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1 – 10 of over 87000
Article
Publication date: 17 January 2020

Aku Valtakoski

The purpose of this paper is to review the evolution of empirical research methods in Journal of Services Marketing (JSM), how the choice of methodology is related to the…

2138

Abstract

Purpose

The purpose of this paper is to review the evolution of empirical research methods in Journal of Services Marketing (JSM), how the choice of methodology is related to the research topic, and how methodology affects the impact of papers published in JSM.

Design/methodology/approach

Based on citation data from Scopus, bibliometric methods are used to describe the methodological evolution of literature over the period 1987-2017. Indicator correlations and logistic regression are used to test the methodological predispositions of research topics. Negative binomial regression is used to test the impact of paper methodology on paper citations on 1,036 papers.

Findings

Qualitative research methods have remained relatively rarely used in JSM (7.5 per cent qualitative papers, 13.4 per cent mixed methods), with no major changes over the past 15 years. The variety of research methods has slightly increased in the latest years. There are considerable differences in the methodological predispositions of research topics. The methodology does not directly affect the impact of papers. However, use of mixed methods may positively affect paper impact. Papers focusing on conceptual development tend to be cited more.

Research limitations/implications

The review indicates that quantitative methods dominate research in JSM. However, future research challenges in service marketing research call for a reconsideration of the role of qualitative research for JSM. Findings point out that several research topics could benefit from further qualitative research.

Originality/value

Provides an overview of the latest development in research methodologies used in JSM, and direct statistical evidence on how paper methodology and other characteristics influence paper impact. Identifies areas for further qualitative research.

Details

Journal of Services Marketing, vol. 34 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 14 April 2014

Lee Parker

This paper aims to offer an insight into the emergent qualitative methodological profile and its distinctive contribution to accounting and management scholarship…

3564

Abstract

Purpose

This paper aims to offer an insight into the emergent qualitative methodological profile and its distinctive contribution to accounting and management scholarship, particularly reflecting upon the contribution of Qualitative Research in Accounting & Management (QRAM).

Design/methodology/approach

It examines the range of qualitative methodologies employed in the research published across the ten years of QRAM and analyses the methodological discourse and its contribution to the armoury available to qualitative researchers. In association with these methodological developments, the paper offers a critique of the articulated role of theory in contemporary accounting and management qualitative research.

Findings

A wide range of qualitative methodologies are found to be in evidence, with considerable scope for further adoption and development of some. Methodological exposition papers are found to be a significant contribution in the past decade and include methodological framework building, methodological applications, methodological critiques, and methodological development exemplars. Alongside methodology, the dual role of theory as either informing or reflecting methodology is presented.

Originality/value

The paper provides a critical analysis and consideration of qualitative methodological literature development in the last ten years of accounting and management research literature, particularly reflected in QRAM. It identifies dominant methodologies in use, as well as opportunities for expanding the methodological menu in accounting and management research. Furthermore, it classifies groups of methodological papers and their contributing perspectives, as well as addressing the often-vexed relationship between theory and methodology.

Details

Qualitative Research in Accounting & Management, vol. 11 no. 1
Type: Research Article
ISSN: 1176-6093

Keywords

Book part
Publication date: 13 April 2022

Zilmiyah Kamble

Selecting the methodological approach is a critical decision as it largely determines the effectiveness of the research. Encapsulating the research approach as a chapter…

Abstract

Selecting the methodological approach is a critical decision as it largely determines the effectiveness of the research. Encapsulating the research approach as a chapter in a thesis is often a challenge to many young researchers, despite the abundance of guides on PhD thesis writing and on the various approaches to research methodologies. However, most guides are descriptive and fail to provide appropriate illustrations of a methodology chapter especially in qualitative research. In a qualitative methodology chapter, key factors are the assumptions, theoretical lens, and worldviews on the topic, making qualitative methodology chapter less definite, more subjective and lacks a conventional model. This chapter addresses the need for qualitative research samples and aims to advance the understanding of writing a qualitative research methodology chapter by providing essential guidelines. The guidelines are drawn from an actual qualitative research methodology chapter of a PhD thesis in the field of tourism and social cohesion.

Details

Contemporary Research Methods in Hospitality and Tourism
Type: Book
ISBN: 978-1-80117-546-3

Keywords

Article
Publication date: 13 May 2014

Simone Guercini

– The purpose of this paper is to deliver an introduction to the Special Issue on new qualitative research methodologies in management.

