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1 – 10 of 96This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping…
Abstract
This case study deals with a new racket sport that is seeing strong growth in a number of countries. The study is based on surveys of Spanish padel1 sport clubs, and by grouping these datasets we are able to propose a business plan that may be used as a guide for investors or managers in the sports industry. The paper explores the development possibilities and marketing options for this ascending sport.
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Linyan Liu and Yilei Wang
This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model innovation…
Abstract
Purpose
This paper aims to take International SPOrt (ISPO) as a typical case to study how exhibition organizers can reshape their relationship with users through business model innovation to answer the question that how enterprises can help the exhibition industry to upgrade and develop through business model innovation in the internet environment.
Design/methodology/approach
Faced with the development of internet technology, the impact of online platforms, the relationship between exhibition organizers and their customers are facing unprecedented challenges. On the basis of the literature review, this study analyzed the innovation of exhibitors’ business model from three modules: value proposition, revenue logic and cost base and how to reshape their interaction with users through innovation. This study systematically analyzed the innovation of the ISPO business model and the process of reshaping its relationship with users and dynamic interaction with a single case study method.
Findings
The main conclusions are as follows: the starting point of reshaping the relationship between exhibition organizer and users in the internet era is to re-understand the needs of customers, the key point of reshaping the relationship is to further cultivate the industrial value and the sustainability of the relationship lies in the customer life cycle management.
Originality/value
From the perspective of exhibition organizers filling the gap of case study in the field of the exhibition. In the area of the exhibition, previous studies rarely started from the perspective of exhibition organizers, but, this paper discusses the interaction between exhibition organizers, exhibitors and visitors from this perspective in this study.
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Esin Esra Erturan-Ogut and Ufuk Kula
This study aims to adapt analytical hierarchy process (AHP) for choosing the optimal location for sport facilities. The location of a sports facility contributes significantly to…
Abstract
Purpose
This study aims to adapt analytical hierarchy process (AHP) for choosing the optimal location for sport facilities. The location of a sports facility contributes significantly to its potential success or failure. Therefore, factors affecting such location-related decisions must be carefully studied and prioritized in a systematic fashion.
Design/methodology/approach
This study develops a seven-step framework which may be used to decide on a location from among several alternatives. Through an extensive literature review, this study first determines the factors affecting sports facility location selection and then applies AHP steps by asking several sports facility owners and managers to assess importance of the criteria.
Findings
This study determined the sport facility location selection factors as “ease of access,” “facility features,” “financial issues,” “neighborhood” and “market,” and further divided each factor into its subfactors. To illustrate the framework of using AHP as a tool to select the right location for sport facilities, we chose three candidate locations and scored them according to the calculated weight scores of the criteria, identifying the strengths and weaknesses of each location.
Practical implications
This study provides several managerial implications that may guide sport facility investors in choosing the right location.
Social implications
This study presents a method to evaluate different factors for different actors of sport industry in a systematic way. Private investors can use the method for securing sufficient number of potential customers in a well-selected location. Government institutions and public policymakers can use the method, possibly with different sets of factors, to decide on the location of public sports facilities to maximize the number of visitors or to reach disadvantaged or underserved populations.
Originality/value
This framework of AHP method can help private and public investors and policymakers evaluate and make the optimal decision for choosing sports facility locations. This study contributes both to sport management theory and practice as well as to operation management literature. This study also refined the scattered factors in the literature of selecting a sport facility site in a more understandable and adaptable way.
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The paper aims to examine competitive strategies used by several small ski brands manufacturing in the USA. The motivation is to explain, while there are no major manufacturers in…
Abstract
Purpose
The paper aims to examine competitive strategies used by several small ski brands manufacturing in the USA. The motivation is to explain, while there are no major manufacturers in the USA, why many smaller manufacturers produce locally despite higher labor costs.
Design/methodology/approach
The paper first describes mid-volume, mid-complexity manufacturing. It then describes customization and innovation. Descriptions of the ski industry, ski manufacturing and customization and innovation, especially among smaller ski manufacturers, then follow. Publicly available information is the examined to understand the competitive strategy of firms in this sector. This is followed by interviews with principals at several smaller manufacturers.
