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To empirically study the direct and mediating relationships between blockchain technology adoption strategy (BCTAS), electronic supply chain management diffusion (eSCMD), entrepreneurial orientation (EO) and human resources information system (HRIS) in Egyptian banks. This paper aims to connect the dots and show the relationships linking these related constructs after the emergence of this breakthrough blockchain technology.

The authors have undertaken a thematic review of relevant multidisciplinary business management literature and then developed a conceptual model. This model was examined through adopting a mixed-methods approach, through which 300 quantitative questionnaires were filled by information technology (IT) staff at 12 banks in Egypt utilising a snowball sample. Besides, 20 qualitative interviews were carried out with international and Egyptian blockchain experts for exploratory and explanatory purposes. The suggested hypotheses were tested using structural equation modelling.

The results revealed that EO affects positively and significantly BCTAS and HRIS. BCTAS affects positively and significantly both HRIS and eSCMD. Concerning the linkage between external/supply chain and internal/organisational information diffusion, HRIS has a positive and significant effect on eSCMD. The direct EO–eSCMD relationship is not supported. Yet, indirectly, BCTAS mediates significantly EO–eSCMD and EO–HRIS relationships. Further, HRIS mediates significantly the indirect BCTAS–eSCMD relationship.

The findings of this research shed light on the benefits and challenges of adopting BCTAS within emerging markets in general and Egyptian banking in specific, which can support an effective and efficient decision-making process undertaken by strategic and functional banking managers with EO in similar emerging economies.

Conceptually and empirically, it is the first article that investigated direct and mediating EO–BCTAS–HRIS–eSCMD relationships in a promising banking industry of an emerging market. It solved an interdisciplinary research puzzle by piecing together the relevant contemporary literature on production, operations and SC management, entrepreneurship, HR management and strategic technology adoption.

The purpose of this study is to investigate conceptually and empirically the direct and indirect relationships between university social responsibility (USR), university social innovation strategy (USIS) in terms of social awareness (SA), intention for social innovation (ISI), organisational structure for social innovation (SSI) and innovativeness in social value creation (ISVC) and gaining a sustainable competitive advantage (SCA) at quality-accredited faculties of an emerging market.

A conceptual model was presented and a mixed-methods approach was exploited to fill a research gap detected in strategic corporate social innovation literature. The authors formed a data collection team that contacted all the quality-accredited public and private/international faculties, of which 109 faculties in 11 Egyptian governorates responded and their quality units filled questionnaires that were analysed by structural equation modelling. For comprehensive understanding, qualitative interviews were set to gather data from managers/leaders and teaching staff working at those faculties in quality management and community engagement practices as well as students.

Results demonstrated that USR positively and significantly influenced SCA and USIS. Further, USIS (in terms of ISI, SSI and ISVC) positively and significantly influenced SCA. However, USIS (in terms of SA) had a positive yet insignificant influence on SCA. Indirectly, USIS was found to be partially mediating USR–SCA relationship.

University leaders/staff can gain insights on how to adopt differentiation strategies, which enable their institutions to shift from being just socially responsible to becoming socially innovative by presenting solutions to social, economic, cultural, environmental and health-care problems/challenges within their communities in general and during pandemics. This can be sustained through developing innovative quality-based processes/programmes/services related to education, research and community outreach that better serve social needs to be quality-accredited and unique over their rivals.

Satisfying social needs through promoting innovative processes/services can reinforce a favourable social change.

From a cross-disciplinary perspective, the authors interwove conceptually sparse literature of strategic, operations, knowledge capacity and innovation management that studied university social innovation research area. Also, to the best of the authors’ knowledge, this is the first research that examined empirically USR–USIS–SCA relationships of quality-accredited faculties in an emerging economy during Covid-19 pandemic.

This paper aims to study the impact of innovation climate (IC) on co-creating modular mass-customisation (CMMC) in terms of cost effectiveness, volume effectiveness, responsiveness, product modularity and collaborative assembly. Additionally, this research paper investigates the effect of IC and CMMC on the value to customer (VC) in a modular jewellery emerging market that includes international companies.

After conducting a comprehensive literature review, the authors suggested a conceptual framework and examined it using mixed methods approach. In addition to qualitative focus groups, questionnaires were filled – across five-point Likert scale format – through 63 depth interviews carried out with subject-matter-experts working at 14 international organisations in the Egyptian modular jewellery market. SmartPLS software was used for structural equation modelling analysis.

Results showed that CMMC positively and significantly affects VC. Furthermore, IC positively and significantly affects both CMMC and VC.

Recent industrial developments that can be observed in such international modular jewellery sector can be enhanced by the empirical evidence of this research regarding the importance of developing IC for more creative manufacturing approach of modular mass-customisation and better VC.

To the best of our knowledge, it is the first empirical study that investigates the relationship between CMMC, IC and VC in a unique jewellery market, which recently generated high customer involvement in the assembly/reassembly processes. Conceptually and empirically, it consolidates and adds to the literature of production and operations management (mass-customisation), organisational studies and innovation science (organisational climate for innovation) and applied social sciences.

Although researchers agreed that corporate image and employer image are important factors affecting organizational attractiveness, understanding the role of social identity within the attracting process, in addition to exploring the relationship between corporate image and employer image, is still a research gap. Therefore, this study aims to investigate the effect of corporate and employer image on organizational attractiveness in addition to understanding the moderating role of social identity on the relationship between corporate image and employer brand and organizational attractiveness.

The study used a survey method for data collection from fourth year students.

The findings show that both employer image and corporate image have a significant positive effect on organizational attractiveness . In addition, it has showed that social identity consciousness plays partial role as a moderator in the model.

This paper is one of the first papers that include corporate image, employer image, social identity consciousness and organizational attractiveness in the same model . In addition, it is one of the limited papers that considered both signal and social identity theory in attraction process.