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Uses survey results from a national sample of quality managers to examine the relationship between how a firm defines quality and what product quality dimensions it considers important to its competitive strategy. Garvin proposed a well‐known framework for thinking about product quality based on eight dimensions: performance, features, reliability, conformance, durability, serviceability, aesthetics, and perceived quality. Alternative definitions of quality have evolved from five different approaches: transcendent, product‐based, user‐based, manufacturing‐based, and value‐based. Of the five approaches to defining quality, the manufacturing firms in our sample subscribed most often to the user‐based definition. Using regression analysis within a factor analytic framework, some empirical support was found for hypothesized linkages between the product quality dimensions and the alternative definitions of quality. Specifically, the user‐based definition was related significantly to aesthetics and perceived quality, the manufacturing‐based definition to conformance, and the product‐based definition to performance and features.

A survey was carried out recently in New Zealand manufacturing firms to identify typical quality management policies and operating practices and to determine changes in recent years. Product design quality and quality control procedures were investigated, together with testing and quality control of finished products and the procedures for dealing with customer complaints. Training in quality assurance methods and overall costs of quality management, and attitudes towards external verification of quality management procedures were also examined. Managers have recognized the importance of high quality standards for ensuring company survival in competitive markets. More has been spent recently on improving quality policies and quality management training, but serious gaps were identified between quality policies and operating practices.

There has been an increasing drive to improve total quality management of manufactured products internationally in recent years. This has resulted in many improvements in the quality and management of quality in New Zealand firms. Research was carried out in New Zealand to compare the opinions of manufacturing company managers about product quality with general public opinions. Probes perceptions of recent changes in product quality and compares the quality of New Zealand made goods with the quality of those made overseas. Most managers and consumers agreed that the quality of New Zealand made goods is now better than most overseas made goods. Shows a great improvement in the public perception of New Zealand made goods in recent years. Managers are still much stronger than consumers in their belief in local made high quality, which may have resulted in some complacency regarding management of product quality.

Editors' Note The following article reports an empirical study designed to find out whether products on which a great deal of money is spent in advertising are on the whole of a higher quality than products less heavily advertised. The results, whilst not absolutely conclusive, indicate that this is not the case. A heavily advertised product is just as likely to be poor quality as any other.

This research intends to undertake a rigorous bibliometric analysis of product quality research trends and patterns, map the intellectual and social structure of the field, identify the predominant themes and propose a transition plan for future work in this discipline.

The procedure was carried out in a step-by-step manner. Following a specified search string, Scopus retrieved 1454 journal articles from the previous 39 years (1984–2022). To comprehend the field’s base, various techniques of performance analysis and science mapping were employed using RStudio and VOSviewer.

In light of the results, both the volume and influence of product quality studies have surged over the past four decades, with most works appearing in prestigious academic journals. A number of cross-country product quality collaborations took place in nations with little geographic, historical, or cultural proximity. Using co-citation analysis, five distinct subfields were identified within the literature on product quality. Finally, the use of co-word analysis helps understand the field’s underlying themes and concludes with a set of potential research avenues built on a content analysis of the articles from each of the five subfields.

To the authors' understanding, this study represents a pioneering effort to examine the research field on product quality using bibliometric analysis. Notwithstanding being rooted in scientometrics, this research’s outcomes are instructive for practitioners, academics and aspiring researchers in the field.

Consumers in developing countries often complain that the quality of locally manufactured consumer goods is far below their expectations. The general remedies suggested to improve product quality are to adopt the latest quality control concepts that are being applied in more industrialised countries. However, few attempts have been made to understand the underlying causes of low product quality in developing economies. This article analyses the causes of low product quality in developing nations, first of all by examining the background factors influencing the setting up of import substitution industries. Shortcomings in the education policies in developing economies are identified, which have created a shortage of personnel qualified to perform the required quality management functions. It is also shown that the restrictions placed on imports to safeguard local industries have contributed to the development of monopoly industries in developing countries. In the analysis the quality assurance mechanism is considered to be made up of two separate components; one purely the internal quality assurance mechanism and the other, which takes into consideration the influence of external parameters. The internal mechanism is considered a static situation, where the quality levels are fixed on the short term and the main task is to ensure that internal resources are efficiently utilised to ensure compliance to the standards set. The external mechanism represents the dynamic situation, where the quality standards themselves are changed periodically, based on customer evaluation of product quality and competitor influence. The models developed show clearly that perfect competition is a key determinant in the quality assurance process and under conditions of monopoly this natural mechanism breaks down and product quality suffers.