Findings
The findings show that small firms do use innovation and customization strategies and are able to compete while producing their product within the USA.
Research limitations/implications
The interview method limits the ability to perform rigorous statistical analysis. Results in this sector may not carry over to other sectors of similar size and complexity.
Practical implications
The findings give an example of the ability of manufacturing to remain in higher labor cost countries if customization and innovation are significant market drivers.
Social implications
The health of manufacturing in Western Europe and North America is currently of significant political interest. Companies and government entities may consider what actions they can take to encourage innovation-driven markets.
Originality/value
The paper provides an explanation for the success of small firms manufacturing mid-volume and complexity products in higher labor cost countries. As innovation and customization are found to be major drivers, this can inform manufacturers in other segments where the products and market share characteristics with those found in higher-end downhill skis.
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Galen Trail, Hyejin Bang and Windy Dees
The purpose of this study was to compare four different consumer pathway models based on identity theory, attitude/loyalty theory, lifestyle theory and hierarchy of effects…
Abstract
Purpose
The purpose of this study was to compare four different consumer pathway models based on identity theory, attitude/loyalty theory, lifestyle theory and hierarchy of effects theory, each with associated instruments measuring connection to the team.
Design/methodology/approach
The authors did a two-study analysis, first collecting data from people aware of an NFL team (N = 218) and then an MLS team (N = 209) to determine which connection item performed better.
Findings
The authors found that the Consumer Pathway for Sport Fandom based on the hierarchy of effects theory and its associated interest measurement item performed better than the other three frameworks and items. The Interest item shared the most variance with games attended, games intending to attend, games watched via media and games intending to watch via media.
Originality/value
The Consumer Pathway for Sport Fandom represents the entire consumer spectrum from non-aware consumers all the way up to die-hard sports fans. This pathway will allow sport marketers to track their consumers from initial awareness of the product or service all the way through the brand relationship to ultimate loyalty.
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Girish M. Ramchandani and Richard J. Coleman
The purpose of this paper is to investigate whether attending one‐off sport events might inspire audiences to increase their participation in sport or recreational physical…
Abstract
Purpose
The purpose of this paper is to investigate whether attending one‐off sport events might inspire audiences to increase their participation in sport or recreational physical activity.
Design/methodology/approach
Primary data collection was undertaken with spectators aged 16 and over at three major sport events held in the UK in 2010. The findings are based on an aggregate sample of 2,312 respondents.
Findings
Around two‐thirds of respondents reported that their event experience had inspired them to increase their participation in sport or physical activity. The inspiration effect varied according to age and respondents’ predisposition to sport. The main factors that caused the inspiration were linked directly to the athletes and the competition. The provision of information about opportunities to undertake sport was found to be the most important lever to convert inspiration into participation.
Originality/value
Evidence of the impact of major sport events on mass participation is relatively scarce and inconclusive. In order for any “trickle‐down” effect to occur, it would be reasonable to assume that audiences would first be inspired by their event experience. It is this basic sense of inspiration that the research aimed to measure.
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Vassiliki Costarelli, Despina Sdrali and Aggeliki Konstantopoulou
– The study aims to explore the effect of socio-economic status (SES) on energy balance behaviours and adherence to the Mediterranean diet (MD), in Greek adolescents.
Abstract
Purpose
The study aims to explore the effect of socio-economic status (SES) on energy balance behaviours and adherence to the Mediterranean diet (MD), in Greek adolescents.
Design/methodology/approach
391 students, 14-16 years old, have been recruited from two public high schools located in low SES areas of Athens and two private high schools from higher SES areas. Students completed a specifically designed energy balance behaviours questionnaire together with the Physical Activity Questionnaire for Adolescents and the KIDMED index.
Findings
Adolescents of low SES reported lower adherence to the MD (p<0.05), higher consumption of soft drinks (p<0.001), lower breakfast consumption (p<0.001), fewer meals per day consumed with parents (p<0.05), lower physical activity levels (p<0.01) and more TV viewing hours (p<0.01) compared to adolescents of higher SES.
Research limitations/implications
Family annual income, an indicator of family SES, has not been recorded, since this was considered a sensitive and difficult information to be obtained by the adolescents.
