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This study aims to identify the effect of entrepreneurial orientation and organizational culture on organizational innovation and organizational performance among small- and medium-sized enterprises (SMEs) on the creative industry which is supporting tourism in Indonesia.

A quantitative approach was used to distribute questionnaires using a purposive sampling technique to 183 SME’s owners of the creative industry that produce and trade the products directly to the customers. A partial least square (PLS) was conducted to analyze the data.

Entrepreneurial orientation and organizational culture have a significant effect on innovation, which in turn, influences the performance. Interestingly, innovation does not have a significant influence on performance as well as does not mediate the influence between entrepreneurial orientation and organizational performance.

The issue of innovation in this study was measured by many indicators that reflected the organizational innovation. Further studies may investigate other specific types of innovation.

Both entrepreneurs and government should establish more technological support, business incubation centers and counseling organizations to encourage performance in the future.

Socio-cultural diversity such as entrepreneurial orientation and natural resources especially the culture of Indonesia can inspire creative industries to continue to innovate and after that can lead them to improve their performance, especially in the tourism area.

本论文旨在探究SMEs创业导向和组织文化对组织创新和组织绩效的作用, 这些SMEs从事创新产业以支持印度尼西亚的旅游业。

本论文采用定量手段, 对183位直接生产和投放创业产业给顾客的SMEs业主分发问卷。采用方式为目的性采样法。问卷数据分析方式为PLS。

研究结果表明, 创业导向和组织文化对创新有着显著影响, 从而影响绩效。有趣的是, 创新对绩效没有直接效果, 也不调创业导向与组织绩效直接的作用。

本论文研究的创新问题是由很多影响因子衡量, 显示组织创新概念。未来研究可以研究其他具体创新类型。

在未来中, 创业者和政府都应该建立更多科技支持、商业孵化中心、和咨询机构来提高绩效。

社会-文化多样性, 比如创业导向和自然资源, 特别是印度尼西亚的文化, 能够启发创新产业继续创新、继而引领他们提高绩效, 特别在旅游方面。