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Article
Publication date: 11 March 2021

Gurmeet Singh, Neale Slack, Shavneet Sharma, Karishma Mudaliar, Suman Narayan, Rajini Kaur and Keshmi Upashna Sharma

This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which…

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Abstract

Purpose

This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the resultant effect on customer loyalty is proposed to better understand how fast-food restaurant customer loyalty can be optimized.

Design/methodology/approach

A quantitative research methodology adopting structural equation modelling was used to understand the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty.

Findings

The findings indicate that service quality attributes (food quality and employee service quality) and price fairness significantly influence customer satisfaction and brand image, while physical environment quality has no significant influence. Additionally, customer satisfaction was found to influence brand trust and customer loyalty, while the brand image does not influence customer satisfaction but does influence brand trust and customer loyalty.

Practical implications

Understanding the interrelatedness and influence of antecedents involved in developing fast-food restaurant customer loyalty would enable academics and practitioners to formulate honed marketing and operational strategies to optimize customer loyalty and fast-food restaurant profitability.

Originality/value

This research addresses the paucity of research and marketing gaps regarding the interrelatedness and influence of antecedents involved in optimizing fast-food restaurant customer loyalty in Small Island Developing States (SIDS).

Details

The TQM Journal, vol. 33 no. 8
Type: Research Article
ISSN: 1754-2731

Keywords

Open Access
Article
Publication date: 19 October 2021

Prateek Kalia, Robin Kaushal, Meenu Singla and Jai Parkash

The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role…

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Abstract

Purpose

The purpose of this paper is to determine the role of service quality (SQ), trust and commitment to customer loyalty (CL) for telecom service users. Further, the moderating role of gender, marital status and connection type within the model was tested.

Design/methodology/approach

A measurement model was created based on valid 615 responses from Indian TSUs for SQ, trust, commitment and loyalty with the help of partial least squares structural equation modeling (PLS-SEM). Multi-group analysis (MGA) was conducted to understand the moderating effect of marital status, gender and connection type within the model.

Findings

The results suggest that, out of five dimensions of SQ, only responsiveness, assurance and empathy have a significant positive relationship with both commitment and trust. Tangibility has a significant positive relationship with trust only. Both commitment and trust have a significant impact on loyalty. It was noticed that both commitment and trust act as mediators between three SQ dimensions (assurance, empathy and responsiveness) and CL. MGA revealed that empathy and responsiveness positively induce trust in telecom users who are single. Whereas, assurance increases commitment toward telecom service providers in married users. Assurance and empathy significantly contribute toward commitment and trust, respectively, in male users as compared to females. Empathy was found important for postpaid users for trust-building, whereas trust was found to be more important for prepaid users to stay loyal to the service provider.

Originality/value

This article contributes toward understanding the role of SQ, trust and commitment to CL moderated by marital status, gender and connection type in an integrated model concerning telecom service.

Details

The TQM Journal, vol. 33 no. 7
Type: Research Article
ISSN: 1754-2731

Keywords

Article
Publication date: 16 April 2024

Sanjay Gupta, Sahil Raj, Aashish Garg and Swati Gupta

The primary purpose of this study is to examine the factors leading to shopping cart abandonment and construct a model depicting interrelationship among them using interpretive…

Abstract

Purpose

The primary purpose of this study is to examine the factors leading to shopping cart abandonment and construct a model depicting interrelationship among them using interpretive structural modeling (ISM) and Matriced Impact Croises Multiplication Appliquee an un Classement (MICMAC).

Design/methodology/approach

Initially, 20 factors leading to shopping cart abandonment were extracted through a systematic literature review and expert opinions. Fifteen factors were finalized using the importance index and CIMTC method, for which consistency has been checked in SPSS software through a statistical reliability test. Finally, ISM and MICMAC approach is used to develop a model depicting the contextual relationship among finalized factors of shopping cart abandonment.

Findings

The ISM model depicts a technical glitch (SC8), cash on delivery not available (SC4), bad checkout interface (SC9), just browsing (SC11), and lack of physical examination (SC12) are drivers or independent factors. Additionally, four quadrants have been formulated in MICMAC analysis based on their dependency and driving power. This facilitates technical managers of e-commerce companies to focus more on factors leading to shopping cart abandonment according to their dependency and driving power.

Research limitations/implications

Taking an expert’s opinion as a base may affect the results of the study due to biases based on subjectivity.

Practical implications

This study’s outcomes would accommodate practitioners, researchers, and multinational or national companies to indulge in e-commerce to anticipate factors restricting the general public from online shopping.

Originality/value

For the successful running of an e-commerce business and to retain the confidence of e-shoppers, every e-commerce company must make a strategy for controlling factors leading to shopping cart abandonment at the initial stage. So, this paper attempts to highlight the main factors leading to shopping cart abandonment and interrelate them using ISM and MICMAC approaches. It provides a clear path to technical heads, researchers, and consultants for handling these shopping cart abandonment factors.

