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This study aims to demonstrate how the process of quality function deployment (QFD) is used to identify the basic requirements of the customers in designing and executing the commercial business center.

This study was considered with the aim of determining the approach of QFD methodology used in the planning and designing of commercial business centers. The methodology used in the study is a customer-driven process that includes customer requirements in each and every aspect of the planning and designing of the project. The main focus of this study is to understand the requirements of the customers and to design and execute a commercial business project.

This study illustrates the quality requirements of the projects that benefit from the QFD process to obtain customer requirements for the planning and designing of commercial business centers. A case study is used to demonstrate the use of QFD process. This helps to explain the effective application of QFD in the planning and designing of business centers and similar constructions.

The planning and designing of the commercial business center using the QFD process were challenging and hence it is limited to the design part. The strategic objectives are not taken into account while performing QFD in this case study and the risk of market research is lacking. House of quality (HOQ) can be too complicated at times; hence, the adaptability in the traditional QFD is lacking. Most of the work in the HOQ matrix is done through subjective evaluation. Therefore, this research is mostly useful for a single party responsible for all phases of the planning and designing of the project.

In the construction industry, the use of the QFD process for project performance analysis and application is restricted. As a result of the scarcity of studies on the planning and design of construction projects, this study on the planning and design of a construction project was inspired.

This paper aims to classify journal papers in the context of hybrid quality function deployment QFD and multi-criteria decision-making (MCDM) methods published during 2004–2021.

A conceptual classification scheme is presented to analyze the hybrid QFD-MCDM methods. Then some recommendations are given to introduce directions for future research.

The results show that among all related areas, the manufacturing application has the most frequency of published papers regarding hybrid QFD-MCDM methods. Moreover, using uncertainty to establish a hybrid QFD-MCDM the relevant papers have been considered during the time interval 2004–2021.

There are various shortcomings in conventional QFD which limit its efficiency and potential applications. Since 2004, when MCDM methods were frequently adopted in the quality management context, increasing attention has been drawn from both practical and academic perspectives. Recently, the integration of MCDM techniques into the QFD model has played an important role in designing new products and services, supplier selection, green manufacturing systems and sustainability topics. Hence, this survey reviewed hybrid QFD-MCDM methods during 2004–2021.

Small retail stores in the luxury market face significant challenges due to fluctuations in market demand. This task turns challenging as it requires effectively coordinating and translating customer needs into specific requirements that align with retail goals and available resources. However, limited empirical research exists investigating how managers can address service value and quality attributes in small retail stores. This article aims to bridge this gap by investigating the role of quality function deployment (QFD) in improving market and quality requirements management in small retail stores.

Based on the case study, a customer survey was initially conducted to gather information on critical characteristics valued in the luxury retail segment. QFD was used to assist the company in identifying and prioritizing key quality attributes to meet customer requirements effectively.

The findings demonstrate that implementing QFD in small luxury retail stores empowers managers to identify previously neglected product and service quality aspects. The article shows that QFD informs organizational adaptations that align with the demands of the retail market, leading to an improved ability to meet customer expectations and enhance customer value through the development of enhanced products and services. The study showcases the efficacy of the tested methodology in effectively capturing and prioritizing both tangible and intangible customer needs in retail.

Findings offer valuable insights to retail managers of small luxury stores, providing actionable market-oriented strategies. By implementing the recommended practices, managers can improve the store’s competitiveness and better cater to the customer base.

This study contributes to bridging persistent knowledge gaps by addressing the unique context of small luxury retail stores and introducing the application of QFD in this setting. The insights gained from this research are relevant to both retailing and quality management literature. Considering the growing prevalence of transformations in the retail industry, the study provides practical implications for retail managers in effectively navigating these changes.

This research has been taken up by the human resource center of organization X, for designing a curriculum for a training course named “Basic Computer Application”, by optimizing topics and finalizing teaching strategies, based on needs and expectations collected from past and prospective training participants from different ranks of employees of X. The study aims to discuss this issue.

The research strategy adopted is based on a survey conducted using a specially designed questionnaire. The questionnaire was circulated to 256 personnel selected randomly having computer backgrounds as well as non-computer backgrounds, who had either attended past batches of the same training course or attended different training courses. The data thus collected was processed using VOC Table and the affinity diagram and subsequently fed into the house of quality (HOQ) for obtaining desired output.

The study has identified and optimized topics for the course, based on employee needs/wants, using the two-stage QFD approach. After delivering the course with an optimized curriculum and teaching strategy, it is observed that the overall participant satisfaction performance of the course has increased from 3 to 4.6, which is higher than the goal set at 4. This indicates an overall enhancement in the satisfaction of participants with the delivery of the new improved course curriculum.

As indicated by the survey findings, the competence level of personnel with computer backgrounds is higher than that of personnel without computer backgrounds, which would result in different design considerations while constructing QFDs for these two entirely different groups of participants. This study has been limited to the course curriculum design for personnel with non-computer backgrounds only. The curriculum design for personnel with computer backgrounds will be addressed separately, in a future study.

