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Article
Publication date: 30 May 2018

Vikas Gupta, Kavita Khanna and Raj Kumar Gupta

This study aims to find out various dimensions of the risk and benefit perceptions of the consumers of street food vendors. It will identify the reasons which affect…

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Abstract

Purpose

This study aims to find out various dimensions of the risk and benefit perceptions of the consumers of street food vendors. It will identify the reasons which affect consumer’s attitude and consumption patterns towards street foods, which bring about changes in their behavioural intentions (repurchase intention and word of mouth intention).

Design/methodology/approach

Five risk and two benefit factors were tested on a factor model by exploratory factor analysis using 26 constructs. Two-step approach was followed in which measurement model, having six constructs with 17 measurement items, were assessed, followed by the structural model. This study explained that the consumer attitude is affected by perceived risks and benefits. Further, the risk perception negatively affects the behavioural intentions. A conceptual model was framed to depict the relationships among variables and was empirically tested.

Findings

The results indicate that risk and benefit perception of consumers are not only inter-related but also responsible for their changes in attitudes towards the street foods. In the factorial analysis, it was found that perceived benefit factors, i.e. convenience and value, are responsible for positively influencing the attitude of consumers towards street food. The findings indicate that reducing risk perception and increasing benefit perception will positively change the patron’s attitude.

Originality/value

The data collection was done through a structured questionnaire specifically drafted to collect the relevant data for the study from the 658 street food consumers in Delhi. To examine the factorability of 26 items of risk/benefit perception, 586 observations were used.

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Tourism Review, vol. 73 no. 3
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 2 December 2019

Vikas Gupta, Manohar Sajnani and Raj Kumar Gupta

The study aims to assess and find out the preference of street-foods amongst the foreign tourists visiting India. It will also discuss in detail the important factors that…

Abstract

Purpose

The study aims to assess and find out the preference of street-foods amongst the foreign tourists visiting India. It will also discuss in detail the important factors that lead to the selection of street-foods outlining the relevance of food as a destination attraction.

Design/methodology/approach

The study applied the use of location intercept technique through one to one interview using a structured survey scale to take the responses from 586 outbound foreign tourists at the departure gates of International Airport at New Delhi. The street-food preference of foreign tourists was analysed using the analytical hierarchical process model and Chi-square statistics.

Findings

This study resulted in identification of 18 street-foods which were preferred mostly by the foreign tourist in India, with Tandoori Chicken tikka being the most favoured and Kathi Kebab being least preferred. This study also confirmed that amongst the all factors which were considered to have an influence on the street-food preference of foreign tourists only marital status was found to be insignificant.

Practical implications

This study suggested that street-food vending can be considered to be a strategic management instrument that can (re)create a destination image and sustain or rejuvenate tourist movements towards a gastronomically rich destination like India. It might help the shareholders in the street-food vending businesses across India to devise strategies to showcase India on a global gastronomic platform.

Originality/value

It is the first study which has tried to exploit the foreign tourists’ emotions through their street-food preference which can be used by the local street vendors to attract, reconnect and increase their repeat visits in India. It will also help sensitising the local street-food vendors including restaurants, catering joints and hotels to include the preferred delicacies in their operational menus for maximising the earnings from tourists.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 14 no. 1
Type: Research Article
ISSN: 1750-6182

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Article
Publication date: 7 June 2019

Vikas Gupta, Kavita Khanna and Raj Kumar Gupta

The purpose of this paper is to evaluate and analyse the street food preferences of foreign tourists in Delhi. It will also try to find out the reasons for the selection…

Abstract

Purpose

The purpose of this paper is to evaluate and analyse the street food preferences of foreign tourists in Delhi. It will also try to find out the reasons for the selection of these foods by the tourists.

Design/methodology/approach

The data collection was done from 670 foreign tourists at the departure gates of Indira Gandhi International Airport, New Delhi. This study involved location intercept technique through face-to-face interviews and filling of structured questionnaire for taking the responses. The street food preference of the tourists is analysed using analytical hierarchy process model.

Findings

This study identified 17 street foods which were amongst the most preferred by the foreign tourist, with chicken tikka being the most favoured and paddu being least preferred. It was also found that tourists usually prefer street foods which are mild in taste and are hygienically prepared.

Practical implications

This study suggests that Indian street food presents a huge market for the foreign tourists that needs to be nurtured. It will help the stakeholders in the street food businesses in Delhi to devise strategies to promote food tourism, modify and align tourism products, enhance farming techniques and ultimately improve the destination image and branding of the place.

Originality/value

This is the first attempt to try to explore tourists’ street food preference and will help in maximising the influx of foreign tourists, as the concept of culinary tourism is on rise in India.

