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This study extends the theoretical analyses of Duration-Based Costing (DBC), an alternative cost measurement system to Activity-Based Costing (ABC). DBC is simpler than ABC and uses the production cycle time to assign costs. This simplicity should allow DBC to be a better costing method for multiproduct firms that exhibit nonconstant returns to scale.

Data simulations for 1,000 cases and Data Envelopment Analysis (DEA) are used to analyze the production functions inside DBC and ABC models to determine their relative technical efficiency.

The results show that, for a given set of simulations, DBC shows more nonconstant returns to scale than does ABC. This corroborates prior research and suggests that a more complex costing system, such as ABC, may not always match the production technology of a multiproduct firm. Thus, DBC may have a higher level of accuracy than does ABC for firms that exhibit nonconstant returns to scale.

Since DBC has only recently been theoretically developed, this study is the first to analyze the relative technical efficiency of DBC compared to ABC.

This study should bring some further awareness of the implications of alternative costing methods. The limitation of DBC is that it does not capture other factors not driven by the production cycle time that could be necessary for management decision making. However, DBC is better for multiproduct firms than a more complicated costing system and does help decision makers determine whether the production process is operating efficiently. It is imperative that firms choose which costing methods fit the firm’s needs and economic structure.

Recent studies of quality management systems suggest that all the quality dimensions that are expected within an integrated system are strongly associated with the basic framework set by the formal ISO 9001‐based quality accreditation. However, the paradox of reducing variability through standardisation and, at the same time, constantly looking for improvements is often misunderstood in R&D. This paper reviews the R&D activities in the context of ISO 9001 and uses experience from four R&D organisations to explain its use as a strategic, process, people development and learning tool in managing the R&D function. The results revealed that even though these companies have not yet started to work towards the revised standard (ISO 9000‐1:2000) they place great emphasis on bridging the gap between the requirements for quality assurance and the principles of quality management.

Many firms are once again enjoying favourable business conditions after a number of very difficult years. The economies of the world have begun to grow, interest rates and inflation are down, and even though unemployment levels are still high, consumer spending patterns display a measure of optimism about the future. However, complacency is not advised; having made it through a deep recession, numerous companies now have to face a series of fresh challenges.

Recently there has been debate about whether or not academic research and theories in management are ‘relevant’. The discussion has been extended to marketing and we explore whether or not there is a disconnection between marketing practice and the methodologies, theories and concepts put forward by marketing academics. The possible explanations for the divide between ‘theory’ and ‘practice’ in marketing are assessed. We then focus on new product development and consider the practical implications of the considerable corps of research aimed at identifying the influences affecting new product success. We continue by discussing the traditional representation of new product development. This assumes a staged process that can be managed, but which ignores in particular the impact of uncertainty. We conclude by suggesting that marketing needs to reappraise its model of the new product development process.

This study aims to examine the relationship between market orientation and product innovation and the mediating role of technological capability in this relationship. It also aims to examine the effect of market orientation on product innovation within the framework of technological intensity classification of the fields of business activity.

The research data were obtained from 186 senior and mid-level managers of 627 manufacturing firms that are widely considered to be innovative, and that are ranked among Turkey's largest 1,000 manufacturing firms (ISO 1000). The data were analyzed using partial least squares structural equation modeling.

Customer orientation and interfunctional coordination, two distinct dimensions of market orientation, had positive effects on product innovation. Technological capability played a mediating role in the effect of customer orientation and interfunctional coordination on product innovation. In addition, interfunctional coordination positively affected product innovation in firms with low technological intensity, whereas customer orientation positively affected product innovation in firms with medium-high technological intensity.

For the success of product innovations, firms should establish mechanisms to obtain information about customer needs and expectations and to disseminate and effectively use this information among organizational functions. They also need to improve their technological capabilities to effectively transform market knowledge into product innovation.

The relationship between market orientation and product innovation has been examined in previous studies; however, there is an insufficient number of studies on the mediating role of technological capability in this relationship. This study aimed to eliminate the gap in the literature regarding the mediating role of technological capability. In addition, innovation activities of firms vary depending on the technological intensity, but only a limited number of evaluations have been conducted on this subject. This study contributes valuable knowledge to the relevant literature by examining the impact of market orientation dimensions on product innovation according to technological intensity.

How companies orchestrate the activities surrounding the development and launch of a new product or service has been shown to have a critical impact on new service performance. Most service companies, including those in the industrial financial sector, have little in the way of a highly developed new service programme. Reports the results of a major empirical investigation of 106 new industrial financial services where the factors which define the new service development process were the primary focus of study. The findings indicate that six basic factors, comprising the technical activities required for design and launch and the type of corporate environments that nurture success, define the service development function for new industrial financial services. Four factors, including the quality of execution of the up‐front activities and of the launch programme, an expert‐driven process and, in particular, a supportive and high‐involvement corporate culture, were shown to have a critical impact on new service success.

Introduction – In recent years, there has been a growing interest in innovation, not only in developed countries but also in developing countries. However, there has been limited literature for the developing countries.

Purpose – The literature on national innovation systems (NIS) mainly consists of case studies or qualitative researches aiming to explain the patterns of innovation, while the quantitative analysis are limited in explaining the innovation capability and efficiency of innovation. This study is unique in a sense that it compares the innovation efficiencies of the EECA countries. This chapter aims to measure the efficiency of NIS via data envelopment analysis (DEA) method.

Methodology – DEA is used to consider a sample of 18 Eastern European and Central Asian (EECA) countries and Turkey. One of the main issues is to determine the input and output variables because the available data for some of these countries were limited. Therefore, research and development expenditure (% of GDP), government expenditure on education, total (% of GDP), imports of goods and services (% of GDP) and foreign direct investment, net inflows (% of GDP) were determined as input variables. Output variables were as follows; patent applications both residents and non-residents, high-technology exports (% of manufactured exports) and scientific and technical journal articles.

Findings – Based on the key findings it can be noted that Kazakhstan, Turkey, Latvia and Uzbekistan are more efficient in innovation performance compared to other EECA countries. Throughout the results of the DEA, these countries may develop new policies about their innovation systems to reach out the higher performance.

Explores the importance of several regimes of new product development activities using multiple statistical techniques on two different data sets collected in the USA and Canada over 12 years apart. The results were consistent across the statistical methods and across the data sets, but contradict much previous new product research. In particular, it was found that undertaking technical activities proficiently is more important than performing marketing activities proficiently and that performing development stage (including subsequent) activities proficiently is more critical than performing “up‐front” or predevelopment activities proficiently in determining the success or failure of new industrial products.