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Nowadays, in many organizations, products are not delivered instantly. So, the customers should wait to receive their needed products, which will form a queueing-inventory model. Waiting a long time in the queue to receive products may cause dissatisfaction and churn of loyal customers, which can be a significant loss for organizations. Although many studies have been done on queueing-inventory models, more practical models in this area are needed, such as considering customer prioritization. Moreover, in many models, minimizing the total cost for the organization has been overlooked.

This paper will compare several machine learning (ML) algorithms to prioritize customers. Moreover, benefiting from the best ML algorithm, customers will be categorized into different classes based on their value and importance. Finally, a mathematical model will be developed to determine the allocation policy of on-hand products to each group of customers through multi-channel service retailing to minimize the organization’s total costs and increase the loyal customers' satisfaction level.

To investigate the application of the proposed method, a real-life case study on vaccine distribution at Imam Khomeini Hospital in Tehran has been addressed to ensure model validation. The proposed model’s accuracy was assessed as excellent based on the results generated by the ML algorithms, problem modeling and case study.

Prioritizing customers based on their value with the help of ML algorithms and optimizing the waiting queues to reduce customers' waiting time based on a mathematical model could lead to an increase in satisfaction levels among loyal customers and prevent their churn. This study’s uniqueness lies in its focus on determining the policy in which customers receive products based on their value in the queue, which is a relatively rare topic of research in queueing management systems. Additionally, the results obtained from the study provide strong validation for the model’s functionality.

Waiting time, as an important predictor of queue abandonment and patient satisfaction, is important for resource utilization and patient experience management. Medical institutions have given top priority to reforming the appointment system for many years; however, whether the increased information transparency brought about by the appointment scheduling mechanism could improve patient waiting time is not well understood. In this study, the authors examine the effects of information transparency in reducing patient waiting time from an uncertainty perspective.

Leveraging a quasi-natural experiment in a tertiary academic hospital, the authors analyze over one million observational patient visit records and design the propensity score matching plus the difference in difference (PSM-DID) model and hierarchical linear modeling (HLM) to address this issue.

The authors confirm that, on average, improved information transparency significantly reduces the waiting time for patients by approximately 6.43 min, a 4.90% reduction. The authors identify three types of uncertainties (resource, process and outcome uncertainty) in the patient visit process that affect patients' waiting time. Moreover, information transparency moderates the relationship between three sources of uncertainties and waiting time.

The authors’ work not only provides important theoretical explanations for the patient-level factors of in-clinic waiting time and the reasons for information technology (IT)-enabled appointment scheduling by time slot (ITASS) to shorten patient waiting time and improve patient experience but also provides potential solutions for further exploration of measures to reduce patient waiting time.

Omnichannel sales have provided new impetus for the development of catering merchants. The authors thus focus on how catering merchants should manage capacities at the ordering, production and delivery stages to meet customers’ needs in different channels under third-party platform delivery and merchant self-delivery. This is of great significance for the development of the omnichannel catering industry.

This paper formulates the capacity decisions of omnichannel catering merchants under the third-party platform delivery and merchant self-delivery mode. The authors mainly use queuing theory to analyze the queuing behavior of online and offline customers, and the impact of waiting time on customer shopping behavior. In addition, the authors also characterize the merchant’s capacity by the rate in queuing model.

The authors find that capacities at ordering stage and food production stage are composed of base capacities and safety capacities, but the delivery capacities only have the latter. And in the self-delivery mode, merchants can develop higher safety capacities by charging delivery fees. The authors prove that regardless of the delivery mode, omnichannel sales can bring higher profits to merchants by integrating demand.

The authors focus on analyzing the capacity management of omnichannel catering merchants at the ordering, production and delivery stages. And the authors also add the delivery process into the omnichannel for analysis, so as to solve the problem of capacity decision-making under different delivery modes. The management of delivery capacity and its impact on other stages’ capacities are not covered in other literature studies, which is one of the main innovations of this paper.

