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1 – 2 of 2Anita Sharma and Karminder Ghuman
This paper aims to enable the application of Value Proposition Canvas and Business Model Canvas to evaluate an opportunity; understand the commonalities and differences between…
Abstract
Learning outcomes
This paper aims to enable the application of Value Proposition Canvas and Business Model Canvas to evaluate an opportunity; understand the commonalities and differences between social and commercial enterprises; and recognize the challenges related to the paradox of the social mission and the financial/economic logic.
Case overview/synopsis
Neha Arora demonstrated exceptional capabilities of defying the social stigma associated with People with Disabilities (PwDs) to establish Planet Abled, a first in the world venture to provide accessible leisure excursions to PwDs. This entrepreneurial initiative enabling group and solo travel for PwDs as inclusive tourism has created the possibility of social sustainability by bringing change in the lives of PwDs and their family members by ignoring either the insensitive or overprotective societal attitudes and lack of infrastructure concerning travel for PwDs. Its potential growth qualifies for scaling-up, but it can also attract the existing big travel solution providers to enter this domain. Considering these facts, Neha faces multiple dilemmas: How can she sustain and scale up the early momentum created by her enterprise? How can she resolve the challenges related to the paradox of the social mission and the financial/ economic logic while scaling-up Planet Abled?
Complexity/Academic level
This case study is suitable for both undergraduate or graduate-level programs in the area of entrepreneurship.
Supplementary materials
Teaching Notes are available for educators only.
Subject code
CSS 3: Entrepreneurship
Details
Keywords
Sethela June and Asmat-Nizam Abdul-Talib
Internationalization, entrepreneurship, franchising, international marketing.
Abstract
Subject area
Internationalization, entrepreneurship, franchising, international marketing.
Study level/applicability
First year undergraduate students of Management courses.
Case overview
This case is about a newly established fast food company that expands very rapidly in Malaysia. Growing from merely a single pushcart, the company has evolved into one of the most successful purely-local food franchise businesses with almost 100 franchises throughout the country and abroad. The company keeps on looking at bigger expansion plans abroad and eyeing the Middle Eastern markets.
Expected learning outcomes
After carrying out this exercise, students are expected to be able: to understand how a new business start up grows; to provide a simple illustration on how internationalization of small firms can took place; to analyze the various factors of considerations prior to internationalization; to identify the basic issues of international franchising and how the system works.
Supplementary materials
Teaching note.
Details