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Banks and building societies typically focus on geographic, demographic, socio‐economic, and psychological characteristics to segment the market for financial services, although these are not efficient predictors of future buying behaviour. To correct this shortcoming, benefit segmentation by factor analysis has been used for the first time to group building society customers in relation to their particular attitudes and behaviour. Identifies eight benefits (listed in order of their popularity): personal service, investment, limited banking, accessible cash, cash card, advice, money management, and full banking. Incongruities between certain of the benefits, and the differing customer profiles for each benefit segment were analysed. Makes suggestions on how building societies and banks could use benefit segmentation to improve the effectiveness and efficiency of their marketing strategies.

This study aims to investigate the various systems in logistics industry of Pakistan through the lens of the World Bank's logistics performance indicators (LPI) and understand their impact on the China–Pakistan economic corridor (CPEC) that is a vital part of China's belt and road initiative (BRI).

In this study thematic analysis was performed on twenty-three semi-structured interviews with experts in Pakistan's logistics and supply chain sector to gain an in-depth insight into the logistics performance relative to CPEC.

A performance gap exists in the logistics systems in Pakistan, both for hard and soft infrastructure. The significant challenges are the inefficiencies of the government, minimal use of information and computing technology (ICT), and an incapable workforce. It is essential to be cognizant of the ground realities and amendments required in the existing policies and practices in light of the challenges faced and best practices adopted by developed and developing countries with good standing in logistics performance. This study will guide policymakers and practitioners for hard and soft logistics infrastructure improvement, which may benefit economic corridors in general and CPEC in particular.

This study contributes to the existing literature by highlighting the role of ICT in improving both soft and hard logistics infrastructure, which can lead to significant development of economic corridors. The study makes use of a case study of the CPEC to demonstrate the lack of ICT can hamper the growth of an economic corridor despite billions of dollars of investment in the hard infrastructure development projects.