Search results

1 – 10 of 14
To view the access options for this content please click here
Article
Publication date: 11 February 2021

Rachel Ashman, Anthony Patterson and Robert V. Kozinets

This paper aims to strengthen the process of design thinking by aligning it with netnography, specifically auto-netnography, which this paper asserts is particularly…

Abstract

Purpose

This paper aims to strengthen the process of design thinking by aligning it with netnography, specifically auto-netnography, which this paper asserts is particularly suited to the task of studying and enriching the actions of “designerly types” who seek to fashion monetisable businesses.

Design/methodology/approach

This paper conducts an auto-netnography with a structure divined from established design thinking theory – that of empathising, defining, ideating, prototyping and testing – to afford an understanding of how a popular health food influencer designs a successful vegan restaurant.

Findings

This paper illustrates the empathetic relationship between a long-term audience member and an entrepreneur/designer/marketer. The intimate cultural analysis reveals the nature of their symbiotic entwinement. In a way that few other methods could, the method shows how this sense of reciprocity, deepens over time.

Research limitations/implications

Conducting an auto-netnography is a prolonged and difficult task. Nonetheless, by revealing the rituals, expectations, roles and routines of content creators, designers and followers, this paper illustrates exciting possibilities for the enactment and development of design thinking in the marketing field.

Practical implications

Designerly types such as marketers and content creators should closely study, listen to and interact with consumers by using a similarly staged process that draws equally from design thinking and auto-netnography.

Originality/value

Prior to this study, existing research has not previously linked design thinking with either netnographic or auto-netnographic research.

Details

European Journal of Marketing, vol. 55 no. 9
Type: Research Article
ISSN: 0309-0566

Keywords

To view the access options for this content please click here
Article
Publication date: 14 September 2015

Rachel Ashman and Anthony Patterson

This paper aims to present a way to make structural equation modelling (SEM) studies more accessible and impactful. This paper suggests that authors service readers by…

Abstract

Purpose

This paper aims to present a way to make structural equation modelling (SEM) studies more accessible and impactful. This paper suggests that authors service readers by translating their work into an infographic that clearly and artfully illustrates the essence of a paper’s contribution.

Design/methodology/approach

Through the presentation of a worked example, this paper outlines four service components needed to create a visually striking, yet informative, infographic.

Findings

This paper contends that authors who follow this approach will improve the marketability of their research without oversimplifying or “dumbing down” its insights.

Research limitations/implications

Until a journal editor insists that modellers undertake some translation of their results as a pre-requisite to publication, this paper is unlikely to herald a revolution in how quantitative work is communicated.

Practical implications

This fresh thinking can offer a way for practicing managers, and other marketing researchers unfamiliar with SEM’s peculiarities, to comprehend the findings of such studies.

Originality/value

This paper contributes to a nascent body of research on how to effectively disseminate research findings to a broader audience through adopting a service arts perspective and presents an interpretive view of quantitative research never seen before in the pages of this journal.

Details

Journal of Services Marketing, vol. 29 no. 6/7
Type: Research Article
ISSN: 0887-6045

Keywords

To view the access options for this content please click here
Article
Publication date: 9 November 2012

Rachel Ashman and Delia Vazquez

The purpose of this paper is to identify how pure‐play fashion retailers can simulate attachment to their web sites (through trust, loyalty and purchase intentions) by…

Abstract

Purpose

The purpose of this paper is to identify how pure‐play fashion retailers can simulate attachment to their web sites (through trust, loyalty and purchase intentions) by using different communication mediums (static image, moving image, and text/image combination) to overcome the intangible nature of the online sales environment.

Design/methodology/approach

Confirmatory factor analysis and structural equation modelling using AMOS 16.0 are used to test 12 hypothesized relationships generated from the literature review. A sample of 688 female young fashion consumers from The University of Manchester participated in this study.

Findings

There is a clear difference in the build up of attachment when a consumer shops for products communicated via a static or moving image. Static images have direct relationships with trust and purchase intention, whereas moving images are related to building loyalty. Analysis shows that product recommendations (using a combination of text and image) are found to be directly related to developing consumer trust and loyalty towards a pure‐play fashion retailer.

Research limitations/implications

Generalisation of results is limited due to the use of a student sample and the focus on the UK fashion industry. Further development of the constructs used in this study is needed to further test the conceptual model.

Originality/value

The study is one of the first to empirically study pure‐play fashion retailing, providing insightful and pragmatic advice by identifying which communication mediums foster trusting and loyal relationships with consumers.

Details

International Journal of Retail & Distribution Management, vol. 40 no. 12
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Article
Publication date: 16 March 2015

Chris Raddats, Jamie Burton and Rachel Ashman

The purpose of this paper is to investigate which resources and capabilities are most important to enable large manufacturers undergoing servitization to develop and…

Abstract

Purpose

The purpose of this paper is to investigate which resources and capabilities are most important to enable large manufacturers undergoing servitization to develop and deliver successful services.

