Search results

1 – 10 of over 25000
Article
Publication date: 1 November 1996

Denise G. Jarratt

Notes that many authors have supported the value of integrating qualitative and quantitative approaches within a research design to address research questions that aim both to…

11183

Abstract

Notes that many authors have supported the value of integrating qualitative and quantitative approaches within a research design to address research questions that aim both to develop or extend theory and test its application. Presents research which explores two alternative approaches to conducting qualitative interviews within an integrated research method. Aims to determine how those different approaches can enhance the design of the quantitative component of the research, and contribute to the interpretation of the quantitative data. Concludes that the findings indicate the importance of adopting both qualitative interview techniques within this combined approach, while completing a comprehensive review of the literature. Suggests that this will develop a theoretical framework and quantitative design, and assist in the interpretation of the quantitative data. The qualitative components of two outshopping studies, each study having a combined qualitative/quantitative research design, were selected to illustrate the nature of the data produced through each qualitative interviewing technique and the contribution of the data to the interpretation of the quantitative findings.

Details

Marketing Intelligence & Planning, vol. 14 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 30 November 2018

Lettie Y. Conrad and Virginia M. Tucker

Qualitative researchers and information practitioners often investigate questions that probe the underlying mental models, nuanced perspectives, emotions and experiences of their…

2189

Abstract

Purpose

Qualitative researchers and information practitioners often investigate questions that probe the underlying mental models, nuanced perspectives, emotions and experiences of their target populations. The in-depth qualitative interview is a dominant method for such investigations and the purpose of this paper is to demonstrate how incorporating hybrid card-sorting activities into interviews can enable deeper participant reflections and generate rich data sets to increase understanding.

Design/methodology/approach

Following a review of relevant literature, the case illustration presented is a grounded theory study into the student-researcher information experience with personal academic information management. This study uses hybrid card sorting within in-depth, semi-structured interviews, a unique adaptation that extends multi-disciplinary awareness of the benefits of card-sort exercises for qualitative research.

Findings

Emerging from diverse fields, ranging from computer science, engineering, psychology and human–computer interaction, card sorting seeks to illuminate how participants understand and organise concepts. The case illustration draws largely on methods used in interaction design and information architecture. Using either open or fixed designs, or hybrid variations, card-sort activities can make abstract concepts more tangible for participants, offering investigators a new approach to interview questions with the aid of this interactive, object-based technique.

Originality/value

Opening with a comprehensive review of card-sort studies, the authors present an information experience case illustration that demonstrates the rich data generated by hybrid card sorting within qualitative interviews, or interactive interviews. This is followed by discussion of the types of research questions that may benefit from this original method.

Content available
Book part
Publication date: 20 November 2023

Ada T. Cenkci, Megan S. Downing, Tuba Bircan and Karen Perham-Lippman

Abstract

Details

Overcoming Workplace Loneliness
Type: Book
ISBN: 978-1-80382-502-1

Article
Publication date: 17 January 2023

Rodela Anjum Khan

This article presents fieldwork perspectives gained from conducting qualitative research among Bangladeshi immigrant communities in Lisbon (Portugal), Boston (Massachusetts – USA…

Abstract

Purpose

This article presents fieldwork perspectives gained from conducting qualitative research among Bangladeshi immigrant communities in Lisbon (Portugal), Boston (Massachusetts – USA) and Brussels (Belgium). This discussion will primarily benefit those who conduct, or are interested in, undertaking qualitative research with Bangladeshi immigrants, one of the largest immigrant communities represented globally.

Design/methodology/approach

The author conducted 32 semi-structured interviews using a qualitative descriptive approach.

Findings

The author discusses and demonstrates effective strategies to acquire meaningful insights from fieldwork while interviewing Bangladeshi immigrants. Though maintaining standard criteria for producing credible qualitative research is crucial, the adoption of a flexible and dynamic approach is also necessary. The article highlights versatile approaches taken in the following four areas: (1) establishing community presence, (2) managing informed consent, (3) adjusting research instruments and protocols, and (4) dealing with unexpected situations during fieldwork. Moreover, these elements are examined within the context of navigating the role and positionality of the researcher.

