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Article
Publication date: 13 June 2019

Chen Yue, Ramu Govindasamy and Kathleen Kelley

Using an econometric approach, this study aims to examine Mid-Atlantic USA wine consumers’ willingness to participate in winery or vineyard tours based on their wine…

Abstract

Purpose

Using an econometric approach, this study aims to examine Mid-Atlantic USA wine consumers’ willingness to participate in winery or vineyard tours based on their wine knowledge, wine drinking occasions, demographical factors, past experience with wine tourism and wine purchasing behaviors.

Design/methodology/approach

An internet-based consumer survey (N = 977) conducted 22-24 October 2014 was used to collect data. The screening criteria for the survey participants were: 1) being a resident of the Mid-Atlantic region (New York, New Jersey and Pennsylvania, USA), 2) at least 21 years old, 3) not an industry member, and 4) having purchased and consumed wine within the past year. In addition to descriptive statistics, a logistic regression was used to estimate consumers’ willingness to participate in winery or vineyard tours. Independent variables were categorized into five groups: sources of wine knowledge, wine drinking occasions, demographical factors, past experience and wine purchasing behaviors.

Findings

With 736 valid observations, the logistic regression shows that males are more likely to be interested in winery or vineyard tours, while young adults (<25 years old) are less likely. Learning about wines from winery tasting room staff members, from wine magazines or from local and regional magazines are the top three positive influencers on interest in these activities. Past wine tourism experience in the Mid-Atlantic region, drinking wine as an everyday beverage and giving wines as gifts also show a positive relationship with likelihood of participating in these activities.

Practical implications

Study results can help the Mid-Atlantic wine industry understand wine tourists’ behaviors and preferences. Advertising in wine magazines and local and regional magazines can be used to target wine consumers interested in winery or vineyard tours. Attributes (i.e. past experience with wine tourism and gaining knowledge from winery tasting room staff) that are related to the quality of wine tourism experience were identified. Participants were also interested in purchasing wine from the winery during or after participating in wine tourism activities; therefore, wineries should focus on guest interactions to encourage such purchases.

Originality/value

This survey collected data from both consumers who had or who lacked wine tourism experience, which allowed us to gather input from wine drinkers who had not necessarily visited tasting rooms. This survey instrument can be used to collect data from wine consumers residing in regions where the presence of wineries and wine tourism is low, which can provide insight that otherwise might be influenced by currently offered wine tourism activities. This paper uses an econometric approach to understand consumer interests in wine tourism in the Mid-Atlantic region and provides a comprehensive, clear and informative profile of likely wine tourism participants who reside in a region that has not been studied comprehensively.

Details

International Journal of Wine Business Research, vol. 31 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

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Article
Publication date: 24 September 2019

Kathleen Kelley, Johan Bruwer, Jennifer Zelinskie, Denise Gardner, Ramu Govindasamy, Jeffrey Hyde and Bradley Rickard

The purpose of this paper is to investigate consumers’ wine preferences, recycling attitudes and behaviors and socio-demographic data in an effort to build market segment…

Abstract

Purpose

The purpose of this paper is to investigate consumers’ wine preferences, recycling attitudes and behaviors and socio-demographic data in an effort to build market segment profiles of those willing to transport wine bottles back to winery tasting rooms to be recycled, interest in standard-weight glass-alternative packaging and, various cork-alternative bottle closures.

Design/methodology/approach

A two-stage online survey was administered to 714 wine consumers residing in the Mid-Atlantic region of the USA during two periods in March 2016. Exhaustive chi-square automatic interaction detector (ECHAID) decision tree predictive analysis was used to identify the market segments.

Findings

A majority of survey participants were willing to bring empty wine bottles to a winery for recycling (85 percent). Collectively, 77 percent of participants were members of just three of the eight segments developed using a decision tree predictive algorithm, with 90 percent of participants in these segments willing to bring empty wine bottles to a winery tasting room to be recycled. Two segments were comprised of Millennials and Generation X, and the third of Baby Boomers, two having a moderate to extreme interest in natural cork used to seal wine bottles, and similar.

