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Ethnography is a qualitative, naturalistic research method derived from the anthropological tradition. Ethnography uses participant observation supplemented by other research methods to gain holistic understandings of cultural groups’ beliefs and behaviors. Ethnography contributes to bioethics by: (1) locating bioethical dilemmas in their social, political, economic, and ideological contexts; (2) explicating the beliefs and behaviors of involved individuals; (3) making tacit knowledge explicit; (4) highlighting differences between ideal norms and actual behaviors; (5) identifying previously unrecognized phenomena; and (6) generating new questions for research. More comparative and longitudinal ethnographic research can contribute to better understanding of and responses to bioethical dilemmas.

The purpose of this paper is to provide an anthropological viewpoint on the debate about the uses and abuses of the method of ethnography in the field of commercially‐motivated research.

The objective of the paper is to explore the method of ethnography from an anthropological perspective, focusing specifically on the field research method of participant observation. This is in order to examine what of value is being lost as ethnography transforms into a different kind of method outside of the academy.

The paper proposes further critical debate between academics and practitioners of ethnography in and outside the academy. It suggests that the Journal of Organisational Ethnography is an ideal location for this debate to take place. The paper argues that “observation research” might be a more accurate term to describe research that does not combine participant observation proper with a commitment to critical enquiry into the conditions of possibility of commercial and governmental organisations under the specific political and economic conditions of capitalism.

The originality of the paper is the imagination of what a crash‐course in ethnography would need to consist of, both for would‐be ethnographers to gain a sense of the specific value of the method and for students of anthropology to appreciate that doing ethnography is not a mystical rite of passage or vague process of “deep hanging out”, but rather a methodological technique that relies on a theory of learning, which must be elaborated in order to understand how to do ethnography well.

The purpose of this paper is to explain how rapid ethnography (RE) is used to understand the business decision-making process of micro-entrepreneurs. The objective of this paper is to highlight the applicability of RE in entrepreneurship research and outline practical strategies that can be used by future RE researchers.

This paper is written as a reflection using the author’s experience in using RE.

This paper highlights that RE can be used as a research technique in entrepreneurship research. The study shows how to incorporate technological advances into RE without violating the underlying ethnographic principles. The paper also explains how preparation, planning, technology-assisted techniques, non-traditional socialisation processes, and multiple and parallel data collection strategies enhance the effectiveness of RE. The paper outlines practical strategies for researchers such as collaborations, using field guides, clear schedules and time gaps in the data collection.

Although RE is widely used in research related to human-computer interactions, medicine, education and marketing, RE in entrepreneurship research seems to be limited. Thus, this paper explores this gap and contributes to the scholarly field of entrepreneurship research by highlighting the methodological potential of RE. In addition, the paper contributes empirically to the qualitative research domain by explaining practical steps in using RE.

This paper revolves around the central question: is it possible to do “proper ethnography” without complete participant observation? The authors draw upon a student's experiences of negotiating National Health Service (NHS) ethical approval requirements and access into the student's research field, a British NHS hospital and having to adapt data collection methods for the student's doctoral research. The authors examine some of the positional (insider/outsider, native gone academic), methodological (long-term/interrupted, overt/covert) and contextual challenges that threatened the student's ethnographic study.

The paper draws on reflexive vignettes written during the student's doctorate, capturing significant moments and issues within the student's research.

The authors highlight the temporal, practical, ethical and emotional challenges faced in attempting an ethnography of nursing culture within a highly regulated research environment. Having revealed the student's experience of researching this specific culture and finding ways to overcome these challenges, the authors conclude that the contemporary ethnographer needs to be increasingly flexible, opportunistic and somewhat covert.

The authors argue that it is possible to do “proper” and “good” ethnography without complete participant observation – it is not the method, the observation, that is the essence of ethnography, but whether the researcher achieves real understanding through thick descriptions of the culture that explain “what is really going on here”.

The authors hope to assist doctoral students engage in “good” ethnographic research within (potentially) risk-averse host organisations, such as the NHS, whilst being located in neo-liberal performative academic organisations (Foster, 2017; McCann et al., 2020). The authors wish to contribute to the journal to ensure good ethnography is accessible and achievable to (particularly) doctoral researchers who have to navigate complex challenges exacerbated by pressures in both the host and home cultures. The authors wish to see doctoral researchers survive and thrive in producing good organisational ethnographies to ensure such research is published (Watson 2012), cognisant of the pressures and targets to publish in top-ranked journals (Jones et al. 2020).

Having identified key challenges, the authors demonstrate how these can be addressed to ensure ethnography remains accessible to and achievable for, doctoral researchers, particularly in healthcare organisations. The authors conclude that understanding can be attained in what they propose as a hybrid form of “propportune” ethnography that blends the aim of the essence of “proper” anthropological approaches with the “opportunism” of contemporary data collection solutions.

The purpose of this paper is to employ a reflection on at-home ethnographic (AHE) practice to unpack the backstage messiness of an account to demonstrate how management students can craft fine-grained accounts of their practice and develop further our understanding of management practices in situ.