Research limitations/implications

The generalizability of these techniques is limited to this study, but similar issues in conducting qualitative research with Bangladeshi communities and other immigrant groups can be found.

Originality/value

This paper addresses a gap in the discussion of fieldwork strategies for conducting qualitative research with Bangladeshi immigrant communities. Practical knowledge for researchers facilitating qualitative research with this group is relatively scarce despite the growing presence of these communities globally.

Article
Publication date: 1 November 2004

Lucy Woodliffe

This paper provides insight into the behaviour and attitudes of an under‐researched group of consumers, and identifies some useful pointers for future research on consumer…

4261

Abstract

This paper provides insight into the behaviour and attitudes of an under‐researched group of consumers, and identifies some useful pointers for future research on consumer disadvantage. More specifically, the paper explores the relationships between the potential causes of consumer disadvantage, forms of consumer disadvantage and accessibility. The exploratory study consisted of a combination of quantitative (diary survey) and qualitative (semi‐structured interviews) methods. The diary survey data were used to measure grocery retailing accessibility for each participant, while the semi‐structured interviews captured participants’ attitudes, preferences and expectations with regard to grocery shopping, which were then used to construct a context for the accessibility findings. The findings suggest a way in which consumer disadvantage can be conceptualised, recommend the use of qualitative methods when researching this area, and highlight issues of interest (such as identifying whether an individual shops through choice or constraint) which could be considered by future research designs.

Details

International Journal of Retail & Distribution Management, vol. 32 no. 11
Type: Research Article
ISSN: 0959-0552

Keywords

Open Access
Article
Publication date: 1 June 2017

Briliya Devadas

The purpose of this study is to investigate factors surrounding low Emirati student recruitment and retention within a nursing programme in the Abu Dhabi Emirate. A sequential…

Abstract

The purpose of this study is to investigate factors surrounding low Emirati student recruitment and retention within a nursing programme in the Abu Dhabi Emirate. A sequential explanatory mixed methods research design was used to collect data from 140 Emirati students at different levels of the nursing program. Questionnaires, semi-structured interviews and related document analyses were used to collect information for this study. Quantitative analysis revealed that overall participants perceived the Emirati society as holding a positive image of nursing, though a majority of them indicated that nursing as a profession, would be a third or last choice of career for them. Inferential analysis on the reasons to choose or not choose nursing, revealed an opportunity to work as part of the team; and as a stepping stone to other professions as significant reasons, versus perceived program difficulty level, and perceived unpleasant tasks. Thematic analysis of interviews highlighted: 1) personal interest; 2) parental support; 3) awareness of the profession; 4) perceived barriers; 5) potential benefits, and 6) policies at the local and national levels. The study has several implications for nursing education and policy in the United Arab Emirates and the region.

