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Article
Publication date: 12 February 2018

Lori Radulovich, Rajshekhar (Raj) G. Javalgi and Robert F. Scherer

The purpose of this paper is to empirically examine the relationships between the drivers of economic growth in emerging markets to include entrepreneurial orientation…

Abstract

Purpose

The purpose of this paper is to empirically examine the relationships between the drivers of economic growth in emerging markets to include entrepreneurial orientation (EO), human capital (HC), relational capital (RC), and international performance (IP).

Design/methodology/approach

Data were collected from 199 small- to medium-sized Indian professional service entrepreneurs that employ less than 500 employees and engage in international business. Given the multidimensional nature of IP, structural equation modeling (SEM) was used to test the measurement and substantive models.

Findings

SEM and mediation tests confirmed significant relationships among the constructs in the model and indicated that HC can be leveraged for international growth using RC to deliver new professional services across borders. EO, the strongest predictor, along with HC and RC, directly influenced IP. The effect of HC is mediated by an EO and RC.

Research limitations/implications

By design, only successful professional service firms in India were studied, which limited generalizability.

Practical implications

Entrepreneurs can enhance the likelihood of international expansion success by utilizing highly skilled HC and developing strong network relationships. Entrepreneurial managers should leverage their professional service resources through judicious investments in personnel and relationship-building skills to develop RC.

Originality/value

This study examined entrepreneurial professional HC and RC as related to international entrepreneurship emerging market research. Data collection in India contributes to empirical research on internationalization from emerging markets.

Details

International Marketing Review, vol. 35 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 20 March 2017

Vivien E. Jancenelle, Susan Storrud-Barnes and Rajshekhar (Raj) G. Javalgi

The purpose of this paper is to investigate the effects of a firm’s entrepreneurial proclivity on market performance for large, publicly traded US firms. This study draws…

Abstract

Purpose

The purpose of this paper is to investigate the effects of a firm’s entrepreneurial proclivity on market performance for large, publicly traded US firms. This study draws upon the five-dimensional view of corporate entrepreneurship (CE) and develops hypotheses aimed at understanding the effects of direct effect of CE cues of proactiveness, autonomy, innovativeness, competitive aggressiveness and risk-taking on stock performance during earnings conference calls.

Design/methodology/approach

The entrepreneurial orientation of 339 firm post-earnings announcement conference calls is analyzed through a content analysis of transcripts, and the impact of CE cues on stock price is measured using event-study methodology.

Findings

The results suggest that the cueing the CE dimensions of innovativeness, risk-taking and especially autonomy have a positive effect on market performance during conference calls, while competitive aggressiveness has a negative effect. No effect was found for proactiveness.

Research limitations/implications

The effect of entrepreneurial proclivity on firm value is not uniform. Not all dimensions of CE have a positive effect on market performance at a corporate level, and measuring each dimension of CE separately may be a valuable approach for future research.

Practical implications

Firms may create more value when they cue specific entrepreneurial attributes, and cueing competitive aggressiveness may not be desirable.

Originality/value

This study fills a gap in the literature by measuring the direct effect of CE cues on market performance through an innovative research design which relies on computer-aided text analysis.

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Article
Publication date: 1 February 1992

Rajshekhar G. Javalgi

Notes how marketing philosophy and practices have becomeincreasingly important in the financial services industry. Uses asegmentation approach to understanding consumer…

Abstract

Notes how marketing philosophy and practices have become increasingly important in the financial services industry. Uses a segmentation approach to understanding consumer satisfaction and dissatisfaction and choice behaviour in relation to affluence in the financial services market. Offers guidelines from this segmental approach for devising appropriate marketing strategies. Concludes that deregulation in the financial services industry has led to a lack of operation differentiation on several levels.

Details

Journal of Services Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 1 December 2002

Rajshekhar G. Javalgi and D. Steven White

For the past decade, the marketing of services internationally has been the fastest growing segment of global trade, important to developed and developing countries alike…

Abstract

For the past decade, the marketing of services internationally has been the fastest growing segment of global trade, important to developed and developing countries alike. Yet during this same timeframe, despite numerous calls for more research in international services marketing, there exists a paucity of research. In this viewpoint, the authors offer 11 strategic challenges designed to foster further theoretical development in the area of international services marketing. Additionally, five specific areas of neglect are identified and recommendations for future research are offered.

Details

International Marketing Review, vol. 19 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 18 September 2007

Rajshekhar G. Javalgi and Charles L. Martin

Internationalization of services is emerging as an important area of research as more and more service firms are going abroad in greater numbers than ever before. This…

Abstract

Purpose

Internationalization of services is emerging as an important area of research as more and more service firms are going abroad in greater numbers than ever before. This special issue is an attempt to encourage and guide research in the area of internationalization of services, and this article aims to introduce the issue.

Design/methodology/approach

A framework is presented as a guiding template for future research in marketing of services internationally.

Findings

This article illustrates that the special issue offers intellectual contributions and calls for more theory building and testing the theory suitable to internationalization of services.

Originality/value

The article presents a framework and discusses the papers within this framework.

