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Article
Publication date: 7 September 2023

Sohail Ayyaz, Lawrence Bryan Bonney and Rajendra Adhikari

The purpose of this research is to segment Pakistani consumers based on their insights and preference towards mango quality and safety attributes and to demographically…

Abstract

Purpose

The purpose of this research is to segment Pakistani consumers based on their insights and preference towards mango quality and safety attributes and to demographically characterise each segment so that effective value chain (VC) development strategies may be developed.

Design/methodology/approach

Factor and cluster analysis were applied to data collected from 400 mango buyers randomly selected from seven different cities in Pakistan.

Findings

This empirical study identified four distinct segments of mango consumers in Pakistan. The diversity of consumers' perception was mainly based on four factors: food safety, price and marketing, physical quality and shelf life. Based on their demographic characteristics and preferences for product attributes, the identified consumer segments can be classified as “traditional consumers,” “safety-conscious consumers,” price and market-sensitive consumers,” quality-sensitive consumers” and “perfect consumers.” This knowledge is useful to develop mango VCs that target specific consumer segments based on their chain level abilities and aspirations.

Research limitations/implications

This study offers actors of mango VCs an enhanced understanding of consumer segments based on their perceived preferences towards the quality and safety attributes of mangoes, which would help VC actors design and develop business strategies that deliver value specific to each consumer segments. Findings of this study could also be useful to policy makers to design extension strategies that promote food safety and quality standards in mango VCs. Moreover, this study presents yet another case of consumer segmentation study for VC development in developing countries, adding a stepping stone towards a general VC theory development.

Originality/value

The findings stimulate the momentum of the growing literature, particularly in the developing countries on consumer insights and behaviour toward fruit quality and safety attributes of mangoes.

Details

British Food Journal, vol. 125 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 8 August 2022

Manoj Kumar Dash, Rajendra Sahu, Gayatri Panda, Deepa Jain, Gaurvendra Singh and Chetanya Singh

With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables…

Abstract

Purpose

With the changing times, the role of social media has increased manifold. It acts as one of the platforms for disseminating information to the public faster. Social media enables us to focus on widespread ways of reaching the target audience. The principal motto of this research study is to identify the role of social media in public health development with a systematic review of literature in terms of its practice, assistance and application in future areas of public health measures.

Design/methodology/approach

The research adopted a bibliometric analysis method to analyze the data from vast sources. The Scopus database was used to extract papers using appropriate keywords. Thus, the study tries to answer the following research questions: (1) to determine the key journals, authors and keywords in the public health development research; (2) to provide a theme-based cluster based on the keywords’ cooccurrences; and (3) to develop a research framework for the upcoming researchers.

Findings

The study's findings provide a path to understanding the present research stream regarding the highest publication in terms of journals and the year and relevance of social media in public health development. Five theme-based clusters have been identified based on keyword cooccurrences. Thus, future researchers can extend the research field using different themes and frameworks, adding value to the present research works.

Practical implications

This research work is helpful to the government, health practitioners, policymakers and researchers in investigating areas where social media can be implemented. Lastly, social media applications will provide health development measures and lucrative results to the public.

Originality/value

The research enumerates the significance of social media in public health development through bibliometric analysis. The research work analyzed, reviewed and measured the importance of social media in health development measures by recognizing its usage, application and potential future research directions. The theme-based clusters have also been identified from the keywords’ cooccurrences.

Details

Kybernetes, vol. 52 no. 11
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 3 December 2021

Jagbir Singh, Mukul Kataria, Vishesh Kumar, Chandrashekhar Jawalkar and Rajendra Madhukar Belokar

The purpose of the study is to fabricate a joint between two aluminium metal matrix composites using microwave hybrid heating (MHH).

Abstract

Purpose

The purpose of the study is to fabricate a joint between two aluminium metal matrix composites using microwave hybrid heating (MHH).

Design/methodology/approach

Taguchi design of experiments was applied to conduct the experimental study. The mechanical properties such as ultimate tensile strength, micro-hardness and porosity were studied. Grey Relational Analysis was applied to understand the significance of fabrication parameters of best performing sample. The dominant factor of fabrication was analysed using ANOVA. The best performance sample was further characterised using X-ray diffraction and field emission scanning electron microscopy. Energy dispersive X-ray was used to analyse the elemental composition of the sample.

Findings

The Aluminium Metal Matrix Composite (AMMC) joint was successfully fabricated using MHH. The mechanical properties were mainly influenced by the fabrication factor of exposure time.

Originality/value

The formation of AMMC joint using MHH might explore the way for the industries in the field of joining.