With the advent of AI-federated technologies, it is feasible to perform complex tasks in industrial Internet of Things (IIoT) environment by enhancing throughput of the network and by reducing the latency of transmitted data. The communications in IIoT and Industry 4.0 requires handshaking of multiple technologies for supporting heterogeneous networks and diverse protocols. IIoT applications may gather and analyse sensor data, allowing operators to monitor and manage production systems, resulting in considerable performance gains in automated processes. All IIoT applications are responsible for generating a vast set of data based on diverse characteristics. To obtain an optimum throughput in an IIoT environment requires efficiently processing of IIoT applications over communication channels. Because computing resources in the IIoT are limited, equitable resource allocation with the least amount of delay is the need of the IIoT applications. Although some existing scheduling strategies address delay concerns, faster transmission of data and optimal throughput should also be addressed along with the handling of transmission delay. Hence, this study aims to focus on a fair mechanism to handle throughput, transmission delay and faster transmission of data. The proposed work provides a link-scheduling algorithm termed as delay-aware resource allocation that allocates computing resources to computational-sensitive tasks by reducing overall latency and by increasing the overall throughput of the network. First of all, a multi-hop delay model is developed with multistep delay prediction using AI-federated neural network long–short-term memory (LSTM), which serves as a foundation for future design. Then, link-scheduling algorithm is designed for data routing in an efficient manner. The extensive experimental results reveal that the average end-to-end delay by considering processing, propagation, queueing and transmission delays is minimized with the proposed strategy. Experiments show that advances in machine learning have led to developing a smart, collaborative link scheduling algorithm for fairness-driven resource allocation with minimal delay and optimal throughput. The prediction performance of AI-federated LSTM is compared with the existing approaches and it outperforms over other techniques by achieving 98.2% accuracy.

With an increase of IoT devices, the demand for more IoT gateways has increased, which increases the cost of network infrastructure. As a result, the proposed system uses low-cost intermediate gateways in this study. Each gateway may use a different communication technology for data transmission within an IoT network. As a result, gateways are heterogeneous, with hardware support limited to the technologies associated with the wireless sensor networks. Data communication fairness at each gateway is achieved in an IoT network by considering dynamic IoT traffic and link-scheduling problems to achieve effective resource allocation in an IoT network. The two-phased solution is provided to solve these problems for improved data communication in heterogeneous networks achieving fairness. In the first phase, traffic is predicted using the LSTM network model to predict the dynamic traffic. In the second phase, efficient link selection per technology and link scheduling are achieved based on predicted load, the distance between gateways, link capacity and time required as per different technologies supported such as Bluetooth, Wi-Fi and Zigbee. It enhances data transmission fairness for all gateways, resulting in more data transmission achieving maximum throughput. Our proposed approach outperforms by achieving maximum network throughput, and less packet delay is demonstrated using simulation.

Our proposed approach outperforms by achieving maximum network throughput, and less packet delay is demonstrated using simulation. It also shows that AI- and IoT-federated devices can communicate seamlessly over IoT networks in Industry 4.0.

The concept is a part of the original research work and can be adopted by Industry 4.0 for easy and seamless connectivity of AI and IoT-federated devices.

Routing protocol for low-power lossy network (RPL) being the de facto routing protocol used by low power lossy networks needs to provide adequate routing service to mobile nodes (MNs) in the network. As RPL is designed to work under constraint power requirements, its route updating frequency is not sufficient for MNs in the network. The purpose of this study is to ensure that MNs enjoy seamless connection throughout the network with minimal handover delay.

This study proposes a load balancing mobility aware secure hybrid – RPL in which static node (SN) identifies route using metrics like expected transmission count, and path delay and parent selection are further refined by working on remaining energy for identifying the primary route and queue availability for secondary route maintenance. MNs identify route with the help of smart timers and by using received signal strength indicator sampling of parent and neighbor nodes. In this work, MNs are also secured against rank attack in RPL.

This model produces favorable result in terms of packet delivery ratio, delay, energy consumption and number of living nodes in the network when compared with different RPL protocols with mobility support. The proposed model reduces packet retransmission in the network by a large margin by providing load balancing to SNs and seamless connection to MNs.

In this work, a novel algorithm was developed to provide seamless handover for MNs in network. Suitable technique was developed to provide load balancing to SNs in network by maintaining appropriate secondary route.

The present paper answers two significant questions: (1) What are the relative consumer and firm-level effects of marketing through metaverse compared to conventional marketing endeavors? (2) What are the current trends in utilizing the metaverse as reported in the recent literature?

This study employs a systematic literature review methodology, utilizing a Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) flowchart to synthesize existing research. Thirty-five articles written in English were selected and analyzed from two databases, Web of Science and EBSCO Host.

The findings indicate that consumer-level effects of the metaverse include consumer loyalty and brand attachment. The firm-level benefits are decentralization and cost reductions. The paper proposes a framework indicating variables that could attenuate or enhance the association between immersive components of the metaverse and their resultant effects.