This is an original study conducted on randomly selected employees across the country from among personnel working for different establishments of organization X. The approach taken in this study for optimizing a course curriculum is unique in the way that it uses a two-stage QFD, which is traditionally used for the design of a product, its components, and the subsequent manufacturing process. This study has employed a planning matrix that incorporated participant-given ratings for each individual need and also participant-decided benchmarking ratings of other similar courses. Estimation of final target has been done by factoring in participants' competence ratings for each individual topic, for a more truthful representation of participant opinion on the final output. This study has also adopted a unique approach of considering only top 80% (in terms of frequency of occurrence) of total responses while calculating weighted averages, instead of calculating the mean value of all data points. In this way, only the significant contributors have been considered while analyzing data.

Micro, Small, Medium Enterprises (MSMEs) are witnessing an accelerated transformation by the advent of Industry-4.0 (I4.0) in the post-pandemic period. It is offering promising customer responsiveness, competitiveness, business growth and sustainability and thereby, compelling its integration to MSMEs. Therefore, it is imperative for researchers to explore Industry 4.0 challenges and their specific implementation requirements and also provide useful insights to the stakeholders.

This research paper has identified, explained and analysed various determinants of the I4.0 implementation, in MSME context. Focus group approach has been applied for taking inputs from experts for developing the House of Quality (HOQ) tool of the Quality Function Deployment (QFD) methodology from the Total Quality Management (TQM) tool-box.

Based on the responses and after applying QFD, a conceptual model suggesting relevant strategies to execute I4.0 by Indian MSMEs has been developed. The model highlights three key challenges being faced by the Indian MSMEs –Top management support, Incompatible resources and Transition cost. The model also reveals vital few designer's descriptors – Cultural reorientation, IT enabled digitization, Process automation and knowledge and skill in I4.0 implementation (Knowhow) for a structured implementation of I4.0.

The evolved HOQ framework has provided some useful insights - priority areas in the MSME challenges and the designer's descriptors for I4.0 implementation in MSME. The research has also provided the understanding of the dynamics between the I4.0 components through the 10 × 10 interrelationship matrix of the HOQ. Farsighted MSME leaders, practising consultants, sourcing managers and policy makers can use the developed framework as a reference in formulating tactics to mitigate the I4.0 implementation barriers.

The non-conventional application of HOQ in the QFD approach from the TQM tool-box is a useful value addition to the TQM practitioners. The useful insights to the MSME leaders, policy makers, sourcing managers of OEM, consultants engaged in I4.0 transformation and academic researchers are the other contribution.

Supplier evaluation and selection is an essential (multi-criteria decision-making) MCDM process that considers qualitative and quantitative factors. This research work attempts to use a MCDM technique based on merging fuzzy Technique for Order Preference by Similarity to Ideal Solution (F-TOPSIS) and Quality Function Deployment (QFD) ideas. The study attempts to find the supplier's attributes (HOWs) to accomplish its goals after determining the product's characteristics to suit the company's needs (WHATs).

The proposed research methodology comprises the following four steps: Step 1: Determine the product purchase requirements (“WHATs”) and those pertinent to supplier evaluation (“HOWs”). In Step 2, the relative importance of the “WHAT-HOW” correlation scores is determined and also the resulting weights of “HOWs”. In Step 3, linguistic evaluations of possible suppliers in comparison to subjective criteria are given to the decision-makers. Step 4 combines the QFD and F-TOPSIS techniques to select suppliers.

A fuzzy MCDM method based on fusing and integrating fuzzy information and QFD is presented to solve the drawbacks of conventional decision-making strategies used in supplier selection. Using the F-TOPSIS method, fuzzy positive ideal solution (FPIS) and fuzzy negative ideal solution (FNIS), the relative closeness coefficient values for all alternatives are computed. The suppliers are ranked by relating the closeness of coefficient values. This method permits the combination of ambiguous and subjective data expressed as fuzzy-defined integers or linguistic variables.

QFD and TOPSIS, two widely used approaches, are combined in this article to rank and evaluate suppliers based on the traits that the suppliers choose to prioritize. This study demonstrates that the method employed could address multiple-criteria decision-making scenarios in a computationally efficient manner. The effectiveness and applicability of the method are illustrated using an example.

Meeting the patients' requirements as customers of the health care sector is crucially important as a social responsibility. According to the resource constraints, only an efficient utilisation of health services can provide that purpose. This study aims to develop a quantitative assessment framework for radiology centres as a vital section in healthcare to translate the patients' requirements into service quality specifications. This would help to achieve quality improvement by emphasising the voice of customers.