Details

World Journal of Engineering, vol. 20 no. 3
Type: Research Article
ISSN: 1708-5284

Keywords

Article
Publication date: 30 June 2022

Andrew Ebekozien, Mohamad Shaharudin Samsurijan, Clinton Aigbavboa and Nor Malina Malek

Studies have shown that managing household solid waste from low-cost housing in urban and sub-urban communities is challenging, especially in developing countries and COVID-19…

Abstract

Purpose

Studies have shown that managing household solid waste from low-cost housing in urban and sub-urban communities is challenging, especially in developing countries and COVID-19 era. Previous research proved that the fourth industrial revolution (4IR) technologies could be engaged to improve urban public services such as household solid waste. Thus, the study investigated 4IR role in improving low-cost housing solid waste management (LCHSWM) in the COVID-19 era across Malaysia's cities.

Design/methodology/approach

The researchers selected four Malaysian cities (Pulau Pinang, Kuala Lumpur, Kuching and Putrajaya) to achieve the study's objectives via a qualitative research design. The study engaged forty experts through semi-structured virtual interviews. A thematic approach was used to analyse the collected data.

Findings

Findings identified initial high implementation and maintenance costs, unwillingness to accept change, inadequate knowledge and skilled personnel to manage the operation, amongst others, as the perceived challenges facing 4IR technologies in managing low-cost housing solid waste across Malaysian cities in the COVID-19 era. Also, the study proffered measures to improve 4IR technologies usage.

Research limitations/implications

This paper is limited to the perceived contributory challenges and proffered measures to improve 4IR technologies usage in managing LCHSW across Malaysian cities in the COVID-19 era.

Practical implications

Proffered measures will stir policymakers and the political class (city councils) to start thinking of an all-inclusive approach to addressing the issue of LCHSW in the 21st century. As part of the practical implications, the possible outcome might enhance collaboration between the public and private sectors to better service delivery to mitigate environmental degradation.

Originality/value

As revealed in the review, there is a paucity of literature regarding digital technology's roles in mitigating LCHSW across Malaysian cities in the COVID-19 era.

Details

Management of Environmental Quality: An International Journal, vol. 34 no. 1
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 6 November 2017

Rajkumar D, Ranjithkumar P, M.P. Jenarthanan and Sathiya Narayanan C

The purpose of this paper is to develop a statistical model for delamination and thrust forcing during drilling of carbon-fibre reinforced polymer (CFRP) composites using response…

Abstract

Purpose

The purpose of this paper is to develop a statistical model for delamination and thrust forcing during drilling of carbon-fibre reinforced polymer (CFRP) composites using response surface methodology (RSM) to determine the input parameters (drill speed, drill diameter and feed rate) that influences the output response (delamination and thrust force) in the machining of CFRP composite using solid carbide drill cutter.

Design/methodology/approach

Three factors, three levels central composite face centred (CCFC) design, is used to conduct the experiments on CFRP by carbide drill. The whole quality evaluation (delamination) was done by video measuring system to measure the width of maximum damage of the machined CFRP composite. The thrust forces during drilling are measured using digital multi-component cutting force (Make: IEICOS, Model: 652) dynamometer. The “Design Expert 7.0” is used to analyse the data collected graphically. An analysis of variance is carried out to validate the model and for determining the most significant parameter.

Findings

The response surface model is used to predict the input factors influencing the delamination and thrust force on the drilled surfaces of CFRP composite at different cutting conditions with the chosen range of 95 per cent confidence intervals. The analysis on the influences of the entire individual input machining parameters on the delamination and thrust force has been carried out using RSM. This investigation revealed that the drill diameter is the eminent factor which affects the responses.

Originality/value

In all, 0.3, 0.4 and 0.5 mm holes have been successfully made on CFRP using vertical machining center, whereas the previous researchers have not drilled hole size less than 1 mm in CFRP using vertical machining center.

Details

Pigment & Resin Technology, vol. 46 no. 6
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 13 June 2023

Sanjukta Choudhury Kaul and Nandini Ghosh

This paper aims to trace Tata Group’s role in responding to disability in the decades immediately following India’s independence until the preliberalization period of the Indian…

Abstract

Purpose

This paper aims to trace Tata Group’s role in responding to disability in the decades immediately following India’s independence until the preliberalization period of the Indian economy, i.e. from the 1950s to the 1990s.

Design/methodology/approach

This study’s methodology entailed a historiographical approach and archival engagement at Tata Archives (Pune, India) of the company documents. Materials and records of the Tata Company between 1942 and 1992.

Findings

Adopting the corporate culture lens, the study findings show that Tata Group demonstrated an active prosocial corporate approach toward disability. In a period governed by the ideology of a state-dominated developmental approach, Tata Group’s initiatives were related to medical interventions for a wide spectrum of disabilities, rehabilitation and efforts to ensure persons with disabilities (PWDS)’ livelihood.

Originality/value

Disability, in the neoliberalized economic landscape of India, is an emergent business issue for companies espousing workplace diversity. The historical understanding of business engagement with disability from postindependence to liberalization in India remains, however, limited. In postindependence India, the passive business response to disability emerged within an ethical and discretionary framework, with charity and philanthropy as the main modes of engagement. In this background, this paper explores Tata’s response to disability and PWDs, which was distinct.

Details

Journal of Management History, vol. 30 no. 1
Type: Research Article
ISSN: 1751-1348

Keywords

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