard −2 < z < 2. It also provides a separable or independent measurement instrument for the parameters of the research object.

Findings

The analysis performed using the Rasch model confirmed that all items in the questionnaire construct were statistically reliable and valid. The Rasch analysis consists of, namely, the summary statistics; item unidimensionality to provide interval measures of item endorsements and fit statistics on persons involved; and items for further investigation. Unidimensionality, as a pre-requisite to the Rasch analysis, provides statistics on whether the items are on the same latent variable intended by the instrument. The results were also supported by Cronbach’s alpha at 0.91 which showed excellent reliability for person data. The results showed that the summary statistics, unidimensionality and item fit analysis were excellent.

Originality/value

This paper introduces the application of the Rasch analysis as a provision for a new dimension and technique in examining data reliability and validity of the instrument.

Article
Publication date: 28 January 2020

Joseph Chow, Ada Tse and Christine Armatas

The purpose of this paper is to report undergraduate students’ learning gains in six areas of generic skills. The paper reports on students’ responses to the First Year Experience…

Abstract

Purpose

The purpose of this paper is to report undergraduate students’ learning gains in six areas of generic skills. The paper reports on students’ responses to the First Year Experience (FYE) Survey completed at the end of their first year and Graduating Student Survey (GSS) in the final semester of their final year.

Design/methodology/approach

In this study, a longitudinal design was applied in data collection, analysis and reporting of assessment if student learning gains. The undergraduate students who were the first cohort of four-year curriculum students in a Hong Kong university were selected as the sample. Repeated measures of reported learning gains of a longitudinal sample based on stacking of both FYE and GSS data were analysed using the Rasch model.

Findings

The results showed that the scale for measuring the six areas of generic skills had high reliability and good person separation. Comparison of repeated measures from the same group of students at the two time points were examined to explore whether there is growth in the generic skills during their university studies.

Research limitations/implications

One limitation of the study was the relatively small sample size of 359 students in one higher education institution.

Practical implications

The findings of the study provide insight into conceptual understanding and measurement of university student learning gains.

Originality/value

Whilst several studies have investigated university student learning gains, there is limited research which explores the use Rasch modelling in assessment of student learning gains in multiple areas towards completion of their undergraduate studies.

Details

Journal of Applied Research in Higher Education, vol. 12 no. 5
Type: Research Article
ISSN: 2050-7003

Keywords

Book part
Publication date: 18 April 2012

David V. Day and Matthew F. Barney

This chapter presents Infosys’ approach to leader development that includes the practical benefits of psychometric and statistical methods commonly used by other disciplines, such…

Abstract

This chapter presents Infosys’ approach to leader development that includes the practical benefits of psychometric and statistical methods commonly used by other disciplines, such as Rasch measurement and latent growth modeling. Infosys is beginning to use these with other individualized leader development practices such as coaching, intervention bundling, and evaluation. When combined, these elements have the potential to personalize developmental processes to each leader and improve microlevel leadership theory with the overarching purpose of enhancing global leadership at Infosys and promoting the science of individual leader development.

Details

Advances in Global Leadership
Type: Book
ISBN: 978-1-78052-002-5

Article
Publication date: 27 May 2020

Annika Linsner, Brad Hill, Kirstin Hallmann and Popi Sotiriadou

This study identifies important dimensions of the athlete brand identity construct incorporating the athlete perspective. It also uses Rasch analysis to provide a practical tool…

Abstract

Purpose

This study identifies important dimensions of the athlete brand identity construct incorporating the athlete perspective. It also uses Rasch analysis to provide a practical tool (the Athlete Brand Identity Scale) to measure how closely an athlete's personal brand identity is aligned with their perceived brand image.

Design/methodology/approach

Reference to existing athlete branding measurement tools and consultation with ten athlete experts generated (74) items considered important to an athlete brand. Two different response scales were then used to test those items in wider surveys of athletes and consumers. This allowed for further scale development and measurement of congruence between an athlete's self-image and the brand image held by consumers (within the same survey). Factor analysis and Rasch analysis were carried out to refine the item pool and assess item measurement properties to establish a concise scale for determining athlete brand identity.

Findings

Results show successful identification of four dimensions of athlete brand identity measurement: athletic integrity, athletic success, fan engagement and character traits, informed development of the Athlete Brand Identity Scale (ABIdS). The unique and significant aspect of the ABIdS is its capacity to incorporate the athlete's perspective into brand management.

Practical implications

The ABIdS can be utilised by early-career athletes to plan and prioritise branding efforts whilst established athletes can identify incongruence between self-image and consumer perceptions. Such gaps can be evaluated and branding activities modified accordingly. This will enable athletes to better access corporate support/sponsorship thereby reducing reliance on public funds.

Originality/value

The major difference between the ABIdS and other existing scales in the athlete brand research domain is the focus on the athlete perspective, as opposed to the consumer perspectives. Evaluating consumer perspectives does not explain how athletes perceive their own brand or how their own perception of their brand compares to that of people external to the brand (fans and consumers). The ABIdS developed in this study has the potential to achieve this objective as its design was driven by athlete perceptions but tested on both athletes and consumers.

Details

Sport, Business and Management: An International Journal, vol. 10 no. 4
Type: Research Article
ISSN: 2042-678X

Keywords

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