A literature review is conducted to specify the service quality criteria and the patients' requirements related to healthcare and hospitals. Based on the experts' opinions, these criteria and requirements are later customised for the radiology centres. Moreover, the requirements are categorised into five dimensions of SERVQUAL. The interrelations between service elements are also determined through expert group consensus using Pearson correlation. Afterwards, by applying the QFD method, the relations between the requirements and criteria are explored. Additionally, a customer satisfaction survey is executed in Tehran public hospitals to prioritise these requirements and provide an importance-satisfaction analysis.

Based on the result of the case study, service elements are prioritised for improvement, and practical suggestions are provided using the Delphi technique for quality improvement. In addition, a cause-and-effect diagram is presented to highlight the improvement area and provide enhancement suggestions.

This study is the first empirical attempt to benefit from the VOC in evaluating and enhancing the quality of service delivered to radiology patients. In doing so, the study applies a hybrid approach of QFD and SERVQUAL as well as other tools to highlight the improvement area and provide enhancement suggestions. The findings can be readily used by the practitioners.

In this study, the deployment of an integrated Quality Function Deployment (QFD) decision framework is presented to help cities design targeted strategies to become “smart”. Arguably smart cities leverage advanced technologies to enhance their smartness to improve everyday urban life. To this end, a QFD – Analytic Hierarchy Process – Analytic Network Process (QFD-AHP-ANP) framework is proposed to deliver guidance for selecting the appropriate mix of smart technologies based on the specific smart needs of each city.

The AHP and ANP methods are incorporated into QFD to enhance its methodological robustness in formulating the decision problem. AHP accurately captures and translates the “Voice of the Experts” into prioritized “Smart City” dimensions, while establishing inter-relationships between these dimensions and “Smart City Technologies”. Meanwhile, ANP explores tradeoffs among the technologies, enabling well-informed decisions. The framework’s effectiveness is evaluated through an illustrative application in the city of Thessaloniki.

Applying the framework to this real-world context confirms its practicality and utility, demonstrating its ability to particularize local, social, political, environmental and economic trends through the resulting mix of technologies in smart urban development strategies.

The importance of this study lies in several aspects. Firstly, it introduces a novel QFD decision framework tailored for smart city strategic planning. Secondly, it contributes to the operationalization of the smart city concept by providing guidance for cities to effectively adopt smart technologies. Finally, this study represents a new field of application for QFD, expanding its scope beyond its traditional domains.

The concept of sustainable product design (SPD) is gaining significant attention in recent research. However, due to inherent uncertainties associated with new product development and incorporation of multiple qualitative and quantitative criteria; SPD is a complex and challenging task. The purpose of this paper is to introduce a novel approach by integrating quality function deployment (QFD), multi-criteria decision making (MCDM) technique and Six Sigma evaluation for facilitating SPD in the context of Industry 4.0.

The customer requirements are evaluated through the neutrosophic-decision-making trial and evaluation laboratory-analytic network process (DEMATEL-ANP)-based approach followed by utilizing QFD matrix to estimate the weights of the engineering characteristics (EC). The Six Sigma method is then employed to evaluate the alternatives’ design based on the ECs’ values.

The effectiveness of the suggested approach is illustrated through an example. The result indicates that utilization of the neutrosophic MCDM technique with integration of Six Sigma methodology provides a simple, effective and computationally inexpensive method for SPD.

The proposed approach is helpful in upstream evaluation of the product design with limited experimental/numerical data, maintaining a strong competitive position in the market and enhancing customer satisfaction.

This work provides a novel approach to objectively quantify performance of SPD under the paradigm of Industry 4.0 using the integration of QFD-based hybrid MCDM with Six Sigma method.

The purpose of the paper is to develop a hybrid method to prioritize risk factors (RFs) of sustainable supply chain (SSC) considering sustainable customer requirements (CRs) and uncertain evaluation.

In the proposed method, fuzzy Kano model (FKM) is applied to prioritize sustainable CRs considering customer satisfaction (CS) and objective weight of each CR, the interval-valued intuitionistic fuzzy (IVIF) set theory is integrated with quality function deployment (QFD) to translate the sustainable CRs into RFs of SSC under uncertain environment and the IVIF cross-entropy is used to conduct objective analysis to prioritize RFs. Finally, a case in air-conditioner-manufacturing company is presented to demonstrate the proposed method.

A case study of SSC risk management, the comparative analysis and associated discussions are conducted to illustrate the feasibility and effectiveness of the proposed method. The results obtained from the case study shows that RF5 (market share reduction) is the most important RF in the SSC. Compared with the existing methods, the proposed method can integrate sustainable CRs into SSC's RFs, handle uncertain information effectively and obtain objective importance of RFs.

Theoretically, the paper develops a customer-oriented model based on the FKM, QFD, IVIF sets and entropy theory to prioritize RFs of SSC under uncertain environment. The model enables to integrate sustainable CRs into RFs managements and is efficient to deal with the subjectivity and conduct objective analysis to prioritize RFs. In practice, the systematic and correct RFs' priorities analysis provides reliable decision support for the managers to take measures to avoid or mitigate the critical RFs.