Design/methodology/approach

A survey of 155 UK-based manufacturers provided the basis for the study. Data analysis was undertaken using confirmatory factor analysis and multiple regression.

Findings

In total, five constructs (“resource configurations”) which enable the development and delivery of successful services and a construct to measure services performance (“Success of Services”) were developed from the literature. A measurement model based on these constructs was empirically tested and verified. Two resource configurations; “Leaders and Services Personnel” and “Services Methods and Tools” were found to make a unique and statistically significant contribution to “Success of Services.”

Research limitations/implications

The study highlights the importance of corporates leaders and service employees in developing and delivering success. Service-specific methods and tools are important for developing compelling customer offerings. The study demonstrates the utility of a resource-based perspective in terms of understanding the factors that enable successful services, but also exposes the limitations of using such broad measures, with common lower order resources underpinning multiple resource configurations. The study was conducted from the manufacturer’s perspective, and future studies could also include the customer’s perspective.

Practical implications

The research identifies important factors in developing a greater service orientation in manufacturing companies.

Originality/value

This is one of the first studies to develop and test a model of services success, generalizable to the population of large manufacturers.

Details

Journal of Service Management, vol. 26 no. 1
Type: Research Article
ISSN: 1757-5818

Keywords

Content available
Article
Publication date: 9 November 2012

Stephen M. Wigley and Pammi Sinha

Abstract

Details

International Journal of Retail & Distribution Management, vol. 40 no. 12
Type: Research Article
ISSN: 0959-0552

To view the access options for this content please click here
Article
Publication date: 12 March 2019

Kat McConnell, Rachel Louise Geesa and Kendra Lowery

The purpose of this paper is to discover peer mentors’ perspectives of an education doctoral (Doctorate of Education) peer mentoring program implemented in a mid-sized…

Abstract

Purpose

The purpose of this paper is to discover peer mentors’ perspectives of an education doctoral (Doctorate of Education) peer mentoring program implemented in a mid-sized public institution.

Design/methodology/approach

Data from one focus group and an interview collected from peer mentors as part of a larger case study of mentors and mentees in a peer mentoring program for education doctoral students are presented. Four (n=4) peer mentors participated in a focus group (n=3) and an interview (n=1). Participants were asked about their perceptions of the program and their experiences as mentors.

Findings

Four themes were discovered within the data: mentors relate to social, emotional and academic life balances of mentees, mentors provide support and reassurance to mentees, mentors guide mentees to focus on the future, and mentors gain personal and professional growth from the peer mentoring program. Results indicated that mentors believed that the program was helpful for their mentees and beneficial to their own personal and professional development.

Research limitations/implications

Limitations of this study include the small sample size (n=4) and the short period of time in which participants were asked to be a part of the mentoring program and reflect in focus groups and interview (one academic year). Implications of this study include the benefits of peer mentoring for both mentors and mentees alike.

Originality/value

In contrast to many other studies of peer mentoring programs, this peer mentoring program targeted scholar-practitioner students who were balancing full-time careers with their coursework and family lives. Thus, peer mentors focused more on career and work-life balance with mentees than mentors may in other programs, as well as finding benefit to their own professional development.

Details

International Journal of Mentoring and Coaching in Education, vol. 8 no. 2
Type: Research Article
ISSN: 2046-6854

Keywords

To view the access options for this content please click here
Article
Publication date: 18 November 2020

Rachel Louise Geesa, Kat R. McConnell, Nicholas Patrick Elam and Ellie Clark

Education doctoral (EdD) students (mentees) typically hold full-time leadership positions in education-related fields while completing their degree. The types of support…

Abstract

Purpose

Education doctoral (EdD) students (mentees) typically hold full-time leadership positions in education-related fields while completing their degree. The types of support these scholar-practitioners need is unique because of their focus on balancing full-time work, academic, and personal needs. This study aims to explore mentor support systems for mentees in their first and second year of the EdD program through a group mentoring program, which is designed to provide resources and access to mentors to promote successful degree completion in five years or less.

Design/methodology/approach

Mentors participated in monthly presentations and discussions with mentees throughout the 2018–2019 academic year, which were video recorded. At the end of the academic year, mentors partook in an interview or focus group meeting.

Findings

Themes emerged related to mentors’ focus on the dissertation process; emphasis on outreach for support; discussions and work/life balance; selection of presentation topics; perceptions of networking opportunities with mentees; desire to build stronger connections with mentees; and concerns/opinions about the mentoring format.

Research limitations/implications

The design of a mentoring program for EdD mentees varies throughout the doctorate degree pathway. Mentors support mentees in their doctoral journey through presentations and discussions about relevant topics during their first two years in the doctoral program. Additional studies are needed regarding EdD mentoring programs for students in the third year to the completion of the degree.