The most important issue facing manufacturers is maintaining the improving product quality, since quality is related to long‐term competitiveness as measured by market share and profitability. Firms are implementing many different quality programmes to improve quality. Many times these programmes are not focused on what can be accomplished, since each company is at different stages in its quality development. Examines these development stages of quality management, so that manufacturers can estimate the quality development stage. After evaluating their quality stage manufacturing firms can improve quality systematically, by concentrating on those programmes that best suit their development.

Describes a qualitative research project involving a “narrowing” research process. The first stage involved initial, highly exploratory qualitative work. The findings led to a second stage that involved a review of relevant literature and secondary sources of data, followed by more focussed, focus group research into the issues uncovered. The problem investigated was how to measure customers’ evaluations of quality for an industry in which the service/product offering is dominated by the tangible product. The initial fear was that traditional process‐oriented measurement models for customer perceptions of quality, might not offer full and comprehensive measurement of all the antecedents of customer quality evaluations and their subsequent satisfaction with, and attitude towards, product‐dominated service providers. In attempting to answer the research question, the qualitative work undertaken suggests that consumers’ evaluations of quality will depend on product quality, process quality and additional external factor quality based on evaluations of image.

This chapter summarizes the behavioral pricing research findings of price and how buyers respond to price. This includes the relationship between price and perceived value and the decision heuristics that help us understand how price influences perceptions of value and eventual product choice. Buyers also use price as an indicator of product quality, and customers’ perceptions of quality, benefits, and value affect how they will respond to a purchase situation. In addition, buyers’ perceptions of the sacrifice affect the purchase decision, that is the degree that consumers reflect on the amount that they would “give up” by paying the monetary price for a product may vary according to a variety of situations and conditions, such as type of product or service, or the perceived unfairness of the price, or if the buyer perceives a brand is superior to competing brands. The chapter also discusses how buyers trade off or compare the perceived gains arising from price-quality judgments versus the perceived sacrifice required to acquire the product or service, including whether buyers integrate price and other attribute information following a nonlinear (proportional) or linear (subtractive) process. It also summarizes research on price as a multidimensional attribute, considered with additional dimensions such as warranty coverage, and warrantor reputation. Finally, the chapter examines perceived product value as being decomposed into its (1) perceived acquisition value (the expected benefit to be gained from acquiring the product less the net displeasure of paying for it) and (2) perceived transaction value (the perceived merits or fairness of the offer or deal).

Companies in all industries are searching for new sources of competitive advantage since the competition in their marketplace is becoming increasingly intensive. The resource-based view of the firm explains the sources of sustainable competitive advantages. From a resource-based view perspective, relational based assets (i.e., the assets resulting from firm contacts in the marketplace) enable competitive advantage. The relational based assets examined in this work are brand image and corporate reputation, as components of brand equity, and customer value. This paper explores how they create value. Despite the relatively large amount of literature describing the benefits of firms in having strong brand equity and delivering customer value, no research validated the linkage of brand equity components, brand image, and corporate reputation, simultaneously in the customer value–customer loyalty chain. This work presents a model of testing these relationships in consumer goods, in a business-to-business context. The results demonstrate the differential roles of brand image and corporate reputation on perceived quality, customer value, and customer loyalty. Brand image influences the perception of quality of the products and the additional services, whereas corporate reputation actions beyond brand image, estimating the customer value and customer loyalty. The effects of corporate reputation are also validated on different samples. The results demonstrate the importance of managing brand equity facets, brand image, and corporate reputation since their differential impacts on perceived quality, customer value, and customer loyalty. The results also demonstrate that companies should not limit to invest only in brand image. Maintaining and enhancing corporate reputation can have a stronger impact on customer value and customer loyalty, and can create differential competitive advantage.