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1 – 10 of 10María Illescas-Manzano, Sergio Martínez-Puertas and Manuel Sánchez-Pérez
Customer experience is a relevant concept in marketing and tourism research since its correct understanding allows companies to achieve competitive advantage and service providers…
Abstract
Customer experience is a relevant concept in marketing and tourism research since its correct understanding allows companies to achieve competitive advantage and service providers can reach several outcomes such as customer engagement, loyalty, and customer satisfaction. This chapter aims to analyze one of the main outcomes of the customer experience, the customer satisfaction through online reviews, and using spatial analysis as a tool to incorporate the contextual nature of the customer experience. Thus, our study considers online rating as a measure of customer satisfaction and tries to analyze the impact of actions under the control of the service provider (price and objective quality) and actions under the control of the customer (subjective quality) on customer satisfaction.
With the Spanish hotel industry as a study framework, an empirical study is developed to analyze, through geographically weighted regression techniques, the relationship between price, objective quality and subjective quality, and online ratings given by consumers with a sample of 1870 of geolocated hotels in Spain. The findings show how a premium price, depending on the geolocation, is an indicator for better customer experiences, and they also show that objective quality is the antecedent of customer experience whose positive effect on customer satisfaction is geographically more widespread. Results show contradictory effects of subjective quality, while in some areas subjective quality does not match the product fit of customers, in others it allows hotels to provide more satisfactory experiences.
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The immigration, crime, and justice nexus holds a special place in the history of criminology. It is one of the oldest, longest running, and ideologically conflicted focal…
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The immigration, crime, and justice nexus holds a special place in the history of criminology. It is one of the oldest, longest running, and ideologically conflicted focal concerns in the discipline. Its lineage reflects the field's record of scholarly innovation in methodology and theory as well as the development of related subjects of special interest, such as victimology and its subfields, domestic violence, human trafficking, hate crime, victim–offender relationships, and other related topics such as community policing and transnational crime and justice.
This chapter has three main objectives: (1) to address the qualitative and quantitative impact of globalization in higher education institutions (HEI) and in the higher education…
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This chapter has three main objectives: (1) to address the qualitative and quantitative impact of globalization in higher education institutions (HEI) and in the higher education systems (HES) in different regions and countries during the past 20 years; (2) stress the need of having specific levels of social equity in order to attain a permanent education for all and for life applying adequate educational policies; and (3) refer briefly to the need of a world report on higher education.
The ideas discussed in this chapter highlight key issues identified by the United Nations Educational, Scientific and Cultural Organization (UNESCO) regarding higher education, such as access, diversification, pertinence (or social commitment), quality, management, financing, new technologies of information and communication (ICT), and international cooperation.
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Niva Dolev, Eman Tarabia and Keba T. Modisane
The pursuit of happiness as a fundamental human goal is an ancient and widely discussed concept. Recent studies have noted that Gen Zers experience higher levels of stress than…
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The pursuit of happiness as a fundamental human goal is an ancient and widely discussed concept. Recent studies have noted that Gen Zers experience higher levels of stress than previous generations. At the same time, findings of the global study show that while Gen Zers are not overly optimistic, they are realistic, somewhat flexible and adaptable to situations, socially connected, and engaged and committed to making a difference in the world. While these qualities may at least partly mitigate stress levels and contribute to Gen Z's happiness, resilience should be cultivated in Gen Z.
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