The paper reflects upon an example of AHE from an 18-month period at a chemical plant. Through exposure and exploration, the paper outlines how this method was used, the emotion involved and the challenges to conduct “good” research.

The paper does not seek to define “best practice”; it highlights the epistemic and ethical practices used in an account to demonstrate how AHE could enhance management literature through a series of practice accounts. More insider accounts would demonstrate understandings that go beyond distant accounts that purport to show managerial work as rational and scientific. In addition, such accounts would inform teaching of the complexities and messiness of managerial practice.

Ethnographic accounts (products) are often neat and tidy rather than messy, irrational and complex. Reflection on ethnographer (person) and ethnographic methodology (process) is limited. However, ethnographic practices are mostly unreported. By reflecting on ethnographic epistemic and ethical practices, the paper demonstrates how a largely untapped area has much to offer both management students and in making a fundamental contribution to understanding and teaching managerial practice.

The authors aimed to explore how involvement in a creative development accelerator impacted participants. In particular, the authors considered the role of suffering in the acceleration process.

The authors conducted an ethnography of a rapid prototyping program in video game development. Data collection included participant observation (162 h before, 186 during and 463 h after the main prototyping), interviews (23 formal and 35 informal) and artifact analysis (presentations, documents, games).

Acceleration led to individual suffering via burnout, lack of sleep, overwork and illness. In turn, participants required varying periods of recovery after participation and diverged in their longer-term reaction to the experience. The authors make two contributions. First, the authors deepen empirical understanding of the embodied impact of participation in an organizational accelerator. Second, the authors develop a theoretical process model of suffering in an accelerator program based on time and initiation.

This paper focused on a single iteration of a program based out of an incubator in the United Kingdom (UK) Suffering was discovered as part of a larger study of the program.

Business and technology accelerators are becoming a popular way to organize work. This research suggests that accelerator structures might lead to unintended and negative participant experiences.

This research challenges the assumption that accelerators always benefit, or at least not hurt, participants. The authors add to the limited attention paid to suffering in organizations. The authors conclude the impact of an accelerator is more complex than usually portrayed.

The purpose of this paper is to report on the application of information culture analysis techniques in the workplace. The paper suggests that records managers should use ethnographic sensitivity, if they want to have a constructive dialogue with records creators and users, and effect positive change in their organisations.

Two pilot studies were conducted in university settings for the purpose of testing an information culture assessment toolkit. The university records managers who carried out the investigation approached the fieldwork ethnographically, in the sense that they were interested in the perspectives of their end users, and tried to understand their information cultures, rather than imposing their recordkeeping concepts and procedures.

Information culture analysis was of practical utility in large complex organisations, providing an insight into behaviours, motivations, and most importantly promoted reflection and dialogue among organisational actors.

The paper raises awareness of the diversity of professional skills and knowledge required by records practitioners. It emphasises that to remain relevant to their organisations, records managers have to be receptive and sensitive to cultural influences.

The purpose of this study was to explore long-term residential care provided by people other than the facilities’ employees. Privately hired paid “companions” are effectively invisible in health services research and policy. This research was designed to address this significant gap. There is growing recognition that nursing staff in long-term care (LTC) residential facilities experience moral distress, a phenomenon in which one knows the ethically right action to take, but is systemically constrained from taking it. To date, there has been no discussion of the distressing experiences of companions in LTC facilities. The purpose of this paper is to explore companions’ moral distress.

Data were collected using week-long rapid ethnographies in seven LTC facilities in Southern Ontario, Canada. A feminist political economy analytic framework was used in the research design and in the analysis of findings.

Despite the differences in their work tasks and employment conditions, structural barriers can cause moral distress for companions. This mirrors the impacts experienced by nurses that are highlighted in the literature. Though companions are hired in order to fill care gaps in the LTC system, they too struggle with the current system’s limitations. The hiring of private companions is not a sustainable or equitable solution to under-staffing and under-funding in Canada’s LTC facilities.

Recognizing moral distress and its impact on those providing LTC is critical in relation to supporting and protecting vulnerable and precarious care workers and ensuring high-quality care for Canadians in LTC.

Despite the growth of digital fashion shopping, many consumers regularly visit physical fashion stores. To enable digital interactions in a physical store, many fashion brands have installed interactive technology. However, studies of consumer engagement with interactive technology in fashion stores remain scarce. The purpose of this paper is to explore the experience with interactive technology in fashion stores.

A qualitative user experience design (UXD) approach was employed to address the research question. A combination of methods: protocol analysis, observation and interview, was used to collect the data. A prominent UXD framework was utilised to analyse the data.

There are four themes representing findings: split domain, digital domain merchandise, interactive information and interaction moments. For these, two core concepts were extracted: control over experience via framing and challenges for experience.

This research paper infused a new approach that is UXD into the field of fashion marketing. This shows the possibility to amalgamate those contrasting fields. Moreover, this research paper provides insights particularly about the interactions with a technology in fashion stores.