Details

International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

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Article
Publication date: 13 September 2020

Jithendran Kokkranikal, Alastair M. Morrison and Vanessa Gowreesunkar

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International Journal of Tourism Cities, vol. 6 no. 3
Type: Research Article
ISSN: 2056-5607

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Article
Publication date: 6 September 2018

Raj Kumar Mittal, Namita Garg and Sunil Kumar Yadav

This study aims to identify the key indicators for quality enhancement in an educational institute which affect student’s outcome in terms of employability and…

Abstract

Purpose

This study aims to identify the key indicators for quality enhancement in an educational institute which affect student’s outcome in terms of employability and entrepreneurship. These indicators can be used for improving the quality of engineering institutions imparting technical education.

Design/methodology/approach

Review of conceptual and empirical literature has been done to establish a linkage between institutional factors and quality output. The paper further identifies existing quality gaps in engineering education that make their students misfit to the requirements of market.

Findings

The relevant literature reviewed suggests that quality of technical institutions can be viewed form two perspectives: first, students’ achievement in the form of placements, entrepreneurial output, enrollment in higher studies and university ranks. Second, faculty research output in the form of publication in refereed journals, consultancy projects and patents. The study concludes by stating that when these two important stakeholders are provided with the infrastructural support and environment to showcase their skill, the quality of technical institutions improves automatically.

Research limitations/implications

The study is conducted on technical institutions engaged in providing engineering education. This research can be extended to other disciplines.

Originality/value

The framework proposed in the study will help technical institutions in evaluating their service quality levels which will further help them in improving the same.

Details

On the Horizon, vol. 26 no. 3
Type: Research Article
ISSN: 1074-8121

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Article
Publication date: 1 March 2009

Rajneesh Kumar, Raj Rani Gupta and Kuldeep Kumar

A dynamical two‐dimensional problem of a homogeneous transversely isotropic fibre‐reinforced generalized thermoelastic solid with an overlying acoustic fluid layer has…

Abstract

A dynamical two‐dimensional problem of a homogeneous transversely isotropic fibre‐reinforced generalized thermoelastic solid with an overlying acoustic fluid layer has been considered to investigate disturbance due to mechanical load. Laplace and Fourier transform techniques are applied to solve the problem. Uniformly distributed and linearly distributed forces are applied to illustrate the utility of the approach. A numerical inversion technique has been applied to obtain the solution in the physical domain. Numerical results are obtained and presented graphically to show the effect of anisotropy along with the comparison of homogeneous transversely isotropic fibre‐reinforced generalized thermoelastic solid and isotropic elastic solid.

Details

Multidiscipline Modeling in Materials and Structures, vol. 5 no. 3
Type: Research Article
ISSN: 1573-6105

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Article
Publication date: 13 September 2021

Anchal Gupta, Rajesh Kr Singh and Shivam Gupta

The purpose of this study is to identify factors that are important for logistics organizations from the perspective of manpower readiness for digitization of logistics…

Abstract

Purpose

The purpose of this study is to identify factors that are important for logistics organizations from the perspective of manpower readiness for digitization of logistics operations. The study also prioritizes the identified factors and also evaluates the readiness index of manpower for the digitalization of logistics processes.

Design/methodology/approach

The factors for manpower readiness are identified through literature review and analysis of a case study. Three major categories of factors are identified. These are organizational, behavioural and technological factors. Under these three major categories of factors, 18 sub-factors are identified. Thereafter, with experts' inputs, the factors are prioritized using Fuzzy analytic hierarchy process (AHP). Further, a case illustration of an Indian logistics company has been taken to understand the current processes, technical capabilities, manpower skills and organization culture. After the case analysis and expert inputs, the manpower readiness index has been evaluated by using graph theory matrix approach (GTMA).

Findings

The prioritization of manpower readiness factors has been done using Fuzzy AHP. Organizational factors are found to be the most important factors which require quick attention. Sub-factors that are most important for building competencies in the logistics sector are providing the right training on functional skill development (0.129), top management support and commitment for digitalization (0.117), and organizational culture for process digitalization (0.114), etc. Finally, framework for evaluation of manpower readiness index for logistics operations in the digital age has been illustrated for a case company.

Practical implications

Indian logistics companies can benchmark their readiness index with respect to the best in the industry. Based on the readiness index, logistics companies can analyse their position, gaps from best and worst and can also identify potential areas for improvement.

Originality/value

The novelty of the study lies in the development of a framework for manpower readiness for digitalization in the logistics sector. In literature, this field is very less researched and provides the scope for developing strategies for improving manpower competencies for Industry 4.0. Logistics companies can improve their performance by making their manpower ready based on results obtained for readiness index.

Details

International Journal of Manpower, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0143-7720

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Sustainability Marketing
Type: Book
ISBN: 978-1-80071-244-7

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Book part
Publication date: 1 January 2006

Donald R. Lehmann

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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