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Article
Publication date: 28 December 2020

Yumeng Peng and Xiang Zhou

The purpose of the paper is to investigate how cross-cultural elements such as cultural difference and stereotype are integrated into collaborative modes and actions and to…

Abstract

Purpose

The purpose of the paper is to investigate how cross-cultural elements such as cultural difference and stereotype are integrated into collaborative modes and actions and to explore their corresponding effectiveness.

Design/methodology/approach

The sample of the quantitative content analysis is drawn from the posts with the topic of China on Quora. A collaborative case, where two users have a question-and-answer interaction, is taken as the unit of analysis. The effectiveness of collaboration is operationalized as the extent to which a collaboratively produced answer is visited and favorably reviewed, using the feedback index (the number of upvotes*1,000/views). One of the sampled collaborative cases is further analyzed qualitatively to see how cultural differences, stereotypes and other factors are incorporated into users' interaction.

Findings

This content analysis reveals nine modes of collaborative production of knowledge on Quora: initial questioning, pointed answering, raising doubts, responding to others, agreeing with others, correcting mistakes, enriching content, further questioning and extending issues. Diversity of the cross-cultural acts of collaborative production, particularly two of often-used collaborative actions, correcting stereotypes and supplementing cultural differences, helps to enhance overall collaborative effectiveness.

Practical implications

This paper offers new perspectives and ideas for strategies to change socially problematic stereotypes, e.g. to correct stereotypes where necessary and use more convincing resources such as reliable images as collaborative actions to bridge cultural differences. It also calls on social Q&A website developers to create more international users-friendly design by providing various channels for users with diverse cultural backgrounds to interact with each other.

Originality/value

This study is one of the first to investigate online collaborative knowledge production within a broader cross-cultural context. Specifically, cultural factors and cross-cultural collaborative actions have been innovatively integrated into this research, enriching the dimensions that can be used for collaboration classification. It is helpful for users from different countries to actively adopting different strategies to overcome cultural differences, preconceptions and other negative factors that are not conducive to communication and knowledge acquisition.

Details

Aslib Journal of Information Management, vol. 73 no. 2
Type: Research Article
ISSN: 2050-3806

Keywords

Abstract

Details

Data-driven Marketing Content
Type: Book
ISBN: 978-1-78973-818-6

Article
Publication date: 27 January 2022

Indira Priyadarsini Jagiripu, Pramod K. Mishra, Anuj Saini and Ankit Biswal

To test if the factors “reviewer location” and “time frame” have any impact on the prediction results when predicting online product ratings from user reviews.

Abstract

Purpose

To test if the factors “reviewer location” and “time frame” have any impact on the prediction results when predicting online product ratings from user reviews.

Design/methodology/approach

Reviews and ratings are scraped for the product “The Secret” book through Web pages of e-commerce websites like Amazon and Flipkart. Such data is used for training the model to predict ratings of similar products based on reviews data in various other social media platforms like Facebook, Quora and YouTube. After data preprocessing, sentiment analysis is used for opinion classification. A multi-class supervised support vector machine is used for feature classification and predictions. The four models produced in the study have a prediction accuracy of 79%. The data collection is done based on a specific geographical location and specific time frame. Post evaluating the predictions, inferential statistics are used to check for significance.

Findings

There will be an impact on the ratings predicted from the reviews that belong to a particular geographic location or time frame. The ratings predicted from such reviews help in taking accurate decisions as they are robust and informative.

Research limitations/implications

This study is confined to a single product and for cross domain social media pages, only Facebook, YouTube and Quora data are considered.

Practical implications

Provides credible ratings of a product/service on all cross domain social media pages making the initial screening process of purchase decisions better.

Originality/value

Many studies explored the usefulness of reviews for rating prediction based on review nature. This study aims to identify the usefulness of reviews based on factors that would reduce uncertainty in the purchase process.

Details

Journal of Indian Business Research, vol. 14 no. 2
Type: Research Article
ISSN: 1755-4195

Keywords

Abstract

Details

Data-driven Marketing Content
Type: Book
ISBN: 978-1-78973-818-6

Article
Publication date: 2 November 2023

Khaled Hamed Alyoubi, Fahd Saleh Alotaibi, Akhil Kumar, Vishal Gupta and Akashdeep Sharma

The purpose of this paper is to describe a new approach to sentence representation learning leading to text classification using Bidirectional Encoder Representations from…

Abstract

Purpose

The purpose of this paper is to describe a new approach to sentence representation learning leading to text classification using Bidirectional Encoder Representations from Transformers (BERT) embeddings. This work proposes a novel BERT-convolutional neural network (CNN)-based model for sentence representation learning and text classification. The proposed model can be used by industries that work in the area of classification of similarity scores between the texts and sentiments and opinion analysis.