Originality/value

Few studies exist related to mentoring programs for scholar-practitioners in EdD programs. Results from this research provide EdD faculty and advisors insights to group mentoring and discussion topics for first and second year EdD students, based on the mentors’ perspectives.

Details

Studies in Graduate and Postdoctoral Education, vol. 11 no. 3
Type: Research Article
ISSN: 2398-4686

Keywords

To view the access options for this content please click here
Book part
Publication date: 25 July 2019

Bill (W.E.) Boyd, Katrina Alexander, Margie Wallin, Warren Lake, Rob Cumings and Rachel Callahan

This chapter describes an undergraduate peer-to-peer mentoring program, UniMentor, at a regional Australian university, which aims to support students in equity groups…

Abstract

This chapter describes an undergraduate peer-to-peer mentoring program, UniMentor, at a regional Australian university, which aims to support students in equity groups. Key benefits identified are: enhanced retention rates; improved academic performance; and strengthened social networks. While the focus is on commencing students (mentees), significant positive outcomes for third-year mentors are also apparent. Internal and external challenges that may influence access to mentoring among students include shifting institutional support and roles and curriculum change. Enablers include training, clarity of purpose, strong support networks, and fostering student sense of ownership. The effect of disciplinary culture on uptake and effectiveness of mentoring is also important. Overall, the program compares well against published frameworks of successful student mentoring. Nevertheless, critical questions remain regarding the effectiveness of general versus targeted mentoring programs for students in equity groups.

Details

Strategies for Facilitating Inclusive Campuses in Higher Education: International Perspectives on Equity and Inclusion
Type: Book
ISBN: 978-1-78756-065-9

Keywords

To view the access options for this content please click here
Article
Publication date: 2 October 2017

Giuliana Galli Carminati, Federico Carminati, Rachel Lehotkay, Erica Nora Lorincz, Viviane Subirade-Jacopit, Elisa Rondini and Marco O. Bertelli

The purpose of this paper is to evaluate the relationship between some main characteristics of different living arrangements and the quality of life (QoL) of their users…

Abstract

Purpose

The purpose of this paper is to evaluate the relationship between some main characteristics of different living arrangements and the quality of life (QoL) of their users with severe intellectual disability and low-functioning autism spectrum disorders.

Design/methodology/approach

Study participants were assessed for ASD severity through the Childhood Autism Rating Scale or the Vineland Adaptive Behavior Scales (VABS): for behavioral problems with the aberrant behavior checklist (ABC); for perception of efficacy and satisfaction with care, through an adapted Visual Analogue Scale; and for QoL with the QoL inventory in residential environments (validated in French as Inventaire de la Qualité de Vie en Milieu Résidentiel). Because the goal was to define a “residential profile (RP),” the authors evaluated each participating residence with the Working Methods Scale and the questionnaire on residential parameters.

Findings

The RP allowed for the classification of the residences into three clusters. The authors found no clear relationship between QoL and the RP clusters, but the authors found the RP clusters to be significantly correlated with ABC factors F1 (irritability, agitation, crying) and F2 (lethargy, social withdrawal), and VABS scores for living, socialization, and motor skills.

Originality/value

RPs were more strongly correlated with ABC items and the ability to cope with everyday life than with QoL. The authors hypothesize that RP is correlated with both aberrant behavior and the autonomy of residents and that QoL remains relatively stable. Therefore, RP is correlated with the status of the residents; however, this appears not to be correlated with their QoL.

Details

Advances in Autism, vol. 3 no. 4
Type: Research Article
ISSN: 2056-3868

Keywords

To view the access options for this content please click here
Article
Publication date: 30 September 2014

Precious Nonye Sango and Rachel Forrester-Jones

Despite spirituality being a key aspect of quality of life, it appears to remain a low-priority area for social and health care government policy. The purpose of this…

Abstract

Purpose

Despite spirituality being a key aspect of quality of life, it appears to remain a low-priority area for social and health care government policy. The purpose of this paper is to identify and describe what, if at all, UK policy says about spirituality in relation to the care of people with learning disabilities (LD).

Design/methodology/approach

A systematic policy review using three government databases: legislation.gov.uk; Department of Health and Directgov (now known as gov.uk) was carried out.

Findings

The review identified policy gaps and a general lack of government directives in relation to the spiritual care of people with LD. Whilst research in this area is gathering momentum, practical implementation which makes a real difference to the spiritual experiences of people with LD appears to be sparse.

Originality/value

To the authors’ knowledge, this is the first systematic policy review on this subject area, highlighting the need for spirituality to become a more supported aspect of social care within LD services.

Details

Tizard Learning Disability Review, vol. 19 no. 4
Type: Research Article
ISSN: 1359-5474

Keywords

1 – 10 of 14