11125

Abstract

Purpose

The purpose of this paper is to deliver an introduction to the Special Issue on new qualitative research methodologies in management.

Design/methodology/approach

The reasons of interest for the object of this Special Issue are explained through the discussion of a selected literature. Technological and sociological changes are considered as a source of new problem and new opportunities for management and management research. The traditional methods are put under strain by these changes and epistemological implications are considered.

Findings

New qualitative methodologies analyzed in the Special Issue are characterized by drivers including hybridization with others methods, both qualitative and quantitative. New methods can contribute to reduce distance between researcher's and practitioner's context.

Originality/value

A frame to analyze the new qualitative management research through the papers published in the Special Issue.

Details

Management Decision, vol. 52 no. 4
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 February 2002

Dilanthi Amaratunga, David Baldry, Marjan Sarshar and Rita Newton

Built environment research consists of cognitive and affective, as well as behavioural, components. Existing built environment research utilises either strong qualitative

55661

Abstract

Built environment research consists of cognitive and affective, as well as behavioural, components. Existing built environment research utilises either strong qualitative or, more often, strong quantitative methodologies. Aims to discuss some of the philosophical issues that would be considered when undertaking academic research into the built environment. Considers the available research options or paradigms and suggests ways in which a researcher can make an informed and sensible decision as to how to proceed. The main dimensions of the debate about the relative characteristics and merits of quantitative and qualitative methodology are outlined, developing the argument that the use of a single methodology often fails to explore all of these components. The use of a mixed methods approach is suggested to counteract this weakness and to enhance research into the built environment.

Details

Work Study, vol. 51 no. 1
Type: Research Article
ISSN: 0043-8022

Keywords

Article
Publication date: 5 May 2015

Robert Smith and Gerard McElwee

The purpose of this reflective paper is to discuss and reflect and in the process celebrate the development of a qualitative research stream which continues to interrogate…

2381

Abstract

Purpose

The purpose of this reflective paper is to discuss and reflect and in the process celebrate the development of a qualitative research stream which continues to interrogate the unusual topic of illegal rural enterprise. The authors discuss how a common interest in rural entrepreneurship and rural criminology led to a very productive and continuing research collaborations.

Design/methodology/approach

To discuss, reflect and evaluate several qualitative methodologies arising out of a research stream into illegal rural enterprise.

Findings

The findings are tentative and subjective in nature but the authors strongly believe that writing qualitatively over a number of related topics and over several published articles legitimises the use of niche qualitative research methods and methodologies. Ultimately it will help develop robust methodologies. The authors agree that just as there is no single, universally applicable theorisation of entrepreneurial behaviours, actions and antics there is no single qualitative methodology that provides constant explanations.

Research limitations/implications

This reflective paper being a subjective and emotive rhetorical piece has obvious limitations in that the advice proffered may be strongly disputed by research managers and heads of department trying to build an orthodox research output. Also the understanding of qualitative research may differ from that of other scholars. This is surely cause for celebration! This will help the authors better understand the heterogeneity of entrepreneurship.

Practical implications

By discussing and celebrating a qualitatively driven research stream rather than discussing individual qualitative publications in isolation this reflection makes a contribution. The professional and institutional pressures to conform to productive mainstream research topics capable of publication in top tier journals poses a danger to the practice of conducting qualitative research which exist at the margins of individual disciplines. It is hoped that this discussion will act as an inspirational beacon to others to pursue research agendas for which they have a passion.

Originality/value

This reflective piece identifies and discusses an under researched area of entrepreneurship research namely how to craft and develop a unified qualitative research stream at the margins of entrepreneurship research.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 21 no. 3
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 12 April 2011

Jennifer Grafton, Anne M. Lillis and Habib Mahama

The purpose of this paper is to set the scene for this special issue by synthesising the vast array of literature to examine what constitutes mixed methods research, and…

6514

Abstract

Purpose

The purpose of this paper is to set the scene for this special issue by synthesising the vast array of literature to examine what constitutes mixed methods research, and the associated strengths and risks attributed to this approach.

Design/methodology/approach

This paper takes the form of a literature review. The authors draw on extensive methods research from a diverse range of social science disciplines to identify and explore key definitions, opportunities and risks in mixed methods studies. They review a number of accounting studies that adopt mixed methods research approaches. This allows the authors to analyse variance in how mixed methods research is conceptualised across these studies and evaluate the perceived strengths and limitations of specific mixed methods design choices.

