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Development and Learning in Organizations: An International Journal, vol. 20 no. 5
Type: Research Article
ISSN: 1477-7282

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Book part

Bilal Ahmed Jathol and Charles-Clemens Rüling

Established organizations regularly fail in their strategic responses to large-scale environmental transformations. In this chapter, the authors analyze the case of the…

Abstract

Established organizations regularly fail in their strategic responses to large-scale environmental transformations. In this chapter, the authors analyze the case of the British Broadcasting Corporation’s (BBC) successful response to digitization of the broadcasting industry. The authors identify two main forms of strategic response – establishing external collaborations and developing internal competencies – which were driven by recurrent cycles of renewal of the BBC’s Royal Charter. The authors conceptualize this process as “temporary incorporation,” an effective driver of strategic responsiveness not yet been discussed in the literature. This discussion relates temporary incorporation to the previous work on strategic change.

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Strategic Responsiveness and Adaptive Organizations: New Research Frontiers in International Strategic Management
Type: Book
ISBN: 978-1-78973-011-1

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Article

Roger Bennett, Rehnuma Ali‐Choudhury and Wendy Mousley

The aim of this paper is to examine the factors that induced people to follow the 2005 Ashes cricket series on television and to explore the implications of these factors…

Abstract

Purpose

The aim of this paper is to examine the factors that induced people to follow the 2005 Ashes cricket series on television and to explore the implications of these factors for the marketing of English cricket as a brand.

Design/methodology/approach

A total of 427 members of the public who reported that they had watched at least part of the 2005 Ashes series on television were questioned about their motives for having done so. Specific motives were then related to viewing intensity and to an individual's intention to follow cricket in the future.

Findings

The study finds that viewers who had been motivated to watch the Ashes series because of cricket's nostalgic associations with England's past were more likely than others to have followed the series intensively and to state that they would continue to be interested in cricket. Patriotic motivations led to short‐ but not to long‐term support. Social pressure, prior involvement with cricket, and several variables identified from a review of the general academic literature in the sports marketing area also exerted significant influences on future intentions to watch cricket.

Research limitations/implications

It was not feasible to establish the socio‐demographic, cultural and economic backgrounds of individuals who exhibited strong tendencies in relation to the motivations covered by the study. Thus it was not possible to relate these background characteristics to decisions to follow cricket in the longer period.

Practical implications

The results suggest that English cricket may indeed be regarded as a brand, and that certain aspects of cricket's brand identity should be incorporated into marketing communications that promote the sport.

Originality/value

This was the first empirical study to analyse the factors underlying the highly successful rebranding of English cricket that occurred between 1997 and 2004.

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Journal of Product & Brand Management, vol. 16 no. 1
Type: Research Article
ISSN: 1061-0421

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Article

Martin Fojt

This special “Anbar Abstracts” issue of the European Business Review is split into six sections covering abstracts under the following headings: Top management issues;…

Abstract

This special “Anbar Abstracts” issue of the European Business Review is split into six sections covering abstracts under the following headings: Top management issues; Marketing and distribution; Personnel and training; Information management and technology; Operations and production management; Accounting and finance.

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European Business Review, vol. 95 no. 3
Type: Research Article
ISSN: 0955-534X

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Article

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

Scans the top 400 management publications in the world to identify the most topical issues and latest concepts. These are presented in an easy‐to‐digest briefing of no more than 1,500 words.

Findings

Change is afoot at the British Broadcasting Corporation. Since the hugely publicized Hutton enquiry in 2003, which led to the quick departures of then chairman Gavyn Davies and director general Greg Dyke, the organization has very much remained in the public eye.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

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Strategic Direction, vol. 21 no. 8
Type: Research Article
ISSN: 0258-0543

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Article

Marcin Figat

This paper aims to present the results of aerodynamic calculation of impact the main rotor on the fuselage and the tail of a light gyroplane. This kind of vehicle is a…

Abstract

Purpose

This paper aims to present the results of aerodynamic calculation of impact the main rotor on the fuselage and the tail of a light gyroplane. This kind of vehicle is a type of rotorcraft which uses a non-powered rotor in autorotation to develop lift and engine-powered propeller to provide the thrust. Both of them disturb the flow around the gyroplane body (gyroplane fuselage and tail) and influence on its static stability. The main goal of the presented research was to find the magnitude of this influence. To measure this effect, the main stability derivatives changes of gyroplane body were investigated.