.يبظوبأ ةرامإ يف ضيرمتلا جمانرب نمض مهب ظافتحﻻاو نييتارامﻹا ةبلطلا ددع ةلقب ةطيحملا لماوعلا ةسارد وه ةساردلا هذه نم ضرغلا نم تانايبلا عيمجتل ةطلتخم قرط يف لسلستم يثحب ميمصت مادختسا مت دقو 140 .ضيرمتلا جمانرب تايوتسم فلتخم ىلع ايتارامإ ابلاط تسﻻا تلمعتسا ةيبلغأ نأ يمكلا ليلحتلا فشك و .ةساردلا هذهل تامولعملا عمجل ةلصلا تاذ قئاثولا تﻼيلحتو ةمظنملا هبش تﻼباقملاو تانايب ضيرمتلا نأ ىلإ تراشأ مهتيبلغأ نأ نم مغرلا ىلع ،ضيرمتلل ةيباجيإ ةروص لمحي هنأ ىلع يتارامﻹا عمتجملا ىلإ نورظني نيكراشملا مهرايخ نوكيس ،ةنهمك ضيرمتلا رايتخا مدع وأ رايتخا بابسﻷ يلﻻدتسﻻا ليلحتلا يف و .مهل ةبسنلاب ةيفيظولا ةايحلا نم ريخﻷا وأ ثلاثلا ةماه ةيباجيإ بابسأك ،ىرخأ نهمل قﻼطنا ةطقنك وأ ؛قيرفلا نم ءزجك لمعلل ةصرف نع جئاتنلا تفشك ،ةيبلسلاو ةيباجيﻹا بابسﻷا لباقم ا يف و،ضيرمتلا رايتخﻻ رايتخا مدعل ةريبك ةيبلس بابسأ اهنأ ىلع ، اهيف بوغرملا ريغ ماهملاو ،جمانربلا ةبوعص ىوتسم ىلإ رظنلا ،لباقمل :تﻼباقملل يعيضاوملا ليلحتلا زربأو .ةنهمك ضيرمتلا 1 ( ؛ةيصخشلا ةحلصملا 2 ( ؛نيدلاولا معد 3 ( ةنهملاب يعولا ؛ 4 ( ؛ةعقوتملا زجاوحلا 5 ( و ،ةلمتحملا دئاوفلا 6 ( ةلود يف هتاسايسو ضيرمتلا ميلعت ىلع تاروصت ةدع ةساردلا هذهلو .ينطولاو يلحملا نييوتسملا ىلع تاسايسلا ةقطنملاو ةدحتملا ةيبرعلا تارامﻹا .

Details

Learning and Teaching in Higher Education: Gulf Perspectives, vol. 14 no. 1
Type: Research Article
ISSN: 2077-5504

Article
Publication date: 25 February 2014

Helen M. Woolnough and Sandra Lesley Fielden

Literature has shown that mentoring and career development programmes can assist women and minority groups in pursuit of more senior roles. The Challenging Perceptions 12-month…

1303

Abstract

Purpose

Literature has shown that mentoring and career development programmes can assist women and minority groups in pursuit of more senior roles. The Challenging Perceptions 12-month, multi-faceted career development and mentoring programme was specifically designed to aid female mental health participants in their attempts to break the glass ceiling, which can be apparent within senior levels of the UK National Health Service. This study aimed to investigate the effects of a career development and mentoring programme on female mental health nurses' career and personal development compared to a matched comparison group.

Design/methodology/approach

A longitudinal, qualitative study based on semi-structured interviews conducted with female mental health nurse participants and a matched control group at four time points, six months apart over an 18-month period. Female mental health nurses at F, G, H, I and Nurse Consultant Level who applied to participate in the programme were selected by a panel consisting of members of the project team and subsequently randomly allocated a group. Twenty-seven female mental health nurses experienced the programme and 27 female mental health nurses constituted a comparison group.

Findings

Experience as programme participant influenced the career and personal development of participants, particularly compared to the matched control group. Career development outcomes included promotion and additional learning/study. Personal development outcomes included increased self-confidence and increased satisfaction with ability to deliver quality patient care.

Originality/value

Career development and mentoring programmes designed to affect diversity have an important role to play in fostering the career and personal development of nurses in healthcare organisations.

Details

Gender in Management: An International Journal, vol. 29 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Book part
Publication date: 4 November 2022

Elizabeth Agyeiwaah

This chapter examines the application of exploratory sequential mixed methods design in the context of small accommodation enterprises (i.e., home-stay). This study, therefore…

Abstract

This chapter examines the application of exploratory sequential mixed methods design in the context of small accommodation enterprises (i.e., home-stay). This study, therefore, discusses the exploratory sequential mixed methods of data collection and analysis and provides practical illustrations based on a study of small tourism enterprise sustainability practices in Ghana. The findings demonstrate that mixed methods overcome the weaknesses of a mono-method and offer an in-depth understanding of tourism and hospitality phenomena. In addition to providing a practical guide to emerging tourism scholars, the current study highlights the ability of mixed methods to develop emerging practitioners' skills in both qualitative and quantitative data. In conclusion, the exploratory sequential mixed methods design offers pragmatic data collection techniques that are non-existent in mono-methods. Accordingly, it is recommended for exploring research questions when there is limited information and high flexibility is needed.

