Search results

The GPO offers a service to connect up to eight callers for a discussion by telephone. KONSO have three years experience using this method for market research. In paper which he delivered on their behalf to an ESOMAR seminar on data collection, Ralph Weill assesses its advantages and disadvantages when compared with the traditional round‐table encounter, and makes some practical suggestions for organising a group discussion by telephone.

This article examines the potential relevance of corporate identity and corporate communication to the merger and acquisition process. Recent studies indicate that around 50 per cent of all mergers failed to produce the synergistic benefits that were expected of them. The authors argue that this failure rate may be attributable to the neglect of corporate identity and corporate communication issues and have identified nine reasons why mergers fail, chief among which are: the undue attention that is given to short‐term financial and legal issues to the detriment of long‐term identity and communication issues; inadequate recognition of the impact of leadership issues on identity and communication; and failure to secure the goodwill of a wide range of stakeholder groups common to both companies. The authors offer a template pertaining to corporate identity and corporate communication issues in the merger and acquisition process which they call the merger mix.

MR. DENIS HOWELL, M.P., Minister for Libraries, who was to have told Conference how public libraries had progressed since the Act, had to withdraw and so we did not find out how the responsible minister felt about us.

The authors examine the role of entrepreneurial business models in the reverse supply chain of apparel/fashion retailers. The purpose of this paper is to offer an alternative approach to the “return to the point of origin” prevalent in the reverse chain of manufacturers but less technically and economically feasible in the case of apparel/fashion retailers. This approach, second-life retailing, not only reduces waste but also democratises consumption.

The paper is based on an extensive literature review, semi-structured interviews with managers of two second-life retailers in Malaysia and observations of a number of stores.

Using the Business Model Canvas, the authors demonstrate the essential characteristics of second-life retailers. Retailers in this study, unlike retailers in the developed world, combine traditional business models with off-price retailing. There is no clear demarcation between the forward and reverse supply chain used to manage first- and second-hand retailing.

The paper demonstrates the potential of innovative business models in the reverse supply chain. It encourages managers to look beyond the “return to the point of origin” and seek imaginative alternatives. Such alternatives potentially could result in additional revenue, enhanced sustainability and democratisation of consumption meeting triple bottom line objectives.

This paper highlights the importance and relevance of entrepreneurial business models in addressing the reverse supply chain, demonstrating this with the aid of two Malaysian off-price retailers. It also contributes to our nascent knowledge by focusing on emerging markets.

Take a look at eight people behind the eight ball.

Business‐to‐business international Internet marketing is one of the key drivers in sustaining an organisation’s competitive advantage. The challenge for organisations today is to understand the factors that play a critical role in utilising Internet capabilities and their implications on business strategic objectives to enable them to compete successfully in the electronic age. Proposes 33 critical factors classified into five categories and validated empirically through a sample of 123 UK companies. Discusses the significance, importance and implications for each category and makes recommendations.

The purpose of this case study is to share the authors’ involvement and observation in adopting online exam as an evaluation tool, in the hope that others may too be able to adapt and circumvent this lockdown period while bringing a more reliable methodological approach in an online exam.

This is a case study that reports the application of an online examination for a year 3 MBBS Professional Exam during the period of lockdown (movement control). This case highlights the conduct of online theory in the form of single best answer multiple choice questions and online practical via objective structured clinical examination, without jeopardizing the integrity of the system, and the measures adapted to mitigate potential academic dishonesty.

The authors’ observation shows that online exam can be conducted in scenario where conventional exam is not possible.

This is an observation in a real-life scenario that discusses the purpose and the process. A single study may not be sufficient to relate the reliability and generalizability of the analysis.

The practice of social distancing is a hindrance towards traditional classroom teaching. Online exam has promising potential to be the solution to this problem. The authors have demonstrated that an MBBS theory and practical exam can be conducted remotely without any physical contact, without any compromise in achieving the learning objectives within the curriculum. Medical education can proceed with a new drive while ensuring the learning process continues a stable momentum.

Online examination is almost unheard of, especially for undergraduates in the medical programme. This study highlights a plausible approach in the design of the online examination and identifies the barriers and favourable edges of this platform.