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This chapter explores to what extent the Quantified Self, and in general the self-tracking culture, could be considered as a ‘technology of the self’: hermeneutical apparatuses generating new processes of subjectivation. Quantified Self, described by Wolf as a ‘self-consciousness through numbers’ (Wolf, 2010), refers both to the cultural phenomenon of self-tracking with devices and to a community of creators and users of self-tracking technologies. In this context, the author considers mainly the first aspect of this phenomenon and examines how its uses are diffused throughout the social mainstream. The author begins with the author’s own personal experience using self-tracking devices, then the author considers the phenomenon of self-tracking in relation to its historical context described by Floridi as the era of the ‘4^th Revolution’ (Floridi, 2014). The second part of the chapter deals with the theoretical framework. The author discusses the Quantified Self from the perspective of the Material Engagement Theory (Malafouris, 2013) in order to outline the genealogical and anthropological perspectives of the relationship between man and technology. The author concludes that man and technology have always had a biunivocal relation; man shapes technologies that shape man, both materially and cognitively. In the final part of the essay and through the lens of Foucault’s and Agamben’s theories, the author discusses the Quantified Self as a ‘technology of self’ to underline the ambiguous nature of the phenomenon and its social and biopolitical implication in the age of transparency (Han, 2015) and surveillance capitalism (Zuboff, 2019).

In June 2017, The Human Data Commons Foundation released its first annual Quantified Self Report Card. This project consisted of a qualitative review of the privacy policy documentation of 55 private sector companies in the self-tracking and biometric data industry. Two researchers recorded their ratings on concrete criteria for each company’s website, as well as providing a blend of objective and subjective ratings on the overall ease of readability and navigability within each site’s documentation. This chapter explains the unique context of user privacy rights within the Quantified Self tracking industry, and summarises the overall results from the 2017 Quantified Self Report Card. The tension between user privacy and data sharing in commercial data-collection practices is explored and the authors provide insight into possibilities for resolving these tensions. The self-as-instrument in research is touched on in autoethnographic narrative confronting and interrogating the difficult process of immersive qualitative analytics in relation to such intensely complex and personal issues as privacy and ubiquitous dataveillance. Drawing upon excerpted reflections from the Report Card’s co-author, a few concluding thoughts are shared on freedom and choice. Finally, goals for next year’s Quantified Self Report Card are revealed, and a call extended for public participation.

Self-tracking is becoming a prominent and ubiquitous feature in contemporary practices of health and wellness management. Over the last few years, we have witnessed a rapid development in digital tracking devices, apps and platforms, together with the emergence of health movements such as the Quantified Self. As the world is becoming increasingly ruled by metrics and data, we are becoming ever more reliant on technologies of tracking and measurement to manage and evaluate various spheres of our lives including work, leisure, performance, and health. This chapter begins with a brief outline of some of the key theoretical approaches that have been informing the scholarly debates on the rise of self-tracking. The chapter then moves on to discuss at length the findings of an international survey study conducted by the author with users of self-tracking technologies to discuss the ways in which they perceive and experience these practices, and the various rationales behind their adoption of self-tracking in the first place. The chapter also addresses participants’ attitudes towards issues of privacy and data sharing and protection which seem to be dominated by a lack of concern regarding the use and sharing of self-tracking data with third parties. Some of the overarching sentiments vis-à-vis these issues can be roughly categorised according to feelings of ‘trust’ towards companies and how they handle data, a sense of ‘resignation’ in the face of what is perceived as an all-encompassing and ubiquitous data use, feelings of ‘self-insignificance’ which translates into the belief that one’s data is of no value to others, and the familiar expression of ‘the innocent have nothing to hide’. Overall, this chapter highlights the benefits and risks of self-tracking practices as experienced and articulated by the participants, while providing a critical reflection on the rise of personal metrics and the culture of measurement and quantification.

This paper explores the potential of Henri Lefebvre's rhythmanalysis to understand data as an appearance assumed by the quantitative abstraction of everyday life, which negates a qualitative disjuncture between different natural and social rhythms – specifically those between embodied circadian and biological rhythms and the rhythms of working life. It takes as a case study a prototype performance research method investigating the methodological and practical potential of quantified self technologies to reconnect the body to its forms of abstraction in a digital age by means of the collection, interpretation and sonification of data using wearable tech, mobile apps, synthesised music and modes of visual communication. Quantitative data were selectively ‘sonified’ with synthesisers and drum machines to produce a 40-minute electronic symphony performed to a public audience. The paper theorises the project as an intervention reconnecting quantitative data with the qualitative experience it abstracts from, exploring the potential for these technologies to be used as tools of remediation that recover the embodied social subject from its abstraction in data for critical self-knowledge and understanding.

This chapter provides an insider perspective on the Quantified Self (QS) community. It is argued that the overall approach and methods used in the QS community have not been adequately described. Consequently, the aim of the chapter is to give an account of the work performed by self-trackers in what we coin the 1-Person-Laboratory (1PL). Additionally, the chapter describes other aspects of the 1PL, for example the methods, procedures and instrumentation that are being used and the knowledge sharing taking place in the QS community. With a point of departure in empirical cases it is demonstrated how QS self-trackers put their own questions, observations and subjective experience front and centre by using their own instrumentation and data sets in their personal laboratories. In the 1PL, the causalities that are looked for are not aimed at generalisation to an entire population; on the contrary, the causal connections on the level of the person are essential for discovery by the individual.

This chapter provides a historical contextualisation of health tracking and public health communication from the post-World War Two development of the welfare state, through the birth of neoliberalism, until today’s individualising practices of digital health tracking and quantification of bodies. Through an examination of these three phases of public health quantification of bodies, encompassing the socio-economic, cultural and political shifts since 1948, combined with the development and wide adoption of digital health and self-quantifying technologies, this chapter traces the changing landscape and the dramatic implications this has had for shifting who is responsible for maintaining ‘good’ health. This chapter illustrates how neoliberal free market principles have reigned over UK public health discourse for many decades, seeing health as no longer binary to illness, but as a practice of individual self-quantification and self-care. In turn, the chapter explores how the quantification and health tracking of bodies has become a dominant discourse in public health promotion, as well as individual citizenship and patient practices. This discourse still exists pervasively as we move into the digital society of the 2020s, through the Covid-19 pandemic and beyond; with public health strategies internationally promoting the use of digital health tools in our everyday, further positioning citizens as entrepreneurial subjects, adopting extensive technological measures in an attempt to measure and ‘optimise’ health, normalising the everyday quantification of bodies.

Contemporary society is characterized by extreme acceleration (Rosa, 2010). Time has become a scarce resource and individuals are forced to adhere to the demands of speediness. This condition is connected to the increased performance now required in many areas of daily life, an increase so profound that some authors refer to ours as a “doping society.”

This chapter argues that the practice of quantification exponentially increases the “managerializing” of the user. In this sense, the quantified-self (QS) can be thought of as something that helps people to organize their activities in the manner of the market. Individuals thus become self-entrepreneurs who, in keeping with the standard aims of neoliberalism, make use of their collected data in a fashion analogous to the way results are determined in a corporation’s Research & Development department. The self becomes an assortment of analyses by which measures of behaviors and habits are made, all in the name of producing an “objective report” on the user’s characteristics. The ultimate aim of all this is to improve certain parts of life so as to increase and optimize our productivity.