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Book part
Publication date: 3 July 2018

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Innovation and Strategy
Type: Book
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ISBN: 978-1-78754-828-2

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Publication date: 27 September 2021

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Marketing Accountability for Marketing and Non-marketing Outcomes
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ISBN: 978-1-83867-563-9

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Publication date: 13 March 2023

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Artificial Intelligence in Marketing
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ISBN: 978-1-80262-875-3

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Publication date: 19 September 2019

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Marketing in a Digital World
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ISBN: 978-1-78756-339-1

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Publication date: 12 September 2022

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Measurement in Marketing
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ISBN: 978-1-80043-631-2

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Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
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ISBN: 978-0-85724-723-0

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Book part
Publication date: 1 January 2006

Naresh K. Malhotra

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Review of Marketing Research
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ISBN: 978-0-7656-1305-9

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Book part
Publication date: 24 November 2010

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Review of Marketing Research
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ISBN: 978-0-85724-475-8

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Book part
Publication date: 13 July 2011

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Review of Marketing Research: Special Issue – Marketing Legends
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ISBN: 978-0-85724-897-8

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Book part
Publication date: 25 June 2012

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Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing
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ISBN: 978-1-78052-913-4

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