Search results

Cheerful emotions are associated with achievement goals and quiescence emotions are associated with protection goals. The compatibility between consumer's goal orientation and the types of emotions can be extended to linking the types of emotions with the types of the product attributes used in advertisement. Previous studies have kept silent about the roles of differences between types of feelings induced from different advertisements on evaluating target advertised. The purpose of this paper is to explore the different effects of emotions triggered by the advertising information on evaluating the target.

Restaurant attributes were classified into hedonic and performance and reliability attributes. In total, three types of scenarios and advertisements were developed to induce the specific affect and 165 undergraduate students were assigned to one of three groups, each group consisting of 55 participants. Different scenarios and advertisements were provided to different group members and participants filled out the questionnaire. ANOVA was used to verify differences of feeling types (cheerful and quiescent) induced from each scenario and advertisement. Multiple regression analysis was used to verify the effects of feeling types induced from each scenario and advertisement on restaurant evaluations.

The appeals created by using each attribute induce positive emotions differently between the types of attributes which have a strong influence on restaurant appraisal. That is, the appeal using hedonic and performance attributes helps consumers feel cheerful more than quiescence. In addition, the appeal by using reliability attributes helps consumers feel more quiescence than cheerful. Also the cheerful emotions have more positive influences on restaurant appraisal than quiescence emotions do when appealed by using hedonic and performance attributes. Furthermore, quiescence emotions have more positive influences on restaurant appraisal than cheerful emotions when appealed by using reliability attributes.

It is of great importance for restaurant marketers to induce positive affects useful for customers' evaluation in a competitive environment. This research provides the insights into the roles of specific emotions induced from three types of restaurant attributes on the evaluation. Marketers should examine what types of goals consumers have and make an effort to trigger emotions by carefully using product attribute to be advertised to be consistent with the goals.

The main theoretical contribution of this paper is to extend prior affect‐as‐information researches to the effects of specific feelings compatible with certain types of restaurant attributes on evaluation.

This paper aims to present Long4Cloud (long-running workflows execution environment for cloud), a distributed and adaptive LRW execution environment delivered “as a service” solution.

LRWs last for hours, days or even months and their duration open the possibility of changes in business rules, service interruptions or even alterations of formal regulations of the business before the workflow completion. These events can lead to problems such as loss of intermediary results or exhaustion of computational resources used to manage the workflow execution. Existing solutions face those problems by merely allowing the replacement (at runtime) of services associated with activities of the LRW.

LONG4Cloud extends the previous works in two main aspects, namely, the inclusion of dynamic reconfiguration capabilities and the adoption of an “as a service” delivery mode. The reconfiguration mechanism uses quiescence principles, data and state management and provides multiple adaptive strategies. Long4Cloud also adopts a scenario-based analysis to decide the adaptation to be performed. Events such as changes in business rules or service failures trigger reconfigurations supported by the environment. These features have been put together in a solution delivered “as a service” that takes advantage of cloud elasticity and allows to better allocate cloud resources to fit into the demands of LRWs.

The original contribution of Long4Cloud is to incorporate adaptive capabilities into the LRW execution environment as an effective way to handle the specificities of this kind of workflow. Experiments using current data of a Brazilian health insurance company were carried out to evaluate Long4Cloud and show performance gains in the execution of LRWs submitted to the proposed environment.

Although employee silence is pervasive in organizations, its study has been neglected for a variety of reasons, including the assumption that it is a unitary concept meaning little more than inactive endorsement. We review disparate literatures to reveal additional meanings and conceptual complexities related to silence to stimulate its study in work organizations. We develop the concept of employee silence and introduce two attendant forms (i.e. quiescence and acquiescence) along with their behavioral, affective, and cognitive components. We also offer a model that explains why some mistreated employees become silent, how some break their silence, and what organizational contexts produce and reinforce employee silence. Implications of the model for human resource management as well as for future research are discussed.

With the increasing requirements for intelligence in the field of aviation manufacturing, manual assembly can hardly adapt to the trend of future production. The purpose of this study is to realize the semi-automatic assembly of the movable airfoil by proposing a human-robot collaborative assembly strategy based on adaptive admittance control.

A logical judgment system for operating intentions is introduced in terms of different situations of the movements; hence, a human cognition-based adaptive admittance control method is developed to curb the damage of inertia; then virtual limit walls are raised on the periphery of the control model to ensure safety; finally, simulated and experimental comparisons with other admittance control methods are conducted to validate the proposed method.

The proposed method can save at least 28.8% of the time in the stopping phase which effectively compensates for inertia during the assembly process and has high robustness concerning data disturbances.

Due to the human-robot collaboration to achieve compliant assembly of movable airfoils can preserve human subjectivity while overcoming the physical limits of humans, which is of great significance to the investigation of intelligent aircraft assembly, the proposed method that reflects the user's naturalness and intuitiveness can not only enhance the stability and the flexibility of the manipulation, but also contribute to applications of industrial robots in the field of human-robot collaboration.