Findings

The authors identify a range of opportunities and challenges in the conduct of mixed methods research and illustrate these by reference to both published studies and the other contributions to this special issue.

Originality/value

With the exception of Modell's work, there is sparse discussion of the application and potential of mixed methods research in the extant accounting literature.

Details

Qualitative Research in Accounting & Management, vol. 8 no. 1
Type: Research Article
ISSN: 1176-6093

Keywords

Book part
Publication date: 23 April 2010

Julia B. Stoner

Research begins with a question that begs to be answered. The research question must be well articulated and specific. Once the research question is established, the…

Abstract

Research begins with a question that begs to be answered. The research question must be well articulated and specific. Once the research question is established, the methodology is chosen. Thus, it is the research question that determines the methodology. In the field of special education, many methodologies have been used to answer research questions. For example, Stoner et al. (2006c) used a single subject design to determine the effectiveness of the Picture Exchange Communication System (PECS) for adults with intellectual disabilities. Quasi-experimental methodology may be the appropriate methodology for determining the effectiveness of intervention with a group of students. The effectiveness of two math curricula for students at risk was conducted by Woodward and Brown (2006) using quasi-experimental research. If the research question centers on attitudes or opinions of a large group of individuals, then quantitative research may be used. Brown, Welsh, Haegle Hill, and Cipko (2008) reported on preservice teacher attitudes about teaching students with learning disabilities (LD). However, if one wants to broaden and enhance understanding and to fully and deeply comprehend the perspectives of individuals, then qualitative methodology would be used. For example, through the use of qualitative methodology, two studies (Bailey, Parette, Stoner, Angell, & Carroll, 2006a; Bailey, Stoner, Parette, & Angell, 2006b) described the perspectives of members of individual education plan (IEP) teams and perspectives of family members regarding augmentative and alternative communication (AAC) use in public schools. The findings of these studies (a) offered in-depth understanding of the process of obtaining AAC devices, (b) identified barriers and facilitators to AAC device use, and (c) provided strategies for effective use of AAC devices.

Details

Current Issues and Trends in Special Education: Research, Technology, and Teacher Preparation
Type: Book
ISBN: 978-1-84950-955-8

Article
Publication date: 12 September 2016

Feisal Murshed and Yinlong Zhang

This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs…

5597

Abstract

Purpose

This research aims to investigate how preference for marketing research methodology (quantitative vs qualitative) is contingent on the thinking orientation (analytic vs holistic) of the researchers.

Design/methodology/approach

Thinking orientation was measured and then manipulated in laboratory experiments. Cross-cultural evidence was sought by comparing Western and East Asian participants.

Findings

Results demonstrate that researchers with an analytic (holistic) thinking orientation tend to perceive quantitative (qualitative) methodology more favorably. Further, the need to offer reasons in support of the choice strengthened the effect of thinking orientation.

Practical implications

Understanding researchers’ preferences for one research methodology over the other has broad relevance for external constituents, as it involves a great deal of managerial commitment in terms of time and money and can affect the results of the research.

Originality/value

This is the first study to investigate factors that underlie researchers’ choice regarding research methodology, and it also extends the literature on analytic versus holistic thinking orientation in the marketing field.

Open Access
Article
Publication date: 30 April 2021

Lakshmi Balachandran Nair

Many management scholars view templates as rigid rulebooks suffocating qualitative research. This viewpoint article recommends that, instead, templates should be viewed…

Abstract

Purpose

Many management scholars view templates as rigid rulebooks suffocating qualitative research. This viewpoint article recommends that, instead, templates should be viewed through the lens of organizational routines.

Design/methodology/approach

To facilitate this viewpoint, this article first clarifies the confusions surrounding templates. It points out that how using templates, like following routines in an organization, constitutes three parts - the artifact, the ostensive and the performative; the latter two being often neglected by template critics. The use of templates is encouraged by discussing the learning advantages for novice researchers, through an autoethnographic note narrating the author’s own research and teaching experiences.

Findings

This article deliberates upon the criticisms against templates. It then discusses templates using a perspective offered by organizational routines. Thereafter, the use of templates in qualitative management research is discussed, with the help of examples from published reports. Finally, the article explains a way of reflexively using templates through an autoethnographic note detailing the author’s own research and teaching experiences.

Originality/value

In its entirety, the article submits that the artifacts offered by the templates and the ostensive and performative engagements of the template-users must co-exist for co-creating excellent qualitative research.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 16 no. 2
Type: Research Article
ISSN: 1746-5648

Keywords

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