Design/methodology/approach

The approach developed is based on the use of the BERT model to provide distinct features from its transformer encoder layers to the CNNs to achieve multi-layer feature fusion. To achieve multi-layer feature fusion, the distinct feature vectors of the last three layers of the BERT are passed to three separate CNN layers to generate a rich feature representation that can be used for extracting the keywords in the sentences. For sentence representation learning and text classification, the proposed model is trained and tested on the Stanford Sentiment Treebank-2 (SST-2) data set for sentiment analysis and the Quora Question Pair (QQP) data set for sentence classification. To obtain benchmark results, a selective training approach has been applied with the proposed model.

Findings

On the SST-2 data set, the proposed model achieved an accuracy of 92.90%, whereas, on the QQP data set, it achieved an accuracy of 91.51%. For other evaluation metrics such as precision, recall and F1 Score, the results obtained are overwhelming. The results with the proposed model are 1.17%–1.2% better as compared to the original BERT model on the SST-2 and QQP data sets.

Originality/value

The novelty of the proposed model lies in the multi-layer feature fusion between the last three layers of the BERT model with CNN layers and the selective training approach based on gated pruning to achieve benchmark results.

Details

Robotic Intelligence and Automation, vol. 43 no. 6
Type: Research Article
ISSN: 2754-6969

Keywords

Article
Publication date: 15 February 2023

Zahra Sarmast, Sajjad Shokouhyar, Seyed Hamed Ghanadpour and Sina Shokoohyar

Warranty service plays a critical role in sustainability and service continuity and influences customer satisfaction. Considering the role of social networks in customer feedback…

Abstract

Purpose

Warranty service plays a critical role in sustainability and service continuity and influences customer satisfaction. Considering the role of social networks in customer feedback channels, one of the essential sources to examine the reflection of a product/service is social media mining. This paper aims to identify the frequent product failures through social network mining. Focusing on social media data as a comprehensive and online source to detect warranty issues reveals opportunities for improvement, such as user problems and necessities. This model will detect the causes of defects and prioritize improving components in a product-service system based on FMEA results.

Design/methodology/approach

Ontology-based methods, text mining and sentiment analysis with machine learning methods are performed on social media data to investigate product defects, symptoms and the relationship between warranty plans and customer behaviour. Also, the authors have incorporated multi-source data collection to cover all the possibilities. Then the authors promote a decision support system to help the decision-makers using the FMEA process have a more comprehensive insight through customer feedback. Finally, to validate the accuracy and reliability of the results, the authors used the operational data of a LENOVO laptop from a warranty service centre and classifier performance metrics to compare the authors’ results.

Findings

This study confirms the validity of social media data in detecting customer sentiments and discovering the most defective components and failures of the products/services. In other words, the informative threads are derived through a data preparation process and then are based on analyzing the different features of a failure (issues, symptoms, causes, components, solutions). Using social media data helps gain more accurate online information due to the limitation of warranty periods. In other words, using social media data broadens the scope of data gathering and lets in all feedback from different sources to recognize improvement opportunities.

Originality/value

This work contributes a DSS model using multi-channel social media mining through supervised machine learning for warranty-service improvement based on defect-related discovery to unravel the potential aspects of social networks analysis to predict the most vulnerable components of a product and the main causes of failures that lead to the inputs for the FMEA process and then, a cost optimization. The authors have used social media channels like Twitter, Facebook, Reddit, LENOVO Forums, GitHub, Quora and XDA-Developers to gather data about the LENOVO laptop failures as a case study.

Details

Industrial Management & Data Systems, vol. 123 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Content available
Article
Publication date: 5 July 2011

Lois Trapasso

619

Abstract

Details

Library Hi Tech News, vol. 28 no. 5
Type: Research Article
ISSN: 0741-9058

Abstract

Details

Integrated Management
Type: Book
ISBN: 978-1-78714-561-0

Open Access
Article
Publication date: 9 December 2019

Zhengfa Yang, Qian Liu, Baowen Sun and Xin Zhao

This paper aims to make it convenient for those who have only just begun their research into Community Question Answering (CQA) expert recommendation, and for those who are…

1949

Abstract

Purpose

This paper aims to make it convenient for those who have only just begun their research into Community Question Answering (CQA) expert recommendation, and for those who are already concerned with this issue, to ease the extension of our understanding with future research.

Design/methodology/approach

In this paper, keywords such as “CQA”, “Social Question Answering”, “expert recommendation”, “question routing” and “expert finding” are used to search major digital libraries. The final sample includes a list of 83 relevant articles authored in academia as well as industry that have been published from January 1, 2008 to March 1, 2019.

Findings

This study proposes a comprehensive framework to categorize extant studies into three broad areas of CQA expert recommendation research: understanding profile modeling, recommendation approaches and recommendation system impacts.

Originality/value

This paper focuses on discussing and sorting out the key research issues from these three research genres. Finally, it was found that conflicting and contradictory research results and research gaps in the existing research, and then put forward the urgent research topics.

Details

International Journal of Crowd Science, vol. 3 no. 3
Type: Research Article
ISSN: 2398-7294

Keywords

Abstract

Details

Strategizing
Type: Book
ISBN: 978-1-78973-698-4

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