Originality/value
This study was conducted during a period of Greek economic recession and was designed to investigate the effect of lower SES on diet quality and unhealthy behaviours in the youth. Understanding and limiting possible health inequalities in Greece, due to the economic crisis, is of paramount importance.
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Jenny Meggs, Susan Young and Annette Mckeown
Attention deficit hyperactivity disorder (ADHD) is a common neurodevelopmental condition with community prevalence globally of 2%–7% (M = 5%; Sayal et al., 2018). Clinicians are…
Abstract
Purpose
Attention deficit hyperactivity disorder (ADHD) is a common neurodevelopmental condition with community prevalence globally of 2%–7% (M = 5%; Sayal et al., 2018). Clinicians are routinely encouraged to explain to children and young people the benefits of a healthy lifestyle, including exercise (NICE NG87, 2018). Exercise has been proposed as a safe and low-cost adjunctive approach for ADHD and is reported to be accompanied by positive effects on several aspects of executive functioning (EF). The purpose of this narrative review was to synthesise the contemporary randomised control trial (RCT) studies that examine the effect of sport, physical activity and movement on EF in children and adolescents with ADHD.
Design/methodology/approach
A narrative review approach with a systematic literature search using PRISMA guidelines for screening and selecting relevant systematic reviews was used. The final review included four peer-review systematic reviews (>2019).
Findings
The results identified four RCT meta-analyses and findings showed that children and adolescents with lower baseline cognitive performance demonstrated greater improvements in functioning after physical activity interventions, particularly for tasks with higher executive function demands, where baseline performance reaches an optimal level. Findings suggest that 10–20 min of acute moderate-high-intensity exercise interventions (cycling/running) appeared to have positive effects on indices of inhibitory control. Preliminary evidence suggests that as little as 5 min of jumping exercises improved inhibitory control. Sixty to eighty minutes of moderately intense, repeated (chronic) exercise appeared to demonstrate the greatest beneficial impact on selective attention.
Originality/value
To the best of the authors’ knowledge, this review is the first to present the extant literature on the effect of physical activity and sport on symptoms of young people with ADHD. It presents evidence to suggest that exercise with progressively increasing cognitive demands may have positive effects for children with ADHD, specifically in terms of improving cognitive flexibility. Further large-scale clinical trials are needed to confirm the positive effects of physical exercise on cognitive functioning in children with ADHD.
The purpose of this paper is to present a case for including and expanding the use of video gaming in the library to support the educational, recreational and democratizing goals…
Abstract
Purpose
The purpose of this paper is to present a case for including and expanding the use of video gaming in the library to support the educational, recreational and democratizing goals of the institution.
Design/methodology/approach
An examination of traditional models of the understanding of libraries and how video games fit into the picture.
Findings
Video games can be seen to support educational, recreational and democratizing goals of the library.
Practical implications
While many public libraries in the USA use video games for a variety of purposes, there are still many librarians who resist the trend. Even those who see the value of gaming in the library often have a limited view about how video games can be used in the library setting.
Originality/value
This paper examines video games in contexts beyond the recreational and young adult uses.
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Ying-Lien Ni, Che-Chun Kuo, Wen Hsin Chang, Chia-Huei Wu and Lung Hung Chen
Regulatory focus theory suggests that regulatory fit influences individuals' decisions. However, little is known regarding the effect of regulatory fit on sports consumers'…
Abstract
Purpose
Regulatory focus theory suggests that regulatory fit influences individuals' decisions. However, little is known regarding the effect of regulatory fit on sports consumers' purchase intention. Accordingly, the authors extend the concept of regulatory fit to the sports context to understand how advertising claims affect amateur badminton players' purchase intention of badminton rackets.
Design/methodology/approach
A total of 200 amateur badminton players participated in this study. These participants were randomly assigned to the promotion-prime advertising claim or prevention-prime advertising claim condition.
Findings
Authors’ findings demonstrate that the experience fit between personal regulatory focus in the sports context and advertising claims induces higher purchase intention. This finding corresponds with expectations based on regulatory focus theory.
Originality/value
The present study extends and strengthens knowledge of personal regulatory focus in the sports context and thus shows marketers how to communicate with target customers to precisely sell sports products using the regulatory fit strategy.
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