Details

Advanced Research Methods in Hospitality and Tourism
Type: Book
ISBN: 978-1-80117-550-0

Keywords

Article
Publication date: 20 September 2023

Romane Guillot, Rameshwar Dubey and Sushma Kumari

Globalisation, trade barriers, unprecedented health crises and geo-political crises have forced organisations to revisit their performance measurement systems (PMS) to better…

Abstract

Purpose

Globalisation, trade barriers, unprecedented health crises and geo-political crises have forced organisations to revisit their performance measurement systems (PMS) to better prepare their supply chain against the risk and improve performance in times of crisis. This study aims to review the supply chain operation reference (SCOR)-based PMS and propose a dynamic SCOR-based PMS for supply chain risk management (SCRM).

Design/methodology/approach

Due to the need for multi-stakeholder perspectives on SCOR-based PMS for the SCRM, the authors aimed to develop a theory rather than to elaborate upon or test the theory. Hence, the authors adopted an inductive theory-building approach to build research propositions. The authors also gathered 12 semi-structured interviews with knowledgeable managers from B2B international companies.

Findings

The findings of the study highlight the challenges faced by the organisations during the implementation of the SCOR-based performance indicators and the positive impacts they have on decision-making and on the continuous improvement strategy of organisations to tackle supply chain risks and improve performance. The findings suggest that the effects of these indicators are more felt during risk management and risk monitoring stages.

Research limitations/implications

Like any other study, this study has some rules, and, thus, the authors caution the readers that they must interpret the findings of the research considering these limitations. The study is based on semi-structured qualitative interviews. The interviews were conducted with 12 knowledgeable managers from France; thus, the insights drawn from the study cannot be generalised to other settings. Furthermore, the samples represent something other than small and medium enterprises. In the future, the samples from small and medium firms can offer a nuanced understanding of the performance indicators for SCRM.

Originality/value

To the best of the authors’ knowledge, this is one of the few studies which has attempted to revisit the SCOR-based PMS in the B2B supply chain for risk management. The study’s findings help expand the SCOR-based PMS literature and offer numerous insights to the management and consultants facing challenges in SCOR implementation.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 30 November 2012

Melanie Jordan

This paper aims to explore qualitative semi‐structured interviews – conducted with NHS mental healthcare patients/prisoners located in one HM Prison Service (HMPS) establishment…

421

Abstract

Purpose

This paper aims to explore qualitative semi‐structured interviews – conducted with NHS mental healthcare patients/prisoners located in one HM Prison Service (HMPS) establishment. The methodological reflections, whilst not directly related to the content of the interviews, seek to offer a debate about interview data in relation to the processes of their creation.

Design/methodology/approach

The dialogue is designed primarily for those who conduct, or have an interest in, mental health‐orientated research, particularly those who undertake studies in secure settings with mental health service users as participants.

Findings

Regarding interview method as a tool for data collection/creation, methodological foci for discussion include the structure of interview questions, participant unfamiliarity with the process, body language and non‐verbal communication, plus discussions concerning conversational turn‐taking and interviewee agency.

Originality/value

This article stems from a small‐scale empirical fieldwork study in one prison setting and offers a debate about interview data in secure settings with mental health service users.

Details

The Journal of Mental Health Training, Education and Practice, vol. 7 no. 4
Type: Research Article
ISSN: 1755-6228

Keywords

1 – 10 of over 25000