Details

International Journal of Quality & Reliability Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 24 October 2018

Navnidhi Chhikara, Burale Abdulahi, Claudia Munezero, Ravinder Kaur, Gurpreet Singh and Anil Panghal

Sorghum is quite comparable to wheat, rich source of nutrients with various health benefits, and therefore considered as a grain of future. The purpose of this paper is to review…

Abstract

Purpose

Sorghum is quite comparable to wheat, rich source of nutrients with various health benefits, and therefore considered as a grain of future. The purpose of this paper is to review the bioactive active compounds, health benefits and processing of the sorghum. Sorghum is utilized for animal feeding rather than the human food usage. Therefore, this paper focuses on the emerging new health foods with benefits of the sorghum.

Design/methodology/approach

Major well-known bibliometric information sources searched were the Web of Science, Google Scholar, Scopus and PubMed. Several keywords like nutritional value of sorghum, bioactive compounds present in sorghum, health benefits of sorghum and processing of sorghum were chosen to obtain a large range of papers to be analyzed. A final inventory of 91 scientific sources was made after sorting and classifying them according to different criteria based on topic, academic field country of origin and year of publication.

Findings

From the literature reviewed, sorghum processing through various methods, including milling, malting, fermentation and blanching, bioactive compounds, as well as health benefits of sorghum were found and discussed.

Originality/value

Through this paper, possible processing methods and health benefits of sorghum are discussed after detailed studies of literature from journal articles.

Details

Nutrition & Food Science, vol. 49 no. 2
Type: Research Article
ISSN: 0034-6659

Keywords

Article
Publication date: 7 May 2020

Sushant S. Pawar and Ravindra Adivarekar

Textile industry is considered to be one of the largest consumers of water. There needs to be an alternative for water in textile wet processing. Solvent dyeing can be an approach…

Abstract

Purpose

Textile industry is considered to be one of the largest consumers of water. There needs to be an alternative for water in textile wet processing. Solvent dyeing can be an approach to replace the use of water in dyeing for water conservation.

Design/methodology/approach

In this study, the dyeing of polyester was carried out using conventional and solvent dyeing methods. The solvent used was non-aqueous, deep eutectic solvent (DES) prepared using choline chloride and urea. Dyeing parameters such as time, temperature and pH were optimized for a concentration of dye using the solvent and were compared with the conventional dyeing.

Findings

The prepared solvent was characterized in terms of Fourier-transform infrared resonance and 1H and 13C nuclear magnetic resonance to analyze the reaction between choline chloride and urea. Dyeing performance in terms of K/S and fastness properties of dyed fabrics were evaluated and found to be at par against conventional dyeing.

Originality/value

Use of DES as a dyeing medium is a novel approach in the textile industry.

Details

Pigment & Resin Technology, vol. 50 no. 1
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 10 August 2022

Alicia Martín-Navarro, María Paula Lechuga Sancho and Salustiano Martínez-Fierro

This paper aims to analyse through a bibliometric study the academic literature that relates entrepreneurship to foods.

Abstract

Purpose

This paper aims to analyse through a bibliometric study the academic literature that relates entrepreneurship to foods.

Design/methodology/approach

A database of 1,300 papers published in the ISI Web of Science was generated. The bibliometric techniques allowed us to describe scientific literature evolution, most productive authors, institutions and countries, most relevant sources and documents, trend topics and social structure.

Findings

The results illustrate an upward trend, more accentuated in the last four years, in publishing papers relating entrepreneurship to the food industry.

Originality/value

This research is novel because although numerous articles relate the food industry to entrepreneurship, no bibliometric articles that analyse the scientific production that relates both terms have been found in the literature.

Details

British Food Journal, vol. 125 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 11 July 2016

Virendra Kumar, Anindya Jayanta Mishra and Sonia Verma

– The purpose of this paper is to provide systematic empirical evidence on the health planning through Village Health Sanitation and Nutrition Committees (VHSNCs) in India.

Abstract

Purpose

The purpose of this paper is to provide systematic empirical evidence on the health planning through Village Health Sanitation and Nutrition Committees (VHSNCs) in India.

Design/methodology/approach

A micro-level study was carried out using qualitative study design. Data were collected through in-depth interviews with 105 respondents selected from 42 VHSNC sites. A thematic analytical framework approach was used to analyse the data.

Findings

The research results indicate that VHSNCs are playing a significant role in health planning. However, the committee meetings are not organised by the committee members on the regular basis. Most of the VHSNC members do not make village health plans. There are some challenges associated with the functioning of VHSNCs like insufficient resources, lack of people’s interest, insignificant attention and the unfair behaviour of the Panchayati Raj leaders.

Practical implications

The implications of the findings suggest that VHSNCs play a significant role in health planning. However, the leadership is ineffective due to their partial capabilities and approach that generate non-conducive environment. Studies of such nature will be helpful for policy makers in understanding the current situation and micro-level picture of VHSNC and also in analysing it in the existing health system.

Originality/value

VHSNC functions with a broader concern and cover range of social determinants at the village level. This study provides empirical evidence on the VHSNCs as lowest part of the health system.

Details

International Journal of Health Care Quality Assurance, vol. 29 no. 6
Type: Research Article
ISSN: 0952-6862

Keywords

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