Details

Journal of Services Marketing, vol. 21 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 1 July 1992

Rajshekhar G. Javalgi, Edward G. Thomas and S.R. Rao

In today′s competitive travel industry, positioning the destinationmore effectively in the traveller′s mind has become an increasinglyimportant strategic issue. The key to…

Abstract

In today′s competitive travel industry, positioning the destination more effectively in the traveller′s mind has become an increasingly important strategic issue. The key to this is an understanding of the traveller′s perceptions of destinations. This study focuses on determining US pleasure travellers′ perceptions of selected European destinations for touring and outdoor vacations. The study findings are used to suggest various strategic directions for European travel and tourism marketers.

Details

European Journal of Marketing, vol. 26 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 1 April 1992

Bob D. Cutler, Rajshekhar G. Javalgi and M. Krishna Erramilli

Today, one of the most important and creative challenges ininternational advertising is communicating to people of diverse culturesand nations. The challenge arises…

Abstract

Today, one of the most important and creative challenges in international advertising is communicating to people of diverse cultures and nations. The challenge arises because of increasing globalization of economies, cultural and national differences, and advanced media technology. A review of the literature suggests a need for comparative analysis of advertising practices. Analyses, empirically, magazine advertisements from the US, UK, France, India and Korea to identify cross‐cultural similarities and differences in the visual appeal.

Details

European Journal of Marketing, vol. 26 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

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Article
Publication date: 26 July 2013

Rajshekhar (Raj) G. Javalgi, W. Benoy Joseph, Elad Granot and Andrew C. Gross

Offshore outsourcing offers competitive advantages when goods and services are produced economically and with acceptable or superior quality by suppliers located outside a…

Abstract

Purpose

Offshore outsourcing offers competitive advantages when goods and services are produced economically and with acceptable or superior quality by suppliers located outside a firm's home country. The purpose of this paper is to focus on India as a destination for offshore outsourcing of services and the challenges it faces in maintaining its leadership in this area. The paper discusses the growth of services outsourcing and the economic and environmental forces that have contributed to the outsourcing of high‐end services, also known as knowledge process outsourcing (KPO).

Design/methodology/approach

This article surveys the literature of offshore outsourcing and identifies strategic drivers and options that can help India to grow and consolidate its position as an exporter of services and build long‐term competitive advantages in its relationships with global partners. To understand why nations gain competitive advantage in certain industries, Porter's “diamond” model is utilized as a broad framework for examining policies and national strategies that can sustain India's competitive advantage in outsourcing of knowledge‐based services. The paper discusses India's current and prospective assets and liabilities that correspond to the model's four components.

Findings

The article discusses India's competitive edge as a leading supplier of knowledge‐based services and proposes a model for sustaining this edge. The model proposes key policy steps to move from the current position (e.g. supplier of business process outsourcing services) to a role of knowledge leader by providing advanced value added services to global clients. This model suggests ways in which a supplier nation can gain leverage in the value chain.

Research limitations/implications

The article is conceptual, not empirical. Public and corporate policy implications are presented to strengthen India's competitive advantages in outsourced services.

Practical implications

The article presents a strategic roadmap with policy implications that can help move India up the value chain from being primarily a destination for low‐end business process outsourcing (BPO) to that of a co‐equal, high value‐adding partner or principal who offers knowledge leadership in the design and delivery of services for global markets.

Originality/value

The article discusses a nation's technical strengths, as well as cultural and infrastructure weaknesses, that can contribute to volatility as a global outsourcing leader. The article also presents strategies that can reduce a nation's vulnerabilities to competitive actions.

Details

Journal of Business & Industrial Marketing, vol. 28 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

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Article
Publication date: 1 December 1995

Rajshekhar G. Javalgi, W. Benoy Joseph and William R. Gombeski

Positioning analysis is based traditionally on customerperceptions. However, when a service depends on referrals to attractcustomers, positioning analysis should recognize…

Abstract

Positioning analysis is based traditionally on customer perceptions. However, when a service depends on referrals to attract customers, positioning analysis should recognize the perceptions of the key buying influences who make referrals. Specialized or “tertiary care” hospitals depend on physician referrals to win patients. Focusses on the mapping of referring physicians′ perceptions of leading regional medical centers. Correspondence analysis is employed with data from a survey of more than 1,000 physicians to develop a positioning map from which various hospital positioning strategies and physician marketing implications are drawn.

Details

Journal of Services Marketing, vol. 9 no. 5
Type: Research Article
ISSN: 0887-6045

Keywords

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Article
Publication date: 1 April 1990

Edward G. Thomas, S.R. Rao and Rajshekhar G. Javalgi

Considers the proliferation of products and services in thefinancial services industry aimed at different market segments.Highlights the affluent and nonaffluent market…

Abstract

Considers the proliferation of products and services in the financial services industry aimed at different market segments. Highlights the affluent and nonaffluent market segments. Employs statistical analysis of survey data to evaluate the financial services needs, attitudes, and information‐seeking behaviour of these segments. Suggests implications for the managers of financial institutions, based on the study findings. Includes appendices on methodology and discriminant analysis used in the study.

Details

Journal of Services Marketing, vol. 4 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

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