This study contributes to understanding the role of metaverse in marketing practices related to the marketing mix components. The study conceptualizes a novel framework for the metaverse and its resultant effects.

Considering the direct impact of retailers' performance on the economy, this paper aimed to propose a comprehensive framework to evaluate the performance of different branches of a retailer.

Through a case study, the weights of indicators were calculated by the best-worst method (BWM) and the branches' performance was appraised using data envelopment analysis (DEA).

The branches were ranked in terms of performance, and sensitivity analysis and statistical tests were conducted to realize the weaknesses and strengths of the branches. Then, some strategies were proposed using strengths, weaknesses, opportunities and threats (SWOT) analysis to improve the performance of the weak branches.

This paper contributes to previous studies on the evaluation of retailers' performance by proposing a triple framework based on resilience, sustainability and sales-marketing indicators. This paper focused on branches' operations and branches' optimization by improving performance in terms of these three indicators. This paper also offers a qualitative and quantitative analysis of retailers' performance, which has received less attention in previous studies.

This research aims to provide optimization and route safety planning employing the fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) technique.

This research combines the use of graphical, communication tools and simulated models based on building information modeling (BIM) technology and agent-based modeling (ABM) to identify a safe evacuation route. Adopting the multi-criteria decision-making (MCDM) approach, the proposed rescue plan can reduce potential hazards along the evacuation route by selecting a safe route for evacuating residents and entering firefighters to the scene of the incident.

The results show that the use of simulated models along with MCDM methods in the selection of safe routes improves the performance of safe evacuation operations for both relief groups and residents.

The introduced model can improve the performance management of different groups at the time of the incident and reduce casualties and property losses using the information received from sensors at the scene. Moreover, the proposed rescue plan prevents group and individual reactivation at the time of the incident.

Despite many advances in the architecture, engineering and construction (AEC) industry, the number of victims of fire incidents in buildings is increasing compared to other natural disasters. Improving decision management based on effective parameters at the time of incident reduces casualties of residents and rescue workers.

Pre-positioning and distributing relief items are important parts of disaster management as it simultaneously considers activities from both pre- and post-disaster stages. This study aims to address this problem with a novel mathematical model.

In this research, a bi-objective mixed-integer linear programming model is developed to tackle pre-positioning and distributing relief items, and it is formulated as an integrated location-allocation-routing problem with uncertain parameters. The humanitarian supply chain consists of relief facilities (RFs) and demand points (DPs). Perishable and imperishable relief commodities (RCs), different types of vehicles, different transportation modes, a time window for delivering perishable commodities and the occurrence of unmet demand are considered. A scenario-based game theory is applied for purchasing RCs from different suppliers and an integrated best-worst method-technique for order of preference by similarity to ideal solution technique is implemented to determine the importance of DPs. The proposed model is used to solve several random test problems for verification, and to validate the model, Iran’s flood in 2019 is investigated as a case study for which useful managerial insights are provided.

Managers can effectively adjust their preferences towards response time and total cost of the network and use sensitivity analysis results in their decisions.

The model locates RFs, allocates DPs to RFs in the pre-disaster stage, and determines the routing of RCs from RFs to DPs in the post-disaster stage with respect to minimizing total costs and response time of the humanitarian logistics network.

This study aims to investigate the fit of a promotion (prevention) focus with malicious (benign) envy and how this fit influences positive and negative behaviours, depending on the context.

Four empirical studies (two laboratory and two online experiments) were used to test key hypotheses. Study 1 manipulated regulatory focus and envy in a job application setting with university students. Study 2 engaged similar manipulations in a social media setting. Studies 3 and 4 extended the regulatory focus and envy manipulations to the general population in pay-what-you-want (PWYW) and pay-it-forward (PIF) restaurant contexts.

The findings showed that a promotion (prevention) focus fits with the emotion of malicious (benign) envy. In the social media context, promotion and prevention foci demonstrated negative behaviour, including unfollowing the envied person, when combined with malicious and benign envy. In the PWYW and PIF contexts, combining envy with a specific type of regulatory focus encouraged both positive and negative behaviours through influencing payments.

Future research could validate and extend this study’s findings with different product/service categories, cross-cultural samples and research methods such as field experiments.

The four studies’ findings will assist managers in formulating marketing strategies to enhance their positioning of target products/services, possibly leading to higher prices for PWYW and PIF businesses.

The conceptual model is novel as, to the best of the authors’ knowledge, no prior research has proposed and tested the fit between envy type and regulatory foci.