Design/methodology/approach

The CFD analysis of the complete gyroplane was made. Computation was performed for the model of gyroplane which was equipped with the two sub-models of the main rotor and the engine-powered propeller. Both of them were modelled as the actuator discs. This method allows to compute the aerodynamic impact of rotating components on the gyroplane body. All aerodynamic analysis was made by the MGAERO software. The numerical code of the software bases on the Euler flow model. Next, the resulting aerodynamic coefficients were used to calculate the most important stability derivatives of the gyroplane body.

Findings

The result obtained by computation presents the change in the most important aerodynamic coefficients and stability derivatives of the gyroplane body caused by the impact of its main rotor. Moreover, the result includes the change of the aerodynamic coefficients and stability derivatives caused by change of the main rotor configuration (change of rotation rate and angle of incidence) and change of the flight condition (gyroplane angle of attack sideslip angle and flight speed).

Practical implications

Analysis of the main rotor impact will be very useful for evaluation of dynamic stability of the light gyroplane. Moreover, the results will be helpful to design the horizontal and vertical tail for the light gyroplane.

Originality/value

This paper presents the method of the numerical analysis of the static stability of the light gyroplane’s body. The results of analysis present the impact of disturbance generated by the rotating main rotor on the static stability of the gyroplane body. Moreover, the impact of the main rotor configuration change and the flight condition change on the static stability were investigated too. The evaluation of the gyroplane’s body static stability was made by the stability derivatives. The methodology and obtained result will be very useful for analysis of the dynamic stability of the light gyroplanes. Moreover, the results will be helpful during design the main components of the gyroplane like vertical and horizontal tail.

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Aircraft Engineering and Aerospace Technology, vol. 89 no. 5
Type: Research Article
ISSN: 1748-8842

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Article

A. Roberts and Mark Cooke

Skills shortages in manufacturing industry, especially in the area of information technology (IT), are reviewed in the light of clear evidence indicating the UK's…

Abstract

Skills shortages in manufacturing industry, especially in the area of information technology (IT), are reviewed in the light of clear evidence indicating the UK's increasing shortfall. Open learning may provide an effective response, particularly through Open Tech, the Open College and the Open University.

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Industrial and Commercial Training, vol. 20 no. 5
Type: Research Article
ISSN: 0019-7858

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Book part

James A. Dearden and Gary L. Lilien

We develop a competitive advertising model, where a firm's advertising spending can be divided into two parts. One part, which we call generic advertising, affects only…

Abstract

We develop a competitive advertising model, where a firm's advertising spending can be divided into two parts. One part, which we call generic advertising, affects only total market demand. The second component of that spending, brand advertising, affects market share directly, but may also have an effect on total market demand. We investigate how the profit margins of the firms, the advertising elasticities, the base market shares of the firms, and the market demand effect of brand advertising interact to determine the total amount of advertising spending in the market, who pays and how they pay (the ratio of generic to brand advertising). We also show that, in general, a market where generic advertising expenditures are set cooperatively will see higher expenditures of generic advertising than will a purely competitive market.

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Advertising and Differentiated Products
Type: Book
ISBN: 978-0-76230-823-1

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Article

Peter Curwen

There is constant tension within the EU arising from conflicting national interests. One aspect of this which has received little attention is that of conflicting national…

Abstract

There is constant tension within the EU arising from conflicting national interests. One aspect of this which has received little attention is that of conflicting national cultures. In the modern world, culture is mainly transmitted across national borders via the medium of television. This means that the USA, which produces the greater part of world output of TV material, would fill a majority of schedules outside the USA in a free market. Within the EU, some countries find this acceptable whereas others do not, fearing that their national cultures will be destroyed. These tend to be countries with a different language and a history of originating rather than receiving culture. The issue of how much culture can be imported has accordingly dogged the EU for a long period, resulting in many cases before the European Court of Justice and several unsatisfactory attempts to produce a universally acceptable directive on the issue of cross‐border TV.

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European Business Review, vol. 99 no. 6
Type: Research Article
ISSN: 0955-534X

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Article

Bill Richardson, Sonny Nwankwo and Susan Richardson

Addresses the issue of business failure. Identifies different types ofbusiness failure and provides a framework for further research into thisaspect of strategic…

Abstract

Addresses the issue of business failure. Identifies different types of business failure and provides a framework for further research into this aspect of strategic management. Draws from the management literature to describe the causes and processes of each of the failure contexts covered and provides case illustrations to contextualize them.

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Management Decision, vol. 32 no. 4
Type: Research Article
ISSN: 0025-1747

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