The paper seeks to offer a consideration of the adequacy of the concept of abeyance in accounting for women's movement processes in non‐social movement organisations in periods characterised by quiescence rather than insurgence.

The article is primarily conceptual.

By extending the political process school of social movement theory, which relies heavily on visible activism to explain movement success, to include the new social movement approach, it is contended that underlying processes of change, associated with the values and affiliations of those involved in non‐social movement organisations, become clearer. Less visible processes are identified through the variable rhythms and multiple, discontinuous experiences of women's movement supporters characterised as concealed adherents, informal networkers, and fellow travellers who can include male supporters.

Limitations: as the paper is primarily conceptual, there is a need to develop the practical implications beyond those mentioned below. Implications: there is a need to reorient research into organisational change to take fuller account of social movement processes.

It is recognised that the literature on organisational and managerial change in non‐social movement organisations needs to take account of the differing experiences and potential strategies of those likely to be affected.

Originality of the paper lies in the use of insights drawn from the field of political sociology to enrich understanding of gender and organisational change.

The administrative policies in the state school systems of New Zealand and Australia have undergone radical changes in recent years. Research into the origins and patterns of the reforms, their progress and problems encountered, shows that the holistic reforms were intended to achieve higher levels of economic efficiency, educational effectiveness and political quiescence. Two major restructuring strategies are identified, the corporatisation and the politicisation of educational administration. These purposes and strategies are found to cohere with a neo‐pluralist theory of state. A provisional theory of systemic restructuring is developed comprising a Gestalt of three realms: the existential, the social and the material. Three questions for further research are posed. Why have Australian state education ministers and their chief executives been developing new national structures rather than waiting for their restructure of state systems to deliver reforms? What are the origins and dynamics of administrative policy myths? To what extent can a centralist corporate managerialism cohere with a philosophy of educative leadership?

Handler's genealogy of postmodernism recounted in his address recognizes its origin in aesthetic disciplines and its somewhat viral transcription into social jurisprudence: “the postmodern concept of subversion developed first in language and literary theory, art, and architecture and then spread into politics and law” (1992a, p. 698). Although Handler's rejection of deconstruction stems from what he sees to be its political quiescence, its association with aesthetic critiques of modernism haunts his claims as one source of its essential conservatism. Aesthetic values, he implies, remain distant or distinct from pressing issues of political and social inequality.

Should the unemployed be viewed as an underclass at the bottom of the stratification heap in modern societies? In the 1930s, the answer given by social scientists was unambiguously negative. The unemployed could not be considered as a social class; they were “a mass numerically not socially” who showed no group or class consciousness (Zawadsky and Lazarsfeld, 1935, p.2). The people who were unemployed at any one point in time, the argument ran, were a mixed collection of individuals who did not necessarily share a common view of society. The attitudes of the unemployed varied according to previous experience at work (Bakke, 1933) and individual and family financial situation (Jahoda, Lazarsfeld and Zeisel, 1932: 45). Similar arguments have been presented more recently: the responses of the unemployed to their condition depend critically on their previous political socialisation, for example, argues Bergere (1990).

The purpose of this paper is to question the role of corporate marketing in society and suggest ways of combating it.

The problems are urgent and the style is polemical.

Marketing is as old as human civilisation; it enables us to engage in the type of mutually beneficial exchange that makes cooperation possible. However, in the hands of the corporate sector, marketing is turning us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. The fiduciary duty of the corporation, which demands a single-minded focus on shareholder value, turns concepts such as consumer sovereignty, customer service and relationship marketing into corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate social responsibility, meanwhile, is just a means of currying favour with our political leaders and further extending corporate power.

Critical analysis is vital: if we do not want to become the apologists for corporate capitalism we have to research, write and teach about its failings as well as social marketing's potential to do good. We should also present solutions. As individuals we have enormous internal strength; collectively we have, and can again, change the world. Indeed marketing itself is a function of humankind's capacity to cooperate to overcome difficulties and long predates its co-option by corporations. In the hands of social marketers this potential force for good is being codified and deployed. If these talents and strengths can be combined with serious moves to contain the corporate sector, it is possible to rethink our economic and social priorities.

The paper urges social marketers to take heed of and address marketing's failures if our discipline is to be taken seriously in debates about health, welfare and sustainability.

A finite‐difference scheme is developed for solving the boundary layer equations governing the unsteady laminar free convection flow in open ended vertical concentric annuli. The initial condition considered for the creation of the thermal transient corresponds to a step change in temperature at the inner annulus boundary while the outer wall is maintained adiabatic. Numerical results for a fluid of Pr = 0.7 in an annulus of radius ratio 0.5 are presented. The results show the developing velocity and pressure fields with respect to space and time. Also, the important relationship between the annulus height and the induced flow rate is presented for various values of the time parameter starting from quiescence to the final steady state.