Originality/value

An ECHAID classification tree method was used to develop eight consumer segments. Identifying characteristics that describe consumers likely to return empty wine bottles to a winery benefits recycling efforts and could possibly encourage additional sales.

Details

British Food Journal, vol. 122 no. 1
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 10 June 2014

Ramu Govindasamy and Kathleen Kelley

The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an…

Abstract

Purpose

The purpose of this study is to determine the likelihood of a USA Mid-Atlantic region consumers’ willingness to partake in a wine tasting event, an example of an agritourism activity, based on their responses to an Internet survey conducted from June 22 to 29, 2010.

Design/methodology/approach

Potential participants were screened and asked to participate if they resided in one of the states targeted (Delaware, New Jersey or Pennsylvania); were aged 21 years and older; were the primary food shopper for the household; and had previously attended an agritourism and/or direct marketing events or activities.

Findings

A logit model was developed based on responses from 972 consumers who participated in the 15-minute Internet survey to predict participation in wine tasting activity. Consumers who are more likely to attend an on-farm wine tasting event include those who learn about agritourism events through newspapers, think that the variety and price of produce is better at direct markets than supermarkets, are older than 50 years, have a graduate degree and are self-employed.

Research limitations/implications

Empirical results will help agritourism operators enhance marketing efforts and develop profitable on-farm agricultural activities by identifying consumer segments likely to participate in wine tourism activities.

Practical implications

This paper helps identify consumer segments that are more likely to participate in a wine tasting event and provides marketers with the ability to target likely buyers based on corresponding demographic characteristics.

Originality/value

This paper identifies likely wine tasting participants based on demographics, psychographics and behavioral characteristics.

Details

International Journal of Wine Business Research, vol. 26 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

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Article
Publication date: 29 June 2012

Anoma Ariyawardana, Ramu Govindasamy and Venkata Puduri

The consumption of ethnic food is an integral part of the Hispanic culture. Therefore, this study was carried out with the intention of assessing the consumption and…

Abstract

Purpose

The consumption of ethnic food is an integral part of the Hispanic culture. Therefore, this study was carried out with the intention of assessing the consumption and preferences for ethnic specialty produce by the Hispanics in the east coast of the USA with an aim of formulating production and marketing guidelines to meet the increasing demands of the rising Hispanic population in the USA.

Design/methodology/approach

Data were collected through telephone interviews from 542 randomly selected Mexicans and Puerto Ricans living in 16 east coast regions of the USA. Questions related to socio‐demographic details and consumption and preference for 20 pre‐determined ethnic specialty produce were asked. Data were analyzed using descriptive statistics and logistic regression.

Findings

Chain grocery stores were the most common outlets for ethnic produce. Freshness and quality were the most important criteria for both Mexicans and Puerto Ricans. Expenditure patterns revealed that they allocate 71 percent and 62 percent respectively on ethnic produce compared with other produce. Age and education had a negative influence while income had a positive influence on the willingness‐to‐pay for ethnic specialty produce.

Research limitations/implications

In this study, only ten crops each were selected as ethnic specialty crops that are consumed by Mexicans and Puerto Ricans and the average willingness‐to‐pay for these crops were elicited.

Practical implications

Based on the expenditure patterns of 20 ethnic specialty produce commonly consumed and having a potential to be grown in the USA, this study recommends crops to be prioritized for production trials and grower recommendations.

Originality/value

The approach outlined in this paper uses a market‐driven assessment for crop prioritization research.

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Article
Publication date: 2 March 2015

Anoma Ariyawardana, Ramu Govindasamy and Allan Lisle

Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the…

Abstract

Purpose

Red lentils are one of the widely consumed food items in South Asia and this has created an enormous market opportunity for all players in the chain. Therefore, the purpose of this paper is to examine the most valued attributes of red lentils and to assess how consumer preferences vary across store type and by socio-demographic factors. Thereby, it was aimed to identify value chain interventions that are required to meet the consumer demand.

Design/methodology/approach

Sri Lanka was selected as the study location because of its significance as an importer. Through an intercept survey of 300 consumers in three store types, consumption pattern and preference for four attributes of red lentils, namely, size, colour, visual quality and price were collected. Data were also collected from retail and wholesale stores and from a processor. Conjoint analysis was used to analyse the consumer data.

Findings

A majority of the respondents consumed red lentils on a daily basis. Consumer preference rankings showed that consumers place a significantly greater level of importance on visual quality than other attributes. Trade-off patterns were different across store types and by socio-demographic factors. Grocery shoppers were willing to trade-off packaging to price while the reverse was true for supermarket shoppers. Retail and wholesale purchases were driven by quality.

Research limitations/implications

Findings highlight that chain effectiveness could be enhanced by offering bigger sized lentils while assuring quality.

Originality/value

This research uses a consumer driven assessment in identifying required value chain interventions.

Details

British Food Journal, vol. 117 no. 3
Type: Research Article
ISSN: 0007-070X

Keywords

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Article
Publication date: 16 November 2015

Surendran Arumugam, Ashok K.R., Suren N. Kulshreshtha., Isaac Vellangany and Ramu Govindasamy

This paper aims to explore the impact of climate change on yields and yield variances in major rainfed crops and measure possible changes in yields under projected climate…

Abstract

Purpose

This paper aims to explore the impact of climate change on yields and yield variances in major rainfed crops and measure possible changes in yields under projected climate changes in different agro-climatic zones of Tamil Nadu, India. Although many empirical studies report the influence of climate change on crop yield, only few address the effect on yield variances. Even in such cases, the reported yield variances were obtained through simulation studies rather than from actual observations. In this context, the present study analyzes the impact of climate change on crops yield and yield variance using the observed yields.

Design/methodology/approach

The Just-Pope yield function (1978) is used to analyze the impact of climate change on mean yield and variance. The estimated coefficient from Just-Pope yield function and the projected climatic data for the year 2030 are incorporated to capture the projected changes in crop yield and variances.

Findings

By the year 2030, the yield of pulses is estimated to decline in all the zones (Northeast, Northwest, Western, Cauvery delta, South and Southern zones), with significant declines in the Northeast zone (6.07 per cent), Cauvery delta zone (3.55 per cent) and South zone (3.54 per cent). Sorghum yield may suffer more in Western zone (2.63 per cent), Southern zone (1.92 per cent) and Northeast zone (1.62 per cent). Moreover, the yield of spiked millet is more likely to decrease in the Southern zone (1.39 per cent), Northeast zone (1.21 per cent) and Cauvery delta zone (0.24 per cent), and the yield of cotton may also decline in the Northeast zone (12.99 per cent), Northwest zone (8.05 per cent) and Western zone (2.10 per cent) of Tamil Nadu, India.

Originality/value

The study recommends introducing appropriate crop insurance policies to address possible financial losses to the farmers. Prioritizing area-specific stress-tolerant crop varieties without complementing yield would sustain crops cultivation further.

Details

International Journal of Climate Change Strategies and Management, vol. 7 no. 4
Type: Research Article
ISSN: 1756-8692

Keywords

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Book part
Publication date: 15 August 2002

James Boyd

Financial assurance rules, also known as financial responsibility or bonding requirements, foster cost internalization by requiring potential polluters to demonstrate the…

Abstract

Financial assurance rules, also known as financial responsibility or bonding requirements, foster cost internalization by requiring potential polluters to demonstrate the financial resources necessary to compensate for environmental damage that may arise in the future. Accordingly, assurance is an important complement to liability rules, restoration obligations, and other regulatory compliance requirements. The paper reviews the need for assurance, given the prevalence of abandoned environmental obligations, and assesses the implementation of assurance rules in the United States. From the standpoint of both legal effectiveness and economic efficiency, assurance rules can be improved. On the whole, however, cost recovery, deterrence, and enforcement are significantly improved by the presence of existing assurance regulations.

Details

An Introduction to the Law and Economics of Environmental Policy: Issues in Institutional Design
Type: Book
ISBN